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Webcast: Connecting Customer Experience Management to Increased Revenue by Ektron, Inc. January 09, 2012 - (Free Research) Join us for an exclusive webcast and hear from Forrester Research about how you can prepare to drive key business outcomes through your digital marketing efforts.  (WEBCAST) READ ABSTRACT |

Utilize analytics to drive customer satisfaction and retention by Infor CRM December 16, 2011 - (Free Research) Watch this webcast to discover how you can increase your online marketing efforts with next-gen customer relationship management (CRM) tools that will significantly improve customer satisfaction as well as increase the return rate of customers.  (WEBCAST) READ ABSTRACT |

Advancing Enterprise Mobility to Improve Sales and Service by SAP America, Inc. March 24, 2011 - (Free Research) Explore the latest thinking on use of mobile technology to deliver business value by enabling sales and service processes – and transform processes across the enterprise. Business software vendors can best support their customers by collaborating with strategic partners to co-innovate and foster a mobile ecosystem.  (WHITE PAPER) READ ABSTRACT |

Maximize the Value of On-Demand CRM with On-Demand Reporting by Business Objects August 2007 - (Free Research) Improving the overall quality of your company’s decision-making process results also improves the overall effectiveness of your business. This paper explains how reporting will help your organization make better decisions, and how on-demand reporting allows you to accomplish this task in a fast, cost-effective, and easy-to use manner.  (WHITE PAPER) READ ABSTRACT |

Creating Business Value with Communication-Enabled CRM Processes by SAP America, Inc. September 2008 - (Free Research) In this paper learn how companies can overcome the limitations in marketing, sales, and service processes by pursuing communication-enabled business processes (CEBPs)–enabled by communication systems that are integrated with business applications.  (WHITE PAPER) READ ABSTRACT |

Six Success Factors for Building a Best-Run Marketing Organization by SAP America, Inc. October 2010 - (Free Research) This paper discusses six success factors that will enable your marketing organization to overcome the challenges to reaching growth and profitability objectives. Continue reading to learn more about these six success factors and more.  (WHITE PAPER) READ ABSTRACT |

Executive Brief Smarter Commerce is redefining value chain visibility by IBM November 2011 - (Free Research) Putting the customer at the center of your operations is not a new idea, but truly operationalizing this strategy can be challenging. Read this paper to find out how to improve collaboration and visibility for your customers and partners and deliver consistent and predictable outcomes by synchronizing your entire value chain.  (WHITE PAPER) READ ABSTRACT |

BI for the CPG Industry - Supply Chain Visibility Drives Performance by SAP America, Inc. January 2011 - (Free Research) CPG companies are discovering that high product volume sales come at the expense of extreme data complexity. Companies struggle to maintain open lines of communication with retail customers and distributors trying to manage the flow of product. Learn how CPG companies deliver BI to business managers to better manage fluctuating product demand.  (WHITE PAPER) READ ABSTRACT |

Video: Customer Lifetime Value for IT by IBM January 2012 - (Free Research) With technology underpinning much of the customer experience, IT and marketing must adopt new technologies to innovate and grow revenues. Watch this videocast now to learn how IBM SPSS Predictive Analytics enables marketers while reducing the burden on IT.  (VIDEOCAST) READ ABSTRACT |

Customer Experience Management Best Practices For Insurance: Five Ways to Increase Conversion and Adoption Rates by Tealeaf September 2011 - (Free Research) To jump-start your customer experience efforts, Tealeaf, the leader in online Customer Experience Management (CEM) software, recommends in this white paper five best practices that you can implement today to establish an online customer experience competency within your organization. Continue reading to learn more.  (WHITE PAPER) READ ABSTRACT |

Oracle Business Intelligence Applications Overview by Oracle Corporation January 2011 - (Free Research) This paper explains how Oracle Business Intelligence (BI) Applications are complete, prebuilt BI solutions that deliver intuitive, role-based intelligence for everyone in an organization - from front line employees to senior management - that enable better decisions, actions, and business processes.  (WHITE PAPER) READ ABSTRACT |

Connecting Through Content: Issue One by KnowledgeStorm, Inc (E-mail this company) March 2007 - (Free Research) This report, Issue One: How Technology Marketers Meet Buyers' Appetite for Content is the first in the Connecting Through Content series, which explores content creation, distribution and lead nurturing through the dual marketers' and technology buyers' perspectives.  (ANALYST REPORT) READ ABSTRACT |

