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How Savvy Technology Marketers Can Improve Results with an Intelligent Content Strategy by KnowledgeStorm, Inc (E-mail this company) October 2005 - (Free Research) The Internet enables prospects to search for you rather than the other way around. You must place expertly crafted content wherever prospects might be searching. Marketers are leveraging a new methodology called Intelligent Content Strategy to attract more prospects that are looking for their solutions.  (WHITE PAPER) READ ABSTRACT |

KnowledgeStorm Advertising Overview: Build Brand Awareness among Technology Buyers by KnowledgeStorm, Inc (E-mail this company) June 2007 - (Free Research) If you're looking to build awareness and consideration of your brand among technology buyers that rely on KnowledgeStorm, our advertising solutions will help you reach your target audience.  (ANALYST REPORT) READ ABSTRACT |

Personalized content and Advertising by Alcatel-Lucent November 2009 - (Free Research) See how Alcatel-Lucent helps service providers turn subscribers into audiences, dramatically increasing the value of advertising and content offers while enhancing the consumer experience on the screen of their choice.  (VIDEO) READ ABSTRACT |

Personalized content and Advertising: How it works by Alcatel-Lucent November 2009 - (Free Research) See how Alcatel-Lucent helps service providers turn subscribers into audiences, dramatically increasing the value of advertising and content offers while enhancing the consumer experience on the screen of their choice.  (VIDEO) READ ABSTRACT |

Avatars Proven to Increase Advertising Effectiveness by Humanity Interactive September 2009 - (Free Research) Blue Rain commissioned Humanity Online to create an avatar for their character "Marcus OneNote" that could act, react, and interact with visitors to the OneNote Ad and landing page of the community site for OneNote. Read on to learn how avatars are increasing advertising effectiveness.  (CASE STUDY) READ ABSTRACT |

Targeted Interactive Advertising: A Killer Revenue App by Alcatel-Lucent November 2009 - (Free Research) Marcio Nespatti, Alcatel-Lucent, discusses the latest research on next generation advertising.  (VIDEO) READ ABSTRACT |

Demo: Personalized content and Advertising by Alcatel-Lucent November 2009 - (Free Research) Charles Bahr of Alcatel-Lucent Multimedia Solutions Marketing and Christophe Senot of Bell Labs demonstrate the technologies that can be combined to create a personalized content and advertising experience across any screen.  (VIDEO) READ ABSTRACT |

KnowledgeNote: What Research Tells Us About Lead Management and Follow-Up by KnowledgeStorm, Inc (E-mail this company) May 2005 - (Free Research) The best practitioners of online marketing are those who meld Internet marketing and technology tools with timely follow-up and tried-and-true, old fashioned human contact. This paper walks you through key strategies for implementing an effective lead follow-up and qualification process.  (WHITE PAPER) READ ABSTRACT |

IBM Web Seminar: Dynamic Process Change to Optimize Cost and Agility by IBM October 2009 - (Free Research) Tune into this Web Seminar to hear BPM industry analysts, Dr. Bruce Silver and Amy Lipton share how dynamic BPM powered by the IBM Smart SOA approach can help you react quickly and drive ROI. After the seminar you'll receive a complimentary IBM BPM assessment for a targeted analysis of your current situation.  (WEBCAST) READ ABSTRACT |

Podcast - Improve Results with an Intelligent Content Strategy by KnowledgeStorm, Inc (E-mail this company) March 2006 - (Free Research) The Internet enables prospects to search for you rather than the other way around. You must place expertly crafted content wherever prospects might be searching. This podcast describes how marketers are leveraging a new methodology called Intelligent Content Strategy to attract more prospects that are looking for their solutions.  (PODCAST) READ ABSTRACT |

Pragmatic BPM and SOA Virtual Seminar by SearchSOA.com December 2009 - (Free Research) This free, one-day virtual seminar provides insight into useful business process management (BPM) design patterns and how to effectively link the business and modern software services. Attend to hear our experts explore the truths and myths of BPM and service-oriented architecture (SOA) as well as agile approaches to BPM and SOA.  (VIRTUAL SEMINAR) READ ABSTRACT |

Simplify and Automate: Building Your Roadmap to Improve IT Delivery and Support - A free one-day virtual seminar brought to you by BMC Software, Inc. by BMC Software, Inc October 2009 - (Free Research) Find out how you can build a plan for IT simplification and automation and get practical advice for your complex challenges around areas such as: business service management, service desk and self-service, mainframe cost optimization, virtualization and cloud computing.  (VIRTUAL SEMINAR) READ ABSTRACT |

Storage Decisions Virtual Seminar: Backing Up Virtual Machines by Storage Decisions November 2009 - (Free Research) The Storage Decisions Virtual Seminar, "Backing Up Virtual Machines" addresses the challenges in backing up and recovering virtual machines residing in a virtual infrastructure.  (VIRTUAL TRADE SHOW) READ ABSTRACT |

