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Using Social Media to Win Over Customers by SearchCRM

March 12, 2013 - (Free Research)
While many businesses are eager to join their customers at the social media party, doing so without the proper internal processes in place could spell disaster. In this brief expert e-book, you can learn how to create a successful social CRM initiative (and valuable customer relations) through implementing the right processes and technologies. 
(EBOOK) READ ABSTRACT |

Social media analytics software going through growing pains by IBM

November 30, 2011 - (Free Research)
In this e-guide, you’ll find expert advice, news and best-practice tips to help you decide if social media analytics is right for your business. You’ll also learn about the maturity level of social media analytics software and the skills and cultural attributes that companies need to have for a successful social media analytics project. 
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A Framework for 2.0 Adoption in the Enterprise by NewsGator

May 05, 2010 - (Free Research)
This report draws from the knowledge of full‐time practitioners who orchestrate enterprise‐wide rollouts in their organizations. We outline patterns of adoption and highlight practical insight that will help your company and your clients plan for the process and help set realistic expectations for a successful 2.0 rollout. 
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The Eight Truths of Social Learning. Now. by SkillSoft Corporation

June 30, 2011 - (Free Research)
This paper seeks to uncover the fundamental requirements for a successful social learning program. Based on early experience with our own social learning tool, this list of eight “truths” has been compiled to provide a foundation for learning professionals who are launching social learning in their organizations. 
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Email Marketing Goes Social by Silverpop Systems Inc.

November 2008 - (Free Research)
Read this paper to get tips about how to best implement a successful social email marketing campaign. 
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Unlock the Value of Social Media Data by Hewlett-Packard Limited

January 2012 - (Free Research)
Read this paper now to learn how you can implement social data practices into your current customer analytics program. 
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Infor Epiphany Social Commerce Solutions by Infor

December 2012 - (Free Research)
This white paper introduces a software suite that can help you gain deeper customer insights from social media data, resulting in more successful marketing campaigns and customer relationships.  Learn how this technology can help you achieve five main components of a successful CRM initiative. 
(WHITE PAPER) READ ABSTRACT |

Bringing Social Media Interactions into the Contact Center by Avaya

December 2011 - (Free Research)
Think that leveraging a social media contact center strategy won't work for your business? You may want to check the facts. As this white paper explains, case studies of companies with successful social media strategies within their contact centers abound. Open this paper to discover the perhaps surprisingly significant business benefits. 
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The Impact of Social Graphing Analysis on the Bottom Line: How Zynga Performs Graph Analysis with the Vertica Analytics Platform by Vertica Systems

August 2011 - (Free Research)
It may be surprising to find that Zynga is performing some of the most advanced analytics anywhere. With a user base of over 250 million monthly active users, this white paper describes why Zynga uses the Vertica Analytics Platform to improve its business and game features. 
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Learning How To Learn Hadoop by Global Knowledge

February 2013 - (Free Research)
Like the problems it solves, Hadoop can be quite complex and challenging. Access this exclusive resource to join Global Knowledge instructor and Technology Consultant Rich Morrow as he leads you through some of the hurdles and pitfalls students encounter on the Hadoop learning path. 
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Mobile, Social, Analytics Offer Promise but Demand New Metrics by IBM

March 2013 - (Free Research)
A successful social media analytics endeavor involves changing your business practices and metrics in order to adapt to these new technologies.  This expert e-guide explains how your organization should rethink metrics in order to maximize the value of social technologies, analytics, and mobile devices. 
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Granular application control, intelligence and real-time visualization by SonicWALL

February 2011 - (Free Research)
It can be a real challenge for IT administrators to efficiently deliver critical corporate solutions while also contending with employee use of wasteful and often dangerous applications. Critical applications need bandwidth prioritization while social media and gaming applications need to be bandwidth throttled or completely blocked. 
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Granular application control, intelligence and real-time visualization by SonicWALL

March 2011 - (Free Research)
Application intelligence and control is available along with SonicWALL Gateway Anti-Virus, Anti-Spyware and Intrusion Prevention as a one, two or three year subscription, or is included in SonicWALL Comprehensive Gateway Security Suite subscriptions for the TZ 210, Network Security Appliance (NSA) and E-Class NSA Series firewalls. 
(WHITE PAPER) READ ABSTRACT |

