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Advanced Meter Infrastructure: Composite Technologies to Meet New Demands in Sales and Customer Service by SAP America, Inc..
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Email Marketing Goes Social by Silverpop Systems Inc.

November 2008 - (Free Research)
Read this paper to get tips about how to best implement a successful social email marketing campaign. 
(WHITE PAPER) READ ABSTRACT |

Using Social Media to Win Over Customers by SearchCRM

March 2013 - (Free Research)
While many businesses are eager to join their customers at the social media party, doing so without the proper internal processes in place could spell disaster. In this brief expert e-book, you can learn how to create a successful social CRM initiative (and valuable customer relations) through implementing the right processes and technologies. 
(EBOOK) READ ABSTRACT |

The Eight Truths of Social Learning. Now. by SkillSoft Corporation

June 2011 - (Free Research)
This paper seeks to uncover the fundamental requirements for a successful social learning program. Based on early experience with our own social learning tool, this list of eight “truths” has been compiled to provide a foundation for learning professionals who are launching social learning in their organizations. 
(WHITE PAPER) READ ABSTRACT |

Social Analytics & Intelligence: Converting Contextual to Actionable Insights by IBM

April 2014 - (Free Research)
Access the following report from Hypatia Research Group to build a solid foundation for a successful social media analytics and intelligence (SA&I) initiative. Learn what organizations seek and require from SA&I, vendor rankings, the current landscape, ROI by industry, and more. 
(WHITE PAPER) READ ABSTRACT |

Social media analytics software going through growing pains by IBM

November 2011 - (Free Research)
In this e-guide, you’ll find expert advice, news and best-practice tips to help you decide if social media analytics is right for your business. You’ll also learn about the maturity level of social media analytics software and the skills and cultural attributes that companies need to have for a successful social media analytics project. 
(EGUIDE) READ ABSTRACT |

Become a Social Business: Tap Into Social Data Insights by IBM

January 2014 - (Free Research)
Access the following webcast to uncover what you need to know to become a successful social business. Learn about the tools and techniques and how to properly use them to turn social data into the actionable insights you need to be competitive. 
(WEBCAST) READ ABSTRACT |

Social Analytics & Intelligence: Getting to Actionable Insights by IBM

January 2014 - (Free Research)
Join Principal Analyst, Leslie Ament, in this on-demand webcast to gain a firsthand look at how to successfully manage social data. Uncover use cases of successful social intelligence and analytics, how to collaborate across multiple channels, and more. 
(WEBCAST) READ ABSTRACT |

A Framework for 2.0 Adoption in the Enterprise by NewsGator

May 2010 - (Free Research)
This report draws from the knowledge of full‐time practitioners who orchestrate enterprise‐wide rollouts in their organizations. We outline patterns of adoption and highlight practical insight that will help your company and your clients plan for the process and help set realistic expectations for a successful 2.0 rollout. 
(WHITE PAPER) READ ABSTRACT |

Mobile, Social, Analytics Offer Promise but Demand New Metrics by IBM

March 2013 - (Free Research)
A successful social media analytics endeavor involves changing your business practices and metrics in order to adapt to these new technologies.  This expert e-guide explains how your organization should rethink metrics in order to maximize the value of social technologies, analytics, and mobile devices. 
(EGUIDE) READ ABSTRACT |

Choose a Branding Agency: 5 Social Media Questions You Need to Ask by Oracle Corporation

November 2013 - (Free Research)
The following white paper details 5 key questions to ask when choosing a branding agency. Learn how to read the answers that they give you in order to make an accurate assessment on the agency at hand. 
(WHITE PAPER) READ ABSTRACT |

The Social Sales Revolution by Salesforce.com

February 2012 - (Free Research)
This e-book examines how some of today’s most successful reps approach social sales. Among others, you’ll meet a wine salesman with almost a million Twitter followers, a global manufacturer who is taking orders on Facebook, and a storage saleswoman who used Twitter and other tools to exceed her quota by 200%. 
(EBOOK) READ ABSTRACT |

Benchmarking Your Digital Strategy by Limelight Networks, Inc.

September 2013 - (Free Research)
Every business has a digital presence that impacts their brand and could hinder potential sales if not properly managed. In order to survive in today's digital era, traditional marketing practices need to be overhauled. Read on to learn 10 key strategies marketers need to be successful in digital marketing. 
(WHITE PAPER) READ ABSTRACT |

Measuring Social Media Marketing by Oracle Corporation UK Ltd

February 2014 - (Free Research)
Consult the following research brief to uncover what it takes to measure social media in a way that can deliver actionable insights to drive higher business value. Discover what to track, why, and what other successful businesses are doing to get the most out of social media. 
(WHITE PAPER) READ ABSTRACT |

Sales Strategy: How to Effectively Incorporate Social Media by SAP America, Inc.

