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Brand Management - Leveraging the Power of Integrated Marketing by SAP AG February 01, 2008 - (Free Research) The evolution of consumer marketing causes everyone to think in new ways. Instead of reaching consumers through traditional media, Internet, product placement and word of mouth are good alternatives. Check out this paper for more information about integrated brand management.  (WHITE PAPER) READ ABSTRACT |

Best Practices in Complex Equipment Manufacturing, Sales, and Service by SAP AG January 23, 2009 - (Free Research) This paper gives a brief overview of the SAP® solutions used by manufacturers of complex products and equipment to differentiate themselves from the competition through superior-value products and services against low-cost global providers.  (WHITE PAPER) READ ABSTRACT |

HEALTHsuite® - Claims Processing Software by RAM Technologies, Inc. HEALTHsuite is an administrative claims processing system designed for health plans and other health care organizations. Rich in features and functions to support health plans of all sizes and types, HEALTHsuite supports all aspects of health care administration including HMO, Consumer Driven, Medicare, Medicaid and Federal Health Benefits.  (ASP & SOFTWARE PRODUCT)

The Fine Art of Lead Management and Follow-Up: What Research Shows About Lead Qualification and Nurturing by KnowledgeStorm, Inc (E-mail this company) May 2006 - (Free Research) The Internet has changed the dynamics of technology sales and marketing. While most marketing efforts emphasize generating leads, and most sales efforts are focused on closing sales, not enough consideration is given to the little-understood but vital middle ground of lead qualification. Learn more about industry best practices.  (WHITE PAPER) READ ABSTRACT |

Taking Relationship Management to a New Level with Microsoft Dynamics CRM by Microsoft September 2009 - (Free Research) Join Microsoft Dynamics CRM technology evangelist Phillip Haase in this webcast to learn about the Microsoft strategy and investments in enterprise CRM solutions and to understand how these solutions address the requirements for users, management, and IT.  (WEBCAST) READ ABSTRACT |

7 Ways to Inspire Customer Loyalty with Voice of the Customer (VOC) Initiatives by Vovici October 2009 - (Free Research) In the most challenging economic environment in generations, organizations are more focused than ever on retaining customers and maintaining existing revenue. Many businesses have put significant resources into implementing CEM and VOC programs. Read on to learn seven ways to inspire customer loyalty using these VOC initiatives.  (WHITE PAPER) READ ABSTRACT |

Endpoint Security: Moving Beyond Anti-Virus (AV) by Lumension July 2009 - (Free Research) This Ogren Group Special Report presents the market demand for application whitelisting with recommended actions for security decision makers. Information in this report derives from Ogren Group research and interviews with enterprise security executives of global organizations.  (ANALYST REPORT) READ ABSTRACT |

CRM Whitepaper: Using Business Rules to Increase Opportunities for Upsell, Cross-Sell and Customer Satisfaction by IBM November 2009 - (Free Research) This white paper discusses one of the most effective ways to extend CRM functionality to competitively enhance your customers' experiences.  (WHITE PAPER) READ ABSTRACT |

American Recovery and Reinvestment Act - Broadband - Notice of Funds Availability by Motorola, Inc. August 2009 - (Free Research) The USDA Rural Utilities Service and NTIA jointly announced the availability of funding and application requirements for the broadband initiatives contained in the American Recovery and Reinvestment Act (ARRA) of 2009. Read on to learn about the RUS grant program, its requirements, and how Motorola can work with you toward an RUS approved grant.  (WHITE PAPER) READ ABSTRACT |

Application Whitelisting: Enhancing Host Security by McAfee, Inc. October 2009 - (Free Research) This paper explains how whitelisting (accepting only applications and behaviors that are on the approved list and denying everything else) provides a lighter, more agile alternative to blacklisting as a means to protect networks and end points.  (ANALYST REPORT) READ ABSTRACT |

Marketing and Demand Creation in B2B Marketplace: The Prospect's View by KnowledgeStorm Webinars (E-mail this company) May 2006 - (Free Research) Do you ever wonder how potential buyers view the strategic approaches and tactics you commonly use to entice them? In this Webcast, KnowledgeStorm and SiriusDecisions present the results of a new research study that examine the efficacy of demand creation.  (WEBCAST) READ ABSTRACT |

Best Practices in the Call Center: A Customer Touch-Point Methodology by Oracle Corporation January 2009 - (Free Research) One of the biggest dangers in establishing best practices for your contact center is to do so in isolation from your self-service stakeholders. Instead, all customer "touch-points" must be viewed as part of a continuum. Customer touch points include Web Self-Service, Interactive Voice Response, Contact Center Agents, and Face-to-Face transactions.  (WHITE PAPER) READ ABSTRACT |

