This webcast reveals strategies to create a winning webinar program. It offers proven tactics to get more leads and sales from your marketing budget. 

Is the C-suite really the best source of early leads that will convert to revenue for your company? New research from KnowledgeStorm unveils some surprising results that call this common conception into question, and should have technology marketers re-examining their lead targeting strategies. 

The Internet enables prospects to search for you rather than the other way around. You must place expertly crafted content wherever prospects might be searching. This podcast describes how marketers are leveraging a new methodology called Intelligent Content Strategy to attract more prospects that are looking for their solutions. 

The Internet has changed the dynamics of technology sales and marketing. While most marketing efforts emphasize generating leads, and most sales efforts are focused on closing sales, not enough consideration is given to the little-understood but vital middle ground of lead qualification. Learn more about industry best practices. 

The best practitioners of online marketing are those who meld Internet marketing and technology tools with timely follow-up and tried-and-true, old fashioned human contact. This podcast walks you through key strategies for implementing an effective lead follow-up and qualification process 

Recent research by SiriusDecisions has shown that the average B2B organization actually utilizes only 6 % of the leads generated per year. If you're like many sales and marketing professionals, the time and money you will spend on online lead generation and management in 2004 will not yield the results you're looking for. 

In this upcoming Webcast, "How White Papers Can Turbo-Boost Your Lead Gen Campaigns", white paper guru Michael Stelzner, author of "Writing White Papers: How to Capture Readers and Keep Them Engaged," will share his secrets on creating white papers that attract prospects in droves. This Webcast is presented by KnowledgeStorm. 

The last thing network security managers need is more complicated management systems to learn. There are four management keys to an IPS solution: Speed of initial set-up; Ease of ongoing management; Flexible management interfaces; and IPS management scalability. This paper will take a good hard look at each of these manageability components. 

This brief 10-minute web-based diagnostic tool will explore your experiences with Business Intelligence (BI) in order to generate a customized report designed to help you identify your top pain points and how to address them and see how your organization stacks-up against leading BI professionals. 

Device manufacturers are balancing control with innovation, a dynamic that often controls the mobile ecosystem. This is why the McAfee Mobile Security Report 2009 is taking a closer look at manufacturers’ security experiences, their concerns and priorities, and their approach to major security challenges that lie ahead of them in the near future. 

Many financial organizations are looking to implement proactive security measures to combat identity theft. Strong authentication – a security method which employs the use of more than one factor to identify users accessing private networks and applications – is among today’s leading choices. 

Direct marketing is about communicating a message to a specific prospect or customer. This white paper from Business Objects, an SAP company, focuses on these concepts as they pertain to marketing, and particularly as they are supported by data quality functions inside of the broader EIM framework.