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Advanced Meter Infrastructure: Composite Technologies to Meet New Demands in Sales and Customer Service by SAP America, Inc..
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Case Study: Inland Custom Publishing Group by Pitney Bowes Business Insight

March 09, 2009 - (Free Research)
With the help of Pitney Bowes MapInfo's mapping capabilities, Inland Custom Publishing was able to expand their portfolio with a new magazine targeting a local high income audience with local and regional content. Read this case study and learn how the publishers can now provide a balance of stories covering topics like local dining and the arts. 
(CASE STUDY) READ ABSTRACT |

HP Publishes First Social eBook On Next-Generation Enterprise with Jive-Powered Customer Community by Jive Software

June 24, 2013 - (Free Research)
In this resource learn about HP's Enterprise 20/20, a collaborative online experience that features a social ebook and Jive-powered public community, where community members participate in a wide variety of discussions about the future of the world, technology and business. 
(WHITE PAPER) READ ABSTRACT |

WebFOCUS Operational Enterprise Business Intelligence by Information Builders Inc. (E-mail this company)

WebFOCUS is a comprehensive and fully integrated enterprise business intelligence platform. It sets the standard for enterprise business intelligence by scaling to support every level of the global organization – executive, analytical, & operational – and make data available, accessible, and meaningful to every person or application that needs it. 
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Websites are Dead. Long Live Digital Presence by Limelight Networks, Inc.

September 12, 2013 - (Free Research)
As digital channels evolve, so should your business's digital strategy – yet most businesses today still rely solely on websites to generate traffic and attract customers. In order to thrive, you need to engage and interact with customers across a variety of channels. Read on to learn how to get started crafting a strong digital presence. 
(WHITE PAPER) READ ABSTRACT |

The 10 Worst Practices for Technical Support and How to Overcome Them by NTR Global

October 29, 2009 - (Free Research)
This white paper will explore 10 of the "worst practices" that are common to customer support operations. We will discuss how these worst practices can creep in to your contact center and ways to deal with them. We will also touch on how to eliminate well‐intentioned management blunders and discuss good and bad uses of support technology. 
(WHITE PAPER) READ ABSTRACT |

Marketing strategies to improve customer understanding by SearchCRM

June 19, 2012 - (Free Research)
In our customer-centric market, the voice of the consumer is having a major effect on day-to-day business decisions. This expert e-guide reveals tips and advice to help readers utilize marketing strategies to best improve the customer experience and understanding. 
(EGUIDE) READ ABSTRACT |

Interactive Marketing eBook: It’s all about the Journey by SearchCRM

May 06, 2011 - (Free Research)
No matter where you are on your journey to Interactive Marketing, you can get there with the right marketing software solutions. When you achieve effective, efficient, measurable marketing that creates meaningful dialogue, you ensure increased lifetime customer value. This eBook reveals just some of the important steps along the journey. 
(EBOOK) READ ABSTRACT |

A realist's guide to building bottom line revenue and customer loyalty with social CRM by SugarCRM Inc.

October 17, 2011 - (Free Research)
Is social CRM just hype or is it really worth your business's time? Read this eBook from SearchCRM.com for expert advice. 
(EBOOK)

E-Book: How to keep customers -- and keep them happy: High-return tactics for building customer loyalty by Microsoft

October 28, 2011 - (Free Research)
This ebook is full of expert advice for implementing a successful customer experience management (CEM) plan. 
(EBOOK)

Connect the Online Customer Experience with Oracle WebCenter Sites by Oracle Corporation

April 03, 2013 - (Free Research)
This crucial webcast examines a web center that can help your business deliver an engaging and connecting online customer experience, separating you from other businesses in today's media-heavy world. 
(WEBCAST) READ ABSTRACT |

Rethinking WCM to Engage and Retain Customers by SearchContentManagement

September 30, 2013 - (Free Research)
Web content management is about approaching content as a tool that ties together a variety of contact points to fully engage customers. This handbook takes a look at how WCM plays a vital role in involving customers in ways that engender long-term loyalty. 
(WHITE PAPER) READ ABSTRACT |

True Profiles: A Contemporary Method for Managing Customer Data by Unica Corporation - An IBM Company

May 04, 2011 - (Free Research)
As the internet changes the way of traditional marketing and communication, discover a “True Profile” as a means of understanding customer behavior, actions and preferences using analytics. Learn the 4 key components of True Profiles and the business benefits included. 
(WHITE PAPER) READ ABSTRACT |

Customer Experience Management: Digital tools to create a compelling brand experience by OpenText

May 31, 2013 - (Free Research)
In this resource, discover what it takes to provide consistent customer experiences across multiple channels in order to increase brand loyalty, grow profit margins, and reduce costs. Also, learn how web content management (WCM) tools give you the ability to create these experiences. 
(WHITE PAPER) READ ABSTRACT |

The Future of Web Content Management by Ektron, Inc.

