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Through Engagement and Interaction, The LEGO Group Nurtures Loyalty Among Consumers by SAP America, Inc. July 30, 2011 - (Free Research) Read this brief Bloomberg Businesweek case study to learn how The LEGO Group has leveraged organizational changes— including implementing loyalty management software from SAP that integrates with its SAP ERP and CRM platform— to achieve a high level of consumer interaction and improve its customer experience.  (CASE STUDY) READ ABSTRACT |

Sell. Smarter. Thriving in the age of the empowered customer by IBM January 30, 2012 - (Free Research) Read this brief white paper and learn about some smarter commerce technologies available from IBM, including cross-channel selling, distributed order management, customer integration and collaboration and much more! You also will gain insight into different supply chain management platforms that IBM has to offer.  (WHITE PAPER) READ ABSTRACT |

Grocer Moves Shopping to the Palm of Customers’ Hands by SAP America, Inc. December 31, 2011 - (Free Research) Read this Bloomberg Businessweek case study to learn how Swiss grocer Coop leveraged its customers' attachment to their iPhones with their long commutes and time-compressed schedules to boost both loyalty and sales with an iPhone shopping app that integrates with its back-end SAP ERP and CRM systems.  (CASE STUDY) READ ABSTRACT |

Maximize the Value of On-Demand CRM with On-Demand Reporting by Business Objects August 2007 - (Free Research) Improving the overall quality of your company’s decision-making process results also improves the overall effectiveness of your business. This paper explains how reporting will help your organization make better decisions, and how on-demand reporting allows you to accomplish this task in a fast, cost-effective, and easy-to use manner.  (WHITE PAPER) READ ABSTRACT |

IBM solutions that offer real-time customer insights, integrate applications and build brand loyalty by IBM January 2012 - (Free Research) Want to know how the most successful companies deliver exceptional customer value? Do you know the best practices for using customer analytics? This e-book answers these questions and a lot more about winning trends and practices in customer relationship management (CRM).  (EBOOK) READ ABSTRACT |

Customers, Not Cars Now Drive Auto Importer’s Strategy by SAP America, Inc. January 2011 - (Free Research) Read this Bloomberg Businessweek case study to learn how Israeli auto importer Colmobil Corp. changed its entire organizational structure and business processes, and, as part of the transformation, overhauled its legacy technology infrastructure to improve its customers' experiences and create business growth.  (CASE STUDY) READ ABSTRACT |

Big Data Integration: Achieving Positive ROI in the Era of Exponential Data Growth by Syncsort March 2012 - (Free Research) Attend this webinar to learn about Forrester's Total Economic Impact (TEI) framework and how you can use it to identify high-ROI data integration solutions for your own organization. An overview of Forrester’s DMExpress analysis, with financial results and customer interview highlights, will also be presented.  (WEBCAST) READ ABSTRACT |

Data Integration in the Cloud by Liaison Technology (E-mail this company) December 2011 - (Free Research) In this e-guide, readers will learn about real-world cases of data integration in the cloud.  (EGUIDE) READ ABSTRACT |

The Social Sales Revolution by Salesforce.com February 2012 - (Free Research) This e-book examines how some of today’s most successful reps approach social sales. Among others, you’ll meet a wine salesman with almost a million Twitter followers, a global manufacturer who is taking orders on Facebook, and a storage saleswoman who used Twitter and other tools to exceed her quota by 200%.  (EBOOK) READ ABSTRACT |

LinkedIn Connects with DocuSign for Salesforce by DocuSign, Inc. January 2012 - (Free Research) Read this brief case study of LinkedIn's implementation of DocuSign and Salesforce to speed up sales deals and receive completed contracts quicker.  (CASE STUDY) READ ABSTRACT |

Turbocharge Analytics with Big Data and Data Virtualization by Composite Software June 2011 - (Free Research) As the fastest growing segment in the business intelligence software industry, analytics are red hot. This white paper introduces the big data analytics opportunity, big data integration challenges, and the data virtualization solutions that can address these challenges.  (WHITE PAPER) READ ABSTRACT |

Address all your CRM needs with one system by Infor CRM December 2011 - (Free Research) Read this paper to learn about a business-specific solution that is designed with forward-thinking brands in mind. With all industries considered and all accepts of selling considered from sales to customer relationship management, this new system may fit all of your needs.  (WHITE PAPER) READ ABSTRACT |

Demo: IBM SPSS Customer Analytics Overview by IBM January 2012 - (Free Research) Predictive analytics gives you the insights you need to create more effective, persuasive and profitable marketing and sales efforts to improve customer loyalty. Watch this short videocast to learn how IBM SPSS helps harness the power of information so you can make the most out of every customer relationship.  (VIDEOCAST) READ ABSTRACT |

