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Reducing the Risks of Social Media by SearchSecurity.com

November 15, 2013 - (Free Research)
Social Media can enhance brand reputation, build connections with external customers, improve collaboration and more. However using social media also carries risks. Fortunately, this expert e-guide explores the potential identity, security and privacy threats associated with social media. 
(EGUIDE) READ ABSTRACT |

Pocket E-Guide: Data Breach Dangers -- Learn to How to Protect Data and Lower Security Spending by IBM

October 08, 2009 - (Free Research)
Information security is important, but justifying increased security spending isn't. Even though important factors such as stock performance and customer loyalty are directly affected by security breaches. This E-Guide outlines three specific actions for your company to take in order to protect and promote brand trust by preventing data breaches. 
(EGUIDE) READ ABSTRACT |

Computer Weekly - 17 April 2012: How to ensure smartphone security by ComputerWeekly.com

April 17, 2012 - (Free Research)
This week’s Computer Weekly examines the growing threat from smartphones being targeted by hackers and viruses as the devices are increasingly used for work. Hospitality giant Mitchells & Butlers talks about its migration to the cloud and the CIO of Airbus discusses his IT priorities and how he spends €500m a year on IT. 
(EZINE) READ ABSTRACT |

Instagram Guide by Oracle Corporation

March 31, 2014 - (Free Research)
Consult the following white paper to uncover the latest ways top brands such as Nike, MTV, Nissan, Taco Bell, and many more are driving innovation through Instagram. Learn about key observations, what's working, and what you can do to succeed with this social movement as well. 
(WHITE PAPER) READ ABSTRACT |

Computer Weekly – 13 May 2014: Retail's data challenge by ComputerWeekly.com

May 12, 2014 - (Free Research)
In this week's Computer Weekly, we look at how data analytics is driving a new approach to customer relationship management within the retail sector. Customer who shops in multiple channels offer greater value to retailers. We find out how auction site eBay has developed a bespoke data analytics architecture to track every customer interaction. 
(EZINE) READ ABSTRACT |

Computer Weekly – 20 November 2012: Inside the £65m datacentre supporting Tesco's online strategy by ComputerWeekly.com

November 20, 2012 - (Free Research)
In this week's Computer Weekly, we visit the £65m datacentre that sits at the heart of Tesco's ambitious online strategy. Government has approved the iPhone for use by Whitehall officials – we assess the risks. And the CIO at British Gas talks about how IT transformed the firm's customer service. Read the issue now. 
(EZINE) READ ABSTRACT |

E-Guide: Harnessing Social Analytics by IBM

December 21, 2012 - (Free Research)
In this e-guide, discover how social media analytics software leverages text analytics capabilities to reveal patterns, trends, and potential business problems within online discussions. 
(EGUIDE) READ ABSTRACT |

Google+ Guide by Oracle Corporation

December 31, 2013 - (Free Research)
This guide explores some best practices for utilizing Google+ as an effective user engagement strategy. 
(WHITE PAPER) READ ABSTRACT |

The Shortcut Guide to Assuring Website Performance through External Web Monitoring by Neustar®

October 15, 2010 - (Free Research)
Businesses have become dependent on Web sites and RIAs. As dependency increases, so does the complexity of Web site systems and expectations on service delivery. This book offers a detailed look at external monitoring, how to leverage monitoring to protect your brand and a roadmap for implementing and maintaining an external monitoring process. 
(EBOOK) READ ABSTRACT |

The High Stakes of Security: Protecting Your Brand by IBM Software Group

July 2008 - (Free Research)
This white paper reviews a security approach that's integrated with your business strategy. Without this, you're risking a lot more than downtime or the simple loss of information assets or capital-you may be betting your organization... 
(WHITE PAPER) READ ABSTRACT |

KnowledgeStorm Advertising Overview: Build Brand Awareness among Technology Buyers by KnowledgeStorm, Inc (E-mail this company)

June 2007 - (Free Research)
If you're looking to build awareness and consideration of your brand among technology buyers that rely on KnowledgeStorm, our advertising solutions will help you reach your target audience. 
(ANALYST REPORT) READ ABSTRACT |

IT Connects Customers to Brands by Cisco Systems, Inc.

