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Solution Provider Uses Hosted Services to Secure a Significant Deal with Retail Giant by Microsoft June 01, 2009 - (Free Research) CROSSMARK helps retailers reach their sales objectives. When a large retail chain issued a request for proposal to update its product demonstration program in six weeks, CROSSMARK had to find a partner and launch a joint venture company to persuade the potential client it could make the deadline. Learn how Microsoft solutions got the job done.  (CASE STUDY) READ ABSTRACT |

Improving Sales Productivity: An Opportunity for Sales and IT Leadership by Microsoft April 01, 2008 - (Free Research) The main focus of this white paper is about revealing key factors in sales rep productivity, including what helps improve their efficiency (increasing selling time) and effectiveness (getting better results from the available selling time). Both are important and require strong leadership and teamwork between the sales and IT departments.  (WHITE PAPER) READ ABSTRACT |

Top 5 Best Practices for Creating Effective Campaign Dashboards by Tableau Software June 2008 - (Free Research) We can define an effective marketing dashboard as one that enables marketers to visually display relevant and current campaign, customer, advertising and/or branding information needed to achieve marketing objectives.  (WHITE PAPER) READ ABSTRACT |

Retailers' Response to the Global Economy Downturn - Enabling Immersive Shopping Experiences by Oracle Corporation March 2009 - (Free Research) This white paper will explore the global retail industry's movement towards the attainment of total immersive shopping experience (ISE) abilities, and discuss how integrated customer relationship management (CRM) software suites will represent the key technological enabler to achieve this fundamental strategic business objective.  (WHITE PAPER) READ ABSTRACT |

Connecting Through Content: Issue One by KnowledgeStorm, Inc (E-mail this company) March 2007 - (Free Research) This report, Issue One: How Technology Marketers Meet Buyers' Appetite for Content is the first in the Connecting Through Content series, which explores content creation, distribution and lead nurturing through the dual marketers' and technology buyers' perspectives.  (ANALYST REPORT) READ ABSTRACT |

How to Use the Six Laws of Persuasion during a Negotiation by Global Knowledge October 2006 - (Free Research) Discover the Six Laws of Persuasion and learn how to use them to conduct more effective negotiations.  (WHITE PAPER) READ ABSTRACT |

Choosing the Best CRM for Your Organization by Oracle Corporation September 2007 - (Free Research) Explore four Customer Relationship Management (CRM) deployment scenarios and how to choose a CRM solution that will best meet your company's needs today and support your business as it grows and evolves.  (WHITE PAPER) READ ABSTRACT |

THINKStrategies - On-Demand Business Intelligence Solutions: A New Way to Achieve Your Corporate Objectives in Today's Challenging Economy by SAP BusinessObjects May 2009 - (Free Research) The macro-market trends of Globalization and eCommerce are making it more important than ever for corporate executives and end users to access critical information to make effective business decisions. This paper will examine how a new generation of SaaS-based BI solutions is responding to the escalating challenges facing companies of all sizes.  (WHITE PAPER) READ ABSTRACT |

The Five Keys to Organic Growth: How to Drive Profitable Relationships with Predictive Analytics by SPSS Inc. Worldwide Headquarters February 2009 - (Free Research) This paper makes the case for using predictive analytics to drive organic growth, and gives two different methods for measuring financial return.  (WHITE PAPER) READ ABSTRACT |

Leveraging WAN Application Delivery Solutions to Accelerate and Secure Your Software-as-a-Service Capabilities by Blue Coat March 2008 - (Free Research) This whitepaper examines the business implications of the SaaS movement, the escalating performance and security expectations, and how a growing number of companies are safeguarding and accelerating these ondemand applications with proxy-based wide-area network (WAN) application delivery solutions.  (WHITE PAPER) READ ABSTRACT |

Making the Most of Fax Virtualization with Boardless Technology by Esker Inc. July 2009 - (Free Research) As a resource to help organizations achieve strategic objectives for efficiency, cost-effectiveness and continuity of faxing operations, this white paper explores the reasons why organizations are embracing fax virtualization as part of their IP strategies and how they benefit from the technology.  (WHITE PAPER) READ ABSTRACT |

ROI for the Online Channel: The Business Drivers for Your Investments in WCM Technology by SDL Tridion June 2009 - (Free Research) This document provides you with the knowledge you need to make the connections between the SDL Tridion Web Content Management solution and its effects on your business.  (WHITE PAPER) READ ABSTRACT |

Value-driven product management: Six keys to product success by IBM January 2009 - (Free Research) This paper explains how assessment, alignment, achievability, accessibility, agility and accountability, the six key concepts of value-driven product management, can be applied to create a repeatable process for developing successful products.  (WHITE PAPER) READ ABSTRACT |

