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Social Media-based Customer Loyalty Programs by Infor CRM
February 06, 2012 - (Free Research)
This e-guide from our editorial team will teach you how to efficiently deliver additional value to customers via social media as well as tips for finding balance when connecting with customers, and expert engagement tips from social media consultant Erik Qualman.
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E-Book: Taking Mobile CRM Beyond the Sales Force by Sybase, an SAP company
September 13, 2010 - (Free Research)
Mobility was going to be "the next big thing" in CRM but didn’t pan out, with "road warriors" frustrated with user interfaces meant for a PC. But the success of smart phones has changed the game. This e-book helps enterprises understand the marketplace for devices, applications and managing it all in order to create a mobile CRM program.
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Taking Mobile CRM Beyond the Sales Force by SAP America, Inc.
July 11, 2011 - (Free Research)
The success of consumer-friendly smart phones has changed the game. People are bringing their iPhones and Droids to IT asking for CRM functionality.
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Strategic insights for your social CRM strategy by Infor
May 08, 2013 - (Free Research)
This expert e-guide provides a comprehensive look at the challenges of defining a social media strategy for CRM, offers advice on choosing the right tools, and highlights how to train employees on new social media technologies.
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Enhancing the Customer Experience with Loyalty Management by SAP America, Inc.
April 27, 2009 - (Free Research)
By implementing loyalty programs that are integrated across sales, service, and marketing - across all channels of interaction - a firm can greatly enhance the customer experience, increase customer retention, and foster development of a community of people who serve as advocates for the business.
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Use effective call centers to build customer loyalty by Infor CRM
February 08, 2012 - (Free Research)
This tip guide features chapter 6 from Paul R. Timm's book, 'Technology and Customer Service: Profitable Relationship Building.' Access this resource now to learn how to align business process with customer relationship management (CRM) initiatives, tips for CRM strategy and how to effectively leverage the call center to improve customer loyalty.
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E-Guide: Implementing a CRM Strategy to improve the customer experience by SAP America, Inc.
June 12, 2012 - (Free Research)
This expert e-guide highlights the need for a unified customer information hub to improve the quality, consistency and availability of customer data by detailing how one cement manufacturer implemented a successful customer experience initiative. Gain insight into the findings of a recent survey of top CRM challenges faced by today's businesses.
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Predictive Analytics for Sales and Marketing by Information Builders
September 21, 2012 - (Free Research)
Today's businesses rely on their sales and marketing (S&M) departments to drive business growth through effective customer relationship management (CRM) strategies – but most S&M pros lack the insights needed to optimize their strategies. Read on to find out how predictive analytics can improve your CRM strategies.
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CW Buyer's Guide: Customer Relations (CRM) by ComputerWeekly.com
October 05, 2011 - (Free Research)
This nine-page Buyer's Guide to Customer Relationsip Management (CRM) analyses the factors CIOs and senior IT professionals will need to consider as they plan their CRM strategies.
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The Social CRM Playbook by SugarCRM Inc.
August 31, 2011 - (Free Research)
This white paper will provide an outline of the broad steps you should take in building a social CRM strategy and a overview of how you can pair that strategy with technology to enable your business to practice real social CRM.
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Achieve a 360 Degree View of Your Customer by Infor
November 26, 2012 - (Free Research)
In today's market, it's easier to keep existing customers than obtain new ones. In order to retain the most customers, you need optimal CRM strategies – but relying on CRM software alone won't cut it anymore. Read this transcript to learn how integrating CRM with enterprise resource planning (ERP) can enhance your sales strategies.
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Leveraging Loyalty Data to Enhance the Cross-Channel Customer Experience by Oracle Corporation
September 01, 2012 - (Free Research)
In this 1to1® Executive Dialogue, industry experts discuss the steps business leaders should take to leverage loyalty programs, integrated CRM, and customer insights to deliver a unified, personalized, and relevant customer experience that maximizes customer loyalty.
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Social Intelligence Approaches to Support Four Core Customer Scenarios by Hewlett-Packard Limited
June 01, 2012 - (Free Research)
This paper outlines some of the best methods for deploying social intelligence to support your CRM strategies. Read this and learn how the right social intelligence can help you win new customers, retain existing customers, reduce the cost of customer management and more. Also, discover specific use cases of social intelligence.
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Developing the right social CRM strategies for improved customer service by Avaya
February 19, 2013 - (Free Research)
Today's exclusive resource examines that steps businesses should take to ensure the seamless integration of social CRM into existing tools and processes. Discover the value you can glean from analyzing and nurturing customer feedback from social media channels.
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Unifying ERP and CRM to Create a Responsive Enterprise by Infor
November 26, 2012 - (Free Research)
In order to drive your business forward you need to close more sales. In order to close more sales you need exceptional CRM strategies. But legacy CRM technology alone provides a fragmented view of customers and ultimately hinders sales teams. Read this transcript to learn how a CRM/ERP integration can mitigate this challenge.
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Gartner predictions around Social CRM by Infor CRM
February 08, 2012 - (Free Research)
This tip e-guide from SearchCRM.com features insight from Gartner's 2011 Magic Quadrant for social customer relationship management (CRM). Read this now to learn what challenges are cropping up in CRM, how social media is affecting CRM strategies and what the future of social CRM looks like.
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The power of Call Centers and Customer Loyalty by Infor CRM
February 06, 2012 - (Free Research)
Read this e-guide from our award-winning editorial team to learn strategies for how to utilize innovative technologies to improve your customer experiences, retain customers and gain loyalty.
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Customer Experience Exchange E-Zine Issue 2 by SearchCRM
January 31, 2012 - (Free Research)
This second issue of Customer Experience Exchange highlights the contact center. Often an overlooked facet of customer relationship management (CRM), the contact center is usually the first way a customer reaches out to a company and thus should always be considered in CRM strategies.
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Apply the power of CRM to build customer loyalty by Infor CRM
February 07, 2012 - (Free Research)
This tip guide comes straight from Paul R. Timm's book, 'Technology and Customer Service: Profitable Relationship Building.' Read on to learn how to utilize today's technologies for enhancing customer relationship management (CRM) strategies.
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Increasing Customer Loyalty: Connected Intelligence & Loyalty by Hewlett-Packard Limited
June 01, 2012 - (Free Research)
Sixty-five percent of revenue at a typical company stems from existing customers. Ensuring your customers are loyal can increase profits anywhere between 25 and 80%. Retaining and enhancing existing customers is the top priority for today's CEOs. Watch this webcast and learn how to craft a strong CRM strategy through social networking.
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