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DCIM Software to Cut Energy and Operational Costs by APC by Schneider Electric June 29, 2011 - (Free Research) Access this exclusive resource to learn how data centre infrastructure management software tools can simplify operational processes, reduce costs, and accelerate information delivery.  (WHITE PAPER) READ ABSTRACT |

F&A Video: Discover the formula for better business outcomes by Hewlett-Packard Company March 26, 2013 - (Free Research) In this quick video, learn how the right finance and administration (F&A) outsourcing partner can help your organization better manage operational complexity, transform F&A processes, support better decision-making and business growth, and more.  (VIDEO) READ ABSTRACT |

How to Answer the CFO-Building the Processes to Manage the Financial Implications of the Channel Programs by SAP AG September 18, 2008 - (Free Research) This paper focuses primarily on one type of popular channel incentive: Channel Marketing Funds. These range from Marketing Development Funds to co-operative funds, depending on the organization and the type of channel partners used.  (WHITE PAPER) READ ABSTRACT |

Network Equipment Testing : How to Effectively Manage its Complexity by Fanfare February 2007 - (Free Research) This report examines the people, process and technology supporting network equipment testing. It provides insight on how various companies measure the value testing delivers during release process. Voke. Inc, also provides recommendations on resolving the growing challenges for testing organizations.  (ANALYST REPORT) READ ABSTRACT |

Creating Sales Opportunities with Lead Scoring by Genius.com October 2009 - (Free Research) Lead scoring is often touted as the new secret sauce that transforms marketing from art to science. This guide will walk you through the process step-by-step, ensuring you have just what you need to drive continuous lead engagement, satisfy the needs of your salespeople, and play a key role in the generation of revenues.  (WHITE PAPER) READ ABSTRACT |

Advanced Marketing Automation: Maximize Returns on Customer Communication Strategies through Intelligent, Integrated Marketing Processes by SAS Institute Inc. May 2010 - (Free Research) This paper explores how many companies are turning to advanced marketing automation for improved efficiency and effectiveness of marketing activities. Read on to learn how to provide a comprehensive solution for current marketing challenges and learn how to maximize campaign returns through the essential phases of a disciplined marketing process.  (WHITE PAPER) READ ABSTRACT |

Show How Marketing Makes Money: A 5-Step Plan for Proving ROI by Vtrenz, Inc June 2008 - (Free Research) This white paper outlines a simple plan to help ensure the outcome of your evaluation efforts both meaningful and manageable.  (WHITE PAPER) READ ABSTRACT |

Using Advanced Analytics to Gain Insights into Your Revenue Stream by SAP America, Inc. February 2009 - (Free Research) This CustomerCentric Selling® research can help organizations analyze their sales and marketing processes to gain insights more quickly and accelerate business performance.  (WHITE PAPER) READ ABSTRACT |

Automating Closed-Loop Marketing by Neolane Inc. October 2008 - (Free Research) Aberdeen research reveals closed-loop marketing practices and processes are fundamental drivers of superior performance for Best-in-Class companies; making closed-loop marketing as important today as it ever was in the past.  (WHITE PAPER)

Marketing in the Age of Digital Content:The Business Case for an Enterprise Marketing Platform by EMC Corporation September 2008 - (Free Research) In the age of digital content, marketing departments are increasingly tasked with creating digital experiences to promote their companies' brands.  (WHITE PAPER) READ ABSTRACT |

Grow Your Business with Microsoft Dynamics CRM by Microsoft September 2009 - (Free Research) View this webcast to see how that Microsoft Dynamics CRM 4.0 gives you the capability to easily create and maintain a clear view of customers from first contact through purchase and post sales.  (WEBCAST) READ ABSTRACT |

Strategic Value With Trade Promotion Management: A Closed-Loop Process for Quick Wins and Profitable Growth by SAP America, Inc. September 2010 - (Free Research) This paper presents the situation of N-Hair, a fictional high-end hair-care products company that is now expanding into channels in broader consumer markets. Read this paper to learn how the firm has positioned itself well for long-term success as it preserved its brand image with SAP software.  (WHITE PAPER) READ ABSTRACT |

From Cold to Hot: Lead Nurturing Programs That Generate Sales by Vtrenz, Inc August 2008 - (Free Research) This white paper explains the importance of lead nurturing–in the lead management process. It discusses best practices for nurturing leads in today's competitive business environment, and offers advice for implementing a lead-nurturing program.  (WHITE PAPER) READ ABSTRACT |

