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B2B Lead Gen: Marketing ROI Performance & Evaluation Study by Citrix Online

December 01, 2008 - (Free Research)
MarketingProfs recently conducted an in-depth study on perceptions, behaviors and lead generation performance. Download the MarketingProfs Report to read the study's full findings and to learn how you can effectively calculate and leverage lead generation ROI within your own organization. 
(WHITE PAPER) READ ABSTRACT |

OEM Program eBook by SAP America Inc

October 13, 2009 - (Free Research)
Find out how to tap into a long-running program with over 750 OEM partners worldwide, and make SAP BusinessObjects market leading BI platform your own. 
(EBOOK) READ ABSTRACT |

Virtualization Flash Demo by CA

November 19, 2009 - (Free Research)
View this Flash demo on virtualization to understand how CA can help you accelerate your time to market, achieve operational excellence across physical and virtual environments and reduce risk associated with virtualization. 
(PRODUCT DEMO) READ ABSTRACT |

Delivering Quality Leads, Not Just Quantity: The Interactive Value of Webinars by Citrix Online

December 01, 2008 - (Free Research)
Using interactive media such as Webinars can help marketers effectively balance quality with quantity when it comes to lead generation. Download the white paper to learn more. 
(WHITE PAPER) READ ABSTRACT |

Connecting Through Content: Issue One by KnowledgeStorm, Inc (E-mail this company)

March 2007 - (Free Research)
This report, Issue One: How Technology Marketers Meet Buyers' Appetite for Content is the first in the Connecting Through Content series, which explores content creation, distribution and lead nurturing through the dual marketers' and technology buyers' perspectives. 
(ANALYST REPORT) READ ABSTRACT |

KnowledgeNote: The C-Suite May Not Be Your Lead Sweet Spot - Podcast by KnowledgeStorm, Inc (E-mail this company)

July 2006 - (Free Research)
Findings of the Web Lead Evaluation and Scoring Study, conducted by KnowledgeStorm and The Artemis Group, suggest companies using the Internet to generate leads might discover that focusing on the C-suite is not the fastest route to improved lead-to-close ratios. Listen to this podcast to find out why. 
(PODCAST) READ ABSTRACT |

KnowledgeNote: The C-Suite May Not Be Your Lead Sweet Spot by KnowledgeStorm, Inc (E-mail this company)

May 2006 - (Free Research)
Is the C-suite really the best source of early leads that will convert to revenue for your company? New research from KnowledgeStorm unveils some surprising results that call this common conception into question, and should have technology marketers re-examining their lead targeting strategies. 
(WHITE PAPER) READ ABSTRACT |

Podcast - The Fine Art of Lead Follow-up by KnowledgeStorm, Inc (E-mail this company)

February 2006 - (Free Research)
The best practitioners of online marketing are those who meld Internet marketing and technology tools with timely follow-up and tried-and-true, old fashioned human contact. This podcast walks you through key strategies for implementing an effective lead follow-up and qualification process 
(PODCAST) READ ABSTRACT |

The Fine Art of Lead Management and Follow-Up: What Research Shows About Lead Qualification and Nurturing by KnowledgeStorm, Inc (E-mail this company)

May 2006 - (Free Research)
The Internet has changed the dynamics of technology sales and marketing. While most marketing efforts emphasize generating leads, and most sales efforts are focused on closing sales, not enough consideration is given to the little-understood but vital middle ground of lead qualification. Learn more about industry best practices. 
(WHITE PAPER) READ ABSTRACT |

KnowledgeNote: What Research Tells Us About Lead Management and Follow-Up by KnowledgeStorm, Inc (E-mail this company)

May 2005 - (Free Research)
The best practitioners of online marketing are those who meld Internet marketing and technology tools with timely follow-up and tried-and-true, old fashioned human contact. This paper walks you through key strategies for implementing an effective lead follow-up and qualification process. 
(WHITE PAPER) READ ABSTRACT |

Emerging Media Series: How Blogs and Real Simple Syndication (RSS) Impact B2B Technology Purchase Decisions by KnowledgeStorm Webinars (E-mail this company)

September 2006 - (Free Research)
This report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing, finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 
(ANALYST REPORT) READ ABSTRACT |

Emerging Media Series: How Blogs & Real Simple Syndication (RSS) Impact B2B Technology Purchase Decisions by KnowledgeStorm, Inc (E-mail this company)

