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Preparing an RFI for Virtualization and the PCI Data Security Standard by HyTrust

March 22, 2011 - (Free Research)
This paper discusses how protecting cardholder data is a critical and mandatory requirement for all organizations that process, store or transmit information on credit or debit cards and the requirements and guidelines for securing cardholder data are specified in the Payment Card Industry (PCI) Data Security Standard (DSS). 
(WHITE PAPER) READ ABSTRACT |

Antimalware IT Checklist: RFP Technology Decisions Part 2 by SearchSecurity.com

April 11, 2012 - (Free Research)
Part 2 of SearchSecurity.com's 3-part guide on antimalware products offers expert insight into gathering pertinent information into the technical information necessary to move forward in the RFI process. Get an overview of technical requirements, questions to ask potential vendors, and a list of products that may meet your needs. 
(EGUIDE) READ ABSTRACT |

The mid-market conundrum by ComputerWeekly.com

April 17, 2014 - (Free Research)
Analysts Bob Tarzey and Bob Brown look at how mid market organisations can achieve 'best in class' IT applications with limited resources. 
(ANALYST REPORT) READ ABSTRACT |

New social business technology transforms marketing by Jive Software

July 11, 2013 - (Free Research)
Check out this resource to discover a collaboration platform prupose-built for marketing teams that enables employees to get work done more effectively while enabling more effective communication with customers and partners. 
(WHITE PAPER) READ ABSTRACT |

CMO Guide: How to Evaluate Marketing Technology by IBM

April 08, 2014 - (Free Research)
The right people, strategy, and processes are critical for a top-notch customer-driven marketing strategy -- but so is the right technology. If you're considering new tools to increase your marketing prowess, turn to this guide to implementing technology that will help improve your marketing outcomes. 
(WHITE PAPER) READ ABSTRACT |

Big data and analytics for a holistic customer journey by IBM

August 31, 2013 - (Free Research)
In the modern business world, customer experience is everything. To re-align your customer-engagement initiatives around this new reality, you will need a clear roadmap for where to start and how to proceed. Access this white paper today for discussion and case studies on how you can use big data analytics to enhance experience. 
(WHITE PAPER) READ ABSTRACT |

Why Bringing Social to your Marketing Team is a Non-Negotiable by Jive Software

July 11, 2013 - (Free Research)
Access this valuable resource to learn how improving cross-functional collaboration is the new marketing mandate, and social business is the enabler, allowing marketing teams to drive more leads, increase sales and cut operational costs. 
(WHITE PAPER) READ ABSTRACT |

Transforming business at the intersection of marketing and technology by ComputerWeekly.com

April 14, 2014 - (Free Research)
Businesses have to change themselves quickly and dramatically if they want to survive and thrive, say Bob Lord and Ray Velez, CEO and CTO of razorfish, in this extract from their book, Covnerge. 
(BOOK) READ ABSTRACT |

Any Given Sales Day by Jive Software

July 10, 2013 - (Free Research)
In order to stay competitive, your sales representatives need to know their account down to the latest tweet, and have instant access to experts and content, even from the road. Access this brief resource for a comparison of those trying to get by without social and those who are levering social tools. 
(RESOURCE) READ ABSTRACT |

The Forrester Wave™: File Sync And Share Platforms by EMC Corporation

July 31, 2013 - (Free Research)
This report and accompanying spreadsheet detail the findings about how well each file sync and share vendor scores based on Forrester's criteria and where they stand in relation to each other. Read on to discover more! 
(WHITE PAPER) READ ABSTRACT |

Magic Quadrant for Multichannel Campaign Management by IBM

May 30, 2013 - (Free Research)
Digital marketing continues to fuel the multichannel campaign management market. In this informative report, find a market analysis and key definitions, learn about Magic Quadrant for Multichannel Campaign Management, read a thorough vendor comparison review, and more. 
(WHITE PAPER) READ ABSTRACT |

Capitalise on the Software-Defined Networking Market Transition by Hewlett-Packard Limited

April 01, 2014 - (Free Research)
This informative paper takes a look at one of the top vendors on the market and analyses how they are taking full advantage of SDN, discussing strategies, solutions and use cases that can help you get the most out of SDN. 
(WHITE PAPER) READ ABSTRACT |