Programmable Logic Controller Product Lines (PLCs) by AutomationDirect Starting with the DL05 at 8 inputs/ 6 outputs, all the way up to the fully expanded 100 I/O DL06 PLC, these PLCs are a standard that can grow with the changing needs of your machine or process control applications.  (HARDWARE PRODUCT)

Executive Summary: Marketing and Demand Creation in B2B Marketplace: The Prospect's View by KnowledgeStorm Webinars (E-mail this company) June 2006 - (Free Research) SiriusDecisions has commissioned a new research study to examine the efficacy of demand creation - from the point of view of prospects and customers you are spending millions of dollars to communicate with. Read this executive summary of our Demand Creation webinar to find out which tactics are viewed most favorably in b-to-b marketplace.  (CASE STUDY) READ ABSTRACT |

Business Agility as Growth Enabler: How Can Midsize Firms Manage Change in an Increasingly Demanding World? by SAP AG August 2007 - (Free Research) Your company's ability to meet changing customer requirements and drive revenue growth in a continually changing environment is essential. This whitepaper examines the related issues of growth and flexibility from a number of perspectives.  (WHITE PAPER) READ ABSTRACT |

It's Time to "Go Commando" by Birst June 2009 - (Free Research) Commando teams carefully plan and execute to reduce risk and achieve success. Read this sales survival guide to learn how to - and why you should - adopt this philosophy and the main factors to focus on that will ensure your sales organization not only survives 2009 but comes out of it successfully.  (WHITE PAPER) READ ABSTRACT |

CRM Built for Marketing: The Executive Guide to Selecting CRM that Meets Marketing Needs by Pivotal CRM, a CDC Software solution July 2009 - (Free Research) How can a company ensure that their marketing department's needs are represented when choosing an enterprise-level CRM system? This white paper provides core principles companies can use to help them select a CRM system that each marketing team member feels was built just for them.  (WHITE PAPER) READ ABSTRACT |

VUE Software: Enterprise Incentive Management by CSSI VUE Software solves the complexities of insurance sales commission and incentive compensation plans by delivering flexibility and automation. VUE Software’s web-enabled EIM solution reduces costs while driving accuracy and efficiency into your organization. This comprehensive solution provides the ease of a total solution from one vendor.  (SOFTWARE PRODUCT)

Windows 7 Review Guide by Global Knowledge May 2009 - (Free Research) Join Glenn Weadock, Global Knowledge Instructor, MCITP, MCSE, MCT, A+, for this Windows 7 Review Guide. This white paper introduces the key areas in which Windows 7 differs from Vista - areas you'll need to focus on if you're thinking of moving to Windows 7, either from Vista or from XP.  (WHITE PAPER) READ ABSTRACT |

Application Quality Lifecycle: Security, Functional and Performance Testing by Hewlett-Packard Company December 2007 - (Free Research) HP QAInspect delivers automated security information that QA professionals and software testers can access at any point in the application development process to identify and remediate potential security defects.  (WHITE PAPER) READ ABSTRACT |

Using Performance Drivers to Enhance Business Success: Identifying, Visualizing and Analyzing Key Performance Drivers (KPD metrics) by myDIALS Inc. November 2009 - (Free Research) This paper examines performance metrics and focuses on the nature, identification and use of Key Performance Drivers to enhance business success. It illustrates how these KPD metrics can be visualized and logically related to the Key Performance Indicators that measure those outcomes.  (WHITE PAPER) READ ABSTRACT |

How to Maximize Revenue by Sending Targeted Promotions to Customers by Infor CRM October 2009 - (Free Research) This paper discusses the key obstacles that stand in the way of marketers garnering good insights into retention rates and customer profitability and presents a solution on how to overcome these obstacles. You'll also learn how to increase customer loyalty and retention while increasing revenue.  (WHITE PAPER) READ ABSTRACT |

Addressing the challenges of implementing a customer-centric strategy by Infor CRM December 2008 - (Free Research) The need for customer insight and responsiveness to that insight is the foundation and driving rationale for the emerging CRM concept of continuous customer dialogue through multi-channel touchpoints.  (WHITE PAPER) READ ABSTRACT |

The Responsive Supply Chain: Managing Market Events in the Consumer Goods Industry by SAP AG September 2008 - (Free Research) This report focuses on the market events that impact demand. It explains the six market event categories that cannot be controlled but can be effectively managed if the right processes and technologies are in place.  (WHITE PAPER) READ ABSTRACT |

Driving Your Channel Business: Leverage Information Technology to Improve Partner Relationships and Boost Channel Performance by SAP AG September 2008 - (Free Research) This white paper discusses key channel business trends, highlights the complexities and challenges of different channel models.  (WHITE PAPER) READ ABSTRACT |

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