The best practitioners of online marketing are those who meld Internet marketing and technology tools with timely follow-up and tried-and-true, old fashioned human contact. This podcast walks you through key strategies for implementing an effective lead follow-up and qualification process 

In this podcast, listeners will hear a vendor-neutral, executive overview of in-database analytics technology from independent expert Rick Sherman. Find out how the technology works -- and how companies are leveraging it for improved operational efficiency and other business benefits. 

In this podcast, learn how virtualization can benefit your disaster recovery and high availability strategy. Discover the differences between physical and virtual environments and learn about architectural considerations to support virtualization. 

This podcast outlines how to research and implement unified communications, including knowing your enterprise's strategic initiatives. Learn ways to optimize processes and discover which applications to use by determining your organization's communication "hot spots." Justify your investment with a positive return on investment. 

In this expert podcast, learn how new capacity planning and performance management tools utilize automation and an intuitive interface to increase resource utilization and reduce capital expenditures for your virtualized data center. 

This podcast will define tiered storage and explain how tiered storage can drive efficiency in your IT operations. Listen to this podcast to find out what you should consider before implementing a tiered storage solution. 

In this podcast, learn how to implement a cost-effective, efficient disaster recovery (DR) plan with virtualization. Discover 4 different DR methods that work with virtualization to help prevent future disasters. Learn how to plan for DR by defining requirements and assigning application inventory to service levels. 

The Internet enables prospects to search for you rather than the other way around. You must place expertly crafted content wherever prospects might be searching. This podcast describes how marketers are leveraging a new methodology called Intelligent Content Strategy to attract more prospects that are looking for their solutions. 

Check out this podcast to learn how VMware and Dell are leveraging VMware vStorage with the Dell EqualLogic PS Series SANs for greater virtual server performance and more efficient management. 

In this podcast, see how a revolutionary solid-state storage technology is supercharging Microsoft Exchange, helping users get more performance and reliability for less. It helps Exchange users get the most out of every dollar by making it possible to support more mailboxes per mailstore, increase access times and decrease backup and recovery times 

The threat environment has changed drastically in recent years. Threats are more complicated and attackers are part of organized groups seeking profit rather than fame. In this podcast, Charles Kolodgy of IDC highlights how attackers have been successful, countermeasures in risk reduction, and a new model for defense-in-depth. 

This podcast, the third in a series of studies examining the impact that emerging online media have on B2B technology marketing, shows how three mainstays of the Web 2.0 culture are evolving into B2B information delivery tools: Online video, Social networks and Wikis.