Special Report on Cisco by ComputerWeekly.com

June 2011 - (Free Research)
This special seven-page report from Computer Weekly analyses the challenges facing Cisco, its financial performance, the services it offers, its place in the IT market and its future strategy.   
(ESSENTIAL GUIDE) READ ABSTRACT |

CW Special Report on Microsoft by ComputerWeekly.com

January 2013 - (Free Research)
This 12 page special report updated for 2012 gives you the facts on Microsoft, its strategy, products and services and financial performance. 
(IT BRIEFING) READ ABSTRACT |

Running a Successful Enterprise 2.0 Pilot by NewsGator

May 2010 - (Free Research)
NewsGator has years of experience running effective social computing solution pilots. Running a successful pilot not only boosts the value you can derive from your solution, it also prepares you for a successful companywide launch. This whitepaper will provide a framework for a successful pilot, give best practice tips and tricks, and more! 
(WHITE PAPER) READ ABSTRACT |

The Social Sales Revolution by Salesforce.com

February 2012 - (Free Research)
This e-book examines how some of today’s most successful reps approach social sales. Among others, you’ll meet a wine salesman with almost a million Twitter followers, a global manufacturer who is taking orders on Facebook, and a storage saleswoman who used Twitter and other tools to exceed her quota by 200%. 
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Enterprise Social Tools Need UC Integration to Thrive by AVST (E-mail this company)

April 2013 - (Free Research)
This expert E-Guide from SearchUnifiedCommunications.com explores why enterprise social networking tools need to be integrated with your everyday unified communications (UC) tools to be successful and unveils the benefits such an effort can provide. 
(EGUIDE) READ ABSTRACT |

Social Intelligence Approaches to Support Four Core Customer Scenarios by Hewlett-Packard Limited

June 2012 - (Free Research)
This paper outlines some of the best methods for deploying social intelligence to support your CRM strategies. Read this and learn how the right social intelligence can help you win new customers, retain existing customers, reduce the cost of customer management and more. Also, discover specific use cases of social intelligence. 
(WHITE PAPER) READ ABSTRACT |

Social Content Management Strategies with IBM by IBM

September 2011 - (Free Research)
In this podcast, Cengiz Satir and Louis Richardson from IBM explore social business and how the ECM portfolio and social business solutions are being brought together. Learn about IBM Social Content Management solution connecting people and teams. 
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Sales Strategy: How to Effectively Incorporate Social Media by SAP America, Inc.

August 2012 - (Free Research)
In this white paper learn how social media is incorporated in the sales process, how companies are using social selling, and how to get started. 
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Aberdeen Analyst Insight - Social Media & Customer Service: From Listening to Engagement by SAP America, Inc.

October 2012 - (Free Research)
Despite the growing popularity of social media among consumers, many customer service companies are still not harnessing the full potential of social channels. Read this insightful report to learn key trends in the use of social media for customer service and discover best practices for integrating social channels with CEM. 
(WHITE PAPER) READ ABSTRACT |

Computer Weekly – 19 March 2013: Delivering software development success by ComputerWeekly.com

March 2013 - (Free Research)
In this week's Computer Weekly, we talk to IT leaders about successful software development, and how they combine the best of agile and waterfall methods. Drugs giant AstraZeneca talks about how it changed its outsourcing approach to eliminate past mistakes. And we look at a new social media bank that is shaking up the sector. Read the issue now. 
(EZINE) READ ABSTRACT |

Benchmarking Your Digital Strategy by Limelight Networks, Inc.

August 2012 - (Free Research)
Every business has a digital presence that impacts their brand and could hinder potential sales if not properly managed. In order to survive in today's digital era, traditional marketing practices need to be overhauled. Read on to learn 10 key strategies marketers need to be successful in digital marketing. 
(WHITE PAPER) READ ABSTRACT |

Is Your Acceptable Use Policy Social Media-proof? by M86 Security

February 2011 - (Free Research)
This paper is intended for IT decision makers, HR managers and executives responsible for adopting and enforcing email and Web Acceptable Use Policies (AUPs) within an organization. It provides guidance on how to update an AUP to accommodate the increasing popularity and use of social media in the business environment. 
(WHITE PAPER) READ ABSTRACT |

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