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The Future of Lead Management: A Step-by-Step Guide by LeadLife Solutions

July 11, 2013 - (Free Research)
In this insightful resource, explore how to adapt your marketing and sales processes in order to meet the needs of the modern buyer and learn the three most important changes you need to make to increase marketing and sales effectiveness. 
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11 Steps to Successful Lead Nuturing by LeadLife Solutions

July 10, 2013 - (Free Research)
Access this insightful resource to discover the 11 steps to a successful lead nurturing program, so that you can maximize sales opportunities and build better customer relationships. 
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7 Steps to Improve Your Conversion Rates Now: The Do’s and Don’ts of Lead Nurturing & Lead Management by LeadLife Solutions

July 10, 2013 - (Free Research)
Discover best practices to identify your most likely buyers as well as the automated tools you need to accelerate projects throughout the entire buying cycle. Also, learn the seven steps you can take to improve lead progression rates and avoid stalling late in the sales cycle. 
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CMO Guide: How to Evaluate Marketing Technology by IBM

April 08, 2014 - (Free Research)
The right people, strategy, and processes are critical for a top-notch customer-driven marketing strategy -- but so is the right technology. If you're considering new tools to increase your marketing prowess, turn to this guide to implementing technology that will help improve your marketing outcomes. 
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Marketing: Connecting with the Chief Executive Customer by IBM

February 28, 2014 - (Free Research)
In this paper, learn about the Smarter Commerce approach to marketing performance and profitability. Inside, discover the five steps to personalized and profitable marketing and better understand how to succeed in an ever-changing digital world. 
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Three Key Steps to B2B Marketing Optimization by Marketo

April 28, 2010 - (Free Research)
In B2B marketing, small changes can mean big differences to the success of marketing programs.  But just because you met the plan goals does not mean the program was as successful as it could have been. The secret to getting the most out of your campaigns is to optimize continually - pre-click, post-click, and post-conversion. 
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Show How Marketing Makes Money: A 5-Step Plan for Proving ROI by Vtrenz, Inc

June 2008 - (Free Research)
This white paper outlines a simple plan to help ensure the outcome of your evaluation efforts both meaningful and manageable. 
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Creating Sales Opportunities with Lead Scoring by Genius.com

October 2009 - (Free Research)
Lead scoring is often touted as the new secret sauce that transforms marketing from art to science. This guide will walk you through the process step-by-step, ensuring you have just what you need to drive continuous lead engagement, satisfy the needs of your salespeople, and play a key role in the generation of revenues. 
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Taming Transactional Email: Tips to Gain Control and Determine If Outsourcing Makes Sense by Silverpop Systems Inc.

January 2007 - (Free Research)
This white paper reviews the key steps necessary to implement a transactional email marketing campaign. It also recommends methods to ease the pain of implementation while improving the results. 
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Knowledge Management: 5 Steps to Getting It Right the First Time by Oracle Corporation

September 2012 - (Free Research)
This eBook sets out 5 simple steps for optimizing customer service and support with an effective, best-practice-led knowledge management initiative. 
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The Customer Loyalty Playbook: 4 Steps To Build Loyal, High-Value Customers by Oracle Corporation

February 2010 - (Free Research)
The longer a customer is loyal, the more profit the company gains. Read this brief to learn four steps to help guide your customer loyalty strategy. 
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Five Steps to Improving Business Performance through Customer Intimacy by IBM

November 2010 - (Free Research)
Business success today requires a new depth of customer insight. Read this white paper to learn five practical steps your companies can take to achieve customer intimacy and, by doing so, achieve breakaway performance. 
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E-Book: Next Steps and Trends in Enterprise Content Management Technology by SpringCM

October 2010 - (Free Research)
ECM is a long-established market, but ECM technology is changing, evolving and taking on increased importance to organizations as they look to gain more value and insight from documents, emails, blogs etc. Through this e-book you will obtain an expert overview of ECM and an in-depth look at where this market is headed. 
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Essential Guide: Project and Portfolio Management: Analyzing Business Project Needs by Rally Software

