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Selling to the C-Level: How to Convince Company Leaders to Buy by ZoomInfo

November 09, 2009 - (Free Research)
This paper examines how to conduct successful C-level sales calls and the psychological strategies and linguistic tactics that help you convince company leaders to buy. Read on to learn the five steps for conducting the successful C-level sales call. 
(WHITE PAPER) READ ABSTRACT |

7 Tactics For Smart Businesses to Increase Revenues and Decrease Expenses in Any Economy by SAP BusinessObjects

June 17, 2009 - (Free Research)
Every organization faces its own unique challenges in getting the job done. But at the end of the day, it all comes down to increasing revenue while decreasing expenses. See how Business Objects reporting solutions allow you to do just that. 
(WHITE PAPER) READ ABSTRACT |

Podcast - Improve Results with an Intelligent Content Strategy by KnowledgeStorm, Inc (E-mail this company)

March 07, 2006 - (Free Research)
The Internet enables prospects to search for you rather than the other way around. You must place expertly crafted content wherever prospects might be searching. This podcast describes how marketers are leveraging a new methodology called Intelligent Content Strategy to attract more prospects that are looking for their solutions. 
(PODCAST) READ ABSTRACT |

How Savvy Technology Marketers Can Improve Results with an Intelligent Content Strategy by KnowledgeStorm, Inc (E-mail this company)

October 2005 - (Free Research)
The Internet enables prospects to search for you rather than the other way around. You must place expertly crafted content wherever prospects might be searching. Marketers are leveraging a new methodology called Intelligent Content Strategy to attract more prospects that are looking for their solutions. 
(WHITE PAPER) READ ABSTRACT |

Tips for Managing ERP Software Vendors during the Software Selection Process by Panorama Consulting Group

November 2009 - (Free Research)
It is often said that desperate times call for desperate measures. In recent months, this is certainly the case for some ERP vendors. The good news, however, is that there are ways to manage ERP software vendors to ensure a fair, consistent, and unbiased selection process for your organization. Read on to learn what they are. 
(ANALYST BRIEF) READ ABSTRACT |

Marketing and Demand Creation in B2B Marketplace: The Prospect's View by KnowledgeStorm Webinars (E-mail this company)

May 2006 - (Free Research)
Do you ever wonder how potential buyers view the strategic approaches and tactics you commonly use to entice them? In this Webcast, KnowledgeStorm and SiriusDecisions present the results of a new research study that examine the efficacy of demand creation. 
(WEBCAST) READ ABSTRACT |

Podcast - Eight Rules for Creating Great White Papers by KnowledgeStorm, Inc (E-mail this company)

March 2006 - (Free Research)
White papers are one of the most misunderstood, miswritten and misused marketing tools available. While many companies think they need a white paper, few manage to write, design or use them to their full potential. This podcast outlines eight key steps to take when writing a white paper and what you should do once the paper is written. 
(PODCAST) READ ABSTRACT |

Eight Rules for Creating Great White Papers by KnowledgeStorm, Inc (E-mail this company)

May 2005 - (Free Research)
White papers are one of the most misunderstood, miswritten and misused marketing tools available. While many companies think they need a white paper, few manage to write, design or use them to their full potential. This paper outlines eight key steps to take when writing a white paper and what you should do once the paper is written. 
(WHITE PAPER) READ ABSTRACT |

The Last Software You'll Ever Buy? The CRM Platform as Development Platform by Pivotal CRM, a CDC Software solution

November 2009 - (Free Research)
Can't decide whether to build or buy a CRM system? This podcast presents a third solution that is an application development platform that provides the building blocks for faster, cost-effective application development that achieves a better fit for your business’ processes. 
(PODCAST) READ ABSTRACT |

Executive Summary: Marketing and Demand Creation in B2B Marketplace: The Prospect's View by KnowledgeStorm Webinars (E-mail this company)

June 2006 - (Free Research)
SiriusDecisions has commissioned a new research study to examine the efficacy of demand creation - from the point of view of prospects and customers you are spending millions of dollars to communicate with. Read this executive summary of our Demand Creation webinar to find out which tactics are viewed most favorably in b-to-b marketplace. 
(CASE STUDY) READ ABSTRACT |

CRM Your Salespeople Will Love by Oracle Corporation

September 2007 - (Free Research)
Customer Relationship Management (CRM) can bring enormous benefits to companies, but only if users adopt it. Explore user adoption problems and an overview of the newest CRM features designed to drive ease of use and high rates of user adoption. 
(WHITE PAPER) READ ABSTRACT |

Podcast- Picking the Right Thin Client by Pano Logic, Inc

November 2009 - (Free Research)
This podcast, featuring Brian Madden and Gabe Knuth, provides expert advice to help you select the right thin client for your environment. Learn which features are important and how to manage thin clients effectively. 
(PODCAST) READ ABSTRACT |

Effective Negotiating: 5 Rules for Smooth Transactions by Global Knowledge

March 2009 - (Free Research)
This white paper discusses five rules for negotiating that can help make the transaction more pleasant for everyone involved and better your chances at getting what you want. 
(WHITE PAPER) READ ABSTRACT |

How to Embrace CRM and Make it Succeed in Your Organization by SYSPRO

October 2009 - (Free Research)
This White Paper shows you how the Customer Relationship has changed and what companies are doing to secure those customers. 
(WHITE PAPER) READ ABSTRACT |

Sun Products Test Drive - Try and Buy by Sun Microsystems, Inc.

