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Three Key Steps to B2B Marketing Optimization by Marketo

April 28, 2010 - (Free Research)
In B2B marketing, small changes can mean big differences to the success of marketing programs.  But just because you met the plan goals does not mean the program was as successful as it could have been. The secret to getting the most out of your campaigns is to optimize continually - pre-click, post-click, and post-conversion. 
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Enhancing Business Process Management with Business Rules by FICO

May 25, 2010 - (Free Research)
While a business process management system can save time and cut costs by governing process, it can’t decide what to do, given a particular circumstance. A business rules management system enables the right decisions to be made quickly. This white paper uses case studies to illustrate the value of adding rules to BPM. 
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Enhancing BPM with Business Rules: Increase your business agility by separating management of decision logic from mechanics of business by FICO

March 03, 2011 - (Free Research)
This paper explores the differences between business rules management (BRM) and business process management (BPM), and why each is a separate yet complimentary discipline; the importance, and benefits of making changes independently to rules and process; what to look for in a BRM system to gain the most value; and much more. 
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Common Models in SOA: Tackling the Data Integration Problem by Progress

December 01, 2008 - (Free Research)
You're probably familiar with the use of common formats in integration. These common representations, or in some cases mutually agreed upon formats, are often found in B2B transactions. To see how a common model can simplify SOA development, let's examine the standards at the foundation of SOA and ESB to understand what they include and... 
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Presentation Transcript: Considerations for Building a Successful Desktop Virtualization Pilot Program by Dell, Inc.

May 03, 2011 - (Free Research)
This presentation transcript highlights Brian Madden and other industry experts as they review the differences among a proof of concept, a trial, and a pilot desktop virtualization program. Learn why a pilot desktop virtualization program is successful and more. 
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Guernsey Improves Social Benefit Programs and Service Delivery with the Right Integrated Platform by IBM

December 31, 2013 - (Free Research)
Guernsey's Social Security Department decided to integrate all of the department's social benefit programs. In this white paper, learn how a dedicated platform helped streamline and strengthen their social program management through integration and automation. 
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Problematic - Unloved - Argumentative (PUA): What is a potentially unwanted app by ESET

November 04, 2011 - (Free Research)
In this paper, discover what is a Potentially Unwanted Application (PUA) and explore the differences between threats posed by malicious types of software such as computer viruses and worms, and those which are classified as being potentially unwanted. 
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The capability approach to enterprise architecture by ComputerWeekly.com

January 13, 2012 - (Free Research)
A capability-led approach to enterprise architecture provides the rigour and structure that will allow companies to ‘do EA properly’ and deliver real business value, this paper argues. 
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Protecting Your APIs Against Attack & Hijack by CA Technologies.

December 31, 2012 - (Free Research)
Even though application programming interfaces (APIs) experience the same threats as the Web, thanks to architecture differences, existing Web security methods aren't enough to keep them protected. Read on to unveil 5 best practices to secure your API architectures. 
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From Cold to Hot: Lead Nurturing Programs That Generate Sales by Vtrenz, Inc

August 2008 - (Free Research)
This white paper explains the importance of lead nurturing–in the lead management process. It discusses best practices for nurturing leads in today's competitive business environment, and offers advice for implementing a lead-nurturing program. 
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An Introduction to Analytical MDM: master data management for BI data by DataFlux Corporation

March 2011 - (Free Research)
In this eBook, IT, BI and data management professionals will get an overview of analytical MDM and learn how to develop and manage a successful program for mastering their BI data. Get insight and advice on analytical MDM’s potential benefits, challenges to watch out for and combining it with operational MDM for a full enterprise approach. 
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How to Answer the CFO-Building the Processes to Manage the Financial Implications of the Channel Programs by SAP AG

September 2008 - (Free Research)
This paper focuses primarily on one type of popular channel incentive: Channel Marketing Funds. These range from Marketing Development Funds to co-operative funds, depending on the organization and the type of channel partners used. 
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Protecting Server Data in Small and Medium-sized Businesses by Iron Mountain

September 2006 - (Free Research)
Read this white paper to learn how to successfully protect server data outside a centralized data center and focus on specific needs and requirements for SMBs. 
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Enhancing the Customer Experience with Loyalty Management by SAP America, Inc.

