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Preparing an RFI for Virtualization and the PCI Data Security Standard by HyTrust

March 22, 2011 - (Free Research)
This paper discusses how protecting cardholder data is a critical and mandatory requirement for all organizations that process, store or transmit information on credit or debit cards and the requirements and guidelines for securing cardholder data are specified in the Payment Card Industry (PCI) Data Security Standard (DSS). 
(WHITE PAPER) READ ABSTRACT |

Antimalware: RFP Technology Decisions Guide

by SearchSecurity.com

April 18, 2012 - (Free Research)
<p>Part 2 of SearchSecurity.com's 3-part guide on antimalware products offers expert insight into gathering pertinent information into the technical information necessary to move forward in the RFI process. Get an overview of technical requirements, questions to ask potential vendors, and a list of products that may meet your needs. </p> 
(VIRTUAL SEMINAR) READ ABSTRACT |

Antimalware IT Checklist: RFP Technology Decisions Part 2 by SearchSecurity.com

April 11, 2012 - (Free Research)
Part 2 of SearchSecurity.com's 3-part guide on antimalware products offers expert insight into gathering pertinent information into the technical information necessary to move forward in the RFI process. Get an overview of technical requirements, questions to ask potential vendors, and a list of products that may meet your needs. 
(EGUIDE) READ ABSTRACT |

Wireless LAN ITDC - Checklist #2 by SearchSecurity.com

October 22, 2012 - (Free Research)
Download this quick read to get an overview of technical requirements for wireless solutions, questions to ask potential vendors, and a list of vendors that have products that may meet your needs. 
(EGUIDE) READ ABSTRACT |

Marketing strategies to improve customer understanding by SearchCRM

June 19, 2012 - (Free Research)
In our customer-centric market, the voice of the consumer is having a major effect on day-to-day business decisions. This expert e-guide reveals tips and advice to help readers utilize marketing strategies to best improve the customer experience and understanding. 
(EGUIDE) READ ABSTRACT |

Interactive Marketing eBook: It’s all about the Journey by SearchCRM

May 06, 2011 - (Free Research)
No matter where you are on your journey to Interactive Marketing, you can get there with the right marketing software solutions. When you achieve effective, efficient, measurable marketing that creates meaningful dialogue, you ensure increased lifetime customer value. This eBook reveals just some of the important steps along the journey. 
(EBOOK) READ ABSTRACT |

Growing Revenue with Smart Marketing by SearchCRM

August 19, 2013 - (Free Research)
In this expert e-guide, find out why integrating sales and marketing is essential for making the most of every customer contact in today's e-commerce landscape. Discover how a new way of approaching your revenue cycle, revenue performance management (RPM) can enhance customer interactions with this powerhouse combination. 
(EGUIDE) READ ABSTRACT |

eGuide Digital Marketing: Tips For Connecting With Your Customer by LeadLife Solutions

July 26, 2013 - (Free Research)
There are many new tools that claim to enhance customer experience management (CEM) strategies, including social and mobile channels. However, such initiatives can backfire if companies employ the wrong strategies. In this e-guide, learn how to best leverage digital marketing and CEM technologies to gain a deeper understanding of your customers. 
(EGUIDE) READ ABSTRACT |

Magic Quadrant for Master Data Management of Customer Data Solutions, Oct 2012 by IBM

October 18, 2012 - (Free Research)
In this in-depth examination, Gartner present its Magic Quadrant for MDM of customer data offerings. Continue on to examine relevant technology providers on the basis of their completeness of vision relative to the market and their ability to execute on that vision. 
(WHITE PAPER) READ ABSTRACT |

How to Prep for Success with Marketing Operations Management by SAS

April 25, 2014 - (Free Research)
The following white paper explores the steps companies that are considering a marketing operations management system need to take to ensure a successful implementation. Learn about the 3 big focus areas: people, processes, and technology, how to address them, and more. 
(WHITE PAPER) READ ABSTRACT |

Success Factors of a Best-Run Marketing Organisation - How Does Your Team Stack Up? by SAP AG

December 01, 2007 - (Free Research)
How are leading marketing organisations getting the job done? Walk through their best practices, and you'll see what role software solutions - and customers - can play in helping marketing teams demonstrate favorable business outcomes. 
(JOURNAL ARTICLE) READ ABSTRACT |