August 2010 - (Free Research)
Paul Gillin, author of three social media marketing books, reveals how CIOs are becoming the designated guardians of intellectual property. As the use of social media tools grows, Gillen recommends how a CIO can stay in front of the widespread access and create enhanced customer experiences. 
(VIDEO)

A 15-minute Guide to Interactive Content Management by EMC Corporation

March 2007 - (Free Research)
Interactive content management (ICM) is a set of technologies for managing the production process and content types that deliver compelling communications. 
(ARTICLE) READ ABSTRACT |

Social Recruiting Guide: How to Effectively Use Social Networks and Avoid Legal Risks by Oracle Corporation

July 2012 - (Free Research)
Social networking sites are some of the most powerful tools available to recruiters today. If you're not sure where to start with a social recruiting strategy, this paper will outline why social recruiting is becoming an imperative for companies today, what considerations you need to be aware of, and what first steps you can take. 
(WHITE PAPER) READ ABSTRACT |

CIO Thought Leadership: The Sum of all brands by ComputerWeekly.com

March 2014 - (Free Research)
This article by Ade McCormack looks at the impact customer-centricity has on organisations. 
(ESSENTIAL GUIDE) READ ABSTRACT |

Global Brand Management by OpenText

May 2014 - (Free Research)
The following white paper explores the business need for a global brand management solution to help distinguish your brand amongst thousands of other companies. Learn about the 3 key process to successful global brand management, the technology to use, and more. 
(WHITE PAPER) READ ABSTRACT |

Building a Global B2B Brand by Wipro Technologies

June 2009 - (Free Research)
In this paper you'll read about the steps Wipro Technologies took in order to take its brand name to the next level in order to compete with the top global IT companies. 
(CASE STUDY) READ ABSTRACT |

Choose a Branding Agency: 5 Social Media Questions You Need to Ask by Oracle Corporation

November 2013 - (Free Research)
The following white paper details 5 key questions to ask when choosing a branding agency. Learn how to read the answers that they give you in order to make an accurate assessment on the agency at hand. 
(WHITE PAPER) READ ABSTRACT |

Engaging Customers: New Lessons Around Customer Behavior by IBM

March 2014 - (Free Research)
This expert e-guide lays out five CEM lessons learned from AMC's hit TV show Breaking Bad that can help you cook up better customer experiences. Also inside, find a case study that describes the success that doughnut store Krispy Kreme found with the right mobile engagement strategy. 
(EGUIDE) READ ABSTRACT |

Solution Spotlight: Measuring, Monitoring and Improving Customer Experience by IBM

January 2014 - (Free Research)
In this e-guide, our experts sit down with Forrester analyst Zach Hofer-Shall and other industry authorities as they explore how you can address the challenges of CEM. Also inside, find 10 tips for improving customer experiences. 
(EGUIDE) READ ABSTRACT |

The Customer Loyalty Playbook: 4 Steps To Build Loyal, High-Value Customers by Oracle Corporation

February 2010 - (Free Research)
The longer a customer is loyal, the more profit the company gains. Read this brief to learn four steps to help guide your customer loyalty strategy. 
(WHITE PAPER) READ ABSTRACT |

Linking Identity and Data Loss Prevention to Avoid Damage to Brand, Reputation and Competitiveness by CA Technologies.

May 2010 - (Free Research)
This report examines the issue of data governance through the publication of new primary research that examines how well European businesses understand the risks and what steps they have taken to address them. 
(WHITE PAPER) READ ABSTRACT |

Linking identity and data loss prevention to avoid damage to brand, reputation and competitiveness by CA Technologies.

June 2010 - (Free Research)
This report examines the issue of data governance through the publication of new primary research that examines how well European businesses understand the risks and what steps they have taken to address them. 
(WHITE PAPER) READ ABSTRACT |

Computer Weekly – 3 June 2014: How big data brings big donations for charities by ComputerWeekly.com

June 2014 - (Free Research)
In this week's Computer Weekly, hear how big data is helping charities to improve their fundraising by better targeting potential donors. We find out how the UK's biggest newspaper publisher is moving its IT to the cloud. And we examine the options for datacentre cooling technologies to cut your energy costs. Read the issue now. 
(EZINE) READ ABSTRACT |

Desktops: Corporate IT Buying Behavior & Customer Satisfaction Survey by Dell, Inc. and Intel®

June 2009 - (Free Research)
This Technology Business Research (TBR) study examines the results of the corporate desktop satisfaction competition for Q1 of 2009, for which Dell ranked in the top position. Read this to learn about each brand's competitive strengths, weaknesses, challenges, and overall satisfaction rankings. 
(ANALYST REPORT) READ ABSTRACT |

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