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The Future of Lead Management: A Step-by-Step Guide by LeadLife Solutions

July 11, 2013 - (Free Research)
In this insightful resource, explore how to adapt your marketing and sales processes in order to meet the needs of the modern buyer and learn the three most important changes you need to make to increase marketing and sales effectiveness. 
(WHITE PAPER) READ ABSTRACT |

Embedding Reports, Dashboards and Analytics: A Breakdown in 5 Steps by Actuate

May 28, 2014 - (Free Research)
The following white paper explores a cumulative 5-step, thought-breakdown of how to embed reports, dashboards and analytics into applications. 
(WHITE PAPER) READ ABSTRACT |

11 Steps to Successful Lead Nuturing by LeadLife Solutions

July 10, 2013 - (Free Research)
Access this insightful resource to discover the 11 steps to a successful lead nurturing program, so that you can maximize sales opportunities and build better customer relationships. 
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7 Steps to Improve Your Conversion Rates Now: The Do’s and Don’ts of Lead Nurturing & Lead Management by LeadLife Solutions

July 10, 2013 - (Free Research)
Discover best practices to identify your most likely buyers as well as the automated tools you need to accelerate projects throughout the entire buying cycle. Also, learn the seven steps you can take to improve lead progression rates and avoid stalling late in the sales cycle. 
(WHITE PAPER) READ ABSTRACT |

Top 4 marketing skills for optimum success by IBM

April 08, 2014 - (Free Research)
The right people, strategy, and processes are critical for a top-notch customer-driven marketing strategy -- but so is the right technology. If you're considering new tools to increase your marketing prowess, turn to this guide to implementing technology that will help improve your marketing outcomes. 
(WHITE PAPER) READ ABSTRACT |

Creating Sales Opportunities with Lead Scoring by Genius.com

October 07, 2009 - (Free Research)
Lead scoring is often touted as the new secret sauce that transforms marketing from art to science. This guide will walk you through the process step-by-step, ensuring you have just what you need to drive continuous lead engagement, satisfy the needs of your salespeople, and play a key role in the generation of revenues. 
(WHITE PAPER) READ ABSTRACT |

Three Key Steps to B2B Marketing Optimization by Marketo

April 28, 2010 - (Free Research)
In B2B marketing, small changes can mean big differences to the success of marketing programs.  But just because you met the plan goals does not mean the program was as successful as it could have been. The secret to getting the most out of your campaigns is to optimize continually - pre-click, post-click, and post-conversion. 
(WHITE PAPER) READ ABSTRACT |

Show How Marketing Makes Money: A 5-Step Plan for Proving ROI by Vtrenz, Inc

June 2008 - (Free Research)
This white paper outlines a simple plan to help ensure the outcome of your evaluation efforts both meaningful and manageable. 
(WHITE PAPER) READ ABSTRACT |

Marketing: Connecting with the Chief Executive Customer by IBM

February 2014 - (Free Research)
In this paper, learn about the Smarter Commerce approach to marketing performance and profitability. Inside, discover the five steps to personalized and profitable marketing and better understand how to succeed in an ever-changing digital world. 
(WHITE PAPER) READ ABSTRACT |

Taming Transactional Email: Tips to Gain Control and Determine If Outsourcing Makes Sense by Silverpop Systems Inc.

January 2007 - (Free Research)
This white paper reviews the key steps necessary to implement a transactional email marketing campaign. It also recommends methods to ease the pain of implementation while improving the results. 
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The Customer Loyalty Playbook: 4 Steps To Build Loyal, High-Value Customers by Oracle Corporation

February 2010 - (Free Research)
The longer a customer is loyal, the more profit the company gains. Read this brief to learn four steps to help guide your customer loyalty strategy. 
(WHITE PAPER) READ ABSTRACT |

E-Book: Next Steps and Trends in Enterprise Content Management Technology by SpringCM

October 2010 - (Free Research)
ECM is a long-established market, but ECM technology is changing, evolving and taking on increased importance to organizations as they look to gain more value and insight from documents, emails, blogs etc. Through this e-book you will obtain an expert overview of ECM and an in-depth look at where this market is headed. 
(EBOOK) READ ABSTRACT |

E-Book: Next Steps and Trends in Enterprise Content Management Technology by ASG Software Solutions

April 2010 - (Free Research)
This E-Book will provide an expert overview of ECM, a look at recent trends shaping the market today, advice on navigating ECM technology purchases – and an in-depth look at where this market is headed. 
(EBOOK) READ ABSTRACT |

