10 Ways to Improve B2B Email Deliverability and Effectiveness by Vtrenz, Inc. Learn 10 ways you can improve your B2B email deliverability. Taking steps to protect your email deliverability will pay huge dividends in the future in the way of increased more... >> Discover more offerings from Vtrenz, Inc.
		Captaris® Alchemy®: Document Management Software by Captaris. Captaris Alchemy gives organizations the power to archive, index and retrieve images, faxes, email, PDFs, and several other file types with an integrated and scalable more... >> Discover more offerings from Captaris.
		Enterprise Content Management Study, the Value of Standardization of Content Management across the Enterprise by IBM.. A study from research group IDG of CIO Magazine subscribers found that a whopping 75 percent of respondents have an enterprise-wise ECM strategy in place or plans to implement more... >> Discover more offerings from IBM..

Strategies for Distributing Your Online Content: Why, Where and How by KnowledgeStorm Webinars (E-mail this company) July 20, 2006 - (Free Research) In this one hour Webcast, presented by Jeff Ramminger, EVP KnowledgeStorm, learn how you can develop more effective content, make it available more efficiently and influence the most important decision makers at the right stages of the buying process. (WEBCAST) READ ABSTRACT |

Dynamic Content in Action: DiscountBeautyCenter.com Case Study by Listrak. January 2008 - (Free Research) Listrak's marketing and professional services departments teamed up to help DiscountBeautyCenter.com, an online supplier of brand name cosmetics, fragrances, and professional beauty supplies. (WHITE PAPER) READ ABSTRACT |

Podcast: Emerging Media Series, Issue Two: Blogs and Real Simple Syndication Report by KnowledgeStorm Webinars (E-mail this company) September 2006 - (Free Research) This podcast will focus on the content of a new KnowledgeStorm research report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing. The research finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. (PODCAST) READ ABSTRACT |

Emerging Media Series: How Blogs and Real Simple Syndication (RSS) Impact B2B Technology Purchase Decisions by KnowledgeStorm Webinars (E-mail this company) September 2006 - (Free Research) This report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing, finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. (ANALYST REPORT) READ ABSTRACT |

How To Appeal To Both Humans And Spiders: Best Practices For Writing Website Copy by The Content Factor (E-mail this company) November 2005 - (Free Research) This white paper describes best practices for creating web copy that is both attractive to search engines and motivating for readers. B2B marketers are just starting to aggressively use SEO to attract visitors. They must also convert those visitors to action. This paper shows how to do both. (WHITE PAPER) READ ABSTRACT |

Business Technology Marketing Benchmarks 2007-2008 by KnowledgeStorm Webinars (E-mail this company) June 2007 - (Free Research) Find out what 1,038 B2B marketers revealed about what works for lead generation and nurturing tactics. Invite your entire team to view this free Webcast and learn about B2B email, search marketing and surprising Webcast and white paper marketing statistics. (WEBCAST) READ ABSTRACT |

How White Papers Can Turbo-Boost Your Lead Gen Campaigns by KnowledgeStorm Webinars (E-mail this company) September 2006 - (Free Research) In this upcoming Webcast, "How White Papers Can Turbo-Boost Your Lead Gen Campaigns", white paper guru Michael Stelzner, author of "Writing White Papers: How to Capture Readers and Keep Them Engaged," will share his secrets on creating white papers that attract prospects in droves. This Webcast is presented by KnowledgeStorm. (WEBCAST) READ ABSTRACT |

Dynamic Content Strategy Guide: Five Essential Email Campaigns by Listrak. January 2008 - (Free Research) Dynamic content allows you to get to know your customers and subscribers on an intimate level, strengthening your relationships and increasing brand loyalty. (WHITE PAPER) READ ABSTRACT |

Helping CRM Serve its Purpose: How to Reduce the Increasingly Complex Risks that Threaten ROI by OnDemand Software (E-mail this company) May 2007 - (Free Research) This white paper briefly highlights CRM’s recent evolution, examines the risks that accompany those developments and identifies the capabilities – contained in an effective synchronized content development platform – that mitigate the risks and maximize the opportunities for valuable returns on CRM investments and competitive advantage. (WHITE PAPER) READ ABSTRACT |

Modeling Unstructured Data: An Independent Perspective by Steve Hoberman, Data Modeling Expert by Sybase Inc June 2008 - (Free Research) This white paper explains structured, semi-structured, and unstructured data, while increasing your awareness of the complex content of the requirements environment. (WHITE PAPER) READ ABSTRACT |

Business Technology Marketing Benchmarks 2007-2008 PDF Slides by KnowledgeStorm Webinars (E-mail this company) July 2007 - (Free Research) Find out what 1,038 B2B marketers revealed about what works for lead generation and nurturing tactics. Invite your entire team to view this free Webcast and learn about B2B email, search marketing and surprising Webcast and white paper marketing statistics. (WEBCAST) READ ABSTRACT |

