Advanced Meter Infrastructure: Composite Technologies to Meet New Demands in Sales and Customer Service by SAP America, Inc.. Discover what benefits advanced meter infrastructure (AMI) brings and why, and learn how the SAP NetWeaver platform and enterprise service-oriented architecture can support more... >> Discover more offerings from SAP America, Inc..
		WebFOCUS Operational Enterprise Business Intelligence by Information Builders Inc.. WebFOCUS is a comprehensive and fully integrated enterprise business intelligence platform. It sets the standard for enterprise business intelligence by scaling to support more... >> Discover more offerings from Information Builders Inc..

Content Mapped to Buying Stages Powers Nurturing Results by Genius.com October 07, 2009 - (Free Research) This guide will show you five steps you can take to turn the creation of customer-centric content into a core competency and map that information for right-time delivery that keeps your prospects focused on the success you can help them achieve.  (WHITE PAPER) READ ABSTRACT |

Multi-channel Retailing: The Route to Customer Focus - Putting the Customer First by Moving from Multiple Channels to Multi-channel Retailing by IBM May 2008 - (Free Research) This document elaborates on how successful retailers are using multichannel retailing to make operating model change to put the customer at the heart of their organisations.  (WHITE PAPER)

How to Profit in a Downturn: 4 Customer-centric Strategies for Growth in a Challenging Market by Pivotal CRM, a CDC Software solution February 2009 - (Free Research) In this white paper, learn how your organization can use customer-centric strategies and CRM tools to maximize the value and loyalty of your customer base. Gain insight into new areas of opportunity and do more with less in a time of economic uncertainty.  (WHITE PAPER) READ ABSTRACT |

Why CRM? The Business Case for Customer Relationship Management by Oracle Corporation July 2006 - (Free Research) Organizations are adopting CRM solutions because they understand that having the technology to execute a customer-centric strategy is a business imperative. Learn the strategic value of CRM -- increased revenue, productivity, and customer satisfaction.  (WHITE PAPER) READ ABSTRACT |

CRM: THE ESSENTIAL GUIDE - Five Principles for CRM Success by Pivotal CRM, a CDC Software solution February 2009 - (Free Research) This paper explains how, Customer Relationship Management (CRM) is first and foremost a strategy. This guide provides insight to help you take a more customer-centric view of your business.  (WHITE PAPER) READ ABSTRACT |

The top 10 secrets to using data mining to succeed at CRM: Discover proven strategies and best practices by IBM April 2012 - (Free Research) This paper offers insight into an option that capitalizes on predictive analytics, enabling your business to target, optimize and automate your customer-centric interactions. Read this now and learn from other successful companies 10 pivotal tips - including careful planning and setting goals - that will help you craft the perfect data mining plan.  (WHITE PAPER) READ ABSTRACT |

CRM and Social Media by Infor December 2012 - (Free Research) Leveraging social media as part of your marketing strategy has obvious benefits, but you need the right strategy to experience all of them! This helpful resource answers questions about the why and how of social CRM, and offers five key guidelines for an effective social media strategy.  (WHITE PAPER) READ ABSTRACT |

Drive Sustainable, Profitable Growth through CRM: 8 Golden Rules to Turn Your Company into a Customer-Centric Enterprise by SAP America, Inc. May 2008 - (Free Research) To make the most of customer relationships, organizations should consider a basic set of CRM principles that we at SAP have identified based on the successful strategies of best-run companies.  (WHITE PAPER) READ ABSTRACT |

Sales Strategy: How to Effectively Incorporate Social Media by SAP America, Inc. August 2012 - (Free Research) In this white paper learn how social media is incorporated in the sales process, how companies are using social selling, and how to get started.  (PRESENTATION TRANSCRIPT) READ ABSTRACT |

Sales Executive Strategy Brief by Oracle Corporation August 2012 - (Free Research) In this executive strategy brief, we will explore customer experiences throughout the selling process, how sales must adapt in the age of the customer, and ways to improve sales performance that will positively impact the customer experience.  (WHITE PAPER) READ ABSTRACT |

The Next Generation of CRM - Engaging with the Empowered Customer in Turbulent Times by SAP America, Inc. March 2009 - (Free Research) This Webcast and complimentary Podcast explores today's consumer trends and new customer strategies that will help companies not only survive the current economy but emerge as a leader in the long run.  (WEBCAST) READ ABSTRACT |

The Next Generation of CRM - Engaging with the Empowered Customer in Turbulent Times by SAP America, Inc. April 2009 - (Free Research) In this Podcast, Dr. Volker Hildebrand, VP CRM Product Management, SAP, will discuss these significant trends and outline SAP's approach to a new generation of CRM that will help companies not only survive the current economy but emerge as a leader in the long run.  (PODCAST) READ ABSTRACT |

