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CRM without Compromise: A Strategy for Profitable Growth by SAP America Inc.
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WebFOCUS Operational Enterprise Business Intelligence by Information Builders Inc..
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Choosing the Best CRM for Your Organization by Oracle Corporation

September 2007 - (Free Research)
Explore four Customer Relationship Management (CRM) deployment scenarios and how to choose a CRM solution that will best meet your company's needs today and support your business as it grows and evolves. 
(WHITE PAPER) READ ABSTRACT |

CRM: THE ESSENTIAL GUIDE - Five Principles for CRM Success by Pivotal CRM, a CDC Software solution

February 2009 - (Free Research)
This paper explains how, Customer Relationship Management (CRM) is first and foremost a strategy. This guide provides insight to help you take a more customer-centric view of your business. 
(WHITE PAPER) READ ABSTRACT |

Brand Management - Leveraging the Power of Integrated Marketing by SAP America Inc

February 2008 - (Free Research)
The evolution of consumer marketing causes everyone to think in new ways. Instead of reaching consumers through traditional media, Internet, product placement and word of mouth are good alternatives. Check out this paper for more information about integrated brand management. 
(WHITE PAPER) READ ABSTRACT |

CRM and Social Networking: Engaging the Social Customer by Microsoft

June 2009 - (Free Research)
As social networking sites explode in popularity, the hype and interest continue to build. But sorting the fact from the hype can be a challenge. This paper discusses tangible ways that organizations can extract measurable business value from social networking by leveraging it in conjunction with Customer Relationship Management (CRM) solutions. 
(WHITE PAPER) READ ABSTRACT |

Increase the Value of Customer Relationships Using the 2007 Office System and Microsoft CRM by Microsoft

September 2009 - (Free Research)
Watch this webcast to learn how you can start enhancing your organization's interactions with customers by providing your employees with easy access to customer information through a widely adopted customer relationship management (CRM) tool, such as the Microsoft Dynamics CRM solution. 
(WEBCAST) READ ABSTRACT |

Best Practices of the Best-Run Sales Organizations: Sales Opportunity Blueprinting by SAP America Inc

April 2009 - (Free Research)
Leadership teams in today's strongest sales groups have discovered best practices to achieve exponential results. This SAP Executive Insight looks at leading-edge companies and examines how they excel in areas where most sales organizations struggle. 
(WHITE PAPER) READ ABSTRACT |

Addressing the challenges of implementing a customer-centric strategy by Infor CRM

December 2008 - (Free Research)
The need for customer insight and responsiveness to that insight is the foundation and driving rationale for the emerging CRM concept of continuous customer dialogue through multi-channel touchpoints. 
(WHITE PAPER) READ ABSTRACT |

Optimizing The Value of Your Subscriber Data by Hewlett-Packard Company

September 2009 - (Free Research)
Mobile network operators are not exploiting the full value of their most valuable asset—their subscriber information. While mobile network operators may be sitting on a gold mine of subscriber data, they do not have the tools they need to exploit it. This paper explains the avenues available to take advantage of their subscriber information. 
(WHITE PAPER) READ ABSTRACT |

CRM Built for Customer Service: The Executive Guide to Selecting CRM that Meets Service Needs by Pivotal CRM, a CDC Software solution

February 2009 - (Free Research)
This paper explores core principles companies can use to help them select a CRM system. 
(WHITE PAPER) READ ABSTRACT |

Best Practices in Complex Equipment Manufacturing, Sales, and Service by SAP America Inc

January 2009 - (Free Research)
This paper gives a brief overview of the SAP® solutions used by manufacturers of complex products and equipment to differentiate themselves from the competition through superior-value products and services against low-cost global providers. 
(WHITE PAPER) READ ABSTRACT |

SPSS Text Analysis for Surveys 3.0: Get the Most Out of Open-Ended Text Responses by SPSS Inc. Worldwide Headquarters

February 2009 - (Free Research)
Maximize survey research value with open text responses. If you've limited your surveys to close-ended questions due to the time and expense of reading and manually coding text responses, this session can be your organization's first step toward maximizing the value of your survey data. 
(WEBCAST) READ ABSTRACT |

Infor Permission-based Marketing Campaigns by Infor CRM

July 2009 - (Free Research)
Watch this product demo to see how easy to use Infor CRM Epiphany is and how you can use it to gain customer insight and deliver messages that appeal to the specific needs of that customer. You will also learn all the benefits Infor CRM Epiphany has to offer. 
(PRODUCT DEMO) READ ABSTRACT |

Creating and managing value-driven product portfolios - Improving product portfolio management to optimize your products, services and projects by IBM

