This podcast summarizes, Define What's Valued Online, a new study which confirms what many technology marketers have instinctively suspected all along: Buyers of technology products consider Internet research essential to their ability to do their jobs. Listen to this podcast to learn about basic changes you can make to improve your online content. 

In this week's Computer Weekly, we go behind the scenes at the datacentre that knows everything about you, at credit checking firm Experian. We analyse the government's new plans to change the way it works with IT suppliers; and kick-off our Buyer's Guide to outsourcing with a look at the latest trends. Download the new issue now. 

Find out what 1,038 B2B marketers revealed about what works for lead generation and nurturing tactics. Invite your entire team to view this free Webcast and learn about B2B email, search marketing and surprising Webcast and white paper marketing statistics. 

Access this comprehensive research report by Wayne Eckerson to further your knowledge of big data and the way analytics are evolving. 

This small business report looks at the degree to which small businesses are sharing data, the ways in which they are doing so and the real and perceived risks. It shows how these risks can be mitigated. 

Attend this webinar to learn about Forrester's Total Economic Impact (TEI) framework and how you can use it to identify high-ROI data integration solutions for your own organization. An overview of Forrester’s DMExpress analysis, with financial results and customer interview highlights, will also be presented. 

Access this report to read about an IDC study that found the Microsoft Desktop Optimization Pack (MDOP) to have a 438% ROI over three years, improving both IT and end-user productivity. 

In order to combat the ever-evolving challenges of today’s networks, it’s time to head back to school in our exclusive Network Evolution University – Featuring three distinct classes and nine progressive learning lessons that explore all there is to know about next generation networks and how to overcome the challenges they present. 

This report, the third in a series of studies examining the impact that emerging online media have on B2B technology marketing, shows how three mainstays of the Web 2.0 culture are evolving into B2B information delivery tools: Online video, Social networks and Wikis. 

Security is one of the most commonly cited barriers preventing IT managers from taking advantage of cloud computing – yet some experts say the cloud could and should be more secure than in-house IT. This paper looks at how to be confident about security in the cloud. 

The Internet has changed the dynamics of technology sales and marketing. While most marketing efforts emphasize generating leads, and most sales efforts are focused on closing sales, not enough consideration is given to the little-understood but vital middle ground of lead qualification. Learn more about industry best practices. 

View the slides presented in the "New Research: How to Improve Your B2B Email Marketing Results in 2007" Webcast and find out how 3,637 marketers responded to tough questions about their open, click and conversion rates. Also, find out which tests work best, what's not working, list growth strategies and how email budgets are changing for 2007. 

The best practitioners of online marketing are those who meld Internet marketing and technology tools with timely follow-up and tried-and-true, old fashioned human contact. This paper walks you through key strategies for implementing an effective lead follow-up and qualification process.