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Advanced Meter Infrastructure: Composite Technologies to Meet New Demands in Sales and Customer Service by SAP America, Inc..
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E-Book: Leveraging Web 2.0 and Social Media in CRM Programs by SAP America, Inc.

October 05, 2010 - (Free Research)
You’ve heard the buzz about Web 2.0 and social CRM, but where to start? In this eBook, find out more about Web 2.0 and social media in the context of CRM. Learn more about using Web 2.0 to build customer loyalty and get expert insight into the role that social CRM may play in the future. 
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Enhancing the Customer Experience with Loyalty Management by SAP America, Inc.

April 27, 2009 - (Free Research)
By implementing loyalty programs that are integrated across sales, service, and marketing - across all channels of interaction - a firm can greatly enhance the customer experience, increase customer retention, and foster development of a community of people who serve as advocates for the business. 
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eBook: Building a Business Case for Social CRM and Customer Communities by Sirius Computer Solutions

June 16, 2010 - (Free Research)
Learn how to build a business case for social media outlets affecting customer relations and customer communities including Facebook and Twitter, as well as what social media means for CRM, best practices for managing online customer communities, and expert advice on implementing social media programs successfully. 
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DaimlerChrysler: A Case Study in Enterprise Data Quality by Pitney Bowes Group 1 Software

May 2008 - (Free Research)
Group 1 Software presents a case study in enterprise data quality success featuring the DaimlerChrysler Corporation, a leader in the automotive manufacturing industry. 
(CASE STUDY) READ ABSTRACT |

Social Media-based Customer Loyalty Programs by Infor CRM

February 2012 - (Free Research)
This e-guide from our editorial team will teach you how to efficiently deliver additional value to customers via social media as well as tips for finding balance when connecting with customers, and expert engagement tips from social media consultant Erik Qualman. 
(EGUIDE) READ ABSTRACT |

From Cold to Hot: Lead Nurturing Programs That Generate Sales by Vtrenz, Inc

August 2008 - (Free Research)
This white paper explains the importance of lead nurturing–in the lead management process. It discusses best practices for nurturing leads in today's competitive business environment, and offers advice for implementing a lead-nurturing program. 
(WHITE PAPER) READ ABSTRACT |

Optimizing Customer Retention Programs by Portrait Software

December 2008 - (Free Research)
Read this case study and find out about how Uplift Modeling can help your marketing programs and increase campaign ROI. 
(WHITE PAPER)

E-Book: Taking Mobile CRM Beyond the Sales Force by Sybase, an SAP company

September 2010 - (Free Research)
Mobility was going to be "the next big thing" in CRM but didn’t pan out, with "road warriors" frustrated with user interfaces meant for a PC. But the success of smart phones has changed the game. This e-book helps enterprises understand the marketplace for devices, applications and managing it all in order to create a mobile CRM program. 
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Tread carefully with social media-based customer loyalty programs by Infor CRM

February 2012 - (Free Research)
Read this tip guide now to learn expert tips for interacting with your customers through Web 2.0. 
(EGUIDE) READ ABSTRACT |

E-Book: Integrating Oracle CRM On Demand with onpremise applications: Understanding ROI and best practices by Cast Iron Systems

September 2009 - (Free Research)
This E-Book engages in some of the big concerns of Oracle CRM on Demand and SaaS CRM integration. And how this integration might affect how some IT and business professionals operate. 
(EBOOK) READ ABSTRACT |

Taking Mobile CRM Beyond the Sales Force by SAP America, Inc.

July 2011 - (Free Research)
The success of consumer-friendly smart phones has changed the game. People are bringing their iPhones and Droids to IT asking for CRM functionality. 
(EBOOK)

Enhancing Constituent Perceptions with CRM for Public Sector: Advancing Beyond Efficiency and Service Improvements by SAP America, Inc.

September 2010 - (Free Research)
By using a CRM strategy with software solutions, government agencies can achieve a host of benefits when it comes to streamlining business processes and analytical capabilities. Read on to learn how By enabling such CRM processes, governments can build communication campaigns that help shape the public’s perceptions and advance the value delivered. 
(WHITE PAPER) READ ABSTRACT |

That Was Then This Is Now: The New Rules of Email Marketing by Silverpop Systems Inc.

