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Employing the most effective advertising in a changing market by Sprint

April 06, 2011 - (Free Research)
In today’s highly competitive and crowded marketplace, reaching your target audience with information and compelling brand messaging is more critical than ever before. Advertising has long been viewed as the key to generating mindshare among consumers for products and services. 
(WHITE PAPER) READ ABSTRACT |

Digital Billboard Advertising - New Life for a Classic Medium by Motorola, Inc.

March 02, 2009 - (Free Research)
Read this paper to learn more about the emerging trend of digital billboard advertising and how it can enhance responsiveness, flexibility and profits. 
(WHITE PAPER) READ ABSTRACT |

Addressable Advertising Opportunities for Network Operators by Motorola, Inc.

December 2008 - (Free Research)
This paper provides an overview of advanced advertising opportunities and outlines Motorola's commitment to targeted video advertising. 
(WHITE PAPER) READ ABSTRACT |

KnowledgeStorm Advertising Overview: Build Brand Awareness among Technology Buyers by KnowledgeStorm, Inc (E-mail this company)

June 2007 - (Free Research)
If you're looking to build awareness and consideration of your brand among technology buyers that rely on KnowledgeStorm, our advertising solutions will help you reach your target audience. 
(ANALYST REPORT) READ ABSTRACT |

Choose a Branding Agency: 5 Social Media Questions You Need to Ask by Oracle Corporation

November 2013 - (Free Research)
The following white paper details 5 key questions to ask when choosing a branding agency. Learn how to read the answers that they give you in order to make an accurate assessment on the agency at hand. 
(WHITE PAPER) READ ABSTRACT |

Comcast’s cable advertising division empowers their 1,500 associate sales force with an Alteryx intranet market analysis and advertising and support application by Alteryx, Inc.

January 2011 - (Free Research)
Comcast Spotlight wanted all of its sales professionals to have immediate access to user-defined market analyses, without having to involve a trained research analyst. Alteryx designed a web-based solution, SpotKnowledge, which enabled increased functionality, accuracy, and faster turn-around times on analysis and reporting. 
(CASE STUDY) READ ABSTRACT |

The End of Advertising as We Know It by IBM Line of Business

February 2008 - (Free Research)
Based on IBM global surveys of more than 2,400 consumers and 80 advertising experts, we see four change drivers shifting control within the industry. Find out more by downloading this IBM white paper. 
(WHITE PAPER)

LiveRail Implements Infobright and Hadoop for Video Advertising Analytics by Infobright, Inc.

December 2011 - (Free Research)
This brief case study describes how LiveRail, a provider of solutions for enabling and enhancing the monetization of Internet-distributed video, leveraged two complementary technologies in order to provide customers with fast access to their advertising data for reporting and analysis. 
(CASE STUDY) READ ABSTRACT |

NetAcuity IP Intelligence Technology by Digital Element

NetAcuity IP Intelligence provides the most comprehensive set of IP data available for targeted online advertising, content localization, geographic rights management, local search optimization, local ad serving, and enhanced analytics. 
(SOFTWARE PRODUCT)

Skills Forecast: Big Data Analytics by ComputerWeekly.com

February 2013 - (Free Research)
This report analyses the projected demand for IT professionals with Big Data Analytic skills in the UK over the next five years. 
(ESSENTIAL GUIDE) READ ABSTRACT |

Computer Weekly - 7 February 2012: IT investment priorities by ComputerWeekly.com

February 2012 - (Free Research)
In this week’s Computer Weekly, we examine exclusive research into the investment priorities of UK IT decision-makers, which shows virtualisation, Windows 7 and security as the top areas for spending this year. We analyse the changing nature of database architecture; and the BBC’s Chief Technology Officer talks about IT plans for the broadcaster. 
(EZINE) READ ABSTRACT |

Marketing and Demand Creation in B2B Marketplace: The Prospect's View by KnowledgeStorm Webinars (E-mail this company)

May 2006 - (Free Research)
Do you ever wonder how potential buyers view the strategic approaches and tactics you commonly use to entice them? In this Webcast, KnowledgeStorm and SiriusDecisions present the results of a new research study that examine the efficacy of demand creation. 
(WEBCAST) READ ABSTRACT |

Removing Internet Anonymity Barriers with IP Intelligence by Digital Element

January 2008 - (Free Research)
NetAcuity IP Intelligence technology provides an excellent way to non-invasively gather new intelligence about the online universe, and Digital Element delivers the de facto standard in IP Intelligence. 
(WHITE PAPER) READ ABSTRACT |

Personalized Video Experiences by Motorola, Inc.

