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Brand Management - Leveraging the Power of Integrated Marketing by SAP AG February 01, 2008 - (Free Research) The evolution of consumer marketing causes everyone to think in new ways. Instead of reaching consumers through traditional media, Internet, product placement and word of mouth are good alternatives. Check out this paper for more information about integrated brand management.  (WHITE PAPER) READ ABSTRACT |

Automation on Demand: Creating an Efficient and Cost Effective AP Solution by Esker Inc. July 10, 2009 - (Free Research) This paper presents a solution that leverages comprehensive document process automation to deliver the advantages of paperless invoice processing as an on-demand service. It highlights the opportunity to shift ROI from the project level to the document level (capital versus operational expense) and realize automation benefits immediately.  (WHITE PAPER) READ ABSTRACT |

KnowledgeStorm Advertising Overview: Build Brand Awareness among Technology Buyers by KnowledgeStorm, Inc (E-mail this company) June 05, 2007 - (Free Research) If you're looking to build awareness and consideration of your brand among technology buyers that rely on KnowledgeStorm, our advertising solutions will help you reach your target audience.  (ANALYST REPORT) READ ABSTRACT |

How Savvy Technology Marketers Can Improve Results with an Intelligent Content Strategy by KnowledgeStorm, Inc (E-mail this company) October 2005 - (Free Research) The Internet enables prospects to search for you rather than the other way around. You must place expertly crafted content wherever prospects might be searching. Marketers are leveraging a new methodology called Intelligent Content Strategy to attract more prospects that are looking for their solutions.  (WHITE PAPER) READ ABSTRACT |

Personalized content and Advertising: How it works by Alcatel-Lucent November 2009 - (Free Research) See how Alcatel-Lucent helps service providers turn subscribers into audiences, dramatically increasing the value of advertising and content offers while enhancing the consumer experience on the screen of their choice.  (VIDEO) READ ABSTRACT |

Personalized content and Advertising by Alcatel-Lucent November 2009 - (Free Research) See how Alcatel-Lucent helps service providers turn subscribers into audiences, dramatically increasing the value of advertising and content offers while enhancing the consumer experience on the screen of their choice.  (VIDEO) READ ABSTRACT |

Closing Wireless Loopholes for PCI Compliance and Security by AirMagnet, Inc. December 2009 - (Free Research) Merchants who process payment cards need dedicated wireless monitoring systems that offer full traffic analysis and comprehensive security solutions to identify wireless security loopholes, provide solutions, and document compliance for audits. Read this white paper to learn more about ensuring PCI compliance in your wireless network.  (WHITE PAPER) READ ABSTRACT |

Targeted Interactive Advertising: A Killer Revenue App by Alcatel-Lucent November 2009 - (Free Research) Marcio Nespatti, Alcatel-Lucent, discusses the latest research on next generation advertising.  (VIDEO) READ ABSTRACT |

Demo: Personalized content and Advertising by Alcatel-Lucent November 2009 - (Free Research) Charles Bahr of Alcatel-Lucent Multimedia Solutions Marketing and Christophe Senot of Bell Labs demonstrate the technologies that can be combined to create a personalized content and advertising experience across any screen.  (VIDEO) READ ABSTRACT |

Marketing and Demand Creation in B2B Marketplace: The Prospect's View by KnowledgeStorm Webinars (E-mail this company) May 2006 - (Free Research) Do you ever wonder how potential buyers view the strategic approaches and tactics you commonly use to entice them? In this Webcast, KnowledgeStorm and SiriusDecisions present the results of a new research study that examine the efficacy of demand creation.  (WEBCAST) READ ABSTRACT |

Symantec Report on Rogue Security Software: July 08 – June 09 by Symantec Corporation October 2009 - (Free Research) The Symantec Report on Rogue Security Software is an in-depth analysis of rogue security software programs. Read this report to learn the specifics about security software scams.  (WHITE PAPER) READ ABSTRACT |

The Alcatel-Lucent Multi-screen Experience by Alcatel-Lucent June 2009 - (Free Research) This video demonstrates how our Multi-screen Experience enables the seamless movement of content and services across devices. It shows how with its unique ability to bring consumers more freedom and simplified consumption, multi-screen will create growth through a constructive intersection of content, advertising and communication industries.  (VIDEO) READ ABSTRACT |

Podcast: Emerging Media Series II: Blogs and Real Simple Syndication Report by KnowledgeStorm, Inc (E-mail this company) September 2006 - (Free Research) This podcast will focus on the content of a new KnowledgeStorm research report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing. The research finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought.  (PODCAST) READ ABSTRACT |

