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Survey insights: Marketing's impact on the customer experience by IBM

August 31, 2013 - (Free Research)
To understand the impact of marketing management on business outcomes, IBM surveyed more than 500 professionals across fifteen industries. In this paper, explore insights from the IBM State of Marketing 2013 survey to better understand how to measure the correlation between marketing sophistication and financial performance. 
(WHITE PAPER) READ ABSTRACT |

Gain visibility, insight and control with the CFO Performance Insight solution from IBM by IBM

June 30, 2012 - (Free Research)
This brief video introduces an analytics platform that combines predictive analytics with what-if analysis, giving CFOs valuable insight into financial performance and paving the way for smarter, more reliable enterprise decision-making. 
(WEBCAST) READ ABSTRACT |

IBM Cognos Customer Performance Sales Analytics - Accelerate the time to richer insight by IBM

January 15, 2014 - (Free Research)
Access the following white paper to uncover how packaged analytics can help your organization assess performance trends, identify opportunities, and accelerate sales by turning your data into intelligence that you and your sales team can truly benefit off of. 
(WHITE PAPER) READ ABSTRACT |

Unified Performance Management: The Key to Successful Performance Management by IBM

April 20, 2009 - (Free Research)
Using common performance management tools and systems efficiently is just as critical to the success of the business as using a common set of applications for accounting and human resources (ERP) and marketing and sales (CRM). Read this paper to learn more. 
(WHITE PAPER) READ ABSTRACT |

Metrics-Based Sales Productivity – Delivering Dividends for Forward Thinking Sales Organizations by IBM

March 05, 2010 - (Free Research)
New Sales Performance Management solutions enable sales leaders to align technology to business need and strategy. Read this paper for a series of discussions related to the metrics-based sales productivity solutions that forward thinking sales organizations are employing to harness the power of the pipeline and take advantage of sales analytics. 
(WHITE PAPER) READ ABSTRACT |

IBM Marketing Performance Analytics by IBM

October 31, 2013 - (Free Research)
The following white paper discloses a sure-fire way to track and analyse performance across an infinitely expanding number of channels and campaigns. 
(WHITE PAPER) READ ABSTRACT |

IBM CICS Performance Series: CICS, DB2, and Thread Safety by IBM

December 31, 2012 - (Free Research)
This paper highlights the findings of a study about the factors that affect the performance of IBM CICS® transactions that access IBM DB2® resources through the CICS DB2 attachment facility. 
(WHITE PAPER) READ ABSTRACT |

How Virtualization Improves App Performance and Testing by IBM

February 12, 2014 - (Free Research)
Access the following white paper to uncover how by coupling IBM Cognos with POWER7, you can achieve higher resource utilization rates, enable superior BI application performance, and create a virtually uninterrupted service for business analysts, sales managers, and others who depend on Cognos for their work. 
(WHITE PAPER) READ ABSTRACT |

Value Proposition for IBM Power Systems as Database Server in Midsize Companies - Cost Comparisons for Linux by IBM

September 2008 - (Free Research)
This ITG report shows the advantages of the IBM Power platform for Linux database serving in mid-sized companies. It will discuss the use of IBM Power servers for core database serving and give a number of reasons to consider the Power platform. 
(WHITE PAPER) READ ABSTRACT |

Mueller builds a customer-focused business ... Driving business transformation with IBM Business Analytics by IBM

January 2014 - (Free Research)
Access the following case study to uncover the analytics solution Mueller, Inc, utilized to measure and improve sales performance, create effective business plans, and gain deeper insight into patters and trends in their data. 
(CASE STUDY) READ ABSTRACT |

Break the “Add More Nodes” Cycle: IBM Netezza data warehouse appliances allow your data infrastructure to scale by IBM

December 2011 - (Free Research)
Data warehouse appliances have transformed the DW with a platform designed to deliver optimal price and performance with extreme simplicity. This paper outlines the IBM Netezza data warehouse appliance and how it offers extreme time to value, agility and ability to grow with new workloads, cost reduction of ongoing maintenance and more. 
(WHITE PAPER) READ ABSTRACT |

Six reasons to move from Oracle to IBM: Learn how companies around the worldare boosting performance, cutting costsand managing growth by IBM

June 2011 - (Free Research)
In six case studies, you’ll learn to tackle important challenges about moving to IBM. Learn how companies around the world are boosting performance, cutting costs and managing growth. 
(WHITE PAPER) READ ABSTRACT |

Performance in Reserve: Protecting and Extending Automotive Spare Parts Profitability by Managing Complexity by IBM Line of Business

