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The Customer You Know: Keeping, Leveraging, and Profiting from Current Customers with Business Analytics by SAS

May 05, 2010 - (Free Research)
Read this paper to learn about business analytics and how it can significantly impact customer service improvements and customer retention and how it can enable your company to develop more agile strategies that will allow you to adapt to changing customer behavior and achieve their business goals. 
(ANALYST REPORT) READ ABSTRACT |

KnowledgeNote: Like a Fine Wine, Leads Get Better Over Time by KnowledgeStorm, Inc (E-mail this company)

February 2007 - (Free Research)
Research from KnowledgeStorm shows that a high percentage of leads that begin their research on the Web ultimately result in an active project. The technology vendors that nurture these Early Stage leads are often in a better selling position than those vendors that later "pile on" to more advanced, but also more competitive, leads. 
(WHITE PAPER) READ ABSTRACT |

Business Technology Marketing Benchmarks 2007-2008 by KnowledgeStorm Webinars (E-mail this company)

June 2007 - (Free Research)
Find out what 1,038 B2B marketers revealed about what works for lead generation and nurturing tactics. Invite your entire team to view this free Webcast and learn about B2B email, search marketing and surprising Webcast and white paper marketing statistics. 
(WEBCAST) READ ABSTRACT |

New Research: How to Improve Your B2B Email Marketing Results in 2007 PDF Slides by KnowledgeStorm Webinars (E-mail this company)

February 2007 - (Free Research)
View the slides presented in the "New Research: How to Improve Your B2B Email Marketing Results in 2007" Webcast and find out how 3,637 marketers responded to tough questions about their open, click and conversion rates. Also, find out which tests work best, what's not working, list growth strategies and how email budgets are changing for 2007. 
(ANALYST REPORT) READ ABSTRACT |

New Research: How to Improve Your B2B Email Marketing Results in 2007 by KnowledgeStorm Webinars (E-mail this company)

January 2007 - (Free Research)
Find out how 3,637 marketers responded to tough questions about their open, click and conversion rates. Also, find out which tests work best, what's not working, list growth strategies and how email budgets are changing for 2007. Invite your entire team to attend – attendance for this Webcast is free! 
(WEBCAST) READ ABSTRACT |

KnowledgeStorm Webinars: Business Technology Marketing Benchmarks: 2006-2007 Data and Trends by KnowledgeStorm Webinars (E-mail this company)

August 2006 - (Free Research)
Find out what 1,900 B2B marketers in software, hardware and technology services industries revealed about what works for lead generation. Invite your entire team to view this free Webcast and learn about business-to-business email and search engine marketing strategies. 
(WEBCAST) READ ABSTRACT |

IT Marketing Executive Outlook - Key Tactics to Improve Your Marketing Results by KnowledgeStorm Webinars (E-mail this company)

August 2005 - (Free Research)
This presentation document by MarketingSherpa and KnowledgeStorm, presents findings from MarketingSherpa's new report: "IT Marketing Benchmark Guide 2005-2006: Data for B-to-B Software, Hardware & Services Marketers." Learn what IT marketers revealed about their results and budgets and real-life numbers to help benchmark lead generation plans. 
(ANALYST REPORT) READ ABSTRACT |

IT Marketing Executive Outlook: Key Tactics to Improve Your Marketing Results by KnowledgeStorm Webinars (E-mail this company)

August 2005 - (Free Research)
This Webcast, presented by MarketingSherpa and KnowledgeStorm, presents findings from MarketingSherpa's new report: "IT Marketing Benchmark Guide 2005-2006: Data for B-to-B Software, Hardware & Services Marketers." Learn what IT marketers revealed about their results and budgets and real-life numbers to help benchmark lead generation plans. 
(WEBCAST) READ ABSTRACT |

Business Technology Marketing Benchmarks 2007-2008 PDF Slides by KnowledgeStorm Webinars (E-mail this company)

July 2007 - (Free Research)
Find out what 1,038 B2B marketers revealed about what works for lead generation and nurturing tactics. Invite your entire team to view this free Webcast and learn about B2B email, search marketing and surprising Webcast and white paper marketing statistics. 
(WEBCAST) READ ABSTRACT |

eBook: Leveraging CRM to increase sales effectiveness in a challenging economy by Aplicor

April 2009 - (Free Research)
Sales departments are under increased pressure during these difficult times, as converting leads, moving sales along the pipeline and meeting sales quotas will be challenging this year. What's more, many companies will be raising quotas for their sales teams in 2009, according to recent research from the sales consultancy firm CSO Insights. 
(EBOOK) READ ABSTRACT |

E-Book: Taking Action on Analytics - Using Data for Customer Loyalty and Retention by Infor CRM

September 2009 - (Free Research)
In this E-Book, hear from analysts and experts about recent trends in customer data and learn how winning organizations are truly taking action on analytics. Learn about the challenges that many organizations face when establishing and maintaining customer data management and retention programs and how to meet those challenges head on. 
(EBOOK) READ ABSTRACT |

Taking Action on Analytics: Using data for customer loyalty and retention by Infor

