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Advanced Meter Infrastructure: Composite Technologies to Meet New Demands in Sales and Customer Service by SAP America, Inc..
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Optimizing Customer Retention Programs by Portrait Software

December 2008 - (Free Research)
Read this case study and find out about how Uplift Modeling can help your marketing programs and increase campaign ROI. 
(WHITE PAPER)

From Cold to Hot: Lead Nurturing Programs That Generate Sales by Vtrenz, Inc

August 2008 - (Free Research)
This white paper explains the importance of lead nurturing–in the lead management process. It discusses best practices for nurturing leads in today's competitive business environment, and offers advice for implementing a lead-nurturing program. 
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E-Book: Leveraging Web 2.0 and Social Media in CRM Programs by SAP America, Inc.

October 2010 - (Free Research)
You’ve heard the buzz about Web 2.0 and social CRM, but where to start? In this eBook, find out more about Web 2.0 and social media in the context of CRM. Learn more about using Web 2.0 to build customer loyalty and get expert insight into the role that social CRM may play in the future. 
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eBook: Building a Business Case for Social CRM and Customer Communities by Sirius Computer Solutions

June 2010 - (Free Research)
Learn how to build a business case for social media outlets affecting customer relations and customer communities including Facebook and Twitter, as well as what social media means for CRM, best practices for managing online customer communities, and expert advice on implementing social media programs successfully. 
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Enhancing the Customer Experience with Loyalty Management by SAP America, Inc.

April 2009 - (Free Research)
By implementing loyalty programs that are integrated across sales, service, and marketing - across all channels of interaction - a firm can greatly enhance the customer experience, increase customer retention, and foster development of a community of people who serve as advocates for the business. 
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E-Book: Integrating Oracle CRM On Demand with onpremise applications: Understanding ROI and best practices by Cast Iron Systems

September 2009 - (Free Research)
This E-Book engages in some of the big concerns of Oracle CRM on Demand and SaaS CRM integration. And how this integration might affect how some IT and business professionals operate. 
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Enhancing Constituent Perceptions with CRM for Public Sector: Advancing Beyond Efficiency and Service Improvements by SAP America, Inc.

September 2010 - (Free Research)
By using a CRM strategy with software solutions, government agencies can achieve a host of benefits when it comes to streamlining business processes and analytical capabilities. Read on to learn how By enabling such CRM processes, governments can build communication campaigns that help shape the public’s perceptions and advance the value delivered. 
(WHITE PAPER) READ ABSTRACT |

Scribe Insight Architecture Overview: A TECHNICAL OVERVIEW OF THE SCRIBE INTEGRATION TOOL by Scribe Software Corporation

March 2008 - (Free Research)
Scribe Insight has been specifically designed to support the effective deployment of a number of market leading business applications including Microsoft Dynamics CRM, Salesforce, SalesLogix, and Microsoft Dynamics GP. 
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Three Key Steps to B2B Marketing Optimization by Marketo

April 2010 - (Free Research)
In B2B marketing, small changes can mean big differences to the success of marketing programs.  But just because you met the plan goals does not mean the program was as successful as it could have been. The secret to getting the most out of your campaigns is to optimize continually - pre-click, post-click, and post-conversion. 
(WHITE PAPER) READ ABSTRACT |

Maximizing the Value of Economic Stimulus Funds by SAP America, Inc.

June 2009 - (Free Research)
The American Recovery and Reinvestment Act (ARRA) was a dramatic action designed to quickly stimulate an economic recovery in the United States. This SAP Executive Insight examines some of the major challenges agencies face with respect to this stimulus plan. It describes how governments can transform their organization to devote more resources.. 
(WHITE PAPER) READ ABSTRACT |

ROI, Budgets Prevent Companies' Embrace of Social Media Analytics by IBM

March 2013 - (Free Research)
Many companies are still avoiding implementing social media analytics, despite the renowned benefits it can provide a business. This expert e-guide describes some of the main reasons that companies are hesitant to start a social media analytics endeavor. 
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Managing Your Data Assets by Pitney Bowes Business Insight

July 2009 - (Free Research)
Information management is integral to successfully maintaining a competitive advantage. The value of all your data can increase or decrease over time depending on how you manage it. Read on to learn how to gain the insights into information management you need to succeed and gain that competitive edge that is now more important than ever. 
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Computer Weekly 11 October 2011: Download this week's issue of the UK's leading technology publication, featuring the latest news, analysis and opinion on the big trends in IT by ComputerWeekly.com