KnowledgeNote: The C-Suite May Not Be Your Lead Sweet Spot - Podcast by KnowledgeStorm, Inc (E-mail this company) July 2006 - (Free Research) Findings of the Web Lead Evaluation and Scoring Study, conducted by KnowledgeStorm and The Artemis Group, suggest companies using the Internet to generate leads might discover that focusing on the C-suite is not the fastest route to improved lead-to-close ratios. Listen to this podcast to find out why.  (PODCAST) READ ABSTRACT |

Evaluating the Costs and Benefits of Backup and Deduplication Storage by Data Domain July 2008 - (Free Research) Unreliable backups and recovery times that are too long have long plagued IT organisations. This paper takes a look at the costs and benefits of backup with deduplication storage as strategic assets for data protection.  (WHITE PAPER) READ ABSTRACT |

KnowledgeNote: The C-Suite May Not Be Your Lead Sweet Spot by KnowledgeStorm, Inc (E-mail this company) May 2006 - (Free Research) Is the C-suite really the best source of early leads that will convert to revenue for your company? New research from KnowledgeStorm unveils some surprising results that call this common conception into question, and should have technology marketers re-examining their lead targeting strategies.  (WHITE PAPER) READ ABSTRACT |

Grow Your Business with Microsoft Dynamics CRM by Microsoft September 2009 - (Free Research) View this webcast to see how that Microsoft Dynamics CRM 4.0 gives you the capability to easily create and maintain a clear view of customers from first contact through purchase and post sales.  (WEBCAST) READ ABSTRACT |

Mosaic Technology trims sales cycle by up to 50% and converts 20% of leads into sales with Dell PartnerDirect program by Dell, Inc. and Intel May 2009 - (Free Research) Mosaic Technology sought to partner with a larger company to obtain sales, marketing and technical support, thereby extending its reach into the server and storage virtualization market.  (CASE STUDY) READ ABSTRACT |

Emerging Media Series:Listen How Podcasts Influence B2B Technology Purchase Decisions by KnowledgeStorm, Inc (E-mail this company) July 2006 - (Free Research) This podcast is the first in a series of studies conducted by KnowledgeStorm and Universal McCann that will take a strategic look at the impact the blogs, podcasts and other emerging media formats have on B2B technology marketing. Listen how podcasting can become your next hot marketing delivery mechanism.  (PODCAST) READ ABSTRACT |

Emerging Media Series: The Influence of Podcasts on B2B Technology Purchase Decisions by KnowledgeStorm, Inc (E-mail this company) July 2006 - (Free Research) This report is the first in a series of studies conducted by KnowledgeStorm and Universal McCann that will take a strategic look at the impact the blogs, podcasts and other emerging media formats have on B2B technology marketing. This first installment examines podcasting and provides valuable insight into this red-hot delivery mechanism.  (ANALYST REPORT) READ ABSTRACT |

Web Lead Evaluation and Scoring Study by KnowledgeStorm, Inc (E-mail this company) April 2006 - (Free Research) KnowledgeStorm and The Artemis Group conducted an in-depth analysis of 15,452 Web leads generated by KnowledgeStorm. The objective of this study was to identify characteristics of Web leads that maximize sales opportunities and to debunk myths around what makes a good sales lead.  (WHITE PAPER) READ ABSTRACT |

Double-Take Software Workload Optimisation Software by Double-Take Software UK October 2009 - (Free Research) Double-Take® Software workload optimisation software products help reduce the cost of managing, provisioning and maintaining server and workstation workloads while simultaneously increasing the efficiency, availability and flexibility of your existing infrastructure.  (PRODUCT OVERVIEW) READ ABSTRACT |

Effective Negotiating: 5 Rules for Smooth Transactions by Global Knowledge March 2009 - (Free Research) This white paper discusses five rules for negotiating that can help make the transaction more pleasant for everyone involved and better your chances at getting what you want.  (WHITE PAPER) READ ABSTRACT |

Business Solutions: The Payment Card Industry Data Security Standard by CDW Corporation November 2008 - (Free Research) This brief document provides a listing of the six primary objectives for companies to meet in order to comply with the Payment Card Industry Data Security Standard (PCI DSS).  (WHITE PAPER) READ ABSTRACT |

Podcast - Eight Rules for Creating Great White Papers by KnowledgeStorm, Inc (E-mail this company) March 2006 - (Free Research) White papers are one of the most misunderstood, miswritten and misused marketing tools available. While many companies think they need a white paper, few manage to write, design or use them to their full potential. This podcast outlines eight key steps to take when writing a white paper and what you should do once the paper is written.  (PODCAST) READ ABSTRACT |

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