How White Papers Can Boost Your Lead Gen Campaigns by KnowledgeStorm Webinars (E-mail this company) October 2006 - (Free Research) In this presentation document, white paper guru Michael Stelzner, author of "Writing White Papers: How to Capture Readers and Keep Them Engaged," will share his secrets on creating effective white papers that attract prospects in droves. (ANALYST REPORT) READ ABSTRACT |

Marketing and Demand Creation in B2B Marketplace: The Prospect's View by KnowledgeStorm Webinars (E-mail this company) May 2006 - (Free Research) Do you ever wonder how potential buyers view the strategic approaches and tactics you commonly use to entice them? In this Webcast, KnowledgeStorm and SiriusDecisions present the results of a new research study that examine the efficacy of demand creation. (WEBCAST) READ ABSTRACT |

Removing Internet Anonymity Barriers with IP Intelligence by Digital Element. January 2008 - (Free Research) NetAcuity IP Intelligence technology provides an excellent way to non-invasively gather new intelligence about the online universe, and Digital Element delivers the de facto standard in IP Intelligence. (WHITE PAPER) READ ABSTRACT |

Forrester Research: Web Content Management for External Sites by SDL Tridion August 2008 - (Free Research) Read this white paper to discover how to implement comprehensive Web Content Management (WCM) to establish an effective Web presence. Explore the steps necessary for managing and delivering persuasive content experiences. (WHITE PAPER) READ ABSTRACT |

Akamai Application Performance Services for the Manufacturing Industry by Akamai Technologies. Akamai Technologies managed services address core weaknesses of the public Internet, using the Akamai platform - 25,000 servers across 69 countries - to detect and avoid problem spots.  (SERVICE)

Dialogue Live by Exstream Software. Dialogue Live is an intelligent, interactive document solution that provides a common infrastructure for managing the editing of all types of interactive documents across the enterprise.  (SOFTWARE PRODUCT)

Akamai Application Performance Services for the Manufacturing Industry by Akamai Technologies (E-mail this company) Manufacturing web sites serve a dual role. Extranets keep suppliers and dealers productive and also provide media-rich B2C sites with personalized, engaging content and applications for brand-building and self service. To succeed, manufacturers like Audi, Toyota, and Nissan rely on Akamai.  (SERVICE)

Airgas: Sap Business Transformation Study by SAP America, Inc. June 2008 - (Free Research) Airgas was looking for a single solution that could ensure a quick return on investment, SAP NetWeaver MDM offered the broad functionality, robust architecture, and ability to manage rich product content that Airgas required. (CASE STUDY) READ ABSTRACT |

Executive Summary: Marketing and Demand Creation in B2B Marketplace: The Prospect's View by KnowledgeStorm Webinars (E-mail this company) June 2006 - (Free Research) SiriusDecisions has commissioned a new research study to examine the efficacy of demand creation - from the point of view of prospects and customers you are spending millions of dollars to communicate with. Read this executive summary of our Demand Creation webinar to find out which tactics are viewed most favorably in b-to-b marketplace. (CASE STUDY) READ ABSTRACT |

Top 5 Ways to Identify Sales and Marketing Misalignment by The Content Factor (E-mail this company) November 2006 - (Free Research) As a manager faced with misaligned marketing and sales operations, what can you do? CRM-based dashboards and campaign management solutions can help bridge the gap and provide a more integrated view of sales and marketing activities. This paper explains some things you can do before major campaigns to ensure cohesion between sales and marketing. (WHITE PAPER) READ ABSTRACT |

Eight Rules for Creating Great White Papers by The Content Factor (E-mail this company) May 2005 - (Free Research) White papers are one of the most misunderstood, miswritten and misused marketing tools available. While many companies think they need a white paper, few manage to write, design or use them to their full potential. This paper outlines eight key steps to take when writing a white paper and what you should do once the paper is written. (WHITE PAPER) READ ABSTRACT |

Gartner's Magic Quadrant for Marketing Resource Management by Aprimo, Inc. June 2008 - (Free Research) MRM is a set of processes and capabilities designed to enhance a company’s ability to orchestrate and optimize internal and external marketing resources. (WHITE PAPER) READ ABSTRACT |

NetAcuity IP Intelligence Technology by Digital Element. NetAcuity IP Intelligence provides the most comprehensive set of IP data available for targeted online advertising, content localization, geographic rights management, local search optimization, local ad serving, and enhanced analytics.  (SOFTWARE PRODUCT)

The Growing Importance of Email Archiving by Arrow ECS Midmarket Group June 2008 - (Free Research) Get details on the dynamics at play around email archiving: SEC regulations, backup considerations and best practices for retention. Finally, find out which hardware and software products do a good job at email archiving. (WEBCAST) READ ABSTRACT |

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