August 2012 - (Free Research)
In this white paper learn how social media is incorporated in the sales process, how companies are using social selling, and how to get started. 
(PRESENTATION TRANSCRIPT) READ ABSTRACT |

New social business technology transforms marketing by Jive Software

July 2013 - (Free Research)
Check out this resource to discover a collaboration platform prupose-built for marketing teams that enables employees to get work done more effectively while enabling more effective communication with customers and partners. 
(WHITE PAPER) READ ABSTRACT |

Personalization Driving E-Commerce by Limelight Networks, Inc.

January 2013 - (Free Research)
Gartner analysts predict that mobile apps and Web 2.0 will be a deciding factor in 50% of your sales by 2015. In order to keep pace, your e-commerce processes need to evolve to include CRM technologies. Read on to learn what 6 factors are essential for an effective e-commerce/CRM merger. 
(EGUIDE) READ ABSTRACT |

Solution Spotlight: Collaboration Best Practices by IBM

January 2014 - (Free Research)
Access the following expert e-guide to join social strategy guru, Dawn Lacallade as she reveals 10 of her best tips for social enterprise collaboration success. 
(EGUIDE) READ ABSTRACT |

Benchmarking in the contact center: Tips for managing what you measure by Avaya

December 2010 - (Free Research)
Benchmarking projects are a great way for contact center organizations to improve their operations in order to reconcile competing demands from customers and the business. Read this white paper to learn best practices for executing a successful contact center benchmarking project. 
(WHITE PAPER) READ ABSTRACT |

E-Book: Leveraging CRM to Increase Sales Effectiveness in a Challenging Economy by SugarCRM Inc.

September 2010 - (Free Research)
This e-book will explore the methods for optimizing sales efforts and working smarter to meet business needs in today’s economy. Continue reading to learn methodologies for increasing sales effectiveness and making this year a successful one for your organization. 
(EBOOK) READ ABSTRACT |

Running a Successful Enterprise 2.0 Pilot by NewsGator

May 2010 - (Free Research)
NewsGator has years of experience running effective social computing solution pilots. Running a successful pilot not only boosts the value you can derive from your solution, it also prepares you for a successful companywide launch. This whitepaper will provide a framework for a successful pilot, give best practice tips and tricks, and more! 
(WHITE PAPER) READ ABSTRACT |

Managing the Challenges of Email Marketing by Unica Corporation - An IBM Company

May 2011 - (Free Research)
The ideal email marketing technology solution provides the best of both worlds: timely data access to develop segmented and personalized content, plus offloading the responsibility for managing the delivery infrastructure, and ensuring deliverability. This brief paper explores the brains and beauty of successful email marketing. 
(WHITE PAPER) READ ABSTRACT |

How IBM helps midsize business thrive: Leveraging Smarter Commerce to improve the customer experience and increase ROI by IBM

January 2013 - (Free Research)
Today, businesses must meet increased customer demands - and need to optimize service, sales, and supply chain management to do so. This resource offers advice for midsize businesses on how to achieve rapid ROI in a customer-focused world, while leveraging social media and mobile channels to better connect with customers. 
(WHITE PAPER) READ ABSTRACT |

Anticipate, engage and deliver exceptional web experiences by IBM

April 2013 - (Free Research)
View this white paper to learn more about how social business is growing. It is becoming a major component of business strategies and reflects the way businesses manage both customers and information. Learn how you can help your customers and employees with better social business by reading this resource now. 
(WHITE PAPER) READ ABSTRACT |

The State of Customer Analytics: Taking a Proactive Approach to Loyalty and Retention by IBM

December 2012 - (Free Research)
In today's highly competitive market, it is more important than ever to provide top-tier customer service, and successful businesses know the key to this is leveraging a customer analytics initiative.  Read this resource to learn the ins and outs of customer analytics and the tools you'll need to implement a successful analytics program. 
(WHITE PAPER) READ ABSTRACT |

Faster Sales, More Wins: Devoteam Streamlines Sales Cycle with Jive-Powered Deal Management by Jive Software

June 2013 - (Free Research)
In this case study, discover how Devoteam, a France-based IT consulting firm, implemented a new social sales platform that allowed them to accelerate proposal creation and support deals from prospect to close. Read now to learn how increased collaboration enabled a more streamlined, standardized workflow. 
(CASE STUDY) READ ABSTRACT |

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