April 2009 - (Free Research)
By implementing loyalty programs that are integrated across sales, service, and marketing - across all channels of interaction - a firm can greatly enhance the customer experience, increase customer retention, and foster development of a community of people who serve as advocates for the business. 
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Computer Forensics and its Role in the Risk Management Process by IBM

May 2011 - (Free Research)
The possibility of a data breach is very real – no matter how proactive your security measures are. Access this expert FAQ guide for further insight into how computer forensics can help put a well-formed incident response plan that is aligned with your information risk management and compliance strategies. 
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Backup and Data Protection approaches in today’s storage market by Hewlett-Packard Company

December 2010 - (Free Research)
Download this guide to find out how to go about making sure your data and more importantly your systems are secure and protected. Going along with this topic and these threats, this guide explores data protection options and the next generation of APIT technologies that are taking the market by storm. 
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Metro Atlanta YMCA Better Aligns its Mission, Member Engagement, and Marketing Communications Activities Using Birst by Birst

October 2009 - (Free Research)
In an attempt to tailor and more effectively promote its programs, the Metro Atlanta YMCA turned to Birst for a new set of Business intelligence (BI) tools. Birst delivered with features that included automated dashboards and adhoc reporting at a fair price. Read on to learn the benefits YMCA experienced when they switched to Birst. 
(CASE STUDY) READ ABSTRACT |

AMD Honored on CRN’s 5-Star Partner Programs Guide for Second Consecutive Year by AMD

March 2011 - (Free Research)
AMD was named  to CRN's 2011 Partner Programs Guide for its AMD Fusion Partner Program (FPP). CRN's  Partner Programs Guide recognizes  vendors  with robust partner programs or products  that provide the best possible partnering elements for channel success. 
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Starz Entertainment Joins AT&T Mobile Barcode Charter Program as First TV/Network Member by AT&T Corp

November 2011 - (Free Research)
This white paper examines a new mobile barcode solution for consumer engagement, which is helping to connect the offline world with the online world. 
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That Was Then This Is Now: The New Rules of Email Marketing by Silverpop Systems Inc.

August 2008 - (Free Research)
In this new era of CAN-SPAM legislation, overflowing inboxes and ever-increasing customer expectations, many of the practices that worked for emailers in the past simply won't work anymore. This paper reviews the new rules of email marketing. 
(WHITE PAPER) READ ABSTRACT |

Circumstances and Customers Have Changed: Has Your Loyalty Program Kept Pace? by Oracle Corporation

October 2009 - (Free Research)
This white paper highlights some of the issues that reduce or increase the effectiveness of customer loyalty programs and suggests a solution that offers tips for building a more loyal customer base. 
(WHITE PAPER) READ ABSTRACT |

The State of Data Quality Today: An Information Difference Research Study by Pitney Bowes Business Insight

August 2009 - (Free Research)
This paper brings an in-depth look at the results of this survey and tries to clearly define and measure the state of data quality. Read this paper to learn what 193 respondents who completed the survey from all around the world had to say about the state of data quality. 
(ANALYST REPORT) READ ABSTRACT |

Symantec Report on Rogue Security Software by Symantec Corporation

October 2009 - (Free Research)
The Symantec Report on Rogue Security Software is an in-depth analysis of rogue security software programs. Read this report to learn the specifics about security software scams. 
(WHITE PAPER) READ ABSTRACT |

Taming Transactional Email: Tips to Gain Control and Determine If Outsourcing Makes Sense by Silverpop Systems Inc.

January 2007 - (Free Research)
This white paper reviews the key steps necessary to implement a transactional email marketing campaign. It also recommends methods to ease the pain of implementation while improving the results. 
(WHITE PAPER) READ ABSTRACT |

Optimizing Customer Retention Programs by Portrait Software

December 2008 - (Free Research)
Read this case study and find out about how Uplift Modeling can help your marketing programs and increase campaign ROI. 
(WHITE PAPER)

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