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The Customer You Know: Keeping, Leveraging, and Profiting from Current Customers with Business Analytics by SAS Institute Inc. May 05, 2010 - (Free Research) Read this paper to learn about business analytics and how it can significantly impact customer service improvements and customer retention and how it can enable your company to develop more agile strategies that will allow you to adapt to changing customer behavior and achieve their business goals.  (ANALYST REPORT) READ ABSTRACT |

Information is King: Business Analytics in the Age of the Downturn and the (Re)Emergence of the Customer by SAS Institute Inc. April 07, 2010 - (Free Research) BusinessWeek Research Services (BWRS) launched a research program in April 2009 to determine the attitudes and opinions of C-level executives with regard to the use and value of business analytics. This paper reviews a portion of the research and provides analysis and insights on the topic of business analytics.  (WHITE PAPER) READ ABSTRACT |

The Fine Art of Lead Management and Follow-Up: What Research Shows About Lead Qualification and Nurturing by KnowledgeStorm, Inc (E-mail this company) May 2006 - (Free Research) The Internet has changed the dynamics of technology sales and marketing. While most marketing efforts emphasize generating leads, and most sales efforts are focused on closing sales, not enough consideration is given to the little-understood but vital middle ground of lead qualification. Learn more about industry best practices.  (WHITE PAPER) READ ABSTRACT |

CA White Paper: Getting Started with a Project Management Office (PMO) by CA Technologies. September 2007 - (Free Research) This paper contains practical insights and best practices for better IT project delivery. It details ways of moving from an ad-hoc approach to a more effective process by implementing a project management office (PMO).  (WHITE PAPER) READ ABSTRACT |

North Carolina State University - Matches research assets to potential partners with analytics by IBM April 2013 - (Free Research) North Carolina State University needed a way to match its technologies to potential partners, licenese or both. T university needed to reduce the effort required to find potential partners, while also improving the return on its research and development investment. Consult this white paper to find out how they overcame this challenge.  (WHITE PAPER) READ ABSTRACT |

IT’s Role in Strategic Planning Key To Success by Oracle Corporation October 2010 - (Free Research) Read this white paper for more research findings as well as CIO insight into how strategic planning can be successful for both sides.  (WHITE PAPER) READ ABSTRACT |

Examining IBM Innovation at Both Ends of the Storage Spectrum- Part 1: Tape by The 451 Group (E-mail this company) October 2012 - (Free Research) Find proof that tape isn't dead by checking out this research conducted by The 451 Group, a leading global analyst and data company. This October, 2012 white paper contains the findings of The 451 Group's recent visit to IBM's research facility in Zurich and presents 451 Research's opinion of IBM's innovations and activities in the tape space.  (WHITE PAPER) READ ABSTRACT |

CA White Paper: Evolving the Maturity Level of Your Project Management Office (PMO) by CA Technologies. September 2007 - (Free Research) In the pursuit of improving IT project delivery, many companies tend to focus primarily on the process but might overlook a crucial step: benchmarking effectiveness.  (WHITE PAPER) READ ABSTRACT |

Preemptive Action: Mitigating Project Portfolio Risks in the Financial Services Industry by Oracle Corporation February 2011 - (Free Research) In this webcast, discover key findings from The Economist Intelligence Unit's new research paper, “Mitigating the Impact of Project Failure in the Financial Services Industry.”  (WEBCAST) READ ABSTRACT |

Business Technology Marketing Benchmarks 2007-2008 by KnowledgeStorm Webinars (E-mail this company) June 2007 - (Free Research) Find out what 1,038 B2B marketers revealed about what works for lead generation and nurturing tactics. Invite your entire team to view this free Webcast and learn about B2B email, search marketing and surprising Webcast and white paper marketing statistics.  (WEBCAST) READ ABSTRACT |

Research Note: CFOs Must Continue to Focus on XBRL and IFRS, Gartner FEI CFO Study Finds by IBM July 2012 - (Free Research) This white paper details a Gartner research study that analyzes the lack of attention to XBRL and IFRS projects by IT organizations and details recommendations for improving disclosure management strategies.  (WHITE PAPER) READ ABSTRACT |

Forrester: Close the Security Gap with Vulnerability Research by Hewlett-Packard Company September 2011 - (Free Research) View this informative white paper to learn how independent vulnerability research improved companies' threat awareness and ability to update security devices quickly. Uncover more about the key findings from this study and develop a better understanding on vulnerability management.  (WHITE PAPER) READ ABSTRACT |

How White Papers Can Boost Your Lead Gen Campaigns by KnowledgeStorm Webinars (E-mail this company) October 2006 - (Free Research) In this presentation document, white paper guru Michael Stelzner, author of "Writing White Papers: How to Capture Readers and Keep Them Engaged," will share his secrets on creating effective white papers that attract prospects in droves.  (ANALYST REPORT) READ ABSTRACT |

