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CRM Whitepaper: Using Business Rules to Increase Opportunities for Upsell, Cross-Sell and Customer Satisfaction by IBM November 30, 2009 - (Free Research) This white paper discusses one of the most effective ways to extend CRM functionality to competitively enhance your customers' experiences.  (WHITE PAPER) READ ABSTRACT |

Brand Management - Leveraging the Power of Integrated Marketing by SAP AG February 01, 2008 - (Free Research) The evolution of consumer marketing causes everyone to think in new ways. Instead of reaching consumers through traditional media, Internet, product placement and word of mouth are good alternatives. Check out this paper for more information about integrated brand management.  (WHITE PAPER) READ ABSTRACT |

Marketing and Demand Creation in B2B Marketplace: The Prospect's View by KnowledgeStorm Webinars (E-mail this company) May 2006 - (Free Research) Do you ever wonder how potential buyers view the strategic approaches and tactics you commonly use to entice them? In this Webcast, KnowledgeStorm and SiriusDecisions present the results of a new research study that examine the efficacy of demand creation.  (WEBCAST) READ ABSTRACT |

Best Practices in the Call Center: A Customer Touch-Point Methodology by Oracle Corporation January 2009 - (Free Research) One of the biggest dangers in establishing best practices for your contact center is to do so in isolation from your self-service stakeholders. Instead, all customer "touch-points" must be viewed as part of a continuum. Customer touch points include Web Self-Service, Interactive Voice Response, Contact Center Agents, and Face-to-Face transactions.  (WHITE PAPER) READ ABSTRACT |

Executive Summary: Marketing and Demand Creation in B2B Marketplace: The Prospect's View by KnowledgeStorm Webinars (E-mail this company) June 2006 - (Free Research) SiriusDecisions has commissioned a new research study to examine the efficacy of demand creation - from the point of view of prospects and customers you are spending millions of dollars to communicate with. Read this executive summary of our Demand Creation webinar to find out which tactics are viewed most favorably in b-to-b marketplace.  (CASE STUDY) READ ABSTRACT |

Best Practices in Complex Equipment Manufacturing, Sales, and Service by SAP AG January 2009 - (Free Research) This paper gives a brief overview of the SAP® solutions used by manufacturers of complex products and equipment to differentiate themselves from the competition through superior-value products and services against low-cost global providers.  (WHITE PAPER) READ ABSTRACT |

Application Whitelisting: Enhancing Host Security by McAfee, Inc. October 2009 - (Free Research) This paper explains how whitelisting (accepting only applications and behaviors that are on the approved list and denying everything else) provides a lighter, more agile alternative to blacklisting as a means to protect networks and end points.  (ANALYST REPORT) READ ABSTRACT |

CRM Built for Marketing: The Executive Guide to Selecting CRM that Meets Marketing Needs by Pivotal CRM, a CDC Software solution July 2009 - (Free Research) How can a company ensure that their marketing department's needs are represented when choosing an enterprise-level CRM system? This white paper provides core principles companies can use to help them select a CRM system that each marketing team member feels was built just for them.  (WHITE PAPER) READ ABSTRACT |

HEALTHsuite® - Claims Processing Software by RAM Technologies, Inc. HEALTHsuite is an administrative claims processing system designed for health plans and other health care organizations. Rich in features and functions to support health plans of all sizes and types, HEALTHsuite supports all aspects of health care administration including HMO, Consumer Driven, Medicare, Medicaid and Federal Health Benefits.  (ASP & SOFTWARE PRODUCT)

The Fine Art of Lead Management and Follow-Up: What Research Shows About Lead Qualification and Nurturing by KnowledgeStorm, Inc (E-mail this company) May 2006 - (Free Research) The Internet has changed the dynamics of technology sales and marketing. While most marketing efforts emphasize generating leads, and most sales efforts are focused on closing sales, not enough consideration is given to the little-understood but vital middle ground of lead qualification. Learn more about industry best practices.  (WHITE PAPER) READ ABSTRACT |

Business Agility as Growth Enabler: How Can Midsize Firms Manage Change in an Increasingly Demanding World? by SAP AG August 2007 - (Free Research) Your company's ability to meet changing customer requirements and drive revenue growth in a continually changing environment is essential. This whitepaper examines the related issues of growth and flexibility from a number of perspectives.  (WHITE PAPER) READ ABSTRACT |

Taking Relationship Management to a New Level with Microsoft Dynamics CRM by Microsoft September 2009 - (Free Research) Join Microsoft Dynamics CRM technology evangelist Phillip Haase in this webcast to learn about the Microsoft strategy and investments in enterprise CRM solutions and to understand how these solutions address the requirements for users, management, and IT.  (WEBCAST) READ ABSTRACT |

It's Time to "Go Commando" by Birst June 2009 - (Free Research) Commando teams carefully plan and execute to reduce risk and achieve success. Read this sales survival guide to learn how to - and why you should - adopt this philosophy and the main factors to focus on that will ensure your sales organization not only survives 2009 but comes out of it successfully.  (WHITE PAPER) READ ABSTRACT |