December 2008 - (Free Research)
This paper explains various topics like: MPEG-4 Wins the Battle of the Bandwidth, How to Succeed in Targeted Advertising, Changing Times for Video On Demand, Modular Uplink System and Making the Change to Switched Digital Video. 
(WHITE PAPER) READ ABSTRACT |

Facebook’s Best Kept Secret: Building Conversions and Revenue with Ads for Fans by WebTrends (E-mail this company)

April 2013 - (Free Research)
With over 800 million Facebook users to potentially see your message, you need to capitalize on the marketing opportunity that Facebook ads presents. Read this white paper to better understand targeted ads for fans, and for advice on creating a strategy for successfully driving traffic, tracking campaign activity, and increasing conversions. 
(WHITE PAPER) READ ABSTRACT |

Super Bowl XLVIII: The Social Story by Oracle Corporation

April 2014 - (Free Research)
Access the following white paper to uncover some of the most powerful ways brands used social media channels to magnify their investment before the big game. Gain insight on how to keep up pace using different facets of social media, what works, why it works, and how you can get started. 
(WHITE PAPER) READ ABSTRACT |

TruthInIT.com Product Analysis Report - FalconStor SIR VTL by FalconStor Software

August 2009 - (Free Research)
This report is an independent analysis of the FalconStor product and was sponsored by TruthInIT.com. The analysis is based on interviews with FalconStor, their customers, and other industry experts. The conclusion of this analysis is that FalconStor appears to have successfully added global deduplication to the most deployed VTL in the industry. 
(ANALYST REPORT) READ ABSTRACT |

Symantec Report on Rogue Security Software by Symantec Corporation

October 2009 - (Free Research)
The Symantec Report on Rogue Security Software is an in-depth analysis of rogue security software programs. Read this report to learn the specifics about security software scams. 
(WHITE PAPER) READ ABSTRACT |

Introduction to GPS and Blackberry by BlackBerry

January 2009 - (Free Research)
In this webcast you will learn that Global Positioning System (GPS) is a series of 24 geosynchronous satellites that continually transmit position information. 
(WEBCAST) READ ABSTRACT |

Podcast: Emerging Media Series II: Blogs and Real Simple Syndication Report by KnowledgeStorm, Inc (E-mail this company)

September 2006 - (Free Research)
This podcast will focus on the content of a new KnowledgeStorm research report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing. The research finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 
(PODCAST) READ ABSTRACT |

Mobile Web 2.0 - opportunities in advertising and presence-based services by ComputerWeekly.com

December 2010 - (Free Research)
The mobilisation of Web 2.0 is fostering new partnerships and rivalries throughout the value chain. 
(WHITE PAPER) READ ABSTRACT |

Discovery Communications Continues Global Expansion with Help from Savvis Managed Services by SAVVIS

June 2010 - (Free Research)
Savvis delivers a complex, fully managed infrastructure for Discovery to support its real-time advertising deliverables, ad sales, scheduling, and programming for all its international operations. Savvis’ solution allows Discovery to take advantage of a broad portfolio of managed services. 
(WHITE PAPER) READ ABSTRACT |

Top 5 Best Practices for Creating Effective Campaign Dashboards by Tableau Software

June 2008 - (Free Research)
We can define an effective marketing dashboard as one that enables marketers to visually display relevant and current campaign, customer, advertising and/or branding information needed to achieve marketing objectives. 
(WHITE PAPER) READ ABSTRACT |

MicroStrategy Customer Success Story: AutoTrader.com by MicroStrategy Incorporated

April 2014 - (Free Research)
In this brief case study, find out how AutoTrader developed a mobile application that enabled advertising consultants to easily access reports and other business-critical information on-the-go, in a meeting, or wherever they might be. 
(CASE STUDY) READ ABSTRACT |

Emerging Threats: The Changing Face of Email by Kaspersky Lab

August 2009 - (Free Research)
More than three years after the infamous declaration from Microsoft's Bill Gates that "spam will be solved" in 2009, unsolicited junk mail continues to bombard email servers, dumping malicious attachments, phishing lures and spam advertising for fake pharmaceuticals. 
(WHITE PAPER) READ ABSTRACT |

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