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Advanced Meter Infrastructure: Composite Technologies to Meet New Demands in Sales and Customer Service by SAP America, Inc..
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Retail Opportunities in a World of Extremes: Understanding Today's Teens and Boomers by IBM

May 2008 - (Free Research)
This IBM study focused on two groups – teens and boomers. It explores their lifestyles, values, and particular preferences and attitudes toward shopping. Read this paper to learn how retailers can better meet the needs of these two segments. 
(WHITE PAPER)

Intelligent Merchandising: Creating a Unique Shopping Experience, Part 3 by SAP AG

August 2007 - (Free Research)
The amount of customer information available grows every day. Learn why it is critical for you to analyze and understand customer information in order to draw meaningful conclusions about consumer lifestyles, buying habits and shopping behaviors. 
(WHITE PAPER) READ ABSTRACT |

7 Habits of Highly Successful Surveys by Vovici

October 2009 - (Free Research)
Understanding your customer is vital to maintaining and improving loyalty. Learn how to measure customer experience so you can build customer loyalty. Download a copy of the latest Vovici whitepaper 'The Customer Satisfaction Survey' to learn how to understand the major customer experience metrics and more! 
(WHITE PAPER) READ ABSTRACT |

Ten Tips for Effective Lead Management by Marketo

March 2008 - (Free Research)
Learn 10 tips for effective lead management that will enable you to create more educated buyers, help you better understand their needs and ultimately increase revenue. 
(WHITE PAPER) READ ABSTRACT |

E-Book: Taking Mobile CRM Beyond the Sales Force by Sybase, an SAP company

September 2010 - (Free Research)
Mobility was going to be "the next big thing" in CRM but didn’t pan out, with "road warriors" frustrated with user interfaces meant for a PC. But the success of smart phones has changed the game. This e-book helps enterprises understand the marketplace for devices, applications and managing it all in order to create a mobile CRM program. 
(EBOOK) READ ABSTRACT |

13 Questions to Ask When Choosing an Order Automation Solution Provider by Esker Inc.

July 2013 - (Free Research)
Read this white paper to understand the principles of sales order processing (SOP) software automation and important questions to ask during your selection process to choose the most appropriate vendor. 
(WHITE PAPER) READ ABSTRACT |

Survey insights: Marketing's impact on the customer experience by IBM

August 2013 - (Free Research)
To understand the impact of marketing management on business outcomes, IBM surveyed more than 500 professionals across fifteen industries. In this paper, explore insights from the IBM State of Marketing 2013 survey to better understand how to measure the correlation between marketing sophistication and financial performance. 
(WHITE PAPER) READ ABSTRACT |

E-Book: Integrating Oracle CRM On Demand with onpremise applications: Understanding ROI and best practices by Cast Iron Systems

September 2009 - (Free Research)
This E-Book engages in some of the big concerns of Oracle CRM on Demand and SaaS CRM integration. And how this integration might affect how some IT and business professionals operate. 
(EBOOK) READ ABSTRACT |

Retail Today: Understand Customers, Anticipate Needs, and Inspire Loyalty by SAP AG

December 2007 - (Free Research)
Read how the software and tools SAP provides can help retailers succeed today by understanding their customers, anticipating their needs, and inspiring their loyalty as long-term customers by meeting those needs as they arise. 
(WHITE PAPER) READ ABSTRACT |

eGuide Digital Marketing: Tips For Connecting With Your Customer by LeadLife Solutions

July 2013 - (Free Research)
There are many new tools that claim to enhance customer experience management (CEM) strategies, including social and mobile channels. However, such initiatives can backfire if companies employ the wrong strategies. In this e-guide, learn how to best leverage digital marketing and CEM technologies to gain a deeper understanding of your customers. 
(EGUIDE) READ ABSTRACT |

Who Are My Best Customers? by SPSS Inc. Worldwide Headquarters

February 2009 - (Free Research)
Who are my best customers? If you manage sales, marketing, or customer service, you want an answer to that. That's because implementing successful strategies for every customer segment is critical to increasing business profits. This paper describes just a few of the ways that you can use analytics to better understand your customers. 
(WHITE PAPER) READ ABSTRACT |

Sales Strategy: How to Effectively Incorporate Social Media by SAP America, Inc.