Moving Towards Customer-Centric Pricing: From Strategy to Implementation, the New Opportunities for Banks to Compete in the Current Economic Downturn by IBM December 2010 - (Free Research) Pricing is a strategic weapon for acquiring new customers and, as importantly, retaining existing ones. As such, effective and innovative pricing strategies are crucial for banks to achieve organic growth. This white paper argues that banks need more than ever technologies such as the BRMS to effectively manage their pricing policies.  (WHITE PAPER) READ ABSTRACT |

Marketing strategies to improve customer understanding by OpenText June 2012 - (Free Research) In our customer-centric market, the voice of the consumer is having a major effect on day-to-day business decisions. This expert e-guide reveals tips and advice to help readers utilize marketing strategies to best improve the customer experience and understanding.  (EGUIDE) READ ABSTRACT |

Integrating customer data for improved CRM by Infor May 2013 - (Free Research) This expert e-guide provides an in-depth look at how to leverage social media, customer data and analytics to achieve a unified vision of your customer and better anticipate their needs.  (EGUIDE) READ ABSTRACT |

CRM Initiatives for Improved Customer Experience by Limelight Networks, Inc. January 2013 - (Free Research) Usually when deciding between CRM platforms businesses focused on the deployment method: cloud vs. on-premise. However, as bolstering the customer experience grows in importance, savvy companies are focusing their attention of the features the platform has to offer. Read on to learn which features should be considered in your buying decision.  (EGUIDE) READ ABSTRACT |

Buy. Smarter. Redefining commerce in the age of the customer by IBM May 2012 - (Free Research) Access this white paper to discover a smart approach to commerce. In this era of the empowered consumer, customer relationship management is a vital to your enterprises success. Discover a smarter commerce strategy that enables you to reduce, or avoid, the potential for unsatisfied customers.  (WHITE PAPER) READ ABSTRACT |

Why CRM Implementations Fail….And What To Do About It by Scribe Software Corporation March 2011 - (Free Research) Companies are scrambling to implement CRM systems, but they might not be getting what they bargained for if they're not careful. Up to 80% are reporting they're not getting what they were promised. Read this paper and learn how to avoid pitfalls, develop a strategy for your CRM system, and much more.  (WHITE PAPER) READ ABSTRACT |

Presentation Transcript: The Buy Versus Build Dilemma by Tableau Software June 2010 - (Free Research) This transcript explores two options for integrating analytic and Business Intelligence (BI) features into existing applications.  Discover the benefits and drawbacks of each approach, and learn why your organizational culture should factor into your software decision.  (PRESENTATION TRANSCRIPT) READ ABSTRACT |

Customer Experience Exchange, Issue 7 by SearchCRM November 2012 - (Free Research) This 3-article E-Zine offers analysis and advice for the CEM professional. In the featured article, Cameron Kittle reviews CEM technologies and shares the thoughts of industry observers who stress that a company should first know what it intends to do with its wired connection to customers. Continue on for this article and more.  (EZINE) READ ABSTRACT |

Customers, Not Cars, Now Drive Auto Importer’s Strategy by SAP America, Inc. July 2011 - (Free Research) This case study spotlights Colmobil Corp., one of Israel's leading importer and distributor of cars, trucks and buses, and their experience reorganizing their business around customers instead of vehicles. Inside, discover the tools they used to help them with this transformation, as well as the impressive results.  (CASE STUDY) READ ABSTRACT |

Transform the Customer Experience with Pega CRM by Pegasystems May 2011 - (Free Research) For years, companies have tried to serve customers in a way that would lead to brand loyalty.  While traditional CRM systems have failed to deliver, a new approach might be just what companies need.  (WHITE PAPER) READ ABSTRACT |

Taking Control with Marketing Optimization by WebTrends (E-mail this company) April 2013 - (Free Research) Customers today are asking for an engaging, personalized web experience that pulls them in, and your business needs to deliver. Access this white paper to discover the business case for creating personalized web experiences, and discover how marketers are listening to consumers in order to optimize digital marketing strategies.  (WHITE PAPER) READ ABSTRACT |

Marketing Executive Strategy Brief by Oracle Corporation July 2012 - (Free Research) In this white paper, explore the deep connection between customer experience and business value, and discover how third-party marketing and loyalty strategies and services can bolster that connection.  (WHITE PAPER) READ ABSTRACT |

Customer Relationship Management - Integration for a Customer Centric View by Sage (UK) Limited August 2008 - (Free Research) This white paper provides a valuable list of factors for executive management, IT decision makers and sales professionals to consider when planning a successful CRM integration project.  (WHITE PAPER) READ ABSTRACT |

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