December 2008 - (Free Research)
Sun's free product trials give you the opportunity to test the very latest Sun Open Storage products and solutions for your business: absolutely free for a full 60 days, with full technical support. 
(ARTICLE) READ ABSTRACT |

Strategies for Distributing Your Online Content: Why, Where and How by KnowledgeStorm Webinars (E-mail this company)

July 2006 - (Free Research)
In this one hour Webcast, presented by Jeff Ramminger, EVP KnowledgeStorm, learn how you can develop more effective content, make it available more efficiently and influence the most important decision makers at the right stages of the buying process. 
(WEBCAST) READ ABSTRACT |

Leading Auto Repair Services Provider Boosts Efficiency with Easy-to-Use CRM Solution by Microsoft

July 2008 - (Free Research)
After evaluating several customer relationship management solutions, including Salesforce.com, the company replaced NetSuite CRM with Microsoft Dynamics® CRM. Using Microsoft Dynamics CRM, the company cut call times in its customer support call center by 30%, reduced agent training time by 25 percent, and strengthened its growth capacity. 
(CASE STUDY) READ ABSTRACT |

Buying your BI solution from your ERP vendor: Strategic Business Enabler or IT Convenience? - Podcast by IBM

October 2009 - (Free Research)
This Podcast explores the benefits and drawbacks of buying business intelligence (BI) solutions from enterprise resource planning (ERP) vendors, and shares survey results that reveal whether or not customers who have gone down the sole-sourcing path are happy with their decision. 
(PODCAST) READ ABSTRACT |

The Future of Authentication for Online Services by SafeNet, Inc.

November 2009 - (Free Research)
In this white paper, we take a look at how strong authentication can benefit eCommerce and online services. We will evaluate the risks that identity fraud, phishing and cybercrime pose for online service providers and discuss how strong user authentication can alleviate these risks. 
(WHITE PAPER) READ ABSTRACT |

Driving Operations through Better, Faster Decision Making by SAP AG

October 2009 - (Free Research)
Software can't tell you how to beat the competition, but it can determine which products and services have the greatest profit margin, who are the most productive employees, or how many pairs of socks customers buy when they purchase particular styles of shoes. Having accurate, timely data takes the guesswork out of the decision-making process. 
(WHITE PAPER) READ ABSTRACT |

Web Lead Evaluation and Scoring Study by KnowledgeStorm, Inc (E-mail this company)

April 2006 - (Free Research)
KnowledgeStorm and The Artemis Group conducted an in-depth analysis of 15,452 Web leads generated by KnowledgeStorm. The objective of this study was to identify characteristics of Web leads that maximize sales opportunities and to debunk myths around what makes a good sales lead. 
(WHITE PAPER) READ ABSTRACT |

Addressing the challenges of implementing a customer-centric strategy by Infor CRM

December 2008 - (Free Research)
The need for customer insight and responsiveness to that insight is the foundation and driving rationale for the emerging CRM concept of continuous customer dialogue through multi-channel touchpoints. 
(WHITE PAPER) READ ABSTRACT |

The Leader in On-Demand Call Centers: Five9 Product Overview by Five9

September 2009 - (Free Research)
Five9 is the leader in on-demand call center products. Watch this overview to learn about all the products Five9 has to offer to help improve your call center operations and learn just how easy it is to use the many products available from Five9. 
(PRODUCT OVERVIEW) READ ABSTRACT |

Security in the Call Center: Verifying Customer Identities without the Inconvenience by RSA, The Security Division of EMC

September 2009 - (Free Research)
Is securing the Call Center possible without impacting the customer experience? This paper discusses the advantages and benefits of using knowledge-based authentication (KBA) to bolster Call Center security over other solutions. 
(WHITE PAPER) READ ABSTRACT |

Audio Conferencing 2.0: Control Costs & Simplify Administration by Citrix Online

September 2009 - (Free Research)
In this paper, we're taking audio conferencing to an entirely new level. Built with Web-based administration and control, HiDef Corporate audio conferencing gives you crystal-clear audio plus the tools to extract maximum value from every call. 
(WHITE PAPER) READ ABSTRACT |

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