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Three Key Steps to B2B Marketing Optimization by Marketo

April 28, 2010 - (Free Research)
In B2B marketing, small changes can mean big differences to the success of marketing programs.  But just because you met the plan goals does not mean the program was as successful as it could have been. The secret to getting the most out of your campaigns is to optimize continually - pre-click, post-click, and post-conversion. 
(WHITE PAPER) READ ABSTRACT |

Emerging Media Series: How Blogs and Real Simple Syndication (RSS) Impact B2B Technology Purchase Decisions by KnowledgeStorm Webinars (E-mail this company)

September 08, 2006 - (Free Research)
This report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing, finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 
(ANALYST REPORT) READ ABSTRACT |

New Research: How to Improve Your B2B Email Marketing Results in 2007 PDF Slides by KnowledgeStorm Webinars (E-mail this company)

February 07, 2007 - (Free Research)
View the slides presented in the "New Research: How to Improve Your B2B Email Marketing Results in 2007" Webcast and find out how 3,637 marketers responded to tough questions about their open, click and conversion rates. Also, find out which tests work best, what's not working, list growth strategies and how email budgets are changing for 2007. 
(ANALYST REPORT) READ ABSTRACT |

Emerging Media Series: How Blogs & Real Simple Syndication (RSS) Impact B2B Technology Purchase Decisions by KnowledgeStorm, Inc (E-mail this company)

September 2006 - (Free Research)
This report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing, finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 
(ANALYST REPORT) READ ABSTRACT |

New Research: How to Improve Your B2B Email Marketing Results in 2007 by KnowledgeStorm Webinars (E-mail this company)

January 2007 - (Free Research)
Find out how 3,637 marketers responded to tough questions about their open, click and conversion rates. Also, find out which tests work best, what's not working, list growth strategies and how email budgets are changing for 2007. Invite your entire team to attend – attendance for this Webcast is free! 
(WEBCAST) READ ABSTRACT |

How Do You Score? Silverpop's Benchmark Study of B2B Lead Management Practices by Vtrenz, Inc

August 2008 - (Free Research)
Listen to this webinar and learn how to grab a peek at your competitors marketing results. It also discusses lead growth, form completion rate, email performance metrics, channels, and best practices. 
(WEBCAST) READ ABSTRACT |

Podcast: Emerging Media Series, Issue Two: Blogs and Real Simple Syndication Report by KnowledgeStorm Webinars (E-mail this company)

September 2006 - (Free Research)
This podcast will focus on the content of a new KnowledgeStorm research report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing. The research finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 
(PODCAST) READ ABSTRACT |

Podcast: Emerging Media Series II: Blogs and Real Simple Syndication Report by KnowledgeStorm, Inc (E-mail this company)

September 2006 - (Free Research)
This podcast will focus on the content of a new KnowledgeStorm research report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing. The research finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 
(PODCAST) READ ABSTRACT |

Learning Computing: Why object orientated programming works. by ComputerWeekly.com

January 2012 - (Free Research)
Programming is a journey between the real world and a computer. This article explains why object orientation is currently the best way we have of making the journey. 
(JOURNAL ARTICLE) READ ABSTRACT |

The Definitive Guide to Lead Nurturing by Marketo

November 2010 - (Free Research)
The goal of this guide is to arm B2B marketers with the ultimate resource for lead nurturing, whether you’re just starting to think about lead nurturing in your business or are looking for ways to enhance and optimize your existing programs. Read this definitive guide to learn more. 
(WHITE PAPER) READ ABSTRACT |

How to Get Started with Enterprise Risk Management by RSA, The Security Division of EMC

December 2010 - (Free Research)
Enterprise Risk Management is a practice that has been around for decades, tracing its roots all the way back to the early 1970s. It garnered much attention in the early 2000s when the New York Stock Exchange required all of its listed companies to mandate their Audit Committees to “discuss policies with respect to risk assessment and management.” 
(WHITE PAPER) READ ABSTRACT |

Managing Your Data Assets by Pitney Bowes Business Insight

March 2009 - (Free Research)
Are you aware your people, your customer relationships and your corporate data provide far greater value and competitive advantage than traditional assets such as stock portfolio or desktop printers? This white paper explains how executives are turning their eyes toward what could be their most valuable asset of all: information! 
(WHITE PAPER) READ ABSTRACT |

From Cold to Hot: Lead Nurturing Programs That Generate Sales by Vtrenz, Inc

August 2008 - (Free Research)
This white paper explains the importance of lead nurturing–in the lead management process. It discusses best practices for nurturing leads in today's competitive business environment, and offers advice for implementing a lead-nurturing program. 
(WHITE PAPER) READ ABSTRACT |

