WebFOCUS Operational Enterprise Business Intelligence by Information Builders Inc.. WebFOCUS is a comprehensive and fully integrated enterprise business intelligence platform. It sets the standard for enterprise business intelligence by scaling to support more... >> Discover more offerings from Information Builders Inc..
		Advanced Meter Infrastructure: Composite Technologies to Meet New Demands in Sales and Customer Service by SAP America, Inc.. Discover what benefits advanced meter infrastructure (AMI) brings and why, and learn how the SAP NetWeaver platform and enterprise service-oriented architecture can support more... >> Discover more offerings from SAP America, Inc..

Taming Transactional Email: Tips to Gain Control and Determine If Outsourcing Makes Sense by Silverpop Systems Inc. August 2008 - (Free Research) This white paper reviews the key steps necessary to implement a transactional email marketing campaign. It also recommends methods to ease the pain of implementation while improving the results.  (WHITE PAPER) READ ABSTRACT |

Three Key Steps to B2B Marketing Optimization by Marketo April 2010 - (Free Research) In B2B marketing, small changes can mean big differences to the success of marketing programs.  But just because you met the plan goals does not mean the program was as successful as it could have been. The secret to getting the most out of your campaigns is to optimize continually - pre-click, post-click, and post-conversion.  (WHITE PAPER) READ ABSTRACT |

Show How Marketing Makes Money: A 5-Step Plan for Proving ROI by Vtrenz, Inc June 2008 - (Free Research) This white paper outlines a simple plan to help ensure the outcome of your evaluation efforts both meaningful and manageable.  (WHITE PAPER) READ ABSTRACT |

Creating Sales Opportunities with Lead Scoring by Genius.com October 2009 - (Free Research) Lead scoring is often touted as the new secret sauce that transforms marketing from art to science. This guide will walk you through the process step-by-step, ensuring you have just what you need to drive continuous lead engagement, satisfy the needs of your salespeople, and play a key role in the generation of revenues.  (WHITE PAPER) READ ABSTRACT |

The Customer Loyalty Playbook: 4 Steps To Build Loyal, High-Value Customers by Oracle Corporation February 2010 - (Free Research) The longer a customer is loyal, the more profit the company gains. Read this brief to learn four steps to help guide your customer loyalty strategy.  (WHITE PAPER) READ ABSTRACT |

Using Social Media to Deepen Your Customer Relationships by Infor November 2010 - (Free Research) Written for the marketing executive, this paper provides a useful framework to begin to assess how an organization can engage in social media to build deeper relationships with its customers.  (WHITE PAPER) READ ABSTRACT |

Gartner-A step-by-step approach to successful Business Intelligence by IBM April 2012 - (Free Research) Decision-making is buoyed by strong business intelligence (BI). For small to midsize businesses (SMBs), formulating an approach to BI can be a challenge. Incremental steps are pivotal for SMBs, according to this paper featuring insight from Gartner. Read this and learn why starting with the basic before evolving deeper is the proven path.  (WHITE PAPER) READ ABSTRACT |

Informatica PowerCenter to Salesforce ODBC Integration by Progress DataDirect May 2012 - (Free Research) This tutorial introduces a data connectivity platform that allows you to migrate, replicate, cleanse, and synchronize Salesforce customer relationship management (CRM) data. Find step-by-step configuration instructions that let you successfully integrate your CRM data – read on to learn more now.  (WHITE PAPER) READ ABSTRACT |

Essential Guide: Project and Portfolio Management: Analyzing Business Project Needs by Rally Software December 2012 - (Free Research) View this informative resource to learn more about proper sequencing, marketing a software project and how you can keep everything under control with the right tools. It provides a step-by-step process on managing customer driven software development as well as other important steps.  (WHITE PAPER) READ ABSTRACT |

E-Book: Next Steps and Trends in Enterprise Content Management Technology by SpringCM October 2010 - (Free Research) ECM is a long-established market, but ECM technology is changing, evolving and taking on increased importance to organizations as they look to gain more value and insight from documents, emails, blogs etc. Through this e-book you will obtain an expert overview of ECM and an in-depth look at where this market is headed.  (EBOOK) READ ABSTRACT |

E-Book: Next Steps and Trends in Enterprise Content Management Technology by ASG Software Solutions April 2010 - (Free Research) This E-Book will provide an expert overview of ECM, a look at recent trends shaping the market today, advice on navigating ECM technology purchases – and an in-depth look at where this market is headed.  (EBOOK) READ ABSTRACT |

Improve Business Performance and Customer Loyalty in 5 Steps by Infor September 2008 - (Free Research) Maintaining strong business performance and customer loyalty require continual vigilance and assessment and performance tools. Read this paper to learn five steps to improve business performance and increase customer loyalty.  (WHITE PAPER) READ ABSTRACT |