Data breaches in the Retail Industry by McAfee, Inc. September 2009 - (Free Research) In this podcast, Gartner analyst Avivah Litan talks about the Heartland data breach in relation to current data security trends in the retail industry. Also, a discussion with Ernst & Young's Sagi Leizerov on data privacy in the retail industry reveals common trouble spots for retailers, including managing vendors and tracking customer purchases.  (PODCAST) READ ABSTRACT |

What's NOT "Green" in the Data Center? by IBM November 2009 - (Free Research) Are the products you see advertised real, or is it mostly hype? Robert McFarlane, Principal Data Center and Financial Trading Floor Consultant, goes over the products and methods that aren’t as green as they'd like you to think and summarizes ways to extend the life of your data center.  (VIDEO) READ ABSTRACT |

Top 5 Best Practices for Creating Effective Campaign Dashboards by Tableau Software June 2008 - (Free Research) We can define an effective marketing dashboard as one that enables marketers to visually display relevant and current campaign, customer, advertising and/or branding information needed to achieve marketing objectives.  (WHITE PAPER) READ ABSTRACT |

Podcast - Improve Results with an Intelligent Content Strategy by KnowledgeStorm, Inc (E-mail this company) March 2006 - (Free Research) The Internet enables prospects to search for you rather than the other way around. You must place expertly crafted content wherever prospects might be searching. This podcast describes how marketers are leveraging a new methodology called Intelligent Content Strategy to attract more prospects that are looking for their solutions.  (PODCAST) READ ABSTRACT |

Address the PCI Data Security Standard with IBM Tivoli Security Information and Event Manager by IBM September 2009 - (Free Research) Read the white paper that shows how IBM Tivoli solutions help address the demands of broad-based commitments in terms of people, time and technology resources required to meet Payment Card Industry (PCI) Data Security Standard (DSS).  (WHITE PAPER) READ ABSTRACT |

The Return on Investment of Payment Card Industry Data Security Standards Compliance by IBM June 2009 - (Free Research) Compliance with PCI DSS has become a global requirement for any business or entity that processes credit card transactions as payment for goods and services. This paper explores the ROI implications and opportunities of PCI.  (WHITE PAPER) READ ABSTRACT |

Business Solutions: The Payment Card Industry Data Security Standard by CDW Corporation November 2008 - (Free Research) This brief document provides a listing of the six primary objectives for companies to meet in order to comply with the Payment Card Industry Data Security Standard (PCI DSS).  (WHITE PAPER) READ ABSTRACT |

Beyond Payment Card Industry (PCI) Checklists: Securing Cardholder Data with Enhanced File Integrity Monitoring by Tripwire, Inc. March 2009 - (Free Research) This whitepaper examines two areas of technical controls required by the PCI DSS relevant to configuration and change, which help security practitioners prevent breaches and get out from the PCI DSS checklist false sense of security.  (WHITE PAPER) READ ABSTRACT |

A Shortcut Guide to Virtualization and Service Automation by Hewlett-Packard Company October 2008 - (Free Research) This Shortcut Guide to Virtualization and IT Service Automation provides an insightful overview of virtualization and IT Service Management. It helps demystify virtualization and helps you determine if virtualization is right for your environment.  (WHITE PAPER) READ ABSTRACT |

From Here to There, You Can Find it Anywhere: Building Local/Geo-Search with Apache Lucene and Solr by Lucid Imagination November 2009 - (Free Research) Join Grant Ingersoll, co-founder of Lucid Imagination and chairman of the Apache Lucene PMC, and Ryan McKinley, co-founder of Voyager GIS and Apache Lucene PMC member, and Sameer Maggon of AT&T Interactive for an in-depth technical workshop on the potential and application of the newly released Lucene Spatial libraries.  (WEBCAST) READ ABSTRACT |

NBA Basketball Team Scores with Sales Force Automation Tool by Microsoft April 2008 - (Free Research) Read how a Microsoft Dynamics solution helped a NBA Basketball team gain benefits such as system connectivity, sales force automation, and enhanced productivity.  (CASE STUDY) READ ABSTRACT |

Escaping PCI purgatory by IBM February 2009 - (Free Research) IBM offers comprehensive solutions designed to take businesses through the entire PCI compliance process and continue to meet new requirements, supporting the next level of security. Read the white paper ‘Escaping PCI Purgatory’ to learn more.  (WHITE PAPER) READ ABSTRACT |

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