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ROI, Budgets Prevent Companies' Embrace of Social Media Analytics by IBM March 15, 2013 - (Free Research) Many companies are still avoiding implementing social media analytics, despite the renowned benefits it can provide a business. This expert e-guide describes some of the main reasons that companies are hesitant to start a social media analytics endeavor.  (EGUIDE) READ ABSTRACT |

Taking Control with Marketing Optimization by WebTrends (E-mail this company) April 12, 2013 - (Free Research) Customers today are asking for an engaging, personalized web experience that pulls them in, and your business needs to deliver. Access this white paper to discover the business case for creating personalized web experiences, and discover how marketers are listening to consumers in order to optimize digital marketing strategies.  (WHITE PAPER) READ ABSTRACT |

Delivering a Personalized Experience: the Multichannel Contact Center by Avaya February 11, 2013 - (Free Research) Whether your goal is to provide the best customer experience possible, increase sales, or reduce costs, the multichannel contact center delivers. Because customers want – and demand – access to customer service and support via their channel or media of choice, supporting a voice-only channel is no longer an option.  (WHITE PAPER) READ ABSTRACT |

Infor Epiphany Social Commerce Solutions by Infor December 31, 2012 - (Free Research) This white paper introduces a software suite that can help you gain deeper customer insights from social media data, resulting in more successful marketing campaigns and customer relationships.  Learn how this technology can help you achieve five main components of a successful CRM initiative.  (WHITE PAPER) READ ABSTRACT |

‘A Little Extra Service’ Raises Customer Satisfaction and Lowers Costs by Oracle Corporation UK Ltd April 17, 2013 - (Free Research) Customers today hate calling representatives on the phone - they want answers fast, online, and easy to access. Check out this white paper to learn how your company can go the extra mile in CRM to drive customer satisfaction and save money with initiatives in web self-service, live chat, email management, and more.  (WHITE PAPER) READ ABSTRACT |

Leveraging the Power of Social Media by Oracle Corporation August 03, 2009 - (Free Research) Download this free white paper and find out how to "Drive Sales Effectiveness with Enterprise-Ready Web 2.0Solutions," "Harvest Social Knowledge for Customer Service," and learn how "Social CRM Turns Customers into Competitive Advantage."  (WHITE PAPER) READ ABSTRACT |

When Words Won’t Do, Show Your Story: 7 Tips from Leading Companies For Online Video Marketing. by Limelight Networks, Inc. February 28, 2013 - (Free Research) This white paper illustrates the importance of video to drive audience engagement and interaction.  Learn best practices, key tips, and essential elements of online video marketing.  (WHITE PAPER) READ ABSTRACT |

Customer Experience Exchange, Issue 7 by SearchCRM November 13, 2012 - (Free Research) This 3-article E-Zine offers analysis and advice for the CEM professional. In the featured article, Cameron Kittle reviews CEM technologies and shares the thoughts of industry observers who stress that a company should first know what it intends to do with its wired connection to customers. Continue on for this article and more.  (EZINE) READ ABSTRACT |

Top Five Contact Center Trends for 2013 by Avaya March 21, 2013 - (Free Research) This resource offers five key trends that are reshaping customer experience management. Discover how successfully tap into these trends will give you the competitive advantage over those who fail to adapt to this rapid change.  (WHITE PAPER) READ ABSTRACT |

Infor Epiphany Brochure by Infor December 31, 2012 - (Free Research) This helpful resource introduces one CRM tool that allows you to optimize your customer interactions across all communication channels and glean deeper insight into your customer base.  Read on to learn about the specific benefits this technology offers businesses across all sectors.  (WHITE PAPER) READ ABSTRACT |

Connect the Online Customer Experience with Oracle WebCenter Sites Presentation Transcript by Oracle Corporation April 15, 2013 - (Free Research) Most customers today interact with businesses on the web, so it's crucial that your organization's web presence meets their expectations. Read this presentation transcript from a webcast outlining the tools needed to help your business deliver an engaging, personalized online customer experience, starting with your web content management strategy.  (PRESENTATION TRANSCRIPT) READ ABSTRACT |

Computer Weekly 11 October 2011: Download this week's issue of the UK's leading technology publication, featuring the latest news, analysis and opinion on the big trends in IT by ComputerWeekly.com October 11, 2011 - (Free Research) In this week's Computer Weekly, we find out how mainframe technology that was meant to be dead and buried is finding innovative new applications. We analyse the challenges facing the government's largest deployment of agile software development, and our Buyer's Guide highlights the firms making the most of social media. Download the new issue now.  (EZINE) READ ABSTRACT |

