10 Ways to Improve B2B Email Deliverability and Effectiveness by Vtrenz, Inc. Learn 10 ways you can improve your B2B email deliverability. Taking steps to protect your email deliverability will pay huge dividends in the future in the way of increased more... >> Discover more offerings from Vtrenz, Inc.
		CRM without Compromise: A Strategy for Profitable Growth by SAP America, Inc.. Build your CRM system so it is flexible enough to quickly respond to changing customer needs and business challenges to sustain a competitive advantage and enjoy a profitable more... >> Discover more offerings from SAP America, Inc..
		Customizable Customer Relationship Management (CRM) Suite for Enterprises by CDC Software - Pivotal CRM. Pivotal CRM delivers rich CRM functionality out of the box to help organizations implement quickly with a lower total cost of ownership. As the market’s most customizable more... >> Discover more offerings from CDC Software - Pivotal CRM.

Why B2C Database Marketing Firms Don't Understand B2B Companies by Extraprise Group, Inc. August 2008 - (Free Research) This whitepaper explains why B2C-oriented database marketing firms lack an understanding of how the data they manage and discover are really used. It also addresses how B2B marketers need a complex process to make their efforts more productive.  (WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

Sales 2.0: How Businesses Are Using Online Collaboration to Spark Sales by Oracle Corporation. September 2008 - (Free Research) This paper examines how Sales and Marketing professionals are beginning to see they can use social media applications such as LinkedIn, Facebook, Myspace, Twitter and Jigsaw to do a better job of selling and marketing to their customers.  (WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

Dynamic Content in Action: DiscountBeautyCenter.com Case Study by Listrak. January 2008 - (Free Research) Listrak's marketing and professional services departments teamed up to help DiscountBeautyCenter.com, an online supplier of brand name cosmetics, fragrances, and professional beauty supplies.  (WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

Leveraging Real-Time Web Collaboration to Improve Your Sales Process by Cisco Systems, Inc September 2008 - (Free Research) Top sales organizations have embraced real-time Web collaboration solutions and use them every day to improve their interactions with customers, partners, and within their internal sales teams. Learn how it can improve performance in your organization.  (WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

New Advances in Enterprise Marketing Solutions: Vendor Webcast by EMC Corporation. July 2008 - (Free Research) View this webcast which provides a marketing platform for your enterprise marketing processes in terms of digital asset repository, collaboration, process management and publishing.  (WEBCAST) READ ABSTRACT | GO TO WEBCAST

Taking On-Demand CRM Integration to the Next Level by Oracle Corporation. June 2008 - (Free Research) This white paper discusses current integration challenges facing businesses with mixed deployments and presents Oracle’s vision and solution for comprehensive integration with Oracle’s Siebel CRM On Demand.  (WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

Delivering Reports, Plans and Metrics for Better Marketing by Cognos, an IBM Company August 2008 - (Free Research) Learn how IT can help deliver critical business information for Marketing resulting in less guesswork, greater customer value, and greater return on investment.  (WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

Streamlining Marketing Management and Processes, a Merrill Lynch Success Story by Aprimo, Inc. June 2008 - (Free Research) This 2002 case study details Merrill Lynch’s GPC Marketing team that successfully implemented Aprimo’s Planning & Financial Management solution to better manage their $100 million-plus marketing spend.  (CASE STUDY) READ ABSTRACT | GO TO CASE STUDY

Akamai Application Performance Services for the Manufacturing Industry by Akamai Technologies (E-mail this company) Manufacturing web sites serve a dual role. Extranets keep suppliers and dealers productive and also provide media-rich B2C sites with personalized, engaging content and applications for brand-building and self service. To succeed, manufacturers like Audi, Toyota, and Nissan rely on Akamai.  (SERVICE) GO TO DETAILED REPORT

Seven Email Marketing Refreshes by Bronto Software October 2008 - (Free Research) This whitepaper will detail seven refreshes that will quickly enhance your email-marketing program. You may also find some low hanging opportunities that you weren’t aware you were missing.  (WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

