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Pocket E-Guide: Data Breach Dangers -- Learn to How to Protect Data and Lower Security Spending by IBM October 08, 2009 - (Free Research) Information security is important, but justifying increased security spending isn't. Even though important factors such as stock performance and customer loyalty are directly affected by security breaches. This E-Guide outlines three specific actions for your company to take in order to protect and promote brand trust by preventing data breaches.  (EGUIDE) READ ABSTRACT |

Computer Weekly - 17 April 2012: How to ensure smartphone security by ComputerWeekly.com April 17, 2012 - (Free Research) This week’s Computer Weekly examines the growing threat from smartphones being targeted by hackers and viruses as the devices are increasingly used for work. Hospitality giant Mitchells & Butlers talks about its migration to the cloud and the CIO of Airbus discusses his IT priorities and how he spends €500m a year on IT.  (EZINE) READ ABSTRACT |

Stop Phishing: A Guide to Protecting Your Web Site Against Phishing Scams by GeoTrust, Inc. February 02, 2011 - (Free Research) In this guide, you’ll learn more about phishing, why it has become such a widespread problem, and the negative impact that a phishing attack can have on your company and your customers. You’ll also learn how SSL and EV SSL technology can help protect your website, your business, and ultimately your bottom line.  (ESSENTIAL GUIDE) READ ABSTRACT |

E-Guide: Harnessing Social Analytics by IBM December 21, 2012 - (Free Research) In this e-guide, discover how social media analytics software leverages text analytics capabilities to reveal patterns, trends, and potential business problems within online discussions.  (EGUIDE) READ ABSTRACT |

Computer Weekly – 20 November 2012: Inside the £65m datacentre supporting Tesco's online strategy by ComputerWeekly.com November 20, 2012 - (Free Research) In this week's Computer Weekly, we visit the £65m datacentre that sits at the heart of Tesco's ambitious online strategy. Government has approved the iPhone for use by Whitehall officials – we assess the risks. And the CIO at British Gas talks about how IT transformed the firm's customer service. Read the issue now.  (EZINE) READ ABSTRACT |

The Shortcut Guide to Assuring Website Performance through External Web Monitoring by Neustar® October 15, 2010 - (Free Research) Businesses have become dependent on Web sites and RIAs. As dependency increases, so does the complexity of Web site systems and expectations on service delivery. This book offers a detailed look at external monitoring, how to leverage monitoring to protect your brand and a roadmap for implementing and maintaining an external monitoring process.  (EBOOK) READ ABSTRACT |

The High Stakes of Security: Protecting Your Brand by IBM Software Group July 2008 - (Free Research) This white paper reviews a security approach that's integrated with your business strategy. Without this, you're risking a lot more than downtime or the simple loss of information assets or capital-you may be betting your organization...  (WHITE PAPER) READ ABSTRACT |

KnowledgeStorm Advertising Overview: Build Brand Awareness among Technology Buyers by KnowledgeStorm, Inc (E-mail this company) June 2007 - (Free Research) If you're looking to build awareness and consideration of your brand among technology buyers that rely on KnowledgeStorm, our advertising solutions will help you reach your target audience.  (ANALYST REPORT) READ ABSTRACT |

IT Connects Customers to Brands by Cisco Systems, Inc. August 2010 - (Free Research) Paul Gillin, author of three social media marketing books, reveals how CIOs are becoming the designated guardians of intellectual property. As the use of social media tools grows, Gillen recommends how a CIO can stay in front of the widespread access and create enhanced customer experiences.  (VIDEO)

A 15-minute Guide to Interactive Content Management by EMC Corporation March 2008 - (Free Research) Interactive content management (ICM) is a set of technologies for managing the production process and content types that deliver compelling communications.  (WHITE PAPER) READ ABSTRACT |

Big Data Strategy Guide: Integrate for Insight by Oracle Corporation UK Ltd October 2012 - (Free Research) Big data creates big opportunities to improve processes, customer service, and brand awareness if your organisation can effectively leverage it – something most businesses today struggle with. Read on to learn the tools and architecture you need to successfully analyse big data to gain deeper, richer insight and stay ahead of your competition.  (WHITE PAPER)

Creating Brand Advocates – Connected intelligence & Brand Advocates by Hewlett-Packard Company April 2013 - (Free Research) In this helpful video, learn how to move past traditional CRM and reach out to customers who are social influencers through things like Twitter, Facebook, and blogs. Learn how to transform these influential customers into brand advocates who will help others emotionally connect with your brand.  (VIDEO) READ ABSTRACT |

eGuide: Tackle SharePoint Sprawl and Implement Effective Training Strategies by AvePoint, Inc. August 2011 - (Free Research) Read this E-Guide and uncover key SharePoint training techniques and strategies. Learn which factors can lead to SharePoint sprawl and how your organization can regain control of your SharePoint deployment.  (EGUIDE) READ ABSTRACT |

