The Internet has changed the dynamics of technology sales and marketing. While most marketing efforts emphasize generating leads, and most sales efforts are focused on closing sales, not enough consideration is given to the little-understood but vital middle ground of lead qualification. Learn more about industry best practices. 

This podcast summarizes, Define What's Valued Online, a new study which confirms what many technology marketers have instinctively suspected all along: Buyers of technology products consider Internet research essential to their ability to do their jobs. Listen to this podcast to learn about basic changes you can make to improve your online content. 

This podcast, the third in a series of studies examining the impact that emerging online media have on B2B technology marketing, shows how three mainstays of the Web 2.0 culture are evolving into B2B information delivery tools: Online video, Social networks and Wikis. 

The best practitioners of online marketing are those who meld Internet marketing and technology tools with timely follow-up and tried-and-true, old fashioned human contact. This podcast walks you through key strategies for implementing an effective lead follow-up and qualification process 

Findings of the Web Lead Evaluation and Scoring Study, conducted by KnowledgeStorm and The Artemis Group, suggest companies using the Internet to generate leads might discover that focusing on the C-suite is not the fastest route to improved lead-to-close ratios. Listen to this podcast to find out why. 

Read this document to learn how to best confront the threats to your network by keeping pace with the latest innovations and learning how to classify your information. 

With OfficeScan 10, Trend Micro introduces a revolutionary new way to defeat the volume of today's threats. This white paper describes this new technology and how it provides more effective protection for enterprise endpoints while reducing management complexity for administrators and resource utilization for end users. 

Combining powerful management tools, ease of use for end users, and state-of-the-art proactive threat detection, ESET Smart Security is the most effective way to protect your business' valuable data assets while improving your compliance posture. Enjoy a FREE Trial of this fully integrated security solution. 

The e-Learning industry has grown tremendously since the early days of computers and the Internet. This white paper will provide some basic information to help you as you begin your research into e-Learning and learning management systems. 

In this IT briefing, Zeus Kerravala, SVP of Enterprise Research from Yankee Group, will define unified communications, provide an overview of cloud computing based UC services, describe the corporate benefits of cloud computing and provide practical advice for companies that want to explore this as a viable deployment option. 

This podcast will focus on the content of a new KnowledgeStorm research report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing. The research finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 

This report, enriched with a study from Gartner research, will help you better understand why real-time information is now a business imperative and about the data integration/CDC software solutions that can help you achieve it faster and more cost-effectively.