Service. Smarter. Thriving in the age of the empowered customer by IBM January 2012 - (Free Research) In this white paper, learn all about IBM's smarter commerce approach, which considers the entirety of the business-to-business (B2B) and business-to-consumer (B2C) experience. Read on and gain insight into how you can separate yourself from the competition by offering outstanding customer care in the days, months and even years after a sale.  (WHITE PAPER) READ ABSTRACT |

B2B Benchmark Assessment for B2B Services Sector by IBM January 2012 - (Free Research) Take the time now and find out how your organization's sales processes to configure, price and quote complex business-to-business (B2B) offers ranks against the market leaders in the B2B services, communications, software, IT services and B2B advertising sectors.  (ASSESSMENT TOOL) READ ABSTRACT |

Duet Enterprise: Professional Services Firm Uses Duet Enterprise as Surround Strategy for SAP by Microsoft January 2012 - (Free Research) In this brief case study, learn how Duet Enterprise for Microsoft SharePoint and SAP Applications provides a framework to unify collaboration, productivity, and business data to enhance the user experience and improve productivity and decision making.  (CASE STUDY) READ ABSTRACT |

BI for the CPG Industry - Supply Chain Visibility Drives Performance by SAP America, Inc. January 2011 - (Free Research) CPG companies are discovering that high product volume sales come at the expense of extreme data complexity. Companies struggle to maintain open lines of communication with retail customers and distributors trying to manage the flow of product. Learn how CPG companies deliver BI to business managers to better manage fluctuating product demand.  (WHITE PAPER) READ ABSTRACT |

IBM Cognos Business Intelligence supports sales controlling and business management with decision-making insight by IBM January 2012 - (Free Research) Learn what happened when KDG Mediatech AG needed a centralized reporting solution to provide users in sales, controlling and business management with up-to-date and consistent decision making insights.  (WHITE PAPER) READ ABSTRACT |

Utilize analytics to drive customer satisfaction and retention by Infor CRM December 2011 - (Free Research) Watch this webcast to discover how you can increase your online marketing efforts with next-gen customer relationship management (CRM) tools that will significantly improve customer satisfaction as well as increase the return rate of customers.  (WEBCAST) READ ABSTRACT |

CRM and Small Business: Smaller, Faster, Better by SugarCRM Inc. August 2011 - (Free Research) The advent of cloud-based CRM applications has eliminated the significant initial budgetary barriers to entry for many businesses, and the proliferation of products geared toward smaller businesses has presented small business with options that allow them to choose based on specific features. Learn more about how CRM can help your small business.  (WHITE PAPER) READ ABSTRACT |

CRM Thought Leadership booklet by IBM January 2012 - (Free Research) With instant access to information, customers expect a purchase experience that matches the ease and speed of the information-gathering experience. Read this white paper, created in collaboration with Frost & Sullivan, to see how a customer relationship management (CRM) solution can help you respond on the customers’ terms.  (WHITE PAPER) READ ABSTRACT |

Video: LotusLive Suite by IBM January 2012 - (Free Research) Watch this videocast to learn how IBM LotusLive provides a secure, robust and integrated communication environment to help you manage email, projects, remote teams and global clients. Take advantage of these collaborative tools so your employees can be more productive — regardless of device or geographic location.  (VIDEOCAST) READ ABSTRACT |

Video: Customer Lifetime Value for IT by IBM January 2012 - (Free Research) With technology underpinning much of the customer experience, IT and marketing must adopt new technologies to innovate and grow revenues. Watch this videocast now to learn how IBM SPSS Predictive Analytics enables marketers while reducing the burden on IT.  (VIDEOCAST) READ ABSTRACT |

The 10-Step Guide to Buying the Right CRM Solution by SugarCRM Inc. July 2011 - (Free Research) The CRM buying process can be reduced to a set of 10 steps that will help you pare down the field of potential solutions to a few vendors who are the best fit. This guide will allow you to move through 10 sets of steps.  (WHITE PAPER) READ ABSTRACT |

Exadata: Single Source of Truth by Oracle Corporation December 2011 - (Free Research) You can consolidate all data warehousing and analytical processing using Oracle Exadata. With its integrated analytics, there are no more slow data loads and everything is run off your data warehouse, no matter how much data you have. Watch this video and learn how to get up-to-date information faster while managing all of it in one place.  (VIDEOCAST) READ ABSTRACT |

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