Building a Global B2B Brand by Wipro Technologies June 2009 - (Free Research) In this paper you'll read about the steps Wipro Technologies took in order to take its brand name to the next level in order to compete with the top global IT companies.  (CASE STUDY) READ ABSTRACT |

Creating Brand Advocates -- Connected Intelligence & Brand Advocates. by Hewlett-Packard Limited November 2012 - (Free Research) In this helpful video, learn how to move past traditional CRM and reach out to customers who are social influencers through things like Twitter, Facebook, and blogs. Learn how to transform these influential customers into brand advocates who will help others emotionally connect with your brand.  (VIDEO) READ ABSTRACT |

Social Recruiting Guide: How to Effectively Use Social Networks and Avoid Legal Risks by Oracle Corporation July 2012 - (Free Research) Social networking sites are some of the most powerful tools available to recruiters today. If you're not sure where to start with a social recruiting strategy, this paper will outline why social recruiting is becoming an imperative for companies today, what considerations you need to be aware of, and what first steps you can take.  (WHITE PAPER) READ ABSTRACT |

Linking Identity and Data Loss Prevention to Avoid Damage to Brand, Reputation and Competitiveness by CA Technologies. May 2010 - (Free Research) This report examines the issue of data governance through the publication of new primary research that examines how well European businesses understand the risks and what steps they have taken to address them.  (WHITE PAPER) READ ABSTRACT |

Linking identity and data loss prevention to avoid damage to brand, reputation and competitiveness by CA Technologies. June 2010 - (Free Research) This report examines the issue of data governance through the publication of new primary research that examines how well European businesses understand the risks and what steps they have taken to address them.  (WHITE PAPER) READ ABSTRACT |

Desktops: Corporate IT Buying Behavior & Customer Satisfaction Survey by Dell, Inc. and Intel® June 2009 - (Free Research) This Technology Business Research (TBR) study examines the results of the corporate desktop satisfaction competition for Q1 of 2009, for which Dell ranked in the top position. Read this to learn about each brand's competitive strengths, weaknesses, challenges, and overall satisfaction rankings.  (ANALYST REPORT) READ ABSTRACT |

Using Social Gaming to Drive Engagement: Insights and Best Practices for Brand Managers by Oracle Corporation August 2012 - (Free Research) Access this insightful white paper presenting eight best practices and two case studies highlighting ways marketers can use social games to build brand recognition.  (WHITE PAPER) READ ABSTRACT |

Managing the Social Media Mix White Paper by Oracle Corporation September 2012 - (Free Research) This exclusive resource provides an eight-step guide to devising an effective social media marketing strategy and helps you determine how your company should allocate information to Twitter, blogs, Facebook, and more.  (WHITE PAPER) READ ABSTRACT |

The Customer Loyalty Playbook: 4 Steps To Build Loyal, High-Value Customers by Oracle Corporation February 2010 - (Free Research) The longer a customer is loyal, the more profit the company gains. Read this brief to learn four steps to help guide your customer loyalty strategy.  (WHITE PAPER) READ ABSTRACT |

Spam 2011: Protection Against Evolving Threats by Proofpoint, Inc. March 2011 - (Free Research) The very best anti-spam solutions today de­liver 95% effectiveness. Unfortunately, that’s not good enough. Check out this white paper to see how enterprises can defend themselves with a comprehensive and adaptive anti-spam solution such as the Proofpoint Protection Suite.  (WHITE PAPER) READ ABSTRACT |

Staples Case Study by IBM September 2011 - (Free Research) Staples set the bar for the office superstore when it first opened its doors in 1986. It now has the second-largest Internet retail revenue in the world with $10.2 billion in 2010 sales, 43% of the company's total revenue. This paper details how Staples delivered a much more personalized shopping experience to its online customers.  (CASE STUDY) READ ABSTRACT |

Tip Guide: Top Five Tips for Managing Storage in a Virtual Server Environment by DLT Solutions February 2012 - (Free Research) Check out this tip guide for 5 best practices to better manage your virtual servers. In this guide you'll learn how to better balance your storage workload, understand the differences between storage for virtualized servers and desktops, learn how to utilize thin provisioning, improve storage utilization and more.  (EGUIDE) READ ABSTRACT |

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