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8 Essentials of Business Analytics by SAS Institute Inc.
July 29, 2010 - (Free Research)
Leading banks use business analytics to predict and prevent credit fraud, saving millions. Retailers use business analytics to predict the best location for stores and how to stock them. But these advanced business applications tell only part of the story. What's going on inside these market-leading companies that sets them apart?
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Use effective call centers to build customer loyalty by Infor CRM
February 08, 2012 - (Free Research)
This tip guide features chapter 6 from Paul R. Timm's book, 'Technology and Customer Service: Profitable Relationship Building.' Access this resource now to learn how to align business process with customer relationship management (CRM) initiatives, tips for CRM strategy and how to effectively leverage the call center to improve customer loyalty.
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Leveraging Loyalty Data to Enhance the Cross-Channel Customer Experience by Oracle Corporation
September 01, 2012 - (Free Research)
In this 1to1® Executive Dialogue, industry experts discuss the steps business leaders should take to leverage loyalty programs, integrated CRM, and customer insights to deliver a unified, personalized, and relevant customer experience that maximizes customer loyalty.
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Buy. Smarter. Redefining commerce in the age of the customer by IBM
May 01, 2012 - (Free Research)
Access this white paper to discover a smart approach to commerce. In this era of the empowered consumer, customer relationship management is a vital to your enterprises success. Discover a smarter commerce strategy that enables you to reduce, or avoid, the potential for unsatisfied customers.
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Seven Power Lessons for Customer Experience Leaders by Oracle Corporation UK Ltd
September 01, 2012 - (Free Research)
Delivering a stellar customer experience can mean the difference between remaining competitive and going out of business in today's hyper-competitive, hyper-connected business world. Read this paper to learn 7 ways to improve your customer experience management (CEM) strategy and how to avoid common CEM pitfalls.
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E-Guide: Implementing a CRM Strategy to improve the customer experience by SAP America, Inc.
June 12, 2012 - (Free Research)
This expert e-guide highlights the need for a unified customer information hub to improve the quality, consistency and availability of customer data by detailing how one cement manufacturer implemented a successful customer experience initiative. Gain insight into the findings of a recent survey of top CRM challenges faced by today's businesses.
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CRM and Social Media by Infor
December 31, 2012 - (Free Research)
Leveraging social media as part of your marketing strategy has obvious benefits, but you need the right strategy to experience all of them! This helpful resource answers questions about the why and how of social CRM, and offers five key guidelines for an effective social media strategy.
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Social Intelligence Approaches to Support Four Core Customer Scenarios by Hewlett-Packard Limited
June 01, 2012 - (Free Research)
This paper outlines some of the best methods for deploying social intelligence to support your CRM strategies. Read this and learn how the right social intelligence can help you win new customers, retain existing customers, reduce the cost of customer management and more. Also, discover specific use cases of social intelligence.
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Why CRM? The Business Case for Customer Relationship Management by Oracle Corporation
July 2006 - (Free Research)
Organizations are adopting CRM solutions because they understand that having the technology to execute a customer-centric strategy is a business imperative. Learn the strategic value of CRM -- increased revenue, productivity, and customer satisfaction.
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Predictive Analytics for Sales and Marketing by Information Builders
September 2012 - (Free Research)
Today's businesses rely on their sales and marketing (S&M) departments to drive business growth through effective customer relationship management (CRM) strategies – but most S&M pros lack the insights needed to optimize their strategies. Read on to find out how predictive analytics can improve your CRM strategies.
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CRM: THE ESSENTIAL GUIDE - Five Principles for CRM Success by Pivotal CRM, a CDC Software solution
February 2009 - (Free Research)
This paper explains how, Customer Relationship Management (CRM) is first and foremost a strategy. This guide provides insight to help you take a more customer-centric view of your business.
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CW Buyer's Guide: Customer Relations (CRM) by ComputerWeekly.com
October 2011 - (Free Research)
This nine-page Buyer's Guide to Customer Relationsip Management (CRM) analyses the factors CIOs and senior IT professionals will need to consider as they plan their CRM strategies.
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Taking Mobile CRM Beyond the Sales Force by SAP America, Inc.
July 2011 - (Free Research)
The success of consumer-friendly smart phones has changed the game. People are bringing their iPhones and Droids to IT asking for CRM functionality.
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Increasing Customer Loyalty: Connected Intelligence & Loyalty by Hewlett-Packard Limited
June 2012 - (Free Research)
Sixty-five percent of revenue at a typical company stems from existing customers. Ensuring your customers are loyal can increase profits anywhere between 25 and 80%. Retaining and enhancing existing customers is the top priority for today's CEOs. Watch this webcast and learn how to craft a strong CRM strategy through social networking.
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Building Relationship Capital: Client Relationship Management for the Capital Markets by Pivotal CRM, a CDC Software solution
January 2011 - (Free Research)
Current market trends in investment banking research demand a rapid, sophisticated response, not just in terms of corporate strategy, but in the technologies to support these strategic moves. Learn how CRM technology helps capital-markets firms streamline investment-banking activities, increase brokerage trade volume and meet compliance challenges.
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Taking action on analytics: Using data for customer loyalty and retention by SAP America, Inc.
July 2011 - (Free Research)
During the recession, organizations have been forced to revisit customer retention tactics and define a clear strategy for customer loyalty. Yet many organizations lack the strong understanding of customer data that is the foundation of a successful customer loyalty program. In this e-book, learn about trends in customer relationship management.
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