Findings of the Web Lead Evaluation and Scoring Study, conducted by KnowledgeStorm and The Artemis Group, suggest companies using the Internet to generate leads might discover that focusing on the C-suite is not the fastest route to improved lead-to-close ratios. Listen to this podcast to find out why. 

Is the C-suite really the best source of early leads that will convert to revenue for your company? New research from KnowledgeStorm unveils some surprising results that call this common conception into question, and should have technology marketers re-examining their lead targeting strategies. 

This report is the first in a series of studies conducted by KnowledgeStorm and Universal McCann that will take a strategic look at the impact the blogs, podcasts and other emerging media formats have on B2B technology marketing. This first installment examines podcasting and provides valuable insight into this red-hot delivery mechanism. 

This report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing, finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 

Mosaic Technology sought to partner with a larger company to obtain sales, marketing and technical support, thereby extending its reach into the server and storage virtualization market. 

Begin managing customer relationships in minutes – not days. Try Microsoft Dynamics CRM Online now for 30 days! 

Software can't tell you how to beat the competition, but it can determine which products and services have the greatest profit margin, who are the most productive employees, or how many pairs of socks customers buy when they purchase particular styles of shoes. Having accurate, timely data takes the guesswork out of the decision-making process. 

In part one of this webcast series, we show you how the productivity of your sales teams can be dramatically increased by utilizing the enhancements in the newly released Microsoft Dynamics CRM 4.0. 

This white paper will review the obstacles to making business development a team sport and then will present best practices around people, process and technology for aligning the sales and marketing organization. 

Watch this webcast to learn of the features and benefits in the new version of Microsoft Dynamics CRM 4.0. Microsoft Dynamics CRM offers you innovative ways to access this powerful relationship management solution to empower your employees to respond quickly to customer demands and increase customer satisfaction. 

View this webcast to learn how the federated model can help business units operate customized CRM systems while synchronizing to a central application. We explore how the server stores enterprise-pertinent information from all CRM systems, thus supporting executives responsible for achieving overall sales goals. 

View this webcast to find out how you can strengthen and streamline the way you find, keep, and grow customer relationships and to see how Microsoft Dynamics CRM is the right choice for your business.