How White Papers Can Turbo-Boost Your Lead Gen Campaigns by KnowledgeStorm Webinars (E-mail this company) September 2006 - (Free Research) In this upcoming Webcast, "How White Papers Can Turbo-Boost Your Lead Gen Campaigns", white paper guru Michael Stelzner, author of "Writing White Papers: How to Capture Readers and Keep Them Engaged," will share his secrets on creating white papers that attract prospects in droves. This Webcast is presented by KnowledgeStorm.  (WEBCAST) READ ABSTRACT |

Authentication in the Enterprise: Current and Changing Requirements by PistolStar, Inc. August 2009 - (Free Research) This white paper discusses the current state of authentication and trends that Osterman Research sees as shaping the future of authentication.  (WHITE PAPER) READ ABSTRACT |

Cross-Channel Commerce: A Consumer Research Study by Oracle Corporation April 2011 - (Free Research) The number of channels which consumers use to research and purchase products or services is growing. This white paper takes a look at a recent survey of consumer buying habits in regards to the number of channels they use when shopping and how businesses can provide a better experience across these channels for their customers.  (WHITE PAPER) READ ABSTRACT |

The Top 5 Reasons for 64-bit Business Intelligence by MicroStrategy Incorporated June 2010 - (Free Research) This research paper, based on independent third-party research and MicroStrategy surveys of customers using business intelligence (BI) in 64-bit environments, explores adoption trends leading to a 64-bit era in business intelligence. Read on to find out so much more.  (WHITE PAPER) READ ABSTRACT |

Protecting Against the New Wave of Malware: Osterman Research by Sunbelt Software September 2008 - (Free Research) This paper addresses the variety of issues organizations face in context of their security challenges, and discusses the capabilities of VIPRE Enterprise, an integrated platform that provides high-performance, integrated endpoint protection capabilities.  (WHITE PAPER) READ ABSTRACT |

Customer Satisfaction with Email Archiving Systems by Sunbelt Software August 2008 - (Free Research) Osterman Research surveyed organizations about a variety of email archiving systems to understand overall satisfaction of their current archiving system. The goal is to help decision makers in their archiving evaluation process.  (WHITE PAPER) READ ABSTRACT |

Customer Satisfaction with Email Archiving Systems by Sunbelt Software January 2010 - (Free Research) Email archiving is rapidly becoming a critical best practice for organizations of all sizes and across all industries. This white paper compares Sunbelt Exchange Archiver (SEA) with a cross-section of other email archiving offerings, to help decision makers in the evaluation process.  (WHITE PAPER) READ ABSTRACT |

Key Considerations for Migrating to Exchange 2010 by EMC Corporation October 2009 - (Free Research) This white paper addresses the key issues that decision makers should consider as they plan their Exchange 2010 migration. It discusses the results of an in-depth primary research survey conducted by Osterman Research that explores how decision makers are planning their migration to Exchange 2010.  (WHITE PAPER) READ ABSTRACT |

EIU Report: Preemptive Action: Mitigating Project Portfolio Risks in the Financial Services Industry by Oracle Corporation January 2011 - (Free Research) This research report explains how to ensure long-term viability in the financial services industry by depending on your ability to invest wisely in projects, meet regulatory targets and avoid the costly and public failures that brought down so many other organizations in the financial services industry.  (WHITE PAPER) READ ABSTRACT |

Business Technology Marketing Benchmarks 2007-2008 PDF Slides by KnowledgeStorm Webinars (E-mail this company) July 2007 - (Free Research) Find out what 1,038 B2B marketers revealed about what works for lead generation and nurturing tactics. Invite your entire team to view this free Webcast and learn about B2B email, search marketing and surprising Webcast and white paper marketing statistics.  (WEBCAST) READ ABSTRACT |

What Technology Buyers Want You to Know About Online Content by KnowledgeStorm, Inc (E-mail this company) December 2005 - (Free Research) A new study, Define What's Valued Online, confirms what many technology marketers have instinctively suspected all along: Buyers of technology products consider Internet research essential to their ability to do their jobs. Learn about basic changes you can make to improve your online content.  (WHITE PAPER) READ ABSTRACT |

KnowledgeNote: What Research Tells Us About Lead Management and Follow-Up by KnowledgeStorm, Inc (E-mail this company) May 2005 - (Free Research) The best practitioners of online marketing are those who meld Internet marketing and technology tools with timely follow-up and tried-and-true, old fashioned human contact. This paper walks you through key strategies for implementing an effective lead follow-up and qualification process.  (WHITE PAPER) READ ABSTRACT |

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