Nine Essentials of Online Opinion Monitoring by Crimson Hexagon (E-mail this company) September 2011 - (Free Research) Access this white paper to learn nine essentials to online opinion marketing.  (WHITE PAPER) READ ABSTRACT |

Portugal Telecom Optimizes Its Data Center to Serve Expanding National Telco Market with Parallels by Parallels, Inc. April 2010 - (Free Research) Read this case study to learn the benefits of choosing Parallels Sitebuilder solution for Portugal Telecom's internet services future as well as the automation benefits of increased revenue, a decrease in operation costs, and a decreased time-to-market for customized service plans.  (CASE STUDY) READ ABSTRACT |

Innovation, People, and Processes:  How Three Global Innovators are Bringing Winning Products to Market  by CA Technologies. September 2009 - (Free Research) This IDC White Paper addresses a key challenge for most organizations - the need to improve innovation.  Three very different global corporations are compared in order to explore methods of managing new ideas, projects, resources, and marketing innovation. Read on to learn what all three companies are doing to manage innovation.  (WHITE PAPER) READ ABSTRACT |

Optimize Your Sales Cycle with the Right Technology by DocuSign, Inc. March 2012 - (Free Research) Most organizations are dissatisfied with their selling strategies. According to an Aberdeen Group study, 48% of companies site their inability to convert enough leads into actual sales as their top challenge. Read this report to learn tips for improving the effectiveness of your sales department and find out which technology tools can help.  (WHITE PAPER) READ ABSTRACT |

Eclipse Aviation: Jet Maker Uses Enhanced SAP® Software Usability to Support Sales Team by SAP America, Inc. September 2010 - (Free Research) After switching to SAP CRM, the sales team members now benefit from the integration of sales-related activities in both their Microsoft Outlook in-boxes and Web browsers. Continue reading to learn all of the benefits that not only the sales team experienced from switching to SAP® software but also how the marketing team has benefitted as well.  (CASE STUDY) READ ABSTRACT |

Leading Interactive Games Designer Accelerates Business Intelligence Program by Cisco Systems, Inc. January 2012 - (Free Research) In this white paper, Rajesh K. Gupta, Electronic Arts' senior manager of applications for business intelligence (BI) and data services, explains how EA avoids many costly problems due to timely data access. Read this now to gain insight into how EA deployed job scheduling software and what benefits it reaped by doing so.  (WHITE PAPER) READ ABSTRACT |

Cisco Tidal Enterprise Scheduler and Informatica Data Integration: Deliver Timely, Trusted, and Relevant Data by Cisco Systems, Inc. January 2011 - (Free Research) Combining Informatica’s world-class data integration platform with Cisco® Tidal Enterprise Scheduler helps organizations gain a competitive advantage in today’s global information economy by providing relevant and trustworthy information to support their business decisions. Continue reading to learn more.  (PRODUCT OVERVIEW) READ ABSTRACT |

Gartner: Deriving value from Big Data for CRM by ComputerWeekly.com May 2013 - (Free Research) Kimberly Collins, research vice-president of Gartner highlights the critical steps organisations should to take to integrate big data into Customer Relationship Management (CRM).  (ESSENTIAL GUIDE) READ ABSTRACT |

Magic Quadrant for Marketing Resource Management by Unica Corporation - An IBM Company February 2011 - (Free Research) This Magic Quadrant compares 18 vendors and the strengths and cautions they each bring to the table with marketing resource management. This provides means each company based on constant criteria, allowing you to choose a vendor that meets your needs.  (WHITE PAPER) READ ABSTRACT |

Marketing in the 4th Dimension: 4 Keys to Personalizing the Web Experience by Unica Corporation - An IBM Company May 2011 - (Free Research) In this brief paper you’ll discover the 4 key dimensions to personalized Web marketing and learn real-life successes of enterprises that have made the personalized Web a core part of their growth strategies. Deliver greater value for your customers and your company through a centralized interactive marketing platform.  (WHITE PAPER) READ ABSTRACT |

Using Talent Supply Chain Management to Overcome Challenges in the Professional Services Market by SAP AG January 2007 - (Free Research) Discover how implementing an integrated talent supply chain management environment can help professional services providers enhance revenues by improving delivery performance and speeding client response.  (WHITE PAPER) READ ABSTRACT |

Process-Driven Master Data Management for Dummies by Software AG March 2012 - (Free Research) This comprehensive guide covers topics from data governance and reference data to big data and cloud-enablement, uncovers MDM myths, and looks at new trends in MDM methodology.  (BOOK) READ ABSTRACT |

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