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Advanced Marketing Automation: Maximize Returns on Customer Communication Strategies through Intelligent, Integrated Marketing Processes by SAS

May 05, 2010 - (Free Research)
This paper explores how many companies are turning to advanced marketing automation for improved efficiency and effectiveness of marketing activities. Read on to learn how to provide a comprehensive solution for current marketing challenges and learn how to maximize campaign returns through the essential phases of a disciplined marketing process. 
(WHITE PAPER) READ ABSTRACT |

Optimizing Your Return on Customer Attention with Oracle RTD by Oracle Corporation

February 01, 2012 - (Free Research)
Read this white paper to learn how business intelligence (BI) can combine your explicitly-defined business rules and automatically-identified statistical information to deliver the best possible content to your customers for every single interaction. 
(WHITE PAPER) READ ABSTRACT |

Optimizing Your Return on Customer Attention with Oracle RTD by Oracle Corporation

April 01, 2010 - (Free Research)
Read this white paper to learn how BI can combine your explicitly-defined business rules and automatically-identified statistical information to deliver the best possible content to your customers for every single interaction. 
(WHITE PAPER) READ ABSTRACT |

IBM Adds Real-time Compression to Storage by IBM

June 04, 2012 - (Free Research)
Why should your data center deploy Storwize V7000 with Real-time Compression? From an economic standpoint, Storwize V7000 provides the financial benefits you need to meet the growing storage requirements within the limits of a constrained budget. Read this white paper to learn more. 
(WHITE PAPER) READ ABSTRACT |

Capturing Value from Patient-Centered Care by IBM

November 18, 2011 - (Free Research)
This white paper examines the leading practices employed by healthcare systems worldwide and proposes a patient-centered care approach for IT investment that combines a series of capabilities to improve quality care, reduce operating costs and optimize revenue. 
(WHITE PAPER)

Computer Weekly – 5 March 2013: Planning for a 4G future by ComputerWeekly.com

March 05, 2013 - (Free Research)
In this week's Computer Weekly, now the 4G spectrum auction is over, we look at what happens next for the future of mobile networking. Cloud computing promises to save costs – we examine how to ensure a return on investment. And we report from the RSA conference on how big data is helping tackle cyber security threats. Read the issue now. 
(EZINE) READ ABSTRACT |

Customer Relationship Management - Integration for a Customer Centric View by Sage (UK) Limited

August 2008 - (Free Research)
This white paper provides a valuable list of factors for executive management, IT decision makers and sales professionals to consider when planning a successful CRM integration project. 
(WHITE PAPER) READ ABSTRACT |

Pervasive Engagement Management: An Essential Strategy for CMOs in an Anytime, Anywhere World by SDL Web Content Management Solutions Division

April 2011 - (Free Research)
This is first in a series of papers that present emerging strategies and best practices for senior marketers to help their organizations prevail at today’s speed-of-light rate of change. 
(WHITE PAPER) READ ABSTRACT |

Personalized Marketing and Web Analytics by IBM

February 2013 - (Free Research)
In this white paper, uncover the gold mine that lies within behavioral data, identify the specific nuggets to mine, and learn how to leverage behavior data to increase marketing returns at every stage of the customer life cycle, both online and offline. 
(WHITE PAPER) READ ABSTRACT |

Leveraging the Power of Social Media by Oracle Corporation

August 2009 - (Free Research)
Download this free white paper and find out how to "Drive Sales Effectiveness with Enterprise-Ready Web 2.0Solutions," "Harvest Social Knowledge for Customer Service," and learn how "Social CRM Turns Customers into Competitive Advantage." 
(WHITE PAPER) READ ABSTRACT |

The Total Economic Impact Of DMExpress by Syncsort

August 2008 - (Free Research)
The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of DMExpress on their organizations. Forrester’s aim is to clearly show all calculations and assumptions used in the analysis. 
(WHITE PAPER) READ ABSTRACT |

Protect Your Customer Data for Peace of Mind by Cisco Systems, Inc.

February 2008 - (Free Research)
When dealing with something as invaluable as customer data, think about creating a unified strategy that incorporates the network, people, and tools. Read this paper for advice on how to protect your customers data for piece of mind. 
(WHITE PAPER) READ ABSTRACT |

Convergence of Sales and Marketing by Neolane Inc.

