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Advanced Meter Infrastructure: Composite Technologies to Meet New Demands in Sales and Customer Service by SAP America, Inc..
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Cisco Growing with Technology Awards 2007 by Cisco Systems, Inc.

January 01, 2007 - (Free Research)
Cisco Growing with Technology Awards Program recognizes the creative ways organizations use technology to improve the way they do business or serve their communities. 
(WHITE PAPER) READ ABSTRACT |

Circumstances and Customers Have Changed: Has Your Loyalty Program Kept Pace? by Oracle Corporation

October 02, 2009 - (Free Research)
This white paper highlights some of the issues that reduce or increase the effectiveness of customer loyalty programs and suggests a solution that offers tips for building a more loyal customer base. 
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The Customer Loyalty Playbook: 4 Steps To Build Loyal, High-Value Customers by Oracle Corporation

February 01, 2010 - (Free Research)
The longer a customer is loyal, the more profit the company gains. Read this brief to learn four steps to help guide your customer loyalty strategy. 
(WHITE PAPER) READ ABSTRACT |

IT Briefing: MDM Challenges: Driving Change in People, Process, and Politics by Pitney Bowes Group 1 Software

September 2008 - (Free Research)
This document first establishes what master data and Master Data Management (MDM) mean and then discusses the nontechnical organizational and operational challenges associated with introducing an MDM program. 
(WHITE PAPER) READ ABSTRACT |

Unlock the 6 Secrets to Social Success by Jive Software

July 2013 - (Free Research)
Uncover the top six secrets to social success and receive help implementing and/or adjusting your framework for the addition of social. Also view in-depth key actions you should take and questions you must answer to ensure your social strategy is a beneficial one. 
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Vestcom International: Personalization Drives Repeat Business by Exstream Software

April 2008 - (Free Research)
Vestcom International is a New Jersey-based firm that offers end-to-end personalized communication solutions. Vestcom used Exstream Software's Dialogue solution to design a sophisticated relationship management program that is fostering... 
(CASE STUDY) READ ABSTRACT |

Enhancing the Customer Experience with Loyalty Management by SAP America, Inc.

April 2009 - (Free Research)
By implementing loyalty programs that are integrated across sales, service, and marketing - across all channels of interaction - a firm can greatly enhance the customer experience, increase customer retention, and foster development of a community of people who serve as advocates for the business. 
(WHITE PAPER) READ ABSTRACT |

11 Steps to Successful Lead Nuturing by LeadLife Solutions

July 2013 - (Free Research)
Access this insightful resource to discover the 11 steps to a successful lead nurturing program, so that you can maximize sales opportunities and build better customer relationships. 
(WHITE PAPER) READ ABSTRACT |

Tread carefully with social media-based customer loyalty programs by Infor CRM

February 2012 - (Free Research)
Read this tip guide now to learn expert tips for interacting with your customers through Web 2.0. 
(EGUIDE) READ ABSTRACT |

Social Media-based Customer Loyalty Programs by Infor CRM

February 2012 - (Free Research)
This e-guide from our editorial team will teach you how to efficiently deliver additional value to customers via social media as well as tips for finding balance when connecting with customers, and expert engagement tips from social media consultant Erik Qualman. 
(EGUIDE) READ ABSTRACT |

Managing Your Data Assets by Pitney Bowes Business Insight

July 2009 - (Free Research)
Information management is integral to successfully maintaining a competitive advantage. The value of all your data can increase or decrease over time depending on how you manage it. Read on to learn how to gain the insights into information management you need to succeed and gain that competitive edge that is now more important than ever. 
(WHITE PAPER) READ ABSTRACT |

That Was Then This Is Now: The New Rules of Email Marketing by Silverpop Systems Inc.

August 2008 - (Free Research)
In this new era of CAN-SPAM legislation, overflowing inboxes and ever-increasing customer expectations, many of the practices that worked for emailers in the past simply won't work anymore. This paper reviews the new rules of email marketing. 
(WHITE PAPER) READ ABSTRACT |

Taming Transactional Email: Tips to Gain Control and Determine If Outsourcing Makes Sense by Silverpop Systems Inc.

January 2007 - (Free Research)
This white paper reviews the key steps necessary to implement a transactional email marketing campaign. It also recommends methods to ease the pain of implementation while improving the results. 
(WHITE PAPER) READ ABSTRACT |

E-Book: Leveraging Web 2.0 and Social Media in CRM Programs by SAP America, Inc.

