This podcast, the third in a series of studies examining the impact that emerging online media have on B2B technology marketing, shows how three mainstays of the Web 2.0 culture are evolving into B2B information delivery tools: Online video, Social networks and Wikis. 

This e-guide from our editorial team will teach you how to efficiently deliver additional value to customers via social media as well as tips for finding balance when connecting with customers, and expert engagement tips from social media consultant Erik Qualman. 

This podcast summarizes, Define What's Valued Online, a new study which confirms what many technology marketers have instinctively suspected all along: Buyers of technology products consider Internet research essential to their ability to do their jobs. Listen to this podcast to learn about basic changes you can make to improve your online content. 

Read this tip guide now to learn expert tips for interacting with your customers through Web 2.0. 

This report, Issue One: How Technology Marketers Meet Buyers' Appetite for Content is the first in the Connecting Through Content series, which explores content creation, distribution and lead nurturing through the dual marketers' and technology buyers' perspectives. 

In this one hour Webcast, presented by Jeff Ramminger, EVP KnowledgeStorm, learn how you can develop more effective content, make it available more efficiently and influence the most important decision makers at the right stages of the buying process. 

KnowledgeStorm is the Internet's top-ranked search resource for technology solutions and information. With our premier network, search expertise and performance tools and services, KnowledgeStorm provides technology vendors the most opportunities to reach buyers on the Internet and convert them into Web leads. 

The Internet enables prospects to search for you rather than the other way around. You must place expertly crafted content wherever prospects might be searching. Marketers are leveraging a new methodology called Intelligent Content Strategy to attract more prospects that are looking for their solutions. 

Content Provided by Google. Google Apps provide familiar, easy to use products and services for business settings. These services enable customers to access their data virtually anytime and anywhere from Internet-capable devices. This computing environment is called "the cloud." Read this white paper to learn more. 

SharePoint 2010 is the next step for companies that want to provide their employees the tools and information they need to be effective and efficient in the workplace. Learn the changes and improvements made to the six functional areas of SharePoint 2010 and how they come together to benefit your organization. 

This Case Study assesses the deployment of Mimecast SaaS-based Unified Email Management (UEM) solution at Basic Energy Services, a renowned publicly traded oilfield services Company. IDC examines the effectiveness of the Mimecast solution and its services in meeting Basic Energy Services' needs and the reasons why the Mimecast solution was chosen. 

Access this case study to learn how YPG created a consumer mobile version of YellowPages.ca™ and sales applications for BlackBerry® smartphones to expand the reach of its local search database. 

Find out what 1,038 B2B marketers revealed about what works for lead generation and nurturing tactics. Invite your entire team to view this free Webcast and learn about B2B email, search marketing and surprising Webcast and white paper marketing statistics.