May 17, 2011 - (Free Research)
When a content management team is no longer enough to successfully attract and retain customers, what does the future hold for content management? How does context fit into the picture? 
(WHITE PAPER) READ ABSTRACT |

Gartner predictions around Social CRM by Infor CRM

February 08, 2012 - (Free Research)
This tip e-guide from SearchCRM.com features insight from Gartner's 2011 Magic Quadrant for social customer relationship management (CRM). Read this now to learn what challenges are cropping up in CRM, how social media is affecting CRM strategies and what the future of social CRM looks like. 
(EGUIDE) READ ABSTRACT |

Gartner Magic Quadrant reveals fragmented social CRM market by Infor CRM

February 08, 2012 - (Free Research)
This tip guide provides you with Gartner's expert insights into this fragmented social CRM market and predictions for the future of social CRM from their 2011 Magic Quadrant for Social CRM. 
(EGUIDE) READ ABSTRACT |

Tread carefully with social media-based customer loyalty programs by Infor CRM

February 07, 2012 - (Free Research)
Read this tip guide now to learn expert tips for interacting with your customers through Web 2.0. 
(EGUIDE) READ ABSTRACT |

Gartner: Social, mobile and analytics to push CRM through 2015 by Infor CRM

February 07, 2012 - (Free Research)
This tip guide from SearchCRM.com shares Gartner's expert insights on the fragmented social customer relationship management (CRM) market and how it will continue to evolve in the next three years. 
(EGUIDE) READ ABSTRACT |

Forging a CEM Strategy by SearchCRM

August 28, 2013 - (Free Research)
Shoppers are looking for more personalized, responsive, relevant experiences, and in order to provide that, your business needs an effective customer experience management (CEM) strategy. Learn how when you access this expert three-part e-guide and discover six top concepts that make up a successful CEM strategy. 
(EGUIDE) READ ABSTRACT |

Rethinking WCM to Engage and Retain Customers by SearchSoftwareQuality.com

May 24, 2013 - (Free Research)
View this white paper to learn more about how businesses are altering their web content management (WCM) strategy. Companies are working to manage the customer experience with a more interactive approach. The connection between WCM and customer experience management (CEM) makes it easy for customers to find what they need. 
(WHITE PAPER) READ ABSTRACT |

ROI for the Online Channel: The Business Drivers for Your Investments in WCM Technology by SDL Web Content Management Solutions Division

June 01, 2009 - (Free Research)
This document provides you with the knowledge you need to make the connections between the SDL Tridion Web Content Management solution and its effects on your business. 
(WHITE PAPER) READ ABSTRACT |

The Total Economic Impact of IBM® Exceptional Web Experience by IBM

March 30, 2012 - (Free Research)
Delivering an optimal web experience not only helps you engage with your customers, partners, and employees but also improves relationships and increases your competitive advantage. This resource explores why investing in web experience solutions can help you achieve this. 
(WHITE PAPER) READ ABSTRACT |

Advancing Your Digital Marketing Strategy with Webtrends Analytics by WebTrends (E-mail this company)

April 18, 2013 - (Free Research)
In the age of social media, web analytics can help you harness data from a variety of channels to construct and implement an effective, integrated marketing strategy. Check out this helpful white paper to learn how you can advance your digital marketing strategy, grow brand loyalty and build revenue through the use of analytics. 
(WHITE PAPER) READ ABSTRACT |

Ensuring Success with On-site Testing and Targeting by WebTrends (E-mail this company)

April 16, 2013 - (Free Research)
Your company's website is one of your most valuable assets, so it needs to be as effective, informative, and engaging as possible in order to provide the best customer experience. Turn to this white paper to learn the challenges behind optimizing your site and learn how you can avoid the pitfalls while implementing the most effective processes. 
(WHITE PAPER) READ ABSTRACT |

Taking Control with Marketing Optimization by WebTrends (E-mail this company)

April 12, 2013 - (Free Research)
Customers today are asking for an engaging, personalized web experience that pulls them in, and your business needs to deliver. Access this white paper to discover the business case for creating personalized web experiences, and discover how marketers are listening to consumers in order to optimize digital marketing strategies. 
(WHITE PAPER) READ ABSTRACT |

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