Ensuring Success with On-site Testing and Targeting by WebTrends (E-mail this company) April 16, 2013 - (Free Research) Your company's website is one of your most valuable assets, so it needs to be as effective, informative, and engaging as possible in order to provide the best customer experience. Turn to this white paper to learn the challenges behind optimizing your site and learn how you can avoid the pitfalls while implementing the most effective processes.  (WHITE PAPER) READ ABSTRACT |

Marketing strategies to improve customer understanding by OpenText June 19, 2012 - (Free Research) In our customer-centric market, the voice of the consumer is having a major effect on day-to-day business decisions. This expert e-guide reveals tips and advice to help readers utilize marketing strategies to best improve the customer experience and understanding.  (EGUIDE) READ ABSTRACT |

Aberdeen Analyst Insight - Social Media & Customer Service: From Listening to Engagement by SAP America, Inc. October 31, 2012 - (Free Research) Despite the growing popularity of social media among consumers, many customer service companies are still not harnessing the full potential of social channels. Read this insightful report to learn key trends in the use of social media for customer service and discover best practices for integrating social channels with CEM.  (WHITE PAPER) READ ABSTRACT |

Transforming the Help Desk with Remote Support Services by LogMeIn, Inc. July 27, 2011 - (Free Research) This whitepaper looks at the challenges and solutions for providing technical support to customers. Learn about a support solution offering full support to customers remotely while tracking end-user feedback for start-ups to large organizations.  (WHITE PAPER) READ ABSTRACT |

Are Public Sector organisations embracing collaboration to provide more Seamless Service for the 24/7 citizen? by Aspect May 23, 2013 - (Free Research) Modern contact centers are faced with customer demands for consistent, 24/7 service and support - even the public sector. This in-depth survey report delves into the challenges that public sector contact centers face, highlights the key trends that will affect customer interaction, and investigates the success rates of cost-savings initiatives.  (WHITE PAPER) READ ABSTRACT |

If You Teach a Customer to Fish: The Power of Web Self-Service by Epicor Software Corporation November 2008 - (Free Research) This document explores the power of online self-service and how it contributes to healthy customer relationships and delivers viable cost savings.  (WHITE PAPER) READ ABSTRACT |

Service and Support: Made to Measure Using Consona Analytics as a Roadmap to Success by Consona Corporation October 2009 - (Free Research) Management 101 tells us that success in business starts with setting goals and measuring progress toward them. Service and support success requires that all stakeholders know where they’re going and how they’re doing.  (WHITE PAPER) READ ABSTRACT |

5 Web Self-Service Pitfalls: What Every Contact Center Manager Must Know by eGain Communications Corp. February 2010 - (Free Research) This paper discusses and analyzes 5 myths frequently encountered in the context of self-service strategies and implementations, and offers proven industry best practices to counter them. This paper will be a valuable resource for you as you develop, implement, and refine your customer self-service strategy.  (WHITE PAPER) READ ABSTRACT |

Best Practices in the Call Center: A Customer Touch-Point Methodology by Oracle Corporation UK Ltd October 2012 - (Free Research) One of the biggest dangers in establishing best practices for your contact center is to do so in isolation from your self-service stakeholders. Instead, all customer "touch-points" must be viewed as part of a continuum. Customer touch points include Web Self-Service, Interactive Voice Response, Contact Center Agents, and Face-to-Face transactions.  (WHITE PAPER)

Gartner Magic Quadrant reveals fragmented social CRM market by Infor CRM February 2012 - (Free Research) This tip guide provides you with Gartner's expert insights into this fragmented social CRM market and predictions for the future of social CRM from their 2011 Magic Quadrant for Social CRM.  (EGUIDE) READ ABSTRACT |

Computer Weekly 4 October 2011: Download the latest issue of the UK's leading technology publication, with our analysis of the business technology news that matters to IT managers by ComputerWeekly.com October 2011 - (Free Research) In this week's Computer Weekly, transformation. Download the new issue now.  (EZINE)

A contact center manager's guide to integrating self-service by KANA (E-mail this company) August 2012 - (Free Research) Leveraging self-service technologies in your contact center can significantly reduce costs, but successful implementation is tricky. Gain expert advice on how to ensure your self-service contact center initiative is a success. Read on to learn self-service contact center best practices, how to obtain executive support, and more.  (EBOOK) READ ABSTRACT |

City of Los Angeles Improves Customer Satisfaction with Self-Service Portal Presentation Transcript by Oracle Corporation April 2013 - (Free Research) Today's customer is demanding easier, faster access to answers and problem solutions, and to meet these demands, many organizations turn to customer self-service strategies. Check out this presentation transcript to learn how Los Angeles Department of Water and Power implemented a customer self-service portal to standardize customer service levels.  (PRESENTATION TRANSCRIPT) READ ABSTRACT |

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