In today's economy, no online retailer can afford to postpone investing in the online customer experience. Retailers need to take immediate steps to ensure they understand the experience of their customers who are transacting online. Read this white paper to learn the retail customer experience management best practices. 

With customer centricity the rallying cry for today’s retailers, retail organizations must create systems that support highly personalized and targeted decisions across multiple channels. Learn how successful retail organizations are using business rules management for marketing and merchandising operations programs to achieve customer centricity. 

CPG companies are discovering that high product volume sales come at the expense of extreme data complexity. Companies struggle to maintain open lines of communication with retail customers and distributors trying to manage the flow of product. Learn how CPG companies deliver BI to business managers to better manage fluctuating product demand. 

This white paper discusses five rules for negotiating that can help make the transaction more pleasant for everyone involved and better your chances at getting what you want. 

Recent advances in Internet infrastructure technology and maturity of technologies supporting collaboration over the Internet have resulted in new methods for sales organizations to interact with their customers, collaborate with sales team members. 

Research from KnowledgeStorm shows that a high percentage of leads that begin their research on the Web ultimately result in an active project. The technology vendors that nurture these Early Stage leads are often in a better selling position than those vendors that later "pile on" to more advanced, but also more competitive, leads. 

In this paper learn how companies can overcome the limitations in marketing, sales, and service processes by pursuing communication-enabled business processes (CEBPs)–enabled by communication systems that are integrated with business applications. 

Find out how a Microsoft Dynamics CRM solution provided real-time tracking of inventory, leads, and account information and helped OXBO International increase sales by 30 percent. 

View the slides presented in the "New Research: How to Improve Your B2B Email Marketing Results in 2007" Webcast and find out how 3,637 marketers responded to tough questions about their open, click and conversion rates. Also, find out which tests work best, what's not working, list growth strategies and how email budgets are changing for 2007. 

Read this Bloomberg Businessweek case study to learn how Israeli auto importer Colmobil Corp. changed its entire organizational structure and business processes, and, as part of the transformation, overhauled its legacy technology infrastructure to improve its customers' experiences and create business growth. 

Find out what 1,900 B2B marketers in software, hardware and technology services industries revealed about what works for lead generation. Supplement this report with the webinar titled "KnowledgeStorm Webinars: Business Technology Marketing Benchmarks: 2006-2007 Data and Trends" and learn about B2B e-mail and search engine marketing strategies. 

Do you ever wonder how potential buyers view the strategic approaches and tactics you commonly use to entice them? In this Webcast, KnowledgeStorm and SiriusDecisions present the results of a new research study that examine the efficacy of demand creation.