February 2008 - (Free Research)
Learn from this IBM study how new strategies, transformed processes and next generation technology can minimize the challenges and reduce complexity. 
(WHITE PAPER)

Comparison: IBM Netezza Data Warehouse Appliance vs. Oracle Exadata by IBM

January 2012 - (Free Research)
This white paper offers up a comprehensive comparison of the Oracle Exadata and IBM Netezza data warehouse appliance, helping you decide which is the better fit for your business. Read this now and learn how they stack up in terms of online transaction processing (OLTP), query performance, simplicity of operation, value and more. 
(WHITE PAPER) READ ABSTRACT |

Netherlands Railways uses optimization to grow ridership with minimum congestion and maximum efficiency by IBM

May 2012 - (Free Research)
Access this exclusive case study to gain insight on how Netherlands Railways, the nation's largest and Europe's busiest, was able to save € 20 million annually by crafting an optimized operating plan that improves service quality, reduces costs, and provides guidance for future infrastructure investments. 
(CASE STUDY) READ ABSTRACT |

Exceptional Experiences: The key to customer engagement by IBM

December 2010 - (Free Research)
Frustrated customers, lower satisfaction, declining loyalty and plummeting sales are potential consequences of a poor online experience. Looking ahead, both analysts and industry leaders agree that an exceptional experience will be the key to dazzling, acquiring and retaining customers. 
(BROCHURE) READ ABSTRACT |

Move from Insight to Action with Interactive, Self-Service Dashboards--Featuring Research from Gartner by IBM

April 2010 - (Free Research)
Read this paper for tips from Gartner Research about successful dashboard design and implementation. 
(ANALYST REPORT) READ ABSTRACT |

IBM PureData System for Operational Analytics by IBM

January 2013 - (Free Research)
Collecting data from call centers, mobile applications, and fraud detection systems is ineffective if your business doesn't know how to correctly interpret the data. Fortunately, this white paper explores how to turn data into insight with in-database analytics. Give your company the competitive advantage it deserves by consulting this resource. 
(WHITE PAPER) READ ABSTRACT |

Case study: Coca-Cola deployed flash storage system to boost supply chain by IBM

September 2013 - (Free Research)
In this case study, you will discover how Coca Cola Bottling Company Consolidated (CCBCC) deployed IBM flash storage systems in order to get the full benefits of its upgraded supply chain forecasting application and to ensure adherence to SLA requirements needed to reduce the time required to complete its nightly batch runs. 
(CASE STUDY) READ ABSTRACT |

Maximize the Value of On-Demand CRM with On-Demand Reporting by Business Objects

August 2007 - (Free Research)
Improving the overall quality of your company’s decision-making process results also improves the overall effectiveness of your business. This paper explains how reporting will help your organization make better decisions, and how on-demand reporting allows you to accomplish this task in a fast, cost-effective, and easy-to use manner. 
(WHITE PAPER) READ ABSTRACT |

IBM Tivoli Asset Discovery for System z/OS – Removing the Pain from Mainframe by IBM

December 2009 - (Free Research)
This paper addresses these issues with effective solutions for companies to better understand and manage their mainframe software investments. 
(WHITE PAPER) READ ABSTRACT |

IBM Smart Analytics System Brochure by IBM

March 2011 - (Free Research)
The IBM Smart Analytics System helps accelerate the delivery of insights for faster, smarter action; helps lower the cost of deriving more value from enterprise information; and features a modular architecture that enables organizations to easily add capacity and adapt to changing business needs. Check out this paper now to learn more. 
(WHITE PAPER) READ ABSTRACT |

IBM Cognos Online Conference for Retailers and Manufactures by IBM

October 2009 - (Free Research)
This 2-hour complimentary virtual seminar on performance management (PM) takes place on October 21 and continues on November 4th — Join us to learn how PM can help you improve visibility into your manufacturing business so you can reduce costs, speed delivery and efficiency, satisfy customers and create innovative new products. 
(VIRTUAL SEMINAR)

Petrol Dramatically Decreases Analytics Query Times by IBM

July 2013 - (Free Research)
Check out this exclusive case study to find out how this organization improved sales with the help of an industry-leading vendor's analytics accelerator appliance to boost software query performance. 
(CASE STUDY) READ ABSTRACT |

Staples Case Study by IBM

September 2011 - (Free Research)
Staples set the bar for the office superstore when it first opened its doors in 1986. It now has the second-largest Internet retail revenue in the world with $10.2 billion in 2010 sales, 43% of the company's total revenue. This paper details how Staples delivered a much more personalized shopping experience to its online customers. 
(CASE STUDY) READ ABSTRACT |

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