CRM without Compromise: A Strategy for Profitable Growth by SAP America Inc. This white paper describes the concept of “CRM without compromise,” elucidating how organizations can maximize their results by taking a more structured, more... >> Discover more offerings from SAP America Inc.
		WebFOCUS Operational Enterprise Business Intelligence by Information Builders Inc.. WebFOCUS is a comprehensive and fully integrated enterprise business intelligence platform. It sets the standard for enterprise business intelligence by scaling to support more... >> Discover more offerings from Information Builders Inc..

Globo.com Acquires 200,000 New Customers in 2 years and Reduces Churn by 30% with Data Mining by SPSS Inc. Worldwide Headquarters May 04, 2009 - (Free Research) This Internet service provider/portal operator of Globo, Brazil's largest media conglomerate, delivers the content Brazilian Web users want using PASW Statistics.  (CASE STUDY) READ ABSTRACT |

Top 5 Best Practices for Creating Effective Campaign Dashboards by Tableau Software June 2008 - (Free Research) We can define an effective marketing dashboard as one that enables marketers to visually display relevant and current campaign, customer, advertising and/or branding information needed to achieve marketing objectives.  (WHITE PAPER) READ ABSTRACT |

KnowledgeStorm Advertising Overview: Build Brand Awareness among Technology Buyers by KnowledgeStorm, Inc (E-mail this company) June 2007 - (Free Research) If you're looking to build awareness and consideration of your brand among technology buyers that rely on KnowledgeStorm, our advertising solutions will help you reach your target audience.  (ANALYST REPORT) READ ABSTRACT |

Personalized content and Advertising by Alcatel-Lucent November 2009 - (Free Research) See how Alcatel-Lucent helps service providers turn subscribers into audiences, dramatically increasing the value of advertising and content offers while enhancing the consumer experience on the screen of their choice.  (VIDEO) READ ABSTRACT |

Personalized content and Advertising: How it works by Alcatel-Lucent November 2009 - (Free Research) See how Alcatel-Lucent helps service providers turn subscribers into audiences, dramatically increasing the value of advertising and content offers while enhancing the consumer experience on the screen of their choice.  (VIDEO) READ ABSTRACT |

Avatars Proven to Increase Advertising Effectiveness by Humanity Interactive September 2009 - (Free Research) Blue Rain commissioned Humanity Online to create an avatar for their character "Marcus OneNote" that could act, react, and interact with visitors to the OneNote Ad and landing page of the community site for OneNote. Read on to learn how avatars are increasing advertising effectiveness.  (CASE STUDY) READ ABSTRACT |

A Smarter Start: Preparing Data with SPSS Statistics Base by SPSS Inc. Worldwide Headquarters February 2009 - (Free Research) Before you can analyze your data, you must prepare it for analysis. SPSS Statistics Base offers an array of techniques and features to help users validate data in order to ensure complete, effective, and accurate analysis. This webinar will show you some of these techniques so you can be certain you are getting the best information from your data.  (WEBCAST) READ ABSTRACT |

Targeted Interactive Advertising: A Killer Revenue App by Alcatel-Lucent November 2009 - (Free Research) Marcio Nespatti, Alcatel-Lucent, discusses the latest research on next generation advertising.  (VIDEO) READ ABSTRACT |

Demo: Personalized content and Advertising by Alcatel-Lucent November 2009 - (Free Research) Charles Bahr of Alcatel-Lucent Multimedia Solutions Marketing and Christophe Senot of Bell Labs demonstrate the technologies that can be combined to create a personalized content and advertising experience across any screen.  (VIDEO) READ ABSTRACT |

Brand Management - Leveraging the Power of Integrated Marketing by SAP America Inc February 2008 - (Free Research) The evolution of consumer marketing causes everyone to think in new ways. Instead of reaching consumers through traditional media, Internet, product placement and word of mouth are good alternatives. Check out this paper for more information about integrated brand management.  (WHITE PAPER) READ ABSTRACT |

Police Department Utilizes Analytics and Statistics to Identify Crime Areas by SPSS Inc. Worldwide Headquarters May 2009 - (Free Research) CMPD experienced problems with two particular areas of crime. They needed community involvement to really make an impact in these areas. PASW Statistics allowed CMDP to gather data and present it as compelling evidence of the need for community involvement.  (CASE STUDY) READ ABSTRACT |

The Alcatel-Lucent Multi-screen Experience by Alcatel-Lucent June 2009 - (Free Research) This video demonstrates how our Multi-screen Experience enables the seamless movement of content and services across devices. It shows how with its unique ability to bring consumers more freedom and simplified consumption, multi-screen will create growth through a constructive intersection of content, advertising and communication industries.  (VIDEO) READ ABSTRACT |

Podcast: Emerging Media Series II: Blogs and Real Simple Syndication Report by KnowledgeStorm, Inc (E-mail this company) September 2006 - (Free Research) This podcast will focus on the content of a new KnowledgeStorm research report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing. The research finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought.  (PODCAST) READ ABSTRACT |