Improve Business Performance and Customer Loyalty in 5 Steps by Infor

September 2008 - (Free Research)
Maintaining strong business performance and customer loyalty require continual vigilance and assessment and performance tools. Read this paper to learn five steps to improve business performance and increase customer loyalty. 
(WHITE PAPER) READ ABSTRACT |

Using Social Media to Deepen Your Customer Relationships by Infor

November 2010 - (Free Research)
Written for the marketing executive, this paper provides a useful framework to begin to assess how an organization can engage in social media to build deeper relationships with its customers. 
(WHITE PAPER) READ ABSTRACT |

Nine Easy Steps for a Quick Customer Experience Tune-Up by SAP America, Inc.

July 2011 - (Free Research)
As competitors begin to offer comparable products, the customer experience (CE) becomes the new imperative for ensuring customer loyalty and satisfaction. This white paper provides nine easy steps for a quick customer experience tune-up. Use these helpful tips to start improving your customer experience today. 
(WHITE PAPER) READ ABSTRACT |

Gartner-A step-by-step approach to successful Business Intelligence by IBM

April 2012 - (Free Research)
Decision-making is buoyed by strong business intelligence (BI). For small to midsize businesses (SMBs), formulating an approach to BI can be a challenge. Incremental steps are pivotal for SMBs, according to this paper featuring insight from Gartner. Read this and learn why starting with the basic before evolving deeper is the proven path. 
(WHITE PAPER) READ ABSTRACT |

Process Complexity: How to reduce it with Decision Management by IBM

March 2012 - (Free Research)
Read this presentation transcript as industry visionary James Taylor discusses BPM and the causes of complexity. Learn about decision management and its role in eliminating some of the complexity, decision management systems, business rules, predictive analytics and finally how all of this impacts your customers and the customer experience. 
(PRESENTATION TRANSCRIPT) READ ABSTRACT |

Knowledge Management: 5 Steps to Getting It Right the First Time by Oracle Corporation

December 2013 - (Free Research)
In this eBook, find 5 simple steps for optimizing customer service and support with an effective, best-practice-led knowledge management initiative. 
(WHITE PAPER) READ ABSTRACT |

Solutions Provider Improves Productivity with Flexible Implementation Methodology by Microsoft

June 2007 - (Free Research)
Stanley Stuart Yoffee & Hendrix, Inc. (SSYH), a Microsoft® Gold Certified Partner based in Florida, implements software solutions utilizing the Microsoft family of products. With large-scale projects across varied industries, the company turned to the Microsoft Dynamics™ Sure Step Methodology to help communicate with customers... 
(CASE STUDY) READ ABSTRACT |

Essential Guide: Project and Portfolio Management: Analyzing Business Project Needs by Rally Software

December 2012 - (Free Research)
View this informative resource to learn more about proper sequencing, marketing a software project and how you can keep everything under control with the right tools. It provides a step-by-step process on managing customer driven software development as well as other important steps. 
(WHITE PAPER) READ ABSTRACT |

Content Mapped to Buying Stages Powers Nurturing Results by Genius.com

October 2009 - (Free Research)
This guide will show you five steps you can take to turn the creation of customer-centric content into a core competency and map that information for right-time delivery that keeps your prospects focused on the success you can help them achieve. 
(WHITE PAPER) READ ABSTRACT |

How to Prep for Success with Marketing Operations Management by SAS

April 2014 - (Free Research)
The following white paper explores the steps companies that are considering a marketing operations management system need to take to ensure a successful implementation. Learn about the 3 big focus areas: people, processes, and technology, how to address them, and more. 
(WHITE PAPER) READ ABSTRACT |

Interactive Marketing eBook: It’s all about the Journey by Unica Corporation - An IBM Company

May 2011 - (Free Research)
No matter where you are on your journey to Interactive Marketing, you can get there with the right marketing software solutions. When you achieve effective, efficient, measurable marketing that creates meaningful dialogue, you ensure increased lifetime customer value. This eBook reveals just some of the important steps along the journey. 
(EBOOK) READ ABSTRACT |

About to Buy Guide: VMware Disaster Recovery Tools by Veeam Software

July 2012 - (Free Research)
This expert buyer's guide provides step-by-step tips and strategies for selecting the best DR tools for your virtualized environment. Discover how to weigh the costs and advantages of both native and third-party DR tools while avoiding common pitfalls, and find out how the cloud could figure into your DR strategy. 
(EGUIDE) READ ABSTRACT |

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