October 2008 - (Free Research)
This report explores the integration of marketing and sales technologies (CRM, marketing automation, email marketing, web analytics, etc.). 
(WHITE PAPER)

A realist's guide to building bottom line revenue and customer loyalty with social CRM by SugarCRM Inc.

October 2011 - (Free Research)
Is social CRM just hype or is it really worth your business's time? Read this eBook from SearchCRM.com for expert advice. 
(EBOOK)

E-Book: How to keep customers -- and keep them happy: High-return tactics for building customer loyalty by Microsoft

October 2011 - (Free Research)
This ebook is full of expert advice for implementing a successful customer experience management (CEM) plan. 
(EBOOK)

Laying the Technology Foundation for Measuring Marketing Performance and Calculating ROI by IBM

December 2013 - (Free Research)
CIOs are failing to partner with marketing that is effective in measuring marketing performance and calculating return on marketing investment (ROMI). In this informative resource, find recommendations for these key challenges and discover how CIOs and IT can do their parts to increase ROI. 
(WHITE PAPER) READ ABSTRACT |

Seven Email Marketing Refreshes by Bronto Software

October 2008 - (Free Research)
This whitepaper will detail seven key points that will help you quickly enhance your email-marketing program. You may also find some low hanging opportunities that you weren't aware you were missing. 
(WHITE PAPER) READ ABSTRACT |

Exceptional Experiences: The key to customer engagement by IBM

December 2010 - (Free Research)
Frustrated customers, lower satisfaction, declining loyalty and plummeting sales are potential consequences of a poor online experience. Looking ahead, both analysts and industry leaders agree that an exceptional experience will be the key to dazzling, acquiring and retaining customers. 
(BROCHURE) READ ABSTRACT |

Sales Cloud Overview by Oracle Corporation

September 2013 - (Free Research)
Animated Video: Smarter Selling with Oracle Sales Cloud Oracle Sales Cloud is Smarter Selling that will help reps sell more, managers know more, and companies grow more. 
(VIDEO) READ ABSTRACT |

The Total Economic Impact Of Microsoft Dynamics CRM 2011 by Microsoft

October 2011 - (Free Research)
Businesses widely deploy CRM solutions, and interest in expanding their use is high. Access this Forrester report to examine the total economic impact and potential return on investment(ROI) of one CRM software deployment. 
(WHITE PAPER) READ ABSTRACT |

Capturing the ICT Dividend by ComputerWeekly.com

December 2011 - (Free Research)
This report from Oxford Economics and AT&T shows ICT investment and productivity growth are closely linked - and European countries are lagging behind other parts of the world in both areas. 
(ANALYST REPORT) READ ABSTRACT |

Infor CRM Epiphany for Insurance by Infor CRM

July 2009 - (Free Research)
The market-leading Infor CRM Epiphany suite was designed with the needs of today's insurance companies in mind. It delivers what you need to execute a customer retention and growth strategy by delivering a single view of customer interactions across business. 
(BROCHURE) READ ABSTRACT |

Increasing Competitiveness and Reducing Costs in Today's Economy by Microsoft Corporation India Pvt Ltd

November 2009 - (Free Research)
This paper outlines the Microsoft Business Productivity Online Suite, illustrates its relevance to small and midsized business customers, and provides the resources to help you evaluate how your business might benefit from the service. 
(WHITE PAPER) READ ABSTRACT |

A Disruptive Force in the Analytics Industry - LMG Service Sets a New Benchmark for Retail Analytics thanks to Kognitio by Kognitio

July 2008 - (Free Research)
In this case study Loyalty Management Group (LMG), tried to find a way to offer retailers and suppliers the ability to analyze full Electronic Point of Sale (EPOS) data volumes to help them gain insight, intelligence and statistical confidence. 
(CASE STUDY) READ ABSTRACT |

Economic Impact of a BlackBerry Solution in North American Enterprises by BlackBerry

February 2010 - (Free Research)
In this analyst report, Forrester Consulting examines the total economic impact and potential return on investment (ROI) enterprises can realize by deploying mobility solutions using BlackBerry® smartphones and BlackBerry® Enterprise Server software. 
(ANALYST REPORT) READ ABSTRACT |

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