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Advanced Marketing Automation: Maximize Returns on Customer Communication Strategies through Intelligent, Integrated Marketing Processes by SAS Institute Inc.

May 05, 2010 - (Free Research)
This paper explores how many companies are turning to advanced marketing automation for improved efficiency and effectiveness of marketing activities. Read on to learn how to provide a comprehensive solution for current marketing challenges and learn how to maximize campaign returns through the essential phases of a disciplined marketing process. 
(WHITE PAPER) READ ABSTRACT |

Optimizing Your Return on Customer Attention with Oracle RTD by Oracle Corporation

February 01, 2012 - (Free Research)
Read this white paper to learn how business intelligence (BI) can combine your explicitly-defined business rules and automatically-identified statistical information to deliver the best possible content to your customers for every single interaction. 
(WHITE PAPER) READ ABSTRACT |

Optimizing Your Return on Customer Attention with Oracle RTD by Oracle Corporation

April 01, 2010 - (Free Research)
Read this white paper to learn how BI can combine your explicitly-defined business rules and automatically-identified statistical information to deliver the best possible content to your customers for every single interaction. 
(WHITE PAPER) READ ABSTRACT |

IBM Adds Real-time Compression to Storage by IBM

June 04, 2012 - (Free Research)
Why should your data center deploy Storwize V7000 with Real-time Compression? From an economic standpoint, Storwize V7000 provides the financial benefits you need to meet the growing storage requirements within the limits of a constrained budget. Read this white paper to learn more. 
(WHITE PAPER) READ ABSTRACT |

Computer Weekly – 5 March 2013: Planning for a 4G future by ComputerWeekly.com

March 05, 2013 - (Free Research)
In this week's Computer Weekly, now the 4G spectrum auction is over, we look at what happens next for the future of mobile networking. Cloud computing promises to save costs – we examine how to ensure a return on investment. And we report from the RSA conference on how big data is helping tackle cyber security threats. Read the issue now. 
(EZINE) READ ABSTRACT |

Capturing Value from Patient-Centered Care by IBM

November 18, 2011 - (Free Research)
This white paper examines the leading practices employed by healthcare systems worldwide and proposes a patient-centered care approach for IT investment that combines a series of capabilities to improve quality care, reduce operating costs and optimize revenue. 
(WHITE PAPER)

Pervasive Engagement Management: An Essential Strategy for CMOs in an Anytime, Anywhere World by SDL Web Content Management Solutions Division

April 11, 2011 - (Free Research)
This is first in a series of papers that present emerging strategies and best practices for senior marketers to help their organizations prevail at today’s speed-of-light rate of change. 
(WHITE PAPER) READ ABSTRACT |

Customer Relationship Management - Integration for a Customer Centric View by Sage (UK) Limited

August 2008 - (Free Research)
This white paper provides a valuable list of factors for executive management, IT decision makers and sales professionals to consider when planning a successful CRM integration project. 
(WHITE PAPER) READ ABSTRACT |

Protect Your Customer Data for Peace of Mind by Cisco Systems, Inc.

February 2008 - (Free Research)
When dealing with something as invaluable as customer data, think about creating a unified strategy that incorporates the network, people, and tools. Read this paper for advice on how to protect your customers data for piece of mind. 
(WHITE PAPER) READ ABSTRACT |

The Total Economic Impact Of DMExpress by Syncsort

August 2008 - (Free Research)
The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of DMExpress on their organizations. Forrester’s aim is to clearly show all calculations and assumptions used in the analysis. 
(WHITE PAPER) READ ABSTRACT |

Leveraging the Power of Social Media by Oracle Corporation

August 2009 - (Free Research)
Download this free white paper and find out how to "Drive Sales Effectiveness with Enterprise-Ready Web 2.0Solutions," "Harvest Social Knowledge for Customer Service," and learn how "Social CRM Turns Customers into Competitive Advantage." 
(WHITE PAPER) READ ABSTRACT |

The Total Economic Impact Of IBM’s Worklight Platform by IBM

April 2013 - (Free Research)
This in-depth paper shows Forrester Consulting's results of a mobile application platform (MAP) offering after examining the total economic impact and potential return on investment (ROI). Inside, find a framework to evaluate the potential financial impact this platform would have in your organization. 
(WHITE PAPER) READ ABSTRACT |

