Advanced Meter Infrastructure: Composite Technologies to Meet New Demands in Sales and Customer Service by SAP America, Inc.. Discover what benefits advanced meter infrastructure (AMI) brings and why, and learn how the SAP NetWeaver platform and enterprise service-oriented architecture can support more... >> Discover more offerings from SAP America, Inc..
		WebFOCUS Operational Enterprise Business Intelligence by Information Builders Inc.. WebFOCUS is a comprehensive and fully integrated enterprise business intelligence platform. It sets the standard for enterprise business intelligence by scaling to support more... >> Discover more offerings from Information Builders Inc..

Email Marketing Goes Social by Silverpop Systems Inc. November 2008 - (Free Research) Read this paper to get tips about how to best implement a successful social email marketing campaign.  (WHITE PAPER) READ ABSTRACT |

The Eight Truths of Social Learning. Now. by SkillSoft Corporation June 2011 - (Free Research) This paper seeks to uncover the fundamental requirements for a successful social learning program. Based on early experience with our own social learning tool, this list of eight “truths” has been compiled to provide a foundation for learning professionals who are launching social learning in their organizations.  (WHITE PAPER) READ ABSTRACT |

Infor Epiphany Social Commerce Solutions by Infor December 2012 - (Free Research) This white paper introduces a software suite that can help you gain deeper customer insights from social media data, resulting in more successful marketing campaigns and customer relationships.  Learn how this technology can help you achieve five main components of a successful CRM initiative.  (WHITE PAPER) READ ABSTRACT |

Unlock the Value of Social Media Data by Hewlett-Packard Limited January 2012 - (Free Research) Read this paper now to learn how you can implement social data practices into your current customer analytics program.  (WHITE PAPER) READ ABSTRACT |

Social media analytics software going through growing pains by IBM November 2011 - (Free Research) In this e-guide, you’ll find expert advice, news and best-practice tips to help you decide if social media analytics is right for your business. You’ll also learn about the maturity level of social media analytics software and the skills and cultural attributes that companies need to have for a successful social media analytics project.  (EGUIDE) READ ABSTRACT |

Using Social Media to Win Over Customers by SearchCRM March 2013 - (Free Research) While many businesses are eager to join their customers at the social media party, doing so without the proper internal processes in place could spell disaster. In this brief expert e-book, you can learn how to create a successful social CRM initiative (and valuable customer relations) through implementing the right processes and technologies.  (EBOOK) READ ABSTRACT |

A Framework for 2.0 Adoption in the Enterprise by NewsGator May 2010 - (Free Research) This report draws from the knowledge of full‐time practitioners who orchestrate enterprise‐wide rollouts in their organizations. We outline patterns of adoption and highlight practical insight that will help your company and your clients plan for the process and help set realistic expectations for a successful 2.0 rollout.  (WHITE PAPER) READ ABSTRACT |

Mobile, Social, Analytics Offer Promise but Demand New Metrics by IBM March 2013 - (Free Research) A successful social media analytics endeavor involves changing your business practices and metrics in order to adapt to these new technologies.  This expert e-guide explains how your organization should rethink metrics in order to maximize the value of social technologies, analytics, and mobile devices.  (EGUIDE) READ ABSTRACT |

Bringing Social Media Interactions into the Contact Center by Avaya December 2011 - (Free Research) Think that leveraging a social media contact center strategy won't work for your business? You may want to check the facts. As this white paper explains, case studies of companies with successful social media strategies within their contact centers abound. Open this paper to discover the perhaps surprisingly significant business benefits.  (WHITE PAPER) READ ABSTRACT |

Social Intelligence Approaches to Support Four Core Customer Scenarios by Hewlett-Packard Limited June 2012 - (Free Research) This paper outlines some of the best methods for deploying social intelligence to support your CRM strategies. Read this and learn how the right social intelligence can help you win new customers, retain existing customers, reduce the cost of customer management and more. Also, discover specific use cases of social intelligence.  (WHITE PAPER) READ ABSTRACT |

The Social Sales Revolution by Salesforce.com February 2012 - (Free Research) This e-book examines how some of today’s most successful reps approach social sales. Among others, you’ll meet a wine salesman with almost a million Twitter followers, a global manufacturer who is taking orders on Facebook, and a storage saleswoman who used Twitter and other tools to exceed her quota by 200%.  (EBOOK) READ ABSTRACT |

Benchmarking Your Digital Strategy by Limelight Networks, Inc. August 2012 - (Free Research) Every business has a digital presence that impacts their brand and could hinder potential sales if not properly managed. In order to survive in today's digital era, traditional marketing practices need to be overhauled. Read on to learn 10 key strategies marketers need to be successful in digital marketing.  (WHITE PAPER) READ ABSTRACT |