August 2012 - (Free Research)
In this white paper learn how social media is incorporated in the sales process, how companies are using social selling, and how to get started. 
(PRESENTATION TRANSCRIPT) READ ABSTRACT |

11 Steps to Successful Lead Nuturing by LeadLife Solutions

July 2013 - (Free Research)
Access this insightful resource to discover the 11 steps to a successful lead nurturing program, so that you can maximize sales opportunities and build better customer relationships. 
(WHITE PAPER) READ ABSTRACT |

Taking Mobile CRM Beyond the Sales Force by SAP America, Inc.

July 2011 - (Free Research)
The success of consumer-friendly smart phones has changed the game. People are bringing their iPhones and Droids to IT asking for CRM functionality. 
(EBOOK)

Developer Issue Tracker by BlackBerry

May 2010 - (Free Research)
Through Developer Issue Tracker, BlackBerry® developers can understand what issues exist in the market today, the potential workarounds and timelines for fixing those issues. 
(ASSESSMENT TOOL)

Software as a Service Dramatically Improves CRM Success by Oracle Corporation

February 2008 - (Free Research)
Explore the results of this Yankee Group study aimed at determining how on-demand technology can be used to improve sales effectiveness. Gain a deeper understanding of the difference between sales administration and sales effectiveness and the role technology plays in driving revenue. 
(WHITE PAPER) READ ABSTRACT |

KnowledgeNote: The C-Suite May Not Be Your Lead Sweet Spot - Podcast by KnowledgeStorm, Inc (E-mail this company)

July 2006 - (Free Research)
Findings of the Web Lead Evaluation and Scoring Study, conducted by KnowledgeStorm and The Artemis Group, suggest companies using the Internet to generate leads might discover that focusing on the C-suite is not the fastest route to improved lead-to-close ratios. Listen to this podcast to find out why. 
(PODCAST) READ ABSTRACT |

Marketing strategies to improve customer understanding by SearchCRM

June 2012 - (Free Research)
In our customer-centric market, the voice of the consumer is having a major effect on day-to-day business decisions. This expert e-guide reveals tips and advice to help readers utilize marketing strategies to best improve the customer experience and understanding. 
(EGUIDE) READ ABSTRACT |

Best Practices in Contract Management: How to Shrink Your Sales Cycle through Smart Contract Management by SpringCM

October 2010 - (Free Research)
This white paper discusses the seven best practices in contract management. It's time for you to think about how to manage your contracts more effectively, close more deals, and get more cash. Learn how in this paper. 
(WHITE PAPER) READ ABSTRACT |

Using Social Media to Deepen Your Customer Relationships by Infor

November 2010 - (Free Research)
Written for the marketing executive, this paper provides a useful framework to begin to assess how an organization can engage in social media to build deeper relationships with its customers. 
(WHITE PAPER) READ ABSTRACT |

The Customer You Know: Keeping, Leveraging, and Profiting from Current Customers with Business Analytics by SAS

May 2010 - (Free Research)
Read this paper to learn about business analytics and how it can significantly impact customer service improvements and customer retention and how it can enable your company to develop more agile strategies that will allow you to adapt to changing customer behavior and achieve their business goals. 
(ANALYST REPORT) READ ABSTRACT |

Tips from the Trade - Competing on Web Analytics by SAS

May 2010 - (Free Research)
How can your company take away more than just sales numbers from online customers? That was one of the topics of a webcast that brought thought leaders together to discuss challenges and best practices in the industry. Continue reading to explore the insights and highlights from that webcast and learn more about how to compete on web analytics. 
(WHITE PAPER) READ ABSTRACT |

Understanding how advanced analytics can transform your business by SAP America, Inc.

June 2011 - (Free Research)
This eBook focuses on how organizations should leverage the new breed of advanced analytics tools, including in-memory analytics, in-database analytics and complex event processing. 
(EBOOK) READ ABSTRACT |

Making Sense of the Chaos: Measuring The Influence of Social Media by IBM

June 2013 - (Free Research)
In this white paper, find out how, with the right tools in place, today's marketers can understand the value social media provides as a marketing channel and, in coordination with other channels, drive conversions and, ultimately, revenue. 
(WHITE PAPER) READ ABSTRACT |

Aberdeen Report: Understanding the Complexity of B2B Integration: Insights for Mid-Market Leaders“ by IBM

June 2012 - (Free Research)
Coordinating with partners across multiple channels and sites isn't easy, however, gaps can lead to poor sales performance and lost business due to unhappy customers or suppliers. Explore this analyst report from the Aberdeen Group to learn how mid-market enterprises can improve collaboration with multi-channel and real-time data integration. 
(WHITE PAPER) READ ABSTRACT |

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