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CRM and Social Media by Infor
December 31, 2012 - (Free Research)
Leveraging social media as part of your marketing strategy has obvious benefits, but you need the right strategy to experience all of them! This helpful resource answers questions about the why and how of social CRM, and offers five key guidelines for an effective social media strategy.
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OSS and CRM - Integration That Pays by Comarch Telecommunications
January 06, 2009 - (Free Research)
Previously, putting up with the gap between CRM and OSS worlds has been a viable - though not
optimal - strategy for most operators. But now that the telecommunications industry is undergoing the "communications and content over IP" transformation, service providers are starting to redesign their business models and to rethink the infrastructure.
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E-Book: Leveraging Web 2.0 and Social Media in CRM Programs by SAP America, Inc.
October 05, 2010 - (Free Research)
You’ve heard the buzz about Web 2.0 and social CRM, but where to start? In this eBook, find out more about Web 2.0 and social media in the context of CRM. Learn more about using Web 2.0 to build customer loyalty and get expert insight into the role that social CRM may play in the future.
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CRM and Small Business: Smaller, Faster, Better by SugarCRM Inc.
August 31, 2011 - (Free Research)
The advent of cloud-based CRM applications has eliminated the significant initial budgetary barriers to entry for many businesses, and the proliferation of products geared toward smaller businesses has presented small business with options that allow them to choose based on specific features. Learn more about how CRM can help your small business.
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eBook: Building a Business Case for Social CRM and Customer Communities by Sirius Computer Solutions
June 16, 2010 - (Free Research)
Learn how to build a business case for social media outlets affecting customer relations and customer communities including Facebook and Twitter, as well as what social media means for CRM, best practices for managing online customer communities, and expert advice on implementing social media programs successfully.
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Leveraging Loyalty Data to Enhance the Cross-Channel Customer Experience by Oracle Corporation
September 2012 - (Free Research)
In this 1to1® Executive Dialogue, industry experts discuss the steps business leaders should take to leverage loyalty programs, integrated CRM, and customer insights to deliver a unified, personalized, and relevant customer experience that maximizes customer loyalty.
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E-Book: Taking Mobile CRM Beyond the Sales Force by Sybase, an SAP company
September 2010 - (Free Research)
Mobility was going to be "the next big thing" in CRM but didn’t pan out, with "road warriors" frustrated with user interfaces meant for a PC. But the success of smart phones has changed the game. This e-book helps enterprises understand the marketplace for devices, applications and managing it all in order to create a mobile CRM program.
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Taking Mobile CRM Beyond the Sales Force by SAP America, Inc.
July 2011 - (Free Research)
The success of consumer-friendly smart phones has changed the game. People are bringing their iPhones and Droids to IT asking for CRM functionality.
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Eliminate Information Silos and Drive Customer Spend by Infor
November 2012 - (Free Research)
The need for top-notch CRM tools that enhance sales strategies has never been more vital. Leveraging traditional technologies can offer impressive benefits, but savvy businesses are taking it one step further. In this transcript, learn about a technology that integrates CRM with ERP to empower sales and drive your business forward.
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eBook: Leveraging CRM to increase sales effectiveness in a challenging economy by Aplicor
April 2009 - (Free Research)
Sales departments are under increased pressure during these difficult times, as converting leads, moving sales along the pipeline and meeting sales quotas will be challenging this year. What's more, many companies will be raising quotas for their sales teams in 2009, according to recent research from the sales consultancy firm CSO Insights.
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Developing an Effective Corporate Mobile Policy by BlackBerry
June 2008 - (Free Research)
By now, most organizations are clear on the advantages and benefits of wireless data solutions in the enterprise. However, It is no longer enough to rely on ad hoc policies regarding wireless computing.
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Customer Experience Online Forum: Join the Revolution by Oracle Corporation UK Ltd
December 2012 - (Free Research)
Today, the customer experience you provide is more important than ever. Watch this webcast to hear from Bruce Temkin, a leading expert in customer experience, Anthony Lye, SVP of Oracle CRM, and other thought leaders as they discuss the ROI of the customer experience and learn strategies your peers are using to win over customers.
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Tommy Bahama Improves Messaging with Infor Epiphany by Infor
December 2012 - (Free Research)
This brief case study illustrates how Tommy Bahama, a men's and women's lifestyle retailer, developed a better understanding of customers, improved cultivation of their customer data, and implemented more customer-focused outreach thanks to a CRM interaction management system.
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Video: Evolving to Social Intelligence by Hewlett-Packard Company
April 2013 - (Free Research)
This brief video offers insight into how traditional CRM and traditional intelligence prototype customers based on transactions, but leave out the important aspect of social intelligence. Find out how connecting social and enterprise intelligence will give you a more complete view of the customer.
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Creating Brand Advocates – Connected intelligence & Brand Advocates by Hewlett-Packard Company
April 2013 - (Free Research)
In this helpful video, learn how to move past traditional CRM and reach out to customers who are social influencers through things like Twitter, Facebook, and blogs. Learn how to transform these influential customers into brand advocates who will help others emotionally connect with your brand.
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Navigating the path to satisfying online customer experience by Tealeaf
November 2011 - (Free Research)
Read this exclusive e-guide to get an executive-level, 360-degree view on which CRM approaches are best for different business scenarios -- from winning strategies for mobile users to social CRM tools to best practices for multi-channel customer experiences.
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Video: Evolving to Social Intelligence by Hewlett-Packard Limited
September 2012 - (Free Research)
This brief video offers insight into how traditional CRM and traditional intelligence prototype customers based on transactions, but leave out the important aspect of social intelligence. Find out how connecting social and enterprise intelligence will give you a more complete view of the customer.
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Creating Brand Advocates -- Connected Intelligence & Brand Advocates. by Hewlett-Packard Limited
November 2012 - (Free Research)
In this helpful video, learn how to move past traditional CRM and reach out to customers who are social influencers through things like Twitter, Facebook, and blogs. Learn how to transform these influential customers into brand advocates who will help others emotionally connect with your brand.
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Using Social Media to Deepen Your Customer Relationships by Infor
November 2010 - (Free Research)
Written for the marketing executive, this paper provides a useful framework to begin to assess how an organization can engage in social media to build deeper relationships with its customers.
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