This white paper explains the importance of flexible software architecture, and how the right CRM solution can support and even advance an organization’s ability to evolve in lock-step with changes as they occur--enabling them to attain and maintain a competitive advantage. 

The evolution of consumer marketing causes everyone to think in new ways. Instead of reaching consumers through traditional media, Internet, product placement and word of mouth are good alternatives. Check out this paper for more information about integrated brand management. 

The best products to offer are those that provide a high level of value for both you and your customer. Companies with successful product portfolios often utilize a systematic process to effectively guide which projects are selected. This whitepaper explains how you can take advantage of a value-driven approach to product portfolio management. 

Watch this webcast to learn of the features and benefits in the new version of Microsoft Dynamics CRM 4.0. Microsoft Dynamics CRM offers you innovative ways to access this powerful relationship management solution to empower your employees to respond quickly to customer demands and increase customer satisfaction. 

CROSSMARK helps retailers reach their sales objectives. When a large retail chain issued a request for proposal to update its product demonstration program in six weeks, CROSSMARK had to find a partner and launch a joint venture company to persuade the potential client it could make the deadline. Learn how Microsoft solutions got the job done. 

With BlackBerry wireless technology and the development of ATSG's wireless workflow applications, we have simplified collecting and managing information to save you money. 

Learn more about this integrated portfolio and client relationship management system: an end-to-end solution for accounting and reporting, client servicing and marketing. 

This quick demo gives you a great overview of the look and feel of BSD Group’s Oracle Extension for Rational Performance Tester, its features, and its capabilities. This plug-in will help you capture, record and playback transactions using Oracle NCA technology. View the demo now to learn more about increasing application visibility during testing. 

In a growth economy, businesses typically spend aggressively to stoke the growth engine. When money is tight, however, organizations seek more cost-effective ways to nurture their business expansion. This paper explains how organizations can save money over tough times and find themselves better positioned to take the lead when times improve. 

Recent research by SiriusDecisions has shown that the average B2B organization actually utilizes only 6 % of the leads generated per year. If you're like many sales and marketing professionals, the time and money you will spend on online lead generation and management in 2004 will not yield the results you're looking for. 

Take a look at how organizations are taking strides to align business strategy with actual initiatives, projects, and daily activities - in short, to close the gap between strategy and execution. 

This free webcast will show you how to use the data you are already capturing through your feedback programs, as well as data generated through online conversations, to help you gain more value from every customer interaction.