April 2009 - (Free Research)
The best products to offer are those that provide a high level of value for both you and your customer. Companies with successful product portfolios often utilize a systematic process to effectively guide which projects are selected. This whitepaper explains how you can take advantage of a value-driven approach to product portfolio management. 
(WHITE PAPER) READ ABSTRACT |

Boost ROI with Faster, Easier, VISUAL Analytics by SPSS Inc. Worldwide Headquarters

February 2009 - (Free Research)
Join us at this live webcast and learn how you can:<ul> <li>Use RFM analysis to quickly rank customers for high-return marketing</li> <li>Use advanced visualization techniques to uncover segments and patterns in your data, and apply these insights to growth, acquisition, and retention planning</li> <li>and more</li></ul> 
(WEBCAST) READ ABSTRACT |

Protecting and Nurturing Your Brand: Maintain and Grow Brand Value in a Time of Crisis by SAP America Inc

June 2009 - (Free Research)
There are many elements that impact a company's brand. Concentrating on a select few lets you control financial investment while maximizing the returned benefit. This SAP Executive Insight focuses on efforts that target a key set of brand-related opportunities and describes how companies can strengthen brand value even in a recession. 
(WHITE PAPER) READ ABSTRACT |

How to Optimize Lead Nurturing to Pump Up Your Sales Pipeline by Genius.com

October 2009 - (Free Research)
In this paper you will learn how the roles and responsibilities of marketers has evolved since the web has become a big part of your customer’s buying process. Read on to learn how you can optimize lead nurturing to pump up your sales pipeline. 
(WHITE PAPER) READ ABSTRACT |

Transforming Customer Service into a Strategic Asset by Microsoft

February 2008 - (Free Research)
View this webcast to discover how Microsoft Dynamics CRM can help you transform customer service into a strategic business asset. 
(WEBCAST) READ ABSTRACT |

Selling Through A Slump: An Industry-by-Industry Playbook to Help You Prepare for the Recovery by Oracle Corporation

June 2009 - (Free Research)
Selling in a recession is tough. And simply doing more of the same is not the way to survive, much less thrive, in a recession. There are important dos and don'ts in times like these. This eBook is your industry-specific roadmap out of the economic slump. 
(EBOOK) READ ABSTRACT |

Differentiate Your Company with Complete CRM by Oracle Corporation

June 2009 - (Free Research)
This white paper will expand on what Oracle defines as Complete CRM - how businesses can better engage customers and users, manage customer transactions, and analyze results to adapt and take advantage of changing business and economic circumstances to realize greater value from CRM. 
(WHITE PAPER) READ ABSTRACT |

Best Practices of the Best-Run Sales Organizations by SAP America Inc

June 2009 - (Free Research)
Leadership teams in today's strongest sales groups have discovered best practices to achieve exponential results. This SAP Executive Insight looks at leading-edge companies and examines how they excel in areas where most sales organizations struggle. 
(WHITE PAPER) READ ABSTRACT |

Effective Strategies for Capturing the Voice of the Customer by SPSS Inc. Worldwide Headquarters

March 2009 - (Free Research)
This free webcast will show you how to use the data you are already capturing through your feedback programs, as well as data generated through online conversations, to help you gain more value from every customer interaction. 
(WEBCAST) READ ABSTRACT |

Advanced Reporting for Salesforce by SAP BusinessObjects

October 2009 - (Free Research)
As a salesforce.com customer, you understand gathering data is only the first step towards success. Reports from Salesforce still require a lot of hands-on manipulation to get to the level of insight you and your executives need to make effective decisions. 
(WEBCAST) READ ABSTRACT |

A Guide to the Value of Reliable Data in Retail Banking by DataFlux Corporation

November 2009 - (Free Research)
Banks need to get smarter, attract the right customers, implement customer level risk management, and implement risk adjusted customer relationship pricing and all of this is dependent on trusted data. This paper examines the impact of unreliable data on retail banks. It then defines the requirements needed to guarantee data reliability in banking. 
(WHITE PAPER) READ ABSTRACT |

Enterprise Data Services in SOA using ODI Suite by Oracle Corporation

February 2009 - (Free Research)
This whitepaper will demonstrate why Data Services are a foundation requirement for enterprise SOA deployments by describing how just how valuable, and complex, business data is for the businesses that rely on it. 
(WHITE PAPER) READ ABSTRACT |

Achieving Sustained Growth through Operational Excellence by SAP AG

June 2009 - (Free Research)
Operational excellence is a simple concept with complex implications. Consistently doing things well across every element of the value chain is clear enough in principle. The ultimate goal is a "single source of truth" where senior executives have shared visibility into all parts of the organization, enabling management by facts. 
(WHITE PAPER) READ ABSTRACT |

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