IBM solutions that offer real-time customer insights, integrate applications and build brand loyalty by IBM January 2012 - (Free Research) Want to know how the most successful companies deliver exceptional customer value? Do you know the best practices for using customer analytics? This e-book answers these questions and a lot more about winning trends and practices in customer relationship management (CRM).  (EBOOK) READ ABSTRACT |

Enhancing the Customer Experience with Loyalty Management by SAP America, Inc. April 2009 - (Free Research) By implementing loyalty programs that are integrated across sales, service, and marketing - across all channels of interaction - a firm can greatly enhance the customer experience, increase customer retention, and foster development of a community of people who serve as advocates for the business.  (WHITE PAPER) READ ABSTRACT |

Executive Brief Digital Transformation: Creating New Business Models Where Digital Meets Physical by IBM November 2011 - (Free Research) As businesses embrace the digital revolution, they're rethinking what customers value most and creating operating models that take advantage of what’s newly possible for competitive differentiation. This report is designed to provide senior executives with analysis and insight on how fast and how far to go on the path to digital transformation.  (WHITE PAPER) READ ABSTRACT |

Assessment Customer Value Strategy Accelerator by IBM November 2011 - (Free Research) This report can help companies rapidly understand the set of new possibilities created by digital transformation, prioritize the value propositions of business models and focus on those with the highest potential, and define the business capabilities and key tasks required to move forward on the smarter commerce path.  (WHITE PAPER) READ ABSTRACT |

IT in the UK SMB (Small and Medium sized Business) Sector by ComputerWeekly.com January 2012 - (Free Research) This report from Knowledge Peers and Pierre Audoin Consultants (PAC), reveals what leaders of Small and Medium-Sized Businesses (SMBs) think of IT – its strategic value, its potential, and the changing way in which it is being used in their organisations.  (IT BRIEFING) READ ABSTRACT |

Gain competitive advantage by using Customer Experience Management Solutions to extend brand value by Tealeaf December 2011 - (Free Research) In this podcast, industry expert Rebecca Wettemann discusses how companies can balance customer experiences and brand promotion without creating conflict.  (PODCAST) READ ABSTRACT |

Podcast: Salesforce.com and Business Objects - How OnDemand CRM and BI Work Together by Business Objects August 2007 - (Free Research) In this recorded interview with salesforce.com, learn how advanced Web-based reports and dashboards created by business intelligence (BI) market leader Business Objects have increased the value of the leading on-demand customer relationship management (CRM) platform - salesforce.com.  (PODCAST) READ ABSTRACT |

Tread carefully with social media-based customer loyalty programs by Infor CRM February 2012 - (Free Research) Read this tip guide now to learn expert tips for interacting with your customers through Web 2.0.  (EGUIDE) READ ABSTRACT |

The Social-Powered Enterprise by Salesforce.com February 2012 - (Free Research) This e-book is designed to help you embrace the rise of social media, to harness its power and put it to work throughout the company. It’s based on our experience helping thousands of companies put the power of social media to work. It also discusses the benefits of social-powered selling, including greater reach and better close rates.  (EBOOK) READ ABSTRACT |

Smarter Commerce Manufacturing Interactive Guide by IBM January 2012 - (Free Research) Smarter commerce is designed to help companies better integrate and more effectively manage their value chains. It aligns the buy, market, sell and service processes in a way that puts the customer at the center of decisions and actions, which can lead to greater customer loyalty, revenue and profit margin growth.  (VIRTUAL SEMINAR) READ ABSTRACT |

Smarter Commerce for Consumer Electronics White Paper by IBM January 2012 - (Free Research) When we talk about the world becoming increasingly interconnected, instrumented and intelligent, the most ubiquitous example is the smartphone. It collects and disseminates data while its users are at home and on the go, serving up just as much socially driven info as static, always-there web content. This white paper outlines smarter commerce.  (WHITE PAPER) READ ABSTRACT |

CRM without Compromise: A Strategy for Profitable Growth by SAP America, Inc. April 2007 - (Free Research) Consider how SAP can help you improve customer relationship management. Build a synergistic ecosystem with employees, customers, and partners to deliver customer value – where customer demand drives the supply chain and customer insight inspires innovation. Quickly respond to sustain competitive advantage and profitability.  (WHITE PAPER) READ ABSTRACT |

ISVs Accelerate Their Applications with BIRT and ActuateOne by Actuate January 2012 - (Free Research) Download this white paper and learn how ISVs are leveraging Actuate and BIRT technology to deliver interactive functionality, customizable dashboards and rich visualization capabilities to their users.  (WHITE PAPER) READ ABSTRACT |

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