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Marketing and Demand Creation in B2B Marketplace: The Prospect's View by KnowledgeStorm Webinars (E-mail this company)

May 2006 - (Free Research)
Do you ever wonder how potential buyers view the strategic approaches and tactics you commonly use to entice them? In this Webcast, KnowledgeStorm and SiriusDecisions present the results of a new research study that examine the efficacy of demand creation. 
(WEBCAST) READ ABSTRACT |

How to Assure ERP Success: Taking Ownership by IFS

January 2009 - (Free Research)
CarSound CFO Steve Ragow encourages you to take ownership of and master your ERP system to assure your success. 
(WHITE PAPER) READ ABSTRACT |

Emerging Media Series: The Influence of Podcasts on B2B Technology Purchase Decisions by KnowledgeStorm, Inc (E-mail this company)

July 2006 - (Free Research)
This report is the first in a series of studies conducted by KnowledgeStorm and Universal McCann that will take a strategic look at the impact the blogs, podcasts and other emerging media formats have on B2B technology marketing. This first installment examines podcasting and provides valuable insight into this red-hot delivery mechanism. 
(ANALYST REPORT) READ ABSTRACT |

Podcast - Emerging Media Series: Online Video, Social Networks and Wikis by KnowledgeStorm, Inc (E-mail this company)

November 2006 - (Free Research)
This podcast, the third in a series of studies examining the impact that emerging online media have on B2B technology marketing, shows how three mainstays of the Web 2.0 culture are evolving into B2B information delivery tools: Online video, Social networks and Wikis. 
(PODCAST) READ ABSTRACT |

Emerging Media Series: Online Video, Social Networks and Wikis by KnowledgeStorm, Inc (E-mail this company)

November 2006 - (Free Research)
This report, the third in a series of studies examining the impact that emerging online media have on B2B technology marketing, shows how three mainstays of the Web 2.0 culture are evolving into B2B information delivery tools: Online video, Social networks and Wikis. 
(ANALYST REPORT) READ ABSTRACT |

Emerging Media Series:Listen How Podcasts Influence B2B Technology Purchase Decisions by KnowledgeStorm, Inc (E-mail this company)

July 2006 - (Free Research)
This podcast is the first in a series of studies conducted by KnowledgeStorm and Universal McCann that will take a strategic look at the impact the blogs, podcasts and other emerging media formats have on B2B technology marketing. Listen how podcasting can become your next hot marketing delivery mechanism. 
(PODCAST) READ ABSTRACT |

Emerging Media Series: How Blogs and Real Simple Syndication (RSS) Impact B2B Technology Purchase Decisions by KnowledgeStorm Webinars (E-mail this company)

September 2006 - (Free Research)
This report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing, finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 
(ANALYST REPORT) READ ABSTRACT |

B2B Integration and Collaboration: Strategies for Building a ROI Business Case by IBM

November 2011 - (Free Research)
Aberdeen conducted a follow-up survey in May 2011 in which over 60 organizations detailed their B2B integration and collaboration issues and challenges - specific focus was given to return on investment (ROI) related issues. This research excerpt summarizes the findings of this survey. 
(WHITE PAPER) READ ABSTRACT |

Emerging Media Series: How Blogs & Real Simple Syndication (RSS) Impact B2B Technology Purchase Decisions by KnowledgeStorm, Inc (E-mail this company)

September 2006 - (Free Research)
This report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing, finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 
(ANALYST REPORT) READ ABSTRACT |

Business Technology Marketing Benchmarks: 2006-2007 Data and Trends by KnowledgeStorm Webinars (E-mail this company)

August 2006 - (Free Research)
Find out what 1,900 B2B marketers in software, hardware and technology services industries revealed about what works for lead generation. Supplement this report with the webinar titled "KnowledgeStorm Webinars: Business Technology Marketing Benchmarks: 2006-2007 Data and Trends" and learn about B2B e-mail and search engine marketing strategies. 
(ANALYST REPORT) READ ABSTRACT |

Podcast: Emerging Media Series, Issue Two: Blogs and Real Simple Syndication Report by KnowledgeStorm Webinars (E-mail this company)

September 2006 - (Free Research)
This podcast will focus on the content of a new KnowledgeStorm research report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing. The research finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 
(PODCAST) READ ABSTRACT |

Podcast: Emerging Media Series II: Blogs and Real Simple Syndication Report by KnowledgeStorm, Inc (E-mail this company)

September 2006 - (Free Research)
This podcast will focus on the content of a new KnowledgeStorm research report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing. The research finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 
(PODCAST) READ ABSTRACT |