October 2010 - (Free Research)
You’ve heard the buzz about Web 2.0 and social CRM, but where to start? In this eBook, find out more about Web 2.0 and social media in the context of CRM. Learn more about using Web 2.0 to build customer loyalty and get expert insight into the role that social CRM may play in the future. 
(EBOOK) READ ABSTRACT |

Managing Your Data Assets by Pitney Bowes Business Insight

March 2009 - (Free Research)
Are you aware your people, your customer relationships and your corporate data provide far greater value and competitive advantage than traditional assets such as stock portfolio or desktop printers? This white paper explains how executives are turning their eyes toward what could be their most valuable asset of all: information! 
(WHITE PAPER) READ ABSTRACT |

Full Spectrum Customer Data Integration (CDI) Solutions by Pitney Bowes Business Insight

March 2009 - (Free Research)
Accurate customer information is essential to business success. It provides customer insight, informs decisions and drives strategy. Managed effectively, this information allows organizations to improve customer retention and increase the value of individual customers. This white paper covers the necessity of a customer data integration program. 
(WHITE PAPER) READ ABSTRACT |

Content Mapped to Buying Stages Powers Nurturing Results by Genius.com

October 2009 - (Free Research)
This guide will show you five steps you can take to turn the creation of customer-centric content into a core competency and map that information for right-time delivery that keeps your prospects focused on the success you can help them achieve. 
(WHITE PAPER) READ ABSTRACT |

From Social Media to Social CRM: Reinventing the Customer Relationship by IBM

March 2014 - (Free Research)
Access the following white paper to uncover the steps to building a social CRM strategy—who needs to be part of the strategy, how to evaluate the customer relationship control, and more. 
(WHITE PAPER) READ ABSTRACT |

Optimizing Customer Retention Programs by Portrait Software

December 2008 - (Free Research)
Read this case study and find out about how Uplift Modeling can help your marketing programs and increase campaign ROI. 
(WHITE PAPER)

E-Book: Taking Action on Analytics - Using Data for Customer Loyalty and Retention by Infor CRM

September 2009 - (Free Research)
In this E-Book, hear from analysts and experts about recent trends in customer data and learn how winning organizations are truly taking action on analytics. Learn about the challenges that many organizations face when establishing and maintaining customer data management and retention programs and how to meet those challenges head on. 
(EBOOK) READ ABSTRACT |

The Customer You Know: Keeping, Leveraging, and Profiting from Current Customers with Business Analytics by SAS

May 2010 - (Free Research)
Read this paper to learn about business analytics and how it can significantly impact customer service improvements and customer retention and how it can enable your company to develop more agile strategies that will allow you to adapt to changing customer behavior and achieve their business goals. 
(ANALYST REPORT) READ ABSTRACT |

LEGO: Nurturing Consumer Loyalty Bloomberg BusinessWeek Article by SAP America, Inc.

December 2011 - (Free Research)
This LEGO customer success story reported by Bloomberg Businessweek highlights how LEGO leverages SAP Customer Relationship Managment (SAP CRM), especially the loyalty management software, to run the compnay's customer loyalty program. 
(WHITE PAPER) READ ABSTRACT |

Taking action on analytics: Using data for customer loyalty and retention by SAP America, Inc.

July 2011 - (Free Research)
During the recession, organizations have been forced to revisit customer retention tactics and define a clear strategy for customer loyalty. Yet many organizations lack the strong understanding of customer data that is the foundation of a successful customer loyalty program.  In this e-book, learn about trends in customer relationship management. 
(EBOOK)

Information is King: Business Analytics in the Age of the Downturn and the (Re)Emergence of the Customer by SAS

April 2010 - (Free Research)
BusinessWeek Research Services (BWRS) launched a research program in April 2009 to determine the attitudes and opinions of C-level executives with regard to the use and value of business analytics. This paper reviews a portion of the research and provides analysis and insights on the topic of business analytics. 
(WHITE PAPER) READ ABSTRACT |

Who Are My Best Customers? by SPSS Inc. Worldwide Headquarters

February 2009 - (Free Research)
Who are my best customers? If you manage sales, marketing, or customer service, you want an answer to that. That's because implementing successful strategies for every customer segment is critical to increasing business profits. This paper describes just a few of the ways that you can use analytics to better understand your customers. 
(WHITE PAPER) READ ABSTRACT |

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