Sales Performance Optimization: 2007 Survey Results and Analysis by Cisco Systems, Inc September 2008 - (Free Research) This report represents input from professionals directly involved in the management of their organizations sales forces. Professionals were questioned regarding their sales teams performance across 100+ different metrics. Read now to learn more.  (WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

New Advances in Enterprise Marketing Solutions by EMC Corporation. July 2008 - (Free Research) This presentation addresses the new challenges marketers face such as Return on Marketing Investment, learning why and where they should invest their marketing dollars and how to achieve better ROI.  (WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

Essential Email Marketing Deliverability Guide by Listrak. January 2008 - (Free Research) In this white, learn ways to ensure e-mails in your marketing campaign bypass internet filters and escape junk mail folders. The experts at Listrak have the details for you.  (WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

When Hot’s Not: Lead Scoring for Better Results by Vtrenz, Inc June 2008 - (Free Research) This white paper reveals the power that a comprehensive lead-scoring model can deliver, and help you understand the key considerations necessary to arrive at an accurate and reliable lead score.  (WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

Show How Marketing Makes Money: A 5-Step Plan for Proving ROI by Vtrenz, Inc June 2008 - (Free Research) This white paper outlines a simple plan to help ensure the outcome of your evaluation efforts both meaningful and manageable.  (WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

Conquering the Crunch Series: Wholesale Distribution and Succeeding in Global Sourcing to Grow Private Label Profits by CDC Software - Vis.align (E-mail this company) June 2008 - (Free Research) The Whitepaper discusses the private label phenomenon, where wholesale distributors sell their own products instead of, or in addition, to reselling goods from other suppliers.  (WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

Marketing Transformation- How to Lead the Revolution by Extraprise Group, Inc. August 2008 - (Free Research) This Report begins by considering the pressures, internal and external, that are driving the transformation of marketing and its impact on global business.  (WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

Gartner's Magic Quadrant for Marketing Resource Management by Aprimo, Inc. June 2008 - (Free Research) MRM is a set of processes and capabilities designed to enhance a company’s ability to orchestrate and optimize internal and external marketing resources.  (WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

How Do You Score? Silverpop's Benchmark Study of B2B Lead Management Practices by Vtrenz, Inc August 2008 - (Free Research) Listen to this webinar and learn how to grab a peek at your competitors marketing results. It also discusses lead growth, form completion rate, email performance metrics, channels, and best practices.  (WEBCAST) READ ABSTRACT | GO TO WEBCAST

From Cold to Hot: Lead Nurturing Programs That Generate Sales by Vtrenz, Inc August 2008 - (Free Research) This white paper explains the importance of lead nurturing—in the lead management process. It takes a look at best practices for nurturing leads in today’s competitive business environment, and offers advice for implementing a lead-nurturing program.  (WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

B2B Database Marketing Trends and Best Practices by Extraprise Group, Inc. August 2008 - (Free Research) This article reviews specific client examples of best practice application of database marketing in B2B environments.  (WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

Akamai Application Performance Services for the Manufacturing Industry by Akamai Technologies. Akamai Technologies managed services address core weaknesses of the public Internet, using the Akamai platform - 25,000 servers across 69 countries - to detect and avoid problem spots.  (SERVICE) GO TO DETAILED REPORT

The Relevance Revolution: Making the Move from Personalized to Individualized Marketing by Portrait Software. September 2008 - (Free Research) This paper explains the challenges marketers face today and how innovative, next-generation campaign approaches are beginning to separate the best from the rest.  (WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

5 Fast Payoffs from Investing in a Demand Generation Solution by Manticore Technology October 2008 - (Free Research) This white paper reviews the foundational building blocks needed to achieve fast payback from investing in demand generation.  (WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

Direct Marketing Company Gets It Done Faster with DMExpress by SyncSort August 2008 - (Free Research) Syncsort provided DMC with a free Proof-Of-Concept to demonstrate the benefits that DMExpress could provide. Using DMExpress, DMC was able to significantly decrease the elapsed time.  (CASE STUDY) READ ABSTRACT | GO TO CASE STUDY

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