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Business Technology Marketing Benchmarks 2007-2008 PDF Slides by KnowledgeStorm Webinars (E-mail this company)

July 23, 2007 - (Free Research)
Find out what 1,038 B2B marketers revealed about what works for lead generation and nurturing tactics. Invite your entire team to view this free Webcast and learn about B2B email, search marketing and surprising Webcast and white paper marketing statistics. 
(WEBCAST) READ ABSTRACT |

Marketing in the Age of Digital Content:The Business Case for an Enterprise Marketing Platform by EMC Corporation

September 2008 - (Free Research)
In the age of digital content, marketing departments are increasingly tasked with creating digital experiences to promote their companies' brands. 
(WHITE PAPER) READ ABSTRACT |

Oracle Accelerate - Not Just Smart but Timely by Oracle Corporation

March 2009 - (Free Research)
This paper gives you an overview of how Ovum has helped penetrate the upper-midmarket. Even when the slowing growth of the market hasn't. 
(WHITE PAPER) READ ABSTRACT |

Marketing in the 4th Dimension: 4 Keys to Personalizing the Web Experience by Unica Corporation - An IBM Company

May 2011 - (Free Research)
In this brief paper you’ll discover the 4 key dimensions to personalized Web marketing and learn real-life successes of enterprises that have made the personalized Web a core part of their growth strategies. Deliver greater value for your customers and your company through a centralized interactive marketing platform. 
(WHITE PAPER) READ ABSTRACT |

Using Marketing Automation to Increase Your ROI on CRM by Marketo

June 2013 - (Free Research)
Many CRM systems lack an effective way to manage leads - that's where marketing automation comes in. In this resource, explore the benefits of a marketing automation tool, and learn how implementing marketing automation can increase your ROI on your CRM system. 
(WHITE PAPER) READ ABSTRACT |

Magic Quadrant for Marketing Resource Management by Unica Corporation - An IBM Company

February 2011 - (Free Research)
This Magic Quadrant compares 18 vendors and the strengths and cautions they each bring to the table with marketing resource management. This provides means each company based on constant criteria, allowing you to choose a vendor that meets your needs. 
(WHITE PAPER) READ ABSTRACT |

Managing the Challenges of Email Marketing by Unica Corporation - An IBM Company

May 2011 - (Free Research)
The ideal email marketing technology solution provides the best of both worlds: timely data access to develop segmented and personalized content, plus offloading the responsibility for managing the delivery infrastructure, and ensuring deliverability. This brief paper explores the brains and beauty of successful email marketing. 
(WHITE PAPER) READ ABSTRACT |

How to Master the Art of Content Marketing by Limelight Networks, Inc.

September 2013 - (Free Research)
Today's marketing professionals are in uncharted territory, one that consists of web-savvy customers with higher expectations and flashy new tools that are quickly becoming a requirement. To keep pace, you must evolve with the times. Read on to learn how content marketing can optimize your marketing tactics. 
(WHITE PAPER) READ ABSTRACT |

Why the empowered consumer can hinder business success by IBM

March 2014 - (Free Research)
Access the following white paper to uncover how to leverage enterprise marketing management to optimize every aspect of online and cross-channel analytics and marketing. 
(WHITE PAPER) READ ABSTRACT |

Creating Sales Opportunities with Lead Scoring by Genius.com

October 2009 - (Free Research)
Lead scoring is often touted as the new secret sauce that transforms marketing from art to science. This guide will walk you through the process step-by-step, ensuring you have just what you need to drive continuous lead engagement, satisfy the needs of your salespeople, and play a key role in the generation of revenues. 
(WHITE PAPER) READ ABSTRACT |

E-Book: Successfully Leveraging Marketing Automation Technology: Building a Business Case by SearchCRM

August 2010 - (Free Research)
Marketers are being asked to identify, segment and target the most profitable customers and boost customer loyalty. Marketing automation software can help solve these challenges, but it too requires a financial investment. Read on and learn how to successfully leverage marketing automation technology and how to build a business case for it as well. 
(EBOOK) READ ABSTRACT |

Convergence of Sales and Marketing by Neolane Inc.