Aberdeen Analyst Insight - Social Media & Customer Service: From Listening to Engagement by SAP America, Inc. October 2012 - (Free Research) Despite the growing popularity of social media among consumers, many customer service companies are still not harnessing the full potential of social channels. Read this insightful report to learn key trends in the use of social media for customer service and discover best practices for integrating social channels with CEM.  (WHITE PAPER) READ ABSTRACT |

Sales Strategy: How to Effectively Incorporate Social Media by SAP America, Inc. August 2012 - (Free Research) In this white paper learn how social media is incorporated in the sales process, how companies are using social selling, and how to get started.  (PRESENTATION TRANSCRIPT) READ ABSTRACT |

Business 2020: Engaging with the Technology Enabled Customer by Oracle Corporation UK Ltd March 2013 - (Free Research) As more and more people share things about themselves via the internet, the more opportunity companies have to glean important data about their customers.  Check out this e-zine to learn how your business can successfully harness the power of social media and technology to improve customer experience management (CEM).  (EZINE)

Social Media and Business Intelligence: Creating the Integrated Customer Hub by Oracle Corporation September 2012 - (Free Research) Social media is no longer just for teens as it provides businesses with a wealth of information about their customers when effectively analyzed. However, many are finding that traditional analytics systems lack the scalability needed to keep up with social data. Read on to learn about a monitoring platform that helps mitigate this challenge.  (WHITE PAPER) READ ABSTRACT |

Personalization Driving E-Commerce by Limelight Networks, Inc. January 2013 - (Free Research) Gartner analysts predict that mobile apps and Web 2.0 will be a deciding factor in 50% of your sales by 2015. In order to keep pace, your e-commerce processes need to evolve to include CRM technologies. Read on to learn what 6 factors are essential for an effective e-commerce/CRM merger.  (EGUIDE) READ ABSTRACT |

Five Questions About Managing Social Media that You Should Ask Your Agency White Paper by Oracle Corporation September 2012 - (Free Research) Choosing the right marketing or branding agency for your company is a complicated task. This white paper provides you with five questions you should ask agencies to help you separate the real candidates from the poseurs.  (WHITE PAPER) READ ABSTRACT |

E-Book: Leveraging CRM to Increase Sales Effectiveness in a Challenging Economy by SugarCRM Inc. September 2010 - (Free Research) This e-book will explore the methods for optimizing sales efforts and working smarter to meet business needs in today’s economy. Continue reading to learn methodologies for increasing sales effectiveness and making this year a successful one for your organization.  (EBOOK) READ ABSTRACT |

Benchmarking in the contact center: Tips for managing what you measure by Avaya December 2010 - (Free Research) Benchmarking projects are a great way for contact center organizations to improve their operations in order to reconcile competing demands from customers and the business. Read this white paper to learn best practices for executing a successful contact center benchmarking project.  (WHITE PAPER) READ ABSTRACT |

Anticipate, engage and deliver exceptional web experiences by IBM April 2013 - (Free Research) View this white paper to learn more about how social business is growing. It is becoming a major component of business strategies and reflects the way businesses manage both customers and information. Learn how you can help your customers and employees with better social business by reading this resource now.  (WHITE PAPER) READ ABSTRACT |

Managing the Challenges of Email Marketing by Unica Corporation - An IBM Company May 2011 - (Free Research) The ideal email marketing technology solution provides the best of both worlds: timely data access to develop segmented and personalized content, plus offloading the responsibility for managing the delivery infrastructure, and ensuring deliverability. This brief paper explores the brains and beauty of successful email marketing.  (WHITE PAPER) READ ABSTRACT |

Running a Successful Enterprise 2.0 Pilot by NewsGator May 2010 - (Free Research) NewsGator has years of experience running effective social computing solution pilots. Running a successful pilot not only boosts the value you can derive from your solution, it also prepares you for a successful companywide launch. This whitepaper will provide a framework for a successful pilot, give best practice tips and tricks, and more!  (WHITE PAPER) READ ABSTRACT |

The Case for Big Data and Analytics in Retail: Unlocking Hidden Opportunities by Hewlett-Packard Company April 2013 - (Free Research) More and more information hidden in big data lies beyond a retailer's information management assets- residing in social data, customer data, market data and supplier data. Access this exclusive resource to discover how to tap into these valuable insights.  (WHITE PAPER) READ ABSTRACT |

The State of Customer Analytics: Taking a Proactive Approach to Loyalty and Retention by IBM December 2012 - (Free Research) In today's highly competitive market, it is more important than ever to provide top-tier customer service, and successful businesses know the key to this is leveraging a customer analytics initiative.  Read this resource to learn the ins and outs of customer analytics and the tools you'll need to implement a successful analytics program.  (WHITE PAPER) READ ABSTRACT |

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