E-Book: How to keep customers -- and keep them happy: High-return tactics for building customer loyalty by Microsoft

October 2011 - (Free Research)
This ebook is full of expert advice for implementing a successful customer experience management (CEM) plan. 
(EBOOK)

Economic Impact of a BlackBerry Solution in North American Enterprises by BlackBerry

February 2010 - (Free Research)
In this analyst report, Forrester Consulting examines the total economic impact and potential return on investment (ROI) enterprises can realize by deploying mobility solutions using BlackBerry® smartphones and BlackBerry® Enterprise Server software. 
(ANALYST REPORT) READ ABSTRACT |

Exceptional Experiences: The key to customer engagement by IBM

December 2010 - (Free Research)
Frustrated customers, lower satisfaction, declining loyalty and plummeting sales are potential consequences of a poor online experience. Looking ahead, both analysts and industry leaders agree that an exceptional experience will be the key to dazzling, acquiring and retaining customers. 
(BROCHURE) READ ABSTRACT |

HR Analytics- Driving Return on Human Capital Investments by Oracle Corporation

November 2009 - (Free Research)
This white paper demonstrates how the increased power of having metrics and analytic insight can align core HR business processes with organizational goals and strategies and help ensure organizations make the right business decisions today for tomorrow. 
(WHITE PAPER) READ ABSTRACT |

A realist's guide to building bottom line revenue and customer loyalty with social CRM by SugarCRM Inc.

October 2011 - (Free Research)
Is social CRM just hype or is it really worth your business's time? Read this eBook from SearchCRM.com for expert advice. 
(EBOOK)

A Disruptive Force in the Analytics Industry - LMG Service Sets a New Benchmark for Retail Analytics thanks to Kognitio by Kognitio

July 2008 - (Free Research)
In this case study Loyalty Management Group (LMG), tried to find a way to offer retailers and suppliers the ability to analyze full Electronic Point of Sale (EPOS) data volumes to help them gain insight, intelligence and statistical confidence. 
(CASE STUDY) READ ABSTRACT |

Convergence of Sales and Marketing by Neolane Inc.

October 2008 - (Free Research)
This report explores the integration of marketing and sales technologies (CRM, marketing automation, email marketing, web analytics, etc.). 
(WHITE PAPER)

Achieve Immediate Returns With Practical Storage Management by Northern Parklife

February 2009 - (Free Research)
This white paper in an introduction to Northern Storage Suite, a perfect solution for organizations seeking to implement a systematic approach to storage resource management, once and for all reclaiming control over previously ungoverned storage use. 
(WHITE PAPER) READ ABSTRACT |

The Total Economic Impact Of Microsoft Dynamics CRM 2011 by Microsoft

October 2011 - (Free Research)
Businesses widely deploy CRM solutions, and interest in expanding their use is high. Access this Forrester report to examine the total economic impact and potential return on investment(ROI) of one CRM software deployment. 
(WHITE PAPER) READ ABSTRACT |

Capturing the ICT Dividend by ComputerWeekly.com

December 2011 - (Free Research)
This report from Oxford Economics and AT&T shows ICT investment and productivity growth are closely linked - and European countries are lagging behind other parts of the world in both areas. 
(ANALYST REPORT) READ ABSTRACT |

Achieving ROI from Enterprise Communications: A Revolutionary Approach by Thunderhead

July 2011 - (Free Research)
This white paper provides an overview of how Thunderhead customers have achieved truly revolutionary ROI by streamlining their communications processes through the implementation of the Thunderhead Enterprise Communications platform. 
(WHITE PAPER) READ ABSTRACT |

Infor CRM Epiphany for Insurance by Infor CRM

July 2009 - (Free Research)
The market-leading Infor CRM Epiphany suite was designed with the needs of today's insurance companies in mind. It delivers what you need to execute a customer retention and growth strategy by delivering a single view of customer interactions across business. 
(BROCHURE) READ ABSTRACT |

Watch It: How to Do Video Surveillance for a Higher ROI by Cisco Systems, Inc.

January 2011 - (Free Research)
Video surveillance helps keep an eye on things. But what is its return on investment (ROI) at your business? The technology that you use determines the value you can get. In comparison to cloud-circuit television (CCTV), the increasingly popular digital IP video surveillance offers more ROI. Continue reading this paper to find out why. 
(WHITE PAPER) READ ABSTRACT |

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