December 2012 - (Free Research)
View this informative resource to learn more about proper sequencing, marketing a software project and how you can keep everything under control with the right tools. It provides a step-by-step process on managing customer driven software development as well as other important steps. 
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E-Book: Next Steps and Trends in Enterprise Content Management Technology by ASG Software Solutions

April 2010 - (Free Research)
This E-Book will provide an expert overview of ECM, a look at recent trends shaping the market today, advice on navigating ECM technology purchases – and an in-depth look at where this market is headed. 
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Improve Business Performance and Customer Loyalty in 5 Steps by Infor

September 2008 - (Free Research)
Maintaining strong business performance and customer loyalty require continual vigilance and assessment and performance tools. Read this paper to learn five steps to improve business performance and increase customer loyalty. 
(WHITE PAPER) READ ABSTRACT |

Using Social Media to Deepen Your Customer Relationships by Infor

November 2010 - (Free Research)
Written for the marketing executive, this paper provides a useful framework to begin to assess how an organization can engage in social media to build deeper relationships with its customers. 
(WHITE PAPER) READ ABSTRACT |

Nine Easy Steps for a Quick Customer Experience Tune-Up by SAP America, Inc.

July 2011 - (Free Research)
As competitors begin to offer comparable products, the customer experience (CE) becomes the new imperative for ensuring customer loyalty and satisfaction. This white paper provides nine easy steps for a quick customer experience tune-up. Use these helpful tips to start improving your customer experience today. 
(WHITE PAPER) READ ABSTRACT |

Gartner-A step-by-step approach to successful Business Intelligence by IBM

April 2012 - (Free Research)
Decision-making is buoyed by strong business intelligence (BI). For small to midsize businesses (SMBs), formulating an approach to BI can be a challenge. Incremental steps are pivotal for SMBs, according to this paper featuring insight from Gartner. Read this and learn why starting with the basic before evolving deeper is the proven path. 
(WHITE PAPER) READ ABSTRACT |

Process Complexity: How to reduce it with Decision Management by IBM

March 2012 - (Free Research)
Read this presentation transcript as industry visionary James Taylor discusses BPM and the causes of complexity. Learn about decision management and its role in eliminating some of the complexity, decision management systems, business rules, predictive analytics and finally how all of this impacts your customers and the customer experience. 
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Knowledge Management: 5 Steps to Getting It Right the First Time by Oracle Corporation

December 2013 - (Free Research)
In this eBook, find 5 simple steps for optimizing customer service and support with an effective, best-practice-led knowledge management initiative. 
(WHITE PAPER) READ ABSTRACT |

Solutions Provider Improves Productivity with Flexible Implementation Methodology by Microsoft

June 2007 - (Free Research)
Stanley Stuart Yoffee & Hendrix, Inc. (SSYH), a Microsoft® Gold Certified Partner based in Florida, implements software solutions utilizing the Microsoft family of products. With large-scale projects across varied industries, the company turned to the Microsoft Dynamics™ Sure Step Methodology to help communicate with customers... 
(CASE STUDY) READ ABSTRACT |

Five Easy Steps to Smarter Systems Imaging by Dell, Inc.

December 2013 - (Free Research)
Access this exclusive resource for the 5 easy steps to the latest approach of systems imaging. 
(WHITE PAPER) READ ABSTRACT |

CRM Analytics: Making the Most of Salesforce data to increase sales efficiency by SearchCRM

April 2013 - (Free Research)
View this white paper to unlock the power behind CRM analytics. It explains how you can develop a view of the customer by analyzing social media data. Find out how to make the most of tweets and Facebook postings by reading this resource now. 
(WHITE PAPER) READ ABSTRACT |

Interactive Marketing eBook: It’s all about the Journey by Unica Corporation - An IBM Company

May 2011 - (Free Research)
No matter where you are on your journey to Interactive Marketing, you can get there with the right marketing software solutions. When you achieve effective, efficient, measurable marketing that creates meaningful dialogue, you ensure increased lifetime customer value. This eBook reveals just some of the important steps along the journey. 
(EBOOK) READ ABSTRACT |

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