Storage Decisions UK Virtual Seminar: Backing Up Virtual Machines by Storage Decisions November 2009 - (Free Research) The Storage Decisions Virtual Seminar, "Backing Up Virtual Machines" addresses the challenges in backing up and recovering virtual machines residing in a virtual infrastructure  (VIRTUAL TRADE SHOW) READ ABSTRACT |

The Alcatel-Lucent Multi-screen Experience by Alcatel-Lucent June 2009 - (Free Research) This video demonstrates how our Multi-screen Experience enables the seamless movement of content and services across devices. It shows how with its unique ability to bring consumers more freedom and simplified consumption, multi-screen will create growth through a constructive intersection of content, advertising and communication industries.  (VIDEO) READ ABSTRACT |

Reality Check: The New End-to-end Application Performance Management Imperative Virtual Seminar by Compuware Corporation October 2009 - (Free Research) What Application Performance Management tactics and best practices can you apply to ensure a good end-user experience? What process and strategy can you institute to enable your IT organization to align with the business? What can you do to prepare for the additional complexities that virtualization, cloud and SOA can bring to your environment?  (VIRTUAL TRADE SHOW) READ ABSTRACT |

Podcast: Emerging Media Series II: Blogs and Real Simple Syndication Report by KnowledgeStorm, Inc (E-mail this company) September 2006 - (Free Research) This podcast will focus on the content of a new KnowledgeStorm research report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing. The research finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought.  (PODCAST) READ ABSTRACT |

KnowledgeNote: The C-Suite May Not Be Your Lead Sweet Spot - Podcast by KnowledgeStorm, Inc (E-mail this company) July 2006 - (Free Research) Findings of the Web Lead Evaluation and Scoring Study, conducted by KnowledgeStorm and The Artemis Group, suggest companies using the Internet to generate leads might discover that focusing on the C-suite is not the fastest route to improved lead-to-close ratios. Listen to this podcast to find out why.  (PODCAST) READ ABSTRACT |

KnowledgeNote: The C-Suite May Not Be Your Lead Sweet Spot by KnowledgeStorm, Inc (E-mail this company) May 2006 - (Free Research) Is the C-suite really the best source of early leads that will convert to revenue for your company? New research from KnowledgeStorm unveils some surprising results that call this common conception into question, and should have technology marketers re-examining their lead targeting strategies.  (WHITE PAPER) READ ABSTRACT |

CRM Whitepaper: Using Business Rules to Increase Opportunities for Upsell, Cross-Sell and Customer Satisfaction by IBM November 2009 - (Free Research) This white paper discusses one of the most effective ways to extend CRM functionality to competitively enhance your customers' experiences.  (WHITE PAPER) READ ABSTRACT |

VoIP and Lower TCO Will Drive Adoption of Hosted On-Demand Contact Centers by Five9 September 2009 - (Free Research) Read this paper to learn how organizations that have selected a hosted contact center solution have minimized or even eliminated the cost of their IT or telecom support departments. Keep reading to learn what the benefits a hosted contact center solution can have for your company.  (WHITE PAPER) READ ABSTRACT |

Efficiency, Effectiveness and Customer Loyalty in the Insurance Contact Center by Infor CRM July 2009 - (Free Research) Read this paper to learn how important an efficient and effective contact center is and how Infor CRM Epiphany Contact Center enables carriers to create a highly efficient, customer-centric, multichannel contact center, providing a better customer service experience and increasing customer loyalty.  (WHITE PAPER) READ ABSTRACT |

Data Protection Virtual Seminar by SearchSecurity.com November 2009 - (Free Research) The combination of the ever-changing compliance landscape, Web 2.0 and technologies such as mobile devices have made it increasingly more difficult to track where your confidential data resides and put mechanisms in place to protect it.  (VIRTUAL TRADE SHOW) READ ABSTRACT |

Storage Decisions Advanced Backup School Virtual Seminar: 2010 UK Planning Edition! Dashboard by Storage Decisions September 2009 - (Free Research) Join noted backup expert W. Curtis Preston LIVE online on September 17, 2009 for a 3-part presentation on backup planning for 2010. Get expert tips on where to add efficiency to your backup operations now -- and gain valuable information on the biggest backup trends being deployed in IT shops as we move towards year end.  (VIRTUAL TRADE SHOW) READ ABSTRACT |

Storage Decisions Advanced Backup School Virtual Seminar: 2010 Planning Edition! Dashboard by Storage Decisions September 2009 - (Free Research) Join noted backup expert W. Curtis Preston LIVE online on September 15, 2009 for a 3-part presentation on backup planning for 2010. Get expert tips on where to add efficiency to your backup operations now -- and gain valuable information on the biggest backup trends being deployed in IT shops as we move towards year end.  (VIRTUAL TRADE SHOW) READ ABSTRACT |

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