Social Monitoring Tools Give GNC Marketing Muscle by IBM

March 24, 2014 - (Free Research)
In this exclusive Solution Spotlight, discover how nutritional products retailer GNC successfully leveraged social channels  to grow their customer base and created "a net increase in the discussions about GNC,'' according to Chris James, director of social media at GNC. 
(EGUIDE) READ ABSTRACT |

Analytics To Optimize Marketing Performance – Tools Can Help Marketers Make Better Decisions by IBM

February 07, 2014 - (Free Research)
Access the following white paper to uncover the importance of marketing analytics in today's data-driven society. Discover how to enable better action on analytics, optimize marketing techniques, and much more. 
(WHITE PAPER) READ ABSTRACT |

IBM Social Analytics: The science behind social media marketing by IBM

December 31, 2011 - (Free Research)
Access this white paper to learn how savvy marketing professionals are using new technologies to learn about their customers' attitudes, preferences and buying habits from what they say publically, available on social media and through the full range of interactions that can be recorded, measured, and analyzed. 
(WHITE PAPER) READ ABSTRACT |

Turn the social data flood into solid marketing decisions by IBM

October 30, 2013 - (Free Research)
The following webcast details how to transform the flood of social media data into actionable intelligence. 
(WEBCAST) READ ABSTRACT |

Social Intelligence Approaches to Support Four Core Customer Scenarios by Hewlett-Packard Company

April 03, 2013 - (Free Research)
This paper outlines some of the best methods for deploying social intelligence to support your CRM strategies. Read this and learn how the right social intelligence can help you win new customers, retain existing customers, reduce the cost of customer management and more. Also, discover specific use cases of social intelligence. 
(WHITE PAPER) READ ABSTRACT |

Transforming customer service with business analytics by IBM

August 29, 2013 - (Free Research)
This paper describes how business analytics can help customer service departments acquire the information and capabilities to move from being centers that solely field complaints to being a competitive resource that enhances customer experience. 
(WHITE PAPER) READ ABSTRACT |

Demo: IBM SPSS Customer Analytics Overview by IBM

January 17, 2012 - (Free Research)
Predictive analytics gives you the insights you need to create more effective, persuasive and profitable marketing and sales efforts to improve customer loyalty. Watch this short videocast to learn how IBM SPSS helps harness the power of information so you can make the most out of every customer relationship. 
(VIDEOCAST) READ ABSTRACT |

Utilizing Next Generation MSP Automation to Gain a Competitive Advantage in the Managed Services Marketplace by N-able Technologies

December 31, 2012 - (Free Research)
This guide takes a look at market forces which are converging and affecting the way MSP must utilize their technology. 
(WHITE PAPER) READ ABSTRACT |

Choose a Branding Agency: 5 Social Media Questions You Need to Ask by Oracle Corporation

November 13, 2013 - (Free Research)
The following white paper details 5 key questions to ask when choosing a branding agency. Learn how to read the answers that they give you in order to make an accurate assessment on the agency at hand. 
(WHITE PAPER) READ ABSTRACT |

Social Marketing: Better with the Cloud by Oracle Corporation

November 05, 2013 - (Free Research)
The following white paper discusses how an integration of social media and social relationship management can virtually boost your brand across all facets of social media. 
(WHITE PAPER) READ ABSTRACT |

Convergence of Sales and Marketing by Neolane Inc.

October 2008 - (Free Research)
This report explores the integration of marketing and sales technologies (CRM, marketing automation, email marketing, web analytics, etc.). 
(WHITE PAPER)

Automating Closed-Loop Marketing by Neolane Inc.

October 2008 - (Free Research)
Aberdeen research reveals closed-loop marketing practices and processes are fundamental drivers of superior performance for Best-in-Class companies; making closed-loop marketing as important today as it ever was in the past. 
(WHITE PAPER)

Making Sense of the Chaos: Measuring The Influence of Social Media by IBM

June 2013 - (Free Research)
In this white paper, find out how, with the right tools in place, today's marketers can understand the value social media provides as a marketing channel and, in coordination with other channels, drive conversions and, ultimately, revenue. 
(WHITE PAPER) READ ABSTRACT |

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