August 2008 - (Free Research)
In this new era of CAN-SPAM legislation, overflowing inboxes and ever-increasing customer expectations, many of the practices that worked for emailers in the past simply won't work anymore. This paper reviews the new rules of email marketing. 
(WHITE PAPER) READ ABSTRACT |

From Social Media to Social CRM: Reinventing the Customer Relationship by IBM

March 2014 - (Free Research)
Access the following white paper to uncover the steps to building a social CRM strategy—who needs to be part of the strategy, how to evaluate the customer relationship control, and more. 
(WHITE PAPER) READ ABSTRACT |

E-Book: Big-Data Analytics Explained: Current Trends, Technologies, and Issues by Hewlett-Packard Company

November 2011 - (Free Research)
This e-book, designed for IT, BI and analytics professionals as well as business executives, provides readers with a comprehensive understanding of big-data analytics trends, technologies and challenges. Receive real-world insight and advice on developing, implementing and managing a big-data analytics program for your organization. 
(EBOOK)

11 Steps to Successful Lead Nuturing by LeadLife Solutions

July 2013 - (Free Research)
Access this insightful resource to discover the 11 steps to a successful lead nurturing program, so that you can maximize sales opportunities and build better customer relationships. 
(WHITE PAPER) READ ABSTRACT |

Overcoming the Challenges of Green Procurement through eProcurement by Dimension Data Global

October 2008 - (Free Research)
This eBook discusses nine eProcurement best practices. It also demonstrates how they will help you reduce environmental waste while implementing and managing your Green purchasing program. 
(WHITE PAPER) READ ABSTRACT |

Taming Transactional Email: Tips to Gain Control and Determine If Outsourcing Makes Sense by Silverpop Systems Inc.

January 2007 - (Free Research)
This white paper reviews the key steps necessary to implement a transactional email marketing campaign. It also recommends methods to ease the pain of implementation while improving the results. 
(WHITE PAPER) READ ABSTRACT |

Presentation Transcript: Spotfire for CRM: Supercharge Your Sales and Marketing Analysis by TIBCO Spotfire Division

October 2009 - (Free Research)
This Presentation Transcript shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness. 
(PRESENTATION TRANSCRIPT) READ ABSTRACT |

Social channels changing contact center certification by Salesforce.com

March 2012 - (Free Research)
In this expert tip, find out which certification programs are getting overhauled, including those focused on individual call center managers and agents, such as the program from ICMI, and the costs associated with these certifications. 
(EGUIDE) READ ABSTRACT |

Full Spectrum Customer Data Integration (CDI) Solutions by Pitney Bowes Business Insight

March 2009 - (Free Research)
Accurate customer information is essential to business success. It provides customer insight, informs decisions and drives strategy. Managed effectively, this information allows organizations to improve customer retention and increase the value of individual customers. This white paper covers the necessity of a customer data integration program. 
(WHITE PAPER) READ ABSTRACT |

Three Key Steps to B2B Marketing Optimization by Marketo

April 2010 - (Free Research)
In B2B marketing, small changes can mean big differences to the success of marketing programs.  But just because you met the plan goals does not mean the program was as successful as it could have been. The secret to getting the most out of your campaigns is to optimize continually - pre-click, post-click, and post-conversion. 
(WHITE PAPER) READ ABSTRACT |

Managing Your Data Assets by Pitney Bowes Business Insight

July 2009 - (Free Research)
Information management is integral to successfully maintaining a competitive advantage. The value of all your data can increase or decrease over time depending on how you manage it. Read on to learn how to gain the insights into information management you need to succeed and gain that competitive edge that is now more important than ever. 
(WHITE PAPER) READ ABSTRACT |

E-Book: Taking Action on Analytics - Using Data for Customer Loyalty and Retention by Infor CRM

September 2009 - (Free Research)
In this E-Book, hear from analysts and experts about recent trends in customer data and learn how winning organizations are truly taking action on analytics. Learn about the challenges that many organizations face when establishing and maintaining customer data management and retention programs and how to meet those challenges head on. 
(EBOOK) READ ABSTRACT |

Site visit programs fuel outsourcing success by Hewlett-Packard Limited

October 2013 - (Free Research)
Site visit programs play a critical role in any successful outsourcing initiative. This on-demand webcast describes key features of an effective site visit program. 
(WEBCAST) READ ABSTRACT |

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