September 2006 - (Free Research)
This report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing, finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 
(ANALYST REPORT) READ ABSTRACT |

Learn More About KnowledgeStorm by KnowledgeStorm, Inc (E-mail this company)

June 2007 - (Free Research)
KnowledgeStorm is the Internet's top-ranked search resource for technology solutions and information. With our premier network, search expertise and performance tools and services, KnowledgeStorm provides technology vendors the most opportunities to reach buyers on the Internet and convert them into Web leads. 
(WHITE PAPER) READ ABSTRACT |

9 Management Practices for Exceptional Webinars by Citrix Online

August 2009 - (Free Research)
This new white paper examines Webinar effectiveness at driving lead generation and outlines 9 best practices for using Webinars in a cohesive lead-generation campaign. 
(WHITE PAPER) READ ABSTRACT |

10 Quick Wins for Sales & Marketing by ZoomInfo

November 2009 - (Free Research)
In this e-book, we examine ten ways sales organizations can accelerate the progression from cold to close. From improving marketing results through pinpoint prospecting to making sure sales and marketing are on the same page, here are some tangible steps you can take to move faster from cold to close. 
(EBOOK) READ ABSTRACT |

Grow Your Business with Microsoft Dynamics CRM by Microsoft

September 2009 - (Free Research)
View this webcast to see how that Microsoft Dynamics CRM 4.0 gives you the capability to easily create and maintain a clear view of customers from first contact through purchase and post sales. 
(WEBCAST) READ ABSTRACT |

Mosaic Technology trims sales cycle by up to 50% and converts 20% of leads into sales with Dell PartnerDirect program by Dell, Inc. and Intel

May 2009 - (Free Research)
Mosaic Technology sought to partner with a larger company to obtain sales, marketing and technical support, thereby extending its reach into the server and storage virtualization market. 
(CASE STUDY) READ ABSTRACT |

Presentation Transcript: Spotfire for CRM: Supercharge Your Sales and Marketing Analysis by TIBCO Spotfire Division

October 2009 - (Free Research)
This Presentation Transcript shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness. 
(PRESENTATION TRANSCRIPT) READ ABSTRACT |

Lead Generation and Management: Online Strategies and Best Practices by KnowledgeStorm Webinars (E-mail this company)

June 2004 - (Free Research)
Recent research by SiriusDecisions has shown that the average B2B organization actually utilizes only 6 % of the leads generated per year. If you're like many sales and marketing professionals, the time and money you will spend on online lead generation and management in 2004 will not yield the results you're looking for. 
(WEBCAST) READ ABSTRACT |

Podcast: Emerging Media Series, Issue Two: Blogs and Real Simple Syndication Report by KnowledgeStorm Webinars (E-mail this company)

September 2006 - (Free Research)
This podcast will focus on the content of a new KnowledgeStorm research report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing. The research finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 
(PODCAST) READ ABSTRACT |

VUE Software: Enterprise Incentive Management by CSSI

VUE Software solves the complexities of insurance sales commission and incentive compensation plans by delivering flexibility and automation. VUE Software’s web-enabled EIM solution reduces costs while driving accuracy and efficiency into your organization. This comprehensive solution provides the ease of a total solution from one vendor. 
(SOFTWARE PRODUCT)

KnowledgeStorm Advertising Overview: Build Brand Awareness among Technology Buyers by KnowledgeStorm, Inc (E-mail this company)

June 2007 - (Free Research)
If you're looking to build awareness and consideration of your brand among technology buyers that rely on KnowledgeStorm, our advertising solutions will help you reach your target audience. 
(ANALYST REPORT) READ ABSTRACT |

Find, Qualify, and Close More Business Faster With a Free Trial of ZoomInfo by ZoomInfo

May 2009 - (Free Research)
In today's economy, it is important to take every step you can to ensure sales effectiveness, which includes knowing who to contact and having accurate and helpful information about their company. You can get all this and more with this free trial of ZoomInfo. 
(DEMO)

Increase Profits and Customer Satisfaction in the Communications Industry by Infor CRM

December 2008 - (Free Research)
Leading companies are placing more emphasis on inbound marketing and intelligent customer interactions as the means for building powerful customer relationships that boost profitable growth. 
(WHITE PAPER) READ ABSTRACT |

Spotfire for CRM: Supercharge Your Sales and Marketing Analysis by TIBCO Spotfire Division

September 2009 - (Free Research)
This webcast shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness. 
(WEBCAST) READ ABSTRACT |

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