In this presentation document, white paper guru Michael Stelzner, author of "Writing White Papers: How to Capture Readers and Keep Them Engaged," will share his secrets on creating effective white papers that attract prospects in droves. 

The Internet has changed the dynamics of technology sales and marketing. While most marketing efforts emphasize generating leads, and most sales efforts are focused on closing sales, not enough consideration is given to the little-understood but vital middle ground of lead qualification. Learn more about industry best practices. 

The number of channels which consumers use to research and purchase products or services is growing. This white paper takes a look at a recent survey of consumer buying habits in regards to the number of channels they use when shopping and how businesses can provide a better experience across these channels for their customers. 

Energy saving is just one of the benefits of better data center management – but it is the current hot topic that can trigger a CEO to scrutinize the data center. Many CIOs are staying ahead of the curve with better data center infrustructure management (DCIM) technology. To learn more, download this white paper by industry experts CITO Research. 

The Internet enables prospects to search for you rather than the other way around. You must place expertly crafted content wherever prospects might be searching. Marketers are leveraging a new methodology called Intelligent Content Strategy to attract more prospects that are looking for their solutions. 

Backup and recovery as we know it is changing. Increasing complexity in the data center, including the rapid deployment of virtual servers, ever expanding compliance requirements, and increasing amounts of sensitive data on mobile devices has put more strain on backup and recovery. 

Read this Forrester Research Inc. white paper to learn the latest on interactive marketing and how to implement these practices into your mobile marketing stratgieries. 

This report discusses content strategies and preferences from the unique perspectives of both the B2B technology buyers and marketers. 

Desktop virtualization is not a one-size-fits-all proposition: businesses have to be ready to arm themselves with various deployment models that match the specific requirements of the end-user community. This report examines the role that Citrix XenClient plays in desktop transformation via its bare-metal virtualization. 

This white paper introduces a storage solution designed to meet today's data growth challenges - a unified architecture designed for IT managers with limited storage expertise, this technology facilitates complete storage consolidation and features a simple, application-driven approach to shared storage. Read on to learn more. 

Check out this white paper to learn about two network protocol models, TCP/IP and OSI. 

This white paper explores the key drivers behind many consolidation efforts and points out the reasons why some organizations are putting off deploying virtualization. Gain insight into a holistic approach to ensuring security, high availability, and performance and discover the key technology components that comprise it.