October 2011 - (Free Research)
In this week's Computer Weekly, we find out how mainframe technology that was meant to be dead and buried is finding innovative new applications. We analyse the challenges facing the government's largest deployment of agile software development, and our Buyer's Guide highlights the firms making the most of social media. Download the new issue now. 
(EZINE) READ ABSTRACT |

Starz Entertainment Joins AT&T Mobile Barcode Charter Program as First TV/Network Member by AT&T Corp

November 2011 - (Free Research)
This white paper examines a new mobile barcode solution for consumer engagement, which is helping to connect the offline world with the online world. 
(WHITE PAPER) READ ABSTRACT |

Five Best Practices For Unified Communications by AT&T Corp

October 2010 - (Free Research)
To meet today’s increasing demands, businesses need to communicate and collaborate more efficiently. Communication needs to be timely and effective, reaching people where and when they want to be reached, at the office, at home or on the go.  Read this white paper to learn the five best practices for unified communications. 
(WHITE PAPER)

Helping CRM Serve Its Purpose: How to Reduce the Increasingly Complex Risks That Threaten ROI by OnDemand Software

April 2008 - (Free Research)
This white paper briefly highlights CRM's recent evolution, examines the risks that accompany those developments and most important identifies the capabilities contained in an effective synchronized content development platform. 
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The Third Stakeholder: The End-User's Impact on CRM ROI by Knoa Software

September 2008 - (Free Research)
CRM solutions, like Siebel, automate complex business processes where high levels of application performance are crucial. Read this whitepaper to learn best practices in Siebel CRM Performance Management. 
(WHITE PAPER) READ ABSTRACT |

Presentation Transcript: Stop Wasting Energy! Tips for Cutting Power Draws from PC Networks to Data Centers by PC Connection in partnership with Intel

October 2009 - (Free Research)
Read this transcript featuring guest speakers Doug Washburn, Forrester Research Analyst, and co-presenter John Skinner, Intel's Director of Marketing, Eco-Technology, as they discuss the scope of energy-efficient computing, and how new incentives can be leveraged to accelerate the ROI of your technology investments 
(PRESENTATION TRANSCRIPT) READ ABSTRACT |

OEM Program eBook by SAP America, Inc.

October 2009 - (Free Research)
Find out how to tap into a long-running program with over 750 OEM partners worldwide, and make SAP BusinessObjects market leading BI platform your own. 
(EBOOK) READ ABSTRACT |

Calculating Training ROI by ComputerWeekly.com

October 2012 - (Free Research)
This guide from ESI International offers essential tips on calculating the return on investment of your training programme. 
(ESSENTIAL GUIDE) READ ABSTRACT |

That Was Then This Is Now: The New Rules of Email Marketing by Silverpop Systems Inc.

August 2008 - (Free Research)
In this new era of CAN-SPAM legislation, overflowing inboxes and ever-increasing customer expectations, many of the practices that worked for emailers in the past simply won't work anymore. This paper reviews the new rules of email marketing. 
(WHITE PAPER) READ ABSTRACT |

Editorial Tip: Measuring the ROI of Social CRM: No easy task by Infor

February 2011 - (Free Research)
As more organizations invest in social channels, the question of value becomes increasingly important. In social media, ROI alone may not tell the value of the effort, and benefits to the business from the customer service approach could be gauged by a variety of factors. Uncover how to measure the real value of an investment in social CRM. 
(EGUIDE) READ ABSTRACT |

10 Tips to Measure Training ROI by ComputerWeekly.com

September 2012 - (Free Research)
How do you measure the value of training to the business ? These tips will help you develop your business case. 
(ESSENTIAL GUIDE) READ ABSTRACT |

Overcoming the Challenges of Green Procurement through eProcurement by Dimension Data Global

October 2008 - (Free Research)
This eBook discusses nine eProcurement best practices. It also demonstrates how they will help you reduce environmental waste while implementing and managing your Green purchasing program. 
(WHITE PAPER) READ ABSTRACT |

Taming Transactional Email: Tips to Gain Control and Determine If Outsourcing Makes Sense by Silverpop Systems Inc.

January 2007 - (Free Research)
This white paper reviews the key steps necessary to implement a transactional email marketing campaign. It also recommends methods to ease the pain of implementation while improving the results. 
(WHITE PAPER) READ ABSTRACT |

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