B2B integration tools for a streamlined value chain by IBM

August 2012 - (Free Research)
Did you know that while 73% of executives say B2B integration is key to business success, only 17% believe they've actually achieved this goal? If you're struggling to manage a complex value chain of partners, suppliers, customers, and distributers, the right B2B integration tools may be the answer to your woes. 
(WHITE PAPER) READ ABSTRACT |

Inventory Optimization Can Increase Your Profitability by IBS, International Business Systems

April 2008 - (Free Research)
The core objective of a good inventory management system is to provide the best possible customer service within the restraint of the lowest practical inventory costs. 
(WHITE PAPER) READ ABSTRACT |

Presentation Transcript: Navigating B2B Integration Options for Oracle E-Business Suite by EXTOL International, Inc.

July 2009 - (Free Research)
This presentation transcript examines the main B2B integration options facing Oracle E-Business Suite users and explains how to maximize B2B effectiveness and flexibility. 
(PRESENTATION TRANSCRIPT) READ ABSTRACT |

IDC Whitepaper: SAP Customers Move to Managed Cloud Services to Cut Costs and Improve Efficiency of B2B Integration by SAP America, Inc.

May 2012 - (Free Research)
This white paper examines how SAP customers improved B2B integration by implementing a cloud-based solution - SAP Information Interchange OnDemand - and the reasons, challenges, and benefits behind doing so. 
(WHITE PAPER) READ ABSTRACT |

Innovators Use B2B Integration Software to Shrink Cycle Times and Cost by IBM

February 2011 - (Free Research)
IDC conducted a study on behalf of Sterling Commerce, an IBM Company, to determine how Sterling Commerce customers were using B2B integration software innovatively to improve core processes. Continue reading this paper to learn the results of that study and find out how innovators use b2b integrations software to shrink cycle time and cost. 
(WHITE PAPER) READ ABSTRACT |

New York Stock Exchange Chooses Juniper for Next-Generation Datacenters by Juniper Networks, Inc.

July 2009 - (Free Research)
This IDC Buyer Case Study examines the decision of NYSE Euronext to choose Juniper Networks as the primary supplier for the company's datacenter, Ethernet switching, and routing needs. Read on to learn more about how Juniper Networks is bringing the New York Stock Exchange into the twenty-first century. 
(CASE STUDY) READ ABSTRACT |

Podcast - Emerging Media Series: Online Video, Social Networks and Wikis by KnowledgeStorm, Inc (E-mail this company)

November 2006 - (Free Research)
This podcast, the third in a series of studies examining the impact that emerging online media have on B2B technology marketing, shows how three mainstays of the Web 2.0 culture are evolving into B2B information delivery tools: Online video, Social networks and Wikis. 
(PODCAST) READ ABSTRACT |

Emerging Media Series: Online Video, Social Networks and Wikis by KnowledgeStorm, Inc (E-mail this company)

November 2006 - (Free Research)
This report, the third in a series of studies examining the impact that emerging online media have on B2B technology marketing, shows how three mainstays of the Web 2.0 culture are evolving into B2B information delivery tools: Online video, Social networks and Wikis. 
(ANALYST REPORT) READ ABSTRACT |

Effective B2B Integration by ComputerWeekly.com

September 2012 - (Free Research)
Date Vile identifies 6 key factors to help businesses integrate their supply and demand chains more effectively. 
(ANALYST REPORT) READ ABSTRACT |

Three simple steps to building a digital framework by ComputerWeekly.com

December 2013 - (Free Research)
Mark Thompson, Digital and IT Director for TUI Travel Specialist & Activity, discusses IT transformation in this PowerPoint presentation. 
(PRESENTATION) READ ABSTRACT |

Business Value of Sterling Commerce Managed Services for B2B Integration by Sterling Commerce, An IBM Company

September 2009 - (Free Research)
Increasing cost controls and unpredictable cost increases are leading many enterprises to rethink how they support their business-to-business (B2B) operations. As a result, many enterprises are choosing to outsource B2B integration by partnering with a managed services provider. 
(WHITE PAPER) READ ABSTRACT |

B2B Collaboration: Assessing the ROI of Process Integration Business Value Research Series by Sterling Commerce Manufacturing Solutions

March 2008 - (Free Research)
Business and IT leaders are under increasing pressure to improve B2B collaboration and the electronic communication capabilities of their organizations. This report looks at the key drivers for B2B collaboration in both the purchase-to-pay and... 
(WHITE PAPER) READ ABSTRACT |

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