The Risks of Using Spreadsheets for Statistical Analysis by SPSS Inc. Worldwide Headquarters March 2009 - (Free Research) Are spreadsheets a help or a hindrance when performing data analysis? Get the real story from the author of SPSS for Dummies, Arthur Griffith. In this informative and entertaining webcast, you'll receive expert guidance on the proper uses and limitations of spreadsheets, as well as the strengths and benefits of SPSS Statistics.  (WEBCAST) READ ABSTRACT |

Publisher Targets Most Profitable Subscribers with SPSS by SPSS Inc. Worldwide Headquarters May 2009 - (Free Research) To improve the profitability of its subscriptions and increase the value it provides to its advertisers, The Miami Herald Publishing Company used PASW Statistics to find and target new subscribers likely to be stable, profitable customers. Read this case study for more.  (CASE STUDY) READ ABSTRACT |

Furniture Manufacturer Improves Customer Satisfaction through Customer Analysis with SPSS by SPSS Inc. Worldwide Headquarters May 2009 - (Free Research) Customer knowledge is market advantage. To refine its edge and better manage customer relationships, Haworth needed to learn what was important to its customers and deploy that knowledge to key decision makers. Read how they did it.  (CASE STUDY) READ ABSTRACT |

What's NOT "Green" in the Data Center? by IBM November 2009 - (Free Research) Are the products you see advertised real, or is it mostly hype? Robert McFarlane, Principal Data Center and Financial Trading Floor Consultant, goes over the products and methods that aren’t as green as they'd like you to think and summarizes ways to extend the life of your data center.  (VIDEO) READ ABSTRACT |

Presentation Transcript: Protecting Data on the Edge by Zenith Infotech June 2009 - (Free Research) According to industry statistics, the majority of a typical company's data doesn't reside on data center storage -- it lives on the "edge." The edge may be desktop PCs, laptops or even smart phones and PDAs. In this transcript, W. Curtis Preston describes the most effective techniques, tools and best practices for protecting edge or mobile data.  (PRESENTATION TRANSCRIPT) READ ABSTRACT |

Protecting Data on the Edge by Zenith Infotech July 2009 - (Free Research) According to industry statistics, the majority of a typical company's data doesn't reside on data center storage -- it lives on the "edge." The edge may be desktop PCs, laptops or even smart phones and PDAs. In this videocast W. Curtis Preston describes the most effective techniques, tools and best practices for protecting edge or mobile data.  (VIDEO) READ ABSTRACT |

A Shortcut Guide to Virtualization and Service Automation by Hewlett-Packard Company October 2008 - (Free Research) This Shortcut Guide to Virtualization and IT Service Automation provides an insightful overview of virtualization and IT Service Management. It helps demystify virtualization and helps you determine if virtualization is right for your environment.  (WHITE PAPER) READ ABSTRACT |

From Here to There, You Can Find it Anywhere: Building Local/Geo-Search with Apache Lucene and Solr by Lucid Imagination November 2009 - (Free Research) Join Grant Ingersoll, co-founder of Lucid Imagination and chairman of the Apache Lucene PMC, and Ryan McKinley, co-founder of Voyager GIS and Apache Lucene PMC member, and Sameer Maggon of AT&T Interactive for an in-depth technical workshop on the potential and application of the newly released Lucene Spatial libraries.  (WEBCAST) READ ABSTRACT |

NBA Basketball Team Scores with Sales Force Automation Tool by Microsoft April 2008 - (Free Research) Read how a Microsoft Dynamics solution helped a NBA Basketball team gain benefits such as system connectivity, sales force automation, and enhanced productivity.  (CASE STUDY) READ ABSTRACT |

Recessionary Effects on Network Services Spending Among Consumers, Worldwide: A Report on Consumer Spending Priorities in 2009 and Targets for Cost Reduction by Alcatel-Lucent October 2009 - (Free Research) Consumer spending patterns undergo significant changes during an economic downturn. This paper presents the results of a worldwide study to assess how the current recession is affecting consumer spending. This information can help operators recognize the areas of greatest revenue potential in the months ahead and adjust accordingly.  (WHITE PAPER) READ ABSTRACT |

Building the Business Case for Predictive Analytics: Nucleus Research by SPSS Inc. Worldwide Headquarters February 2009 - (Free Research) Predictive analytics encompasses a variety of techniques from statistics and data mining that analyze current and historical data to make predictions about future events. In this Nucleus Research report, learn how your company can achieve ROI from Predictive analytics applications.  (WHITE PAPER) READ ABSTRACT |

Business Technology Marketing Benchmarks 2007-2008 PDF Slides by KnowledgeStorm Webinars (E-mail this company) July 2007 - (Free Research) Find out what 1,038 B2B marketers revealed about what works for lead generation and nurturing tactics. Invite your entire team to view this free Webcast and learn about B2B email, search marketing and surprising Webcast and white paper marketing statistics.  (WEBCAST) READ ABSTRACT |

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