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Sales 2.0 and Your Website by Limelight Networks, Inc.
October 01, 2011 - (Free Research)
Research suggests that 67% of customer interactions were conducted online vs. offline in 2011 – and with the advent of Web 2.0, this percentage is projected to increase. But traditional sales best practices are ineffective in this Web-savvy environment. Read on to learn how to enhance your sales tactics in today's digitally driven world.
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Optimize Your Sales Cycle with the Right Technology by DocuSign, Inc.
March 01, 2012 - (Free Research)
Most organizations are dissatisfied with their selling strategies. According to an Aberdeen Group study, 48% of companies site their inability to convert enough leads into actual sales as their top challenge. Read this report to learn tips for improving the effectiveness of your sales department and find out which technology tools can help.
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Eliminate Information Silos and Drive Customer Spend by Infor
November 26, 2012 - (Free Research)
The need for top-notch CRM tools that enhance sales strategies has never been more vital. Leveraging traditional technologies can offer impressive benefits, but savvy businesses are taking it one step further. In this transcript, learn about a technology that integrates CRM with ERP to empower sales and drive your business forward.
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Customer Experience for Sales: Oracle Sales Solutions by Oracle Corporation UK Ltd
December 13, 2012 - (Free Research)
The customer experience is playing a bigger role in the consumer market as well as the B2B buying process. Sales professionals need to provide a consistent and personalized experience from the very first interaction – but legacy sales strategies are fragmented. Read on to learn how to optimize your sales methods for the age of the customer.
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How Technology is Changing the Role of Sales Professionals by DocuSign, Inc.
September 28, 2012 - (Free Research)
Access this e-guide to gain expert insight into the changing role of the sales professional and find out the role technology has played in its evolution. Read on to learn how to establish an effective management strategy for the modern sales world, and discover what the experts predict the future hold for sales.
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Data vs. Instinct: Perfecting Global Sales Performance by Oracle Corporation
June 01, 2012 - (Free Research)
This survey based white paper, based on interviews with 229 executives worldwide assesses the challenges and opportunities faced by global businesses as they optimize sales resources to develop territories and incentive compensation plans. This is critical in response to emerging market opportunities and complex global economic challenges.
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Achieve a 360 Degree View of Your Customer by Infor
November 26, 2012 - (Free Research)
In today's market, it's easier to keep existing customers than obtain new ones. In order to retain the most customers, you need optimal CRM strategies – but relying on CRM software alone won't cut it anymore. Read this transcript to learn how integrating CRM with enterprise resource planning (ERP) can enhance your sales strategies.
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Unifying ERP and CRM to Create a Responsive Enterprise by Infor
November 26, 2012 - (Free Research)
In order to drive your business forward you need to close more sales. In order to close more sales you need exceptional CRM strategies. But legacy CRM technology alone provides a fragmented view of customers and ultimately hinders sales teams. Read this transcript to learn how a CRM/ERP integration can mitigate this challenge.
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Unlock Hidden Profits Using Effective Pricing Strategies by SAP America, Inc.
March 24, 2011 - (Free Research)
Learn how to use smart, sound pricing strategies to increase revenues while protecting margins. Enterprise-wide visibility into the many drivers that come into play can help with identifying opportunities, negotiating deals properly, and adjusting with agility to changing conditions.
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Social Intelligence Approaches to Support Four Core Customer Scenarios by Hewlett-Packard Limited
June 01, 2012 - (Free Research)
This paper outlines some of the best methods for deploying social intelligence to support your CRM strategies. Read this and learn how the right social intelligence can help you win new customers, retain existing customers, reduce the cost of customer management and more. Also, discover specific use cases of social intelligence.
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Metrics-Based Sales Productivity – Delivering Dividends for Forward Thinking Sales Organizations by IBM
March 05, 2010 - (Free Research)
New Sales Performance Management solutions enable sales leaders to align technology to business need and strategy. Read this paper for a series of discussions related to the metrics-based sales productivity solutions that forward thinking sales organizations are employing to harness the power of the pipeline and take advantage of sales analytics.
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Managing Sales Incentive Compensation Amid Uncertainty by Varicent Software Incorporated
March 16, 2010 - (Free Research)
This paper chronicles the results of a survey conducted among senior finance executives at large companies that polled their views on sales incentive compensation management strategies.
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Taking Mobile CRM Beyond the Sales Force by SAP America, Inc.
July 11, 2011 - (Free Research)
The success of consumer-friendly smart phones has changed the game. People are bringing their iPhones and Droids to IT asking for CRM functionality.
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Oracle Accelerate - Not Just Smart but Timely by Oracle Corporation
March 01, 2009 - (Free Research)
This paper gives you an overview of how Ovum has helped penetrate the upper-midmarket. Even when the slowing growth of the market hasn't.
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Marketing in the 4th Dimension: 4 Keys to Personalizing the Web Experience by Unica Corporation - An IBM Company
May 06, 2011 - (Free Research)
In this brief paper you’ll discover the 4 key dimensions to personalized Web marketing and learn real-life successes of enterprises that have made the personalized Web a core part of their growth strategies. Deliver greater value for your customers and your company through a centralized interactive marketing platform.
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Protect Your Customer Data for Peace of Mind by Cisco Systems, Inc.
February 2008 - (Free Research)
When dealing with something as invaluable as customer data, think about creating a unified strategy that incorporates the network, people, and tools. Read this paper for advice on how to protect your customers data for piece of mind.
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Enabling Enterprise Mobility by Hewlett-Packard Company
April 2013 - (Free Research)
A smart mobilization strategy can improve your business exponentially. Find out how leveraging the right solution can help you increase growth, reach out to new customers, and discover new revenue streams.
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Benchmarking Your Digital Strategy by Limelight Networks, Inc.
August 2012 - (Free Research)
Every business has a digital presence that impacts their brand and could hinder potential sales if not properly managed. In order to survive in today's digital era, traditional marketing practices need to be overhauled. Read on to learn 10 key strategies marketers need to be successful in digital marketing.
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Predictive Analytics for Sales and Marketing by Information Builders
September 2012 - (Free Research)
Today's businesses rely on their sales and marketing (S&M) departments to drive business growth through effective customer relationship management (CRM) strategies – but most S&M pros lack the insights needed to optimize their strategies. Read on to find out how predictive analytics can improve your CRM strategies.
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