October 2008 - (Free Research)
This report explores the integration of marketing and sales technologies (CRM, marketing automation, email marketing, web analytics, etc.). 
(WHITE PAPER)

Seven Email Marketing Refreshes by Bronto Software

October 2008 - (Free Research)
This whitepaper will detail seven key points that will help you quickly enhance your email-marketing program. You may also find some low hanging opportunities that you weren't aware you were missing. 
(WHITE PAPER) READ ABSTRACT |

Are You Ready for Marketing Automation? by Marketo

June 2013 - (Free Research)
Marketing automation offers many benefits to an organization, but it also requires a certain degree of readiness. Take a look at this checklist to determine if your company is ready to use marketing automation by evaluating your marketing initiatives in 10 key areas. 
(WHITE PAPER) READ ABSTRACT |

Driving Revenue Through CRM Integration by Marketo

June 2013 - (Free Research)
In this helpful resource, discover four keys to establishing successful integration of your CRM system and marketing automation. Explore how your sales, marketing, customer service, and accounting teams can work together to close the loop of great customer experience. 
(WHITE PAPER) READ ABSTRACT |

Advanced Marketing Automation: Maximize Returns on Customer Communication Strategies through Intelligent, Integrated Marketing Processes by SAS

May 2010 - (Free Research)
This paper explores how many companies are turning to advanced marketing automation for improved efficiency and effectiveness of marketing activities. Read on to learn how to provide a comprehensive solution for current marketing challenges and learn how to maximize campaign returns through the essential phases of a disciplined marketing process. 
(WHITE PAPER) READ ABSTRACT |

Starz Entertainment Joins AT&T Mobile Barcode Charter Program as First TV/Network Member by AT&T Corp

November 2011 - (Free Research)
This white paper examines a new mobile barcode solution for consumer engagement, which is helping to connect the offline world with the online world. 
(WHITE PAPER) READ ABSTRACT |

Rightsizing Blades for the Mid-market by HP and VMware

January 2008 - (Free Research)
In this white paper, examine the requirements for servers, storage, and blade systems in the mid-market and how to apply blades your data center in a cost effective manner. 
(WHITE PAPER) READ ABSTRACT |

How White Papers Can Boost Your Lead Gen Campaigns by KnowledgeStorm Webinars (E-mail this company)

October 2006 - (Free Research)
In this presentation document, white paper guru Michael Stelzner, author of "Writing White Papers: How to Capture Readers and Keep Them Engaged," will share his secrets on creating effective white papers that attract prospects in droves. 
(ANALYST REPORT) READ ABSTRACT |

Transforming business at the intersection of marketing and technology by ComputerWeekly.com

April 2014 - (Free Research)
Businesses have to change themselves quickly and dramatically if they want to survive and thrive, say Bob Lord and Ray Velez, CEO and CTO of razorfish, in this extract from their book, Covnerge. 
(BOOK) READ ABSTRACT |

The Customer You Know: Keeping, Leveraging, and Profiting from Current Customers with Business Analytics by SAS

May 2010 - (Free Research)
Read this paper to learn about business analytics and how it can significantly impact customer service improvements and customer retention and how it can enable your company to develop more agile strategies that will allow you to adapt to changing customer behavior and achieve their business goals. 
(ANALYST REPORT) READ ABSTRACT |

Microsoft Dynamics CRM Trial Page by Microsoft

October 2011 - (Free Research)
Microsoft Dynamics CRM helps increase productivity and create a connected organization that is equipped to please your customers. The result is a compelling and engaging experience for customers that sets your business apart. 
(DEMO) READ ABSTRACT |

Who can achieve high-performance cloud computing? by CA Technologies.

June 2011 - (Free Research)
Many enterprises are aware of the capabilities that can be attained from the public and hybrid clouds, but the private cloud is continually gaining traction in both small and medium-sized and enterprise markets. Access this exclusive resource now for a report on one of the leading cloud service providers on the market. 
(WHITE PAPER) READ ABSTRACT |

Executive Summary: Marketing and Demand Creation in B2B Marketplace: The Prospect's View by KnowledgeStorm Webinars (E-mail this company)

June 2006 - (Free Research)
SiriusDecisions has commissioned a new research study to examine the efficacy of demand creation - from the point of view of prospects and customers you are spending millions of dollars to communicate with. Read this executive summary of our Demand Creation webinar to find out which tactics are viewed most favorably in b-to-b marketplace. 
(CASE STUDY) READ ABSTRACT |

The Eight Truths of Social Learning. Now. by SkillSoft Corporation

June 2011 - (Free Research)
This paper seeks to uncover the fundamental requirements for a successful social learning program. Based on early experience with our own social learning tool, this list of eight “truths” has been compiled to provide a foundation for learning professionals who are launching social learning in their organizations. 
(WHITE PAPER) READ ABSTRACT |

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