Monitoring Trading Partner Agreements - Using Business Intelligence to Enhance BAM Activities by Information Builders

June 2008 - (Free Research)
This white paper will explain what to look for in a complete integration platform and how to use BI technology in conjunction with BAM tools to achieve zero information latency and self-correcting processes. 
(WHITE PAPER) READ ABSTRACT |

KnowledgeStorm Webinars: Business Technology Marketing Benchmarks: 2006-2007 Data and Trends by KnowledgeStorm Webinars (E-mail this company)

August 2006 - (Free Research)
Find out what 1,900 B2B marketers in software, hardware and technology services industries revealed about what works for lead generation. Invite your entire team to view this free Webcast and learn about business-to-business email and search engine marketing strategies. 
(WEBCAST) READ ABSTRACT |

Connecting Through Content: Issue One by KnowledgeStorm, Inc (E-mail this company)

March 2007 - (Free Research)
This report, Issue One: How Technology Marketers Meet Buyers' Appetite for Content is the first in the Connecting Through Content series, which explores content creation, distribution and lead nurturing through the dual marketers' and technology buyers' perspectives. 
(ANALYST REPORT) READ ABSTRACT |

Podcast--Connecting Through Content Issue One: How Technology Marketers Meet Buyers' Appetite For Content by KnowledgeStorm, Inc (E-mail this company)

May 2007 - (Free Research)
This report discusses content strategies and preferences from the unique perspectives of both the B2B technology buyers and marketers. 
(PODCAST) READ ABSTRACT |

Presentation Transcript: Navigating B2B Integration Options for Oracle E-Business Suite by EXTOL International, Inc.

July 2009 - (Free Research)
This presentation transcript examines the main B2B integration options facing Oracle E-Business Suite users and explains how to maximize B2B effectiveness and flexibility. 
(PRESENTATION TRANSCRIPT) READ ABSTRACT |

Effective B2B Integration by ComputerWeekly.com

September 2012 - (Free Research)
Date Vile identifies 6 key factors to help businesses integrate their supply and demand chains more effectively. 
(ANALYST REPORT) READ ABSTRACT |

Lead Generation and Management: Online Strategies and Best Practices by KnowledgeStorm Webinars (E-mail this company)

June 2004 - (Free Research)
Recent research by SiriusDecisions has shown that the average B2B organization actually utilizes only 6 % of the leads generated per year. If you're like many sales and marketing professionals, the time and money you will spend on online lead generation and management in 2004 will not yield the results you're looking for. 
(WEBCAST) READ ABSTRACT |

Market Trends: Multienterprise/B2B Infrastructure Market, Worldwide, 2009-2014 by IBM

November 2011 - (Free Research)
Read this white paper and learn about developments in the B2B infrastructure market, such as key findings and trends, valuable recommendations, what the future landscape holds and more. 
(WHITE PAPER) READ ABSTRACT |

Integrating and monitoring business-to-business (B2B) value chains by ComputerWeekly.com

September 2012 - (Free Research)
Analysts Clive Longbottom and Rob Bamforth offer advice on putting in place an effective, integrated, overall B2B solution. 
(ANALYST REPORT) READ ABSTRACT |

The SOA Powered B2B: Easier Consolidation. Greater Business Value. Tighter Integration. by Software AG

May 2011 - (Free Research)
The benefits of a SOA-enabled approach to B2B and why it is better in the long term. 
(WHITE PAPER) READ ABSTRACT |

The Future of B2B Integration – Are you Keeping Up With Your Peers? by Software AG

May 2011 - (Free Research)
In this report, get the major findings on what's happening with B2B execution and what's next for business networks. 
(WHITE PAPER) READ ABSTRACT |

Three Key Steps to B2B Marketing Optimization by Marketo

April 2010 - (Free Research)
In B2B marketing, small changes can mean big differences to the success of marketing programs.  But just because you met the plan goals does not mean the program was as successful as it could have been. The secret to getting the most out of your campaigns is to optimize continually - pre-click, post-click, and post-conversion. 
(WHITE PAPER) READ ABSTRACT |

Web Lead Evaluation and Scoring Study by KnowledgeStorm, Inc (E-mail this company)

April 2006 - (Free Research)
KnowledgeStorm and The Artemis Group conducted an in-depth analysis of 15,452 Web leads generated by KnowledgeStorm. The objective of this study was to identify characteristics of Web leads that maximize sales opportunities and to debunk myths around what makes a good sales lead. 
(WHITE PAPER) READ ABSTRACT |

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