The Internet has changed the dynamics of technology sales and marketing. While most marketing efforts emphasize generating leads, and most sales efforts are focused on closing sales, not enough consideration is given to the little-understood but vital middle ground of lead qualification. Learn more about industry best practices. 

KnowledgeStorm and The Artemis Group conducted an in-depth analysis of 15,452 Web leads generated by KnowledgeStorm. The objective of this study was to identify characteristics of Web leads that maximize sales opportunities and to debunk myths around what makes a good sales lead. 

The Internet enables prospects to search for you rather than the other way around. You must place expertly crafted content wherever prospects might be searching. Marketers are leveraging a new methodology called Intelligent Content Strategy to attract more prospects that are looking for their solutions. 

In February 2009, Quocirca interviewed 800 individuals across 8 geographies for their views on, and usage of, enterprise performance management (EPM) tools and processes. 

This paper encourages all businesses to consider a more formal "green" strategy in regards to client computing and the technology refresh cycle. The timing could not be better. There is also a business case to be made that the 'business as usual' environment could view the "green" initiative as a compelling event unto itself. 

BI empowers companies with the ability to offer products and services at the lowest cost and with the greatest amount of efficiency and productivity possible- while returning the highest revenues and profits. Learn how BI can help you to establish a culture of measurement and begin a powerful cycle of continued improvement within your organization. 

This research from Freeform Dynamics, based on a survey of end users,  identifies the challenges faced by IT departments and suppliers on software licensing, and offers advice to organisations on dealing with software licensing. 

This paper examines the relationship between business and IT groups within the typical enterprise and explores how the implementation of a Business Rules Management System (BRMS) allows both groups to find common ground. 

This white paper highlights how Snohomish School District 201 extended its refresh cycle for client hardware by 160%-200% using top vendor technologies. Learn more on the benefits this school district encountered. 

Read this analyst report from Forrester Research Inc., to hear what industry insiders think of electronic signatures and how they can improve your customer relationships and sales deals. 

View this solutions brochure to discover how you can gain the advantages cloud delivers with IaaS and explore available CSC solutions that are built to securely support your production workloads. 

This white paper explores the capabilities and benefits that the next phase of application lifecycle management (ALM) must deliver in order to overcome the challenges of application delivery. 

In order to analyze the cost of deploying and managing an email system, Osterman Research undertook a primary and secondary research program. This data was then combined with secondary research in order to develop a cost model that compares MDaemon and Microsoft Exchange. Read on to see how the results may impact your own decision.