December 2010 - (Free Research)
In this E-Book, hear from analysts and experts about recent trends in customer data and learn how winning organizations are truly taking action on analytics. Find out about the challenges that many organizations face when establishing and maintaining customer data management and retention programs and how to meet those challenges head on. 
(EBOOK) READ ABSTRACT |

Sales 2.0: Tap Into Social Media to Drive Enterprise Sales Results by InsideView

August 2009 - (Free Research)
Read this paper to learn how Sales 2.0 technology helps sales identify the right opportunities at the right time and determine the right people to contact. Also learn how this unique approach enables sales and marketing collaboration to drive productivity and close more deals in this increasingly connected world. 
(WHITE PAPER) READ ABSTRACT |

Sales Intelligence: The Secret to Sales Nirvana by IBM

January 2009 - (Free Research)
Read this paper to learn about sales intelligence-- the external sources of information that a company uses to enhance sales force effectiveness. This Aberdeen Group report offers tips from best-in-class companies, including best practices related to data quality, sales force automation, and CRM solutions. 
(WHITE PAPER) READ ABSTRACT |

Business Technology Marketing Benchmarks: 2006-2007 Data and Trends by KnowledgeStorm Webinars (E-mail this company)

August 2006 - (Free Research)
Find out what 1,900 B2B marketers in software, hardware and technology services industries revealed about what works for lead generation. Supplement this report with the webinar titled "KnowledgeStorm Webinars: Business Technology Marketing Benchmarks: 2006-2007 Data and Trends" and learn about B2B e-mail and search engine marketing strategies. 
(ANALYST REPORT) READ ABSTRACT |

Metrics-Based Sales Productivity – Delivering Dividends for Forward Thinking Sales Organizations by IBM

March 2010 - (Free Research)
New Sales Performance Management solutions enable sales leaders to align technology to business need and strategy. Read this paper for a series of discussions related to the metrics-based sales productivity solutions that forward thinking sales organizations are employing to harness the power of the pipeline and take advantage of sales analytics. 
(WHITE PAPER) READ ABSTRACT |

ROI Case Study: Salesforce Data.com Tableau Software by ComputerWeekly.com

February 2014 - (Free Research)
Analyst group Nucleus Research examines how Tableau Software's used Salesforce Data.com to identify sales leads across regions and to manage its customer data within a single, centralised solution. 
(ANALYST REPORT) READ ABSTRACT |

CRM Solutions For The Finance And Insurance Industries by SAP America, Inc.

February 2011 - (Free Research)
Read this report to learn how Forrester Research rated 24 CRM solutions in terms of their strengths and weaknesses in supporting four key cross-functional processes in the finance and insurance industry. 
(WHITE PAPER) READ ABSTRACT |

How to Optimize Lead Nurturing to Pump Up Your Sales Pipeline by Genius.com

October 2009 - (Free Research)
In this paper you will learn how the roles and responsibilities of marketers has evolved since the web has become a big part of your customer’s buying process. Read on to learn how you can optimize lead nurturing to pump up your sales pipeline. 
(WHITE PAPER) READ ABSTRACT |

Aberdeen Group: Today's Customer Data-Driven Supply Chain: Top Five Practices by IBM

April 2013 - (Free Research)
In this informative e-book, you will learn about the impact of using customer data on key supply chain metrics. Access this paper today to get the analyst perspective on thorough research and insights regarding the connection between customer profile data and companies' supply chains. 
(EBOOK) READ ABSTRACT |

KnowledgeNote: What Research Tells Us About Lead Management and Follow-Up by KnowledgeStorm, Inc (E-mail this company)

May 2005 - (Free Research)
The best practitioners of online marketing are those who meld Internet marketing and technology tools with timely follow-up and tried-and-true, old fashioned human contact. This paper walks you through key strategies for implementing an effective lead follow-up and qualification process. 
(WHITE PAPER) READ ABSTRACT |

Intelligent Merchandising: Creating a Unique Shopping Experience, Part 3 by SAP AG

August 2007 - (Free Research)
The amount of customer information available grows every day. Learn why it is critical for you to analyze and understand customer information in order to draw meaningful conclusions about consumer lifestyles, buying habits and shopping behaviors. 
(WHITE PAPER) READ ABSTRACT |

Sales 2.0: How Businesses Are Using Online Collaboration to Spark Sales by Oracle Corporation

September 2008 - (Free Research)
This white paper examines research that reveals how sales and marketing professionals who use collaboration and Sales 2.0 tools gain a competitive advantage over their peers who do not use them. 
(WHITE PAPER) READ ABSTRACT |

eBook: Evaluating CRM: From SaaS to software, choosing the right CRM deployment style by Aplicor

March 2009 - (Free Research)
In this eBook, find out how on-demand and SaaS CRM is altering the CRM software landscape. Learn how both on-demand and on-premise CRM have evolved in recent years and how industry trends are playing into the decision-making process at many organizations. 
(EBOOK) READ ABSTRACT |

Tips from the Trade - Competing on Web Analytics by SAS

May 2010 - (Free Research)
How can your company take away more than just sales numbers from online customers? That was one of the topics of a webcast that brought thought leaders together to discuss challenges and best practices in the industry. Continue reading to explore the insights and highlights from that webcast and learn more about how to compete on web analytics. 
(WHITE PAPER) READ ABSTRACT |

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