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KnowledgeStorm Advertising Overview: Build Brand Awareness among Technology Buyers by KnowledgeStorm, Inc (E-mail this company) June 05, 2007 - (Free Research) If you're looking to build awareness and consideration of your brand among technology buyers that rely on KnowledgeStorm, our advertising solutions will help you reach your target audience.  (ANALYST REPORT) READ ABSTRACT |

Microsoft Online Services Business Value by Microsoft June 01, 2009 - (Free Research) Microsoft® Online Services provide businesses with subscription-based Microsoft-hosted online services that offer access to rich communication, collaboration, and productivity applications from anywhere. Read this white paper to learn more.  (WHITE PAPER) READ ABSTRACT |

Avatars Proven to Increase Advertising Effectiveness by Humanity Interactive September 30, 2009 - (Free Research) Blue Rain commissioned Humanity Online to create an avatar for their character "Marcus OneNote" that could act, react, and interact with visitors to the OneNote Ad and landing page of the community site for OneNote. Read on to learn how avatars are increasing advertising effectiveness.  (CASE STUDY) READ ABSTRACT |

Brand Management - Leveraging the Power of Integrated Marketing by SAP AG February 01, 2008 - (Free Research) The evolution of consumer marketing causes everyone to think in new ways. Instead of reaching consumers through traditional media, Internet, product placement and word of mouth are good alternatives. Check out this paper for more information about integrated brand management.  (WHITE PAPER) READ ABSTRACT |

Personalized content and Advertising: How it works by Alcatel-Lucent November 20, 2009 - (Free Research) See how Alcatel-Lucent helps service providers turn subscribers into audiences, dramatically increasing the value of advertising and content offers while enhancing the consumer experience on the screen of their choice.  (VIDEO) READ ABSTRACT |

Personalized content and Advertising by Alcatel-Lucent November 20, 2009 - (Free Research) See how Alcatel-Lucent helps service providers turn subscribers into audiences, dramatically increasing the value of advertising and content offers while enhancing the consumer experience on the screen of their choice.  (VIDEO) READ ABSTRACT |

Web Security SaaS: The Next Generation of Web Security by Webroot Software, Inc. April 14, 2008 - (Free Research) This paper outlines Web security solutions that focus on increasing overall security effectiveness and reducing the burden on IT departments. It describes the challenges facing many SMB environments and identifies critical elements that make for lower-cost and easier-to-manage solutions. The paper highlights Webroot's SaaS security offering.  (WHITE PAPER) READ ABSTRACT |

Targeted Interactive Advertising: A Killer Revenue App by Alcatel-Lucent November 20, 2009 - (Free Research) Marcio Nespatti, Alcatel-Lucent, discusses the latest research on next generation advertising.  (VIDEO) READ ABSTRACT |

Demo: Personalized content and Advertising by Alcatel-Lucent November 20, 2009 - (Free Research) Charles Bahr of Alcatel-Lucent Multimedia Solutions Marketing and Christophe Senot of Bell Labs demonstrate the technologies that can be combined to create a personalized content and advertising experience across any screen.  (VIDEO) READ ABSTRACT |

Driving Business Success with Software Reuse by IBM March 01, 2008 - (Free Research) This white paper explains how Software Reuse and its underlying fundamentals have evolved dramatically. It also discusses the benefits of constructing critical enterprise software applications through reusable parts.  (WHITE PAPER) READ ABSTRACT |

Usability as an ERP Selection Criteria by IFS January 2008 - (Free Research) ERP software is often criticized for being complex and difficult to use. Read this paper to learn how to evaluate ERP software for usability.  (WHITE PAPER) READ ABSTRACT |

Simplify Software as a Service (SaaS) Integration by Cast Iron Systems January 2008 - (Free Research) Software as a service (SaaS) integration problems cannot be solved with traditional software and custom coding solutions. Learn how you can quickly integrate SaaS applications with your critical customer data.  (WHITE PAPER) READ ABSTRACT |

Podcast: Emerging Media Series II: Blogs and Real Simple Syndication Report by KnowledgeStorm, Inc (E-mail this company) September 2006 - (Free Research) This podcast will focus on the content of a new KnowledgeStorm research report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing. The research finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought.  (PODCAST) READ ABSTRACT |