Driving Your Channel Business: Leverage Information Technology to Improve Partner Relationships and Boost Channel Performance by SAP AG September 2008 - (Free Research) This white paper discusses key channel business trends, highlights the complexities and challenges of different channel models.  (WHITE PAPER) READ ABSTRACT |

How to Set Up and Track Small Parcel Shipments Via a Single Point of Access by CDC Global Services - Catalyst November 2009 - (Free Research) This Webcast will demonstrate a new application that delivers seamless integration between SAP and leading global parcel carriers, including FedEx, UPS, DHL, TNT, Purolator and more, without middleware. You will also be able to understand how to track your shipment without accessing multiple systems, from any PC or terminal with access to SAP.  (WEBCAST) READ ABSTRACT |

Reduce Churn Through Enterprise Feedback Management and Predictive Analytics by SPSS Inc. Worldwide Headquarters May 2009 - (Free Research) In this case study, Cablecom recognised the key to tackling churn was to identify the point at which customers become dissatisfied with the service and before they made the decision to switch to an alternative provider.  (CASE STUDY) READ ABSTRACT |

Optimize Customer Experience to Achieve Competitive Advantage by Wipro Technologies October 2009 - (Free Research) Outsourcing Center and Wipro performed a survey that aimed to gauge how banking institutions are doing with their customer experience initiatives. While not a complete picture of how these financial institutions are progressing with their customer experience efforts, survey results point to some general trends and beliefs in this important area.  (WHITE PAPER) READ ABSTRACT |

Podcast - Emerging Media Series: Online Video, Social Networks and Wikis by KnowledgeStorm, Inc (E-mail this company) November 2006 - (Free Research) This podcast, the third in a series of studies examining the impact that emerging online media have on B2B technology marketing, shows how three mainstays of the Web 2.0 culture are evolving into B2B information delivery tools: Online video, Social networks and Wikis.  (PODCAST) READ ABSTRACT |

Emerging Media Series: Online Video, Social Networks and Wikis by KnowledgeStorm, Inc (E-mail this company) November 2006 - (Free Research) This report, the third in a series of studies examining the impact that emerging online media have on B2B technology marketing, shows how three mainstays of the Web 2.0 culture are evolving into B2B information delivery tools: Online video, Social networks and Wikis.  (ANALYST REPORT) READ ABSTRACT |

Using Performance Drivers to Enhance Business Success: Identifying, Visualizing and Analyzing Key Performance Drivers (KPD metrics) by myDIALS Inc. November 2009 - (Free Research) This paper examines performance metrics and focuses on the nature, identification and use of Key Performance Drivers to enhance business success. It illustrates how these KPD metrics can be visualized and logically related to the Key Performance Indicators that measure those outcomes.  (WHITE PAPER) READ ABSTRACT |

Using Encrypting File System to Protect Microsoft Dynamics CRM Data on a V3c Client Running Windows XP Professional by Microsoft June 2007 - (Free Research) This white paper explains how to use Encrypting File System (EFS), a feature that is provided by default in the Windows® operating system, to protect data in Microsoft Dynamics CRM clients for Outlook Compatibility Update running on Windows XP Professional Service Pack 2 (SP2).  (WHITE PAPER) READ ABSTRACT |

IT Tipping Point for Mid-sized Companies: Deciding When to Move to Tier 1 ERP by Oracle Corporation May 2009 - (Free Research) This white paper will focus on debunking the myth that Tier 1 systems make running the business more difficult, while demonstrating that Tier 1 systems can actually make it easier for growing mid-sized companies to do the things they need to do.  (WHITE PAPER) READ ABSTRACT |

Podcast - Improve Results with an Intelligent Content Strategy by KnowledgeStorm, Inc (E-mail this company) March 2006 - (Free Research) The Internet enables prospects to search for you rather than the other way around. You must place expertly crafted content wherever prospects might be searching. This podcast describes how marketers are leveraging a new methodology called Intelligent Content Strategy to attract more prospects that are looking for their solutions.  (PODCAST) READ ABSTRACT |

How Savvy Technology Marketers Can Improve Results with an Intelligent Content Strategy by KnowledgeStorm, Inc (E-mail this company) October 2005 - (Free Research) The Internet enables prospects to search for you rather than the other way around. You must place expertly crafted content wherever prospects might be searching. Marketers are leveraging a new methodology called Intelligent Content Strategy to attract more prospects that are looking for their solutions.  (WHITE PAPER) READ ABSTRACT |

Increasing Customer Experience via Rich Information Applications by Actuate September 2009 - (Free Research) This whitepaper shares key points and recommendations from leading analysts such as Forrester to assist organizations in leveraging RIAs to enhance online user experience.  (WHITE PAPER) READ ABSTRACT |

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