Nine Easy Steps for a Quick Customer Experience Tune-Up by SAP America, Inc. July 2011 - (Free Research) As competitors begin to offer comparable products, the customer experience (CE) becomes the new imperative for ensuring customer loyalty and satisfaction. This white paper provides nine easy steps for a quick customer experience tune-up. Use these helpful tips to start improving your customer experience today.  (WHITE PAPER) READ ABSTRACT |

Process Complexity: How to reduce it with Decision Management by IBM March 2012 - (Free Research) Read this presentation transcript as industry visionary James Taylor discusses BPM and the causes of complexity. Learn about decision management and its role in eliminating some of the complexity, decision management systems, business rules, predictive analytics and finally how all of this impacts your customers and the customer experience.  (PRESENTATION TRANSCRIPT) READ ABSTRACT |

Knowledge Management: 5 Steps to Getting It Right the First Time by Oracle Corporation September 2012 - (Free Research) Today, many businesses are looking for ways to reduce customer service costs without sacrificing satisfaction – and most companies are finding it challenging. Read this vendor e-book to learn how adding knowledge management to your customer service strategy can reduce costs while increasing agent productivity and customer satisfaction.  (EBOOK) READ ABSTRACT |

Solutions Provider Improves Productivity with Flexible Implementation Methodology by Microsoft June 2007 - (Free Research) Stanley Stuart Yoffee & Hendrix, Inc. (SSYH), a Microsoft® Gold Certified Partner based in Florida, implements software solutions utilizing the Microsoft family of products. With large-scale projects across varied industries, the company turned to the Microsoft Dynamics™ Sure Step Methodology to help communicate with customers...  (CASE STUDY) READ ABSTRACT |

Mobile testing: Follow these five strategic steps to simplify and accelerate app testing by Hewlett-Packard Company February 2013 - (Free Research) As the demand for mobile applications continues to mount, development teams are under pressure to deliver unique mobile apps – fast. Check out this helpful white paper to learn five strategic steps you can take to simplify and accelerate mobile app testing.  (WHITE PAPER) READ ABSTRACT |

Gartner: Deriving value from Big Data for CRM by ComputerWeekly.com May 2013 - (Free Research) Kimberly Collins, research vice-president of Gartner highlights the critical steps organisations should to take to integrate big data into Customer Relationship Management (CRM).  (ESSENTIAL GUIDE) READ ABSTRACT |

Data Quality Strategy: A Step-by-Step Approach by SAP America, Inc. February 2010 - (Free Research) Learn about the importance of having a data quality strategy and setting the overall goals. The six factors of data are also explained in detail and how to tie it together for implementation.  (WHITE PAPER) READ ABSTRACT |

From Cold to Hot: Lead Nurturing Programs That Generate Sales by Vtrenz, Inc August 2008 - (Free Research) This white paper explains the importance of lead nurturing–in the lead management process. It discusses best practices for nurturing leads in today's competitive business environment, and offers advice for implementing a lead-nurturing program.  (WHITE PAPER) READ ABSTRACT |

How to Master the Art of Content Marketing by Limelight Networks, Inc. November 2011 - (Free Research) Today's marketing professionals are in uncharted territory, one that consists of web-savvy customers with higher expectations and flashy new tools that are quickly becoming a requirement. To keep pace, you must evolve with the times. Read on to learn how content marketing can optimize your marketing tactics.  (WHITE PAPER) READ ABSTRACT |

Predictive Analytics for Sales and Marketing by Information Builders September 2012 - (Free Research) Today's businesses rely on their sales and marketing (S&M) departments to drive business growth through effective customer relationship management (CRM) strategies – but most S&M pros lack the insights needed to optimize their strategies. Read on to find out how predictive analytics can improve your CRM strategies.  (WHITE PAPER) READ ABSTRACT |

8 Steps to Standardize Multi-Country Payroll Processes by Workday February 2012 - (Free Research) This paper explores the challenges associated with standardizing multi-country payroll programs and outlines eight essential steps for success. Read on for a deeper understanding of how to assess your current international payroll operations and learn how to design a payroll strategy that aligns with your company’s strategic objectives.  (WHITE PAPER) READ ABSTRACT |

Sales Executive Strategy Brief by Oracle Corporation August 2012 - (Free Research) In this executive strategy brief, we will explore customer experiences throughout the selling process, how sales must adapt in the age of the customer, and ways to improve sales performance that will positively impact the customer experience.  (WHITE PAPER) READ ABSTRACT |

Making the most of customer data: CRM analytics by SearchCRM April 2013 - (Free Research) View this white paper to unlock the power behind CRM analytics. It explains how you can develop a view of the customer by analyzing social media data. Find out how to make the most of tweets and Facebook postings by reading this resource now.  (WHITE PAPER) READ ABSTRACT |

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