The Alcatel-Lucent Multi-screen Experience by Alcatel-Lucent June 2009 - (Free Research) This video demonstrates how our Multi-screen Experience enables the seamless movement of content and services across devices. It shows how with its unique ability to bring consumers more freedom and simplified consumption, multi-screen will create growth through a constructive intersection of content, advertising and communication industries.  (VIDEO) READ ABSTRACT |

Rip and Replace: Choosing the Best Strategy when Switching Antivirus Solutions by ESET July 2009 - (Free Research) Switching security solutions on a large scale can be challenging for any organization. A well-planned strategy can minimize the impact on business processes without sacrificing security. The most effective approach is one that is customized for the unique needs of your organization. Check out this data sheet to learn about one such strategy.  (DATA SHEET) READ ABSTRACT |

Top 5 Best Practices for Creating Effective Campaign Dashboards by Tableau Software June 2008 - (Free Research) We can define an effective marketing dashboard as one that enables marketers to visually display relevant and current campaign, customer, advertising and/or branding information needed to achieve marketing objectives.  (WHITE PAPER) READ ABSTRACT |

Customer Relationship Management (SAP CRM) Application: Maximize Service Profitability by SAP AG January 2009 - (Free Research) The SAP® Customer Relationship Management (SAP CRM) application maximizes the value from each customer by keeping profitable customers loyal, decreasing service costs by increasing efficiency, and increasing service revenue.  (ARTICLE) READ ABSTRACT |

eGuide: Key Trends and Strategies for Decreasing Data Integration Costs in a Down Economy by Syncsort October 2009 - (Free Research) Read this E-Guide and explore how careful negotiation of data integration licenses can help your company save $100,000 or more on data integration costs. Learn about vital data integration trends and business drivers as well as how you can ensure a successful business intelligence (BI) initiative with key data integration considerations.  (EGUIDE) READ ABSTRACT |

Podcast: Emerging Media Series, Issue Two: Blogs and Real Simple Syndication Report by KnowledgeStorm Webinars (E-mail this company) September 2006 - (Free Research) This podcast will focus on the content of a new KnowledgeStorm research report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing. The research finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought.  (PODCAST) READ ABSTRACT |

Emerging Media Series: How Blogs and Real Simple Syndication (RSS) Impact B2B Technology Purchase Decisions by KnowledgeStorm Webinars (E-mail this company) September 2006 - (Free Research) This report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing, finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought.  (ANALYST REPORT) READ ABSTRACT |

Emerging Media Series: How Blogs & Real Simple Syndication (RSS) Impact B2B Technology Purchase Decisions by KnowledgeStorm, Inc (E-mail this company) September 2006 - (Free Research) This report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing, finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought.  (ANALYST REPORT) READ ABSTRACT |

A Shortcut Guide to Virtualization and Service Automation by Hewlett-Packard Company October 2008 - (Free Research) This Shortcut Guide to Virtualization and IT Service Automation provides an insightful overview of virtualization and IT Service Management. It helps demystify virtualization and helps you determine if virtualization is right for your environment.  (WHITE PAPER) READ ABSTRACT |

Case Study: Grey Healthcare Group leverages FalconStor VTL with deduplication to improve backup and recovery performance, optimize storage assets, and strengthen data security by FalconStor Software March 2009 - (Free Research) Grey Healthcare Group is one of the world's top five healthcare communications companies. Read this case study to learn how Grey Healthcare Group leveraged FalconStor VTL with deduplication to improve backup and recovery performance, optimize storage assets, and strengthen data security.  (CASE STUDY) READ ABSTRACT |

How Savvy Technology Marketers Can Improve Results with an Intelligent Content Strategy by KnowledgeStorm, Inc (E-mail this company) October 2005 - (Free Research) The Internet enables prospects to search for you rather than the other way around. You must place expertly crafted content wherever prospects might be searching. Marketers are leveraging a new methodology called Intelligent Content Strategy to attract more prospects that are looking for their solutions.  (WHITE PAPER) READ ABSTRACT |

What's NOT "Green" in the Data Center? by IBM November 2009 - (Free Research) Are the products you see advertised real, or is it mostly hype? Robert McFarlane, Principal Data Center and Financial Trading Floor Consultant, goes over the products and methods that aren’t as green as they'd like you to think and summarizes ways to extend the life of your data center.  (VIDEO) READ ABSTRACT |

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