Accelerating Digital Marketing by ComputerWeekly.com

May 30, 2014 - (Free Research)
This study from CEB debunks the myths over the relationship between CIOs and CMOs and shows how CIOs can play a critical role in accelerating digital marketing. 
(ESSENTIAL GUIDE) READ ABSTRACT |

Analytics To Optimize Marketing Performance – Tools Can Help Marketers Make Better Decisions by IBM

February 07, 2014 - (Free Research)
Access the following white paper to uncover the importance of marketing analytics in today's data-driven society. Discover how to enable better action on analytics, optimize marketing techniques, and much more. 
(WHITE PAPER) READ ABSTRACT |

IBM Social Analytics: The science behind social media marketing by IBM

December 31, 2011 - (Free Research)
Access this white paper to learn how savvy marketing professionals are using new technologies to learn about their customers' attitudes, preferences and buying habits from what they say publically, available on social media and through the full range of interactions that can be recorded, measured, and analyzed. 
(WHITE PAPER) READ ABSTRACT |

Turn the social data flood into solid marketing decisions by IBM

October 30, 2013 - (Free Research)
The following webcast details how to transform the flood of social media data into actionable intelligence. 
(WEBCAST) READ ABSTRACT |

Transforming customer service with business analytics by IBM

August 29, 2013 - (Free Research)
This paper describes how business analytics can help customer service departments acquire the information and capabilities to move from being centers that solely field complaints to being a competitive resource that enhances customer experience. 
(WHITE PAPER) READ ABSTRACT |

Leadership and Technology: A Total-Cost-of-Ownership Comparison for Unified Communications by Cisco Systems, Inc.

July 19, 2012 - (Free Research)
This exclusive whitepaper covers an affordable and effective unified communications solution for mid-market businesses. 
(WHITE PAPER) READ ABSTRACT |

Tracking the Fast Changing Unified Communications Market by TechTarget

February 19, 2014 - (Free Research)
Although Unified Communications (UC) has gone mainstream, the features and functionality of cutting-edge solutions are anything but. Complete this 5 minute survey and gain access to Tracking the Fast Changing Unified Communications Market, your go-to guide on the UC technologies and trends you need to know about today. 
(RESOURCE)

Market Share Analysis: Data Center Hardware Integrated Systems , 1Q11 - 2Q12 by VCE (E-mail this company)

November 30, 2012 - (Free Research)
The market for integrated systems is a key growth area for data center hardware infrastructure. This report sizes the market and profiles early leaders in this important and emerging area. 
(WHITE PAPER) READ ABSTRACT |

How to Justify Your Marketing Resource Management Investment by SAS

April 25, 2014 - (Free Research)
The following white paper explores the current business need for marketing operations management (MOM). Uncover 4 big ROI opportunities allotted through MOM implantation, how MOM can serve as a foundation for future operations, and much more. 
(WHITE PAPER) READ ABSTRACT |

Why Marketers Need Data Visualization by SAS

April 30, 2013 - (Free Research)
Explore the crucial role data visualization plays in helping marketing organizations get the right messages to the right customers, drive revenue growth, and manage marketing performance to do more with less. 
(WHITE PAPER) READ ABSTRACT |

Today’s Tape Market Offers Improved Data Access and Integrity by Iron Mountain

September 24, 2012 - (Free Research)
This expert E-Guide reports on the ways in which the tape market has evolved, evaluates new uses for modern tape technology and explains how organizations can continue to archive with their existing tape investments. 
(EGUIDE) READ ABSTRACT |

The Business of Social Business by IBM

November 15, 2013 - (Free Research)
The following white paper outlines many of the challenges associated with social media and how to overcome them. Gain expert advice on how companies today are utilizing social media to their advantage. 
(WHITE PAPER) READ ABSTRACT |

Top 4 marketing skills for optimum success by IBM

April 08, 2014 - (Free Research)
The right people, strategy, and processes are critical for a top-notch customer-driven marketing strategy -- but so is the right technology. If you're considering new tools to increase your marketing prowess, turn to this guide to implementing technology that will help improve your marketing outcomes. 
(WHITE PAPER) READ ABSTRACT |

VIDEO MARKETING: THE BUYER’S GUIDE TO ONLINE VIDEO PLATFORMS by Limelight Networks, Inc.

May 12, 2014 - (Free Research)
This buyer's guide gives an introduction to online video platforms and highlights the benefits, challenges and capabilities of such solutions. 
(WHITE PAPER) READ ABSTRACT |

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