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Employing the most effective advertising in a changing market by Sprint

April 06, 2011 - (Free Research)
In today’s highly competitive and crowded marketplace, reaching your target audience with information and compelling brand messaging is more critical than ever before. Advertising has long been viewed as the key to generating mindshare among consumers for products and services. 
(WHITE PAPER) READ ABSTRACT |

Addressable Advertising Opportunities for Network Operators by Motorola, Inc.

December 2008 - (Free Research)
This paper provides an overview of advanced advertising opportunities and outlines Motorola's commitment to targeted video advertising. 
(WHITE PAPER) READ ABSTRACT |

Digital Billboard Advertising - New Life for a Classic Medium by Motorola, Inc.

March 2009 - (Free Research)
Read this paper to learn more about the emerging trend of digital billboard advertising and how it can enhance responsiveness, flexibility and profits. 
(WHITE PAPER) READ ABSTRACT |

The End of Advertising as We Know It by IBM Line of Business

February 2008 - (Free Research)
Based on IBM global surveys of more than 2,400 consumers and 80 advertising experts, we see four change drivers shifting control within the industry. Find out more by downloading this IBM white paper. 
(WHITE PAPER)

KnowledgeStorm Advertising Overview: Build Brand Awareness among Technology Buyers by KnowledgeStorm, Inc (E-mail this company)

June 2007 - (Free Research)
If you're looking to build awareness and consideration of your brand among technology buyers that rely on KnowledgeStorm, our advertising solutions will help you reach your target audience. 
(ANALYST REPORT) READ ABSTRACT |

Personalized Video Experiences by Motorola, Inc.

December 2008 - (Free Research)
This paper explains various topics like: MPEG-4 Wins the Battle of the Bandwidth, How to Succeed in Targeted Advertising, Changing Times for Video On Demand, Modular Uplink System and Making the Change to Switched Digital Video. 
(WHITE PAPER) READ ABSTRACT |

Comcast’s cable advertising division empowers their 1,500 associate sales force with an Alteryx intranet market analysis and advertising and support application by Alteryx, Inc.

January 2011 - (Free Research)
Comcast Spotlight wanted all of its sales professionals to have immediate access to user-defined market analyses, without having to involve a trained research analyst. Alteryx designed a web-based solution, SpotKnowledge, which enabled increased functionality, accuracy, and faster turn-around times on analysis and reporting. 
(CASE STUDY) READ ABSTRACT |

Facebook’s Best Kept Secret: Building Conversions and Revenue with Ads for Fans by WebTrends (E-mail this company)

April 2013 - (Free Research)
With over 800 million Facebook users to potentially see your message, you need to capitalize on the marketing opportunity that Facebook ads presents. Read this white paper to better understand targeted ads for fans, and for advice on creating a strategy for successfully driving traffic, tracking campaign activity, and increasing conversions. 
(WHITE PAPER) READ ABSTRACT |

LiveRail Implements Infobright and Hadoop for Video Advertising Analytics by Infobright, Inc.

December 2011 - (Free Research)
This brief case study describes how LiveRail, a provider of solutions for enabling and enhancing the monetization of Internet-distributed video, leveraged two complementary technologies in order to provide customers with fast access to their advertising data for reporting and analysis. 
(CASE STUDY) READ ABSTRACT |

Computer Weekly - 7 February 2012: IT investment priorities by ComputerWeekly.com

February 2012 - (Free Research)
In this week’s Computer Weekly, we examine exclusive research into the investment priorities of UK IT decision-makers, which shows virtualisation, Windows 7 and security as the top areas for spending this year. We analyse the changing nature of database architecture; and the BBC’s Chief Technology Officer talks about IT plans for the broadcaster. 
(EZINE) READ ABSTRACT |

Skills Forecast: Big Data Analytics by ComputerWeekly.com

February 2013 - (Free Research)
This report analyses the projected demand for IT professionals with Big Data Analytic skills in the UK over the next five years. 
(ESSENTIAL GUIDE) READ ABSTRACT |

Podcast: Emerging Media Series II: Blogs and Real Simple Syndication Report by KnowledgeStorm, Inc (E-mail this company)

September 2006 - (Free Research)
This podcast will focus on the content of a new KnowledgeStorm research report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing. The research finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 
(PODCAST) READ ABSTRACT |

How to Get Ahead in IPTV: A Guide to Setting up an IPTV Service by Alcatel-Lucent

February 2007 - (Free Research)
Internet Protocol Television (IPTV) is a cutting edge mass-market technology. This paper gives advice and lessons learned by the key successful IPTV service providers in 2007. This is also a useful introductory guide for companies considering IPTV. 
(WHITE PAPER) READ ABSTRACT |

How Savvy Technology Marketers Can Improve Results with an Intelligent Content Strategy by KnowledgeStorm, Inc (E-mail this company)

October 2005 - (Free Research)
The Internet enables prospects to search for you rather than the other way around. You must place expertly crafted content wherever prospects might be searching. Marketers are leveraging a new methodology called Intelligent Content Strategy to attract more prospects that are looking for their solutions. 
(WHITE PAPER) READ ABSTRACT |

How to Win Customers and Build Trust Online: What smart companies are doing to build trust and use it to create competitive advantage online by VeriSign EMEA

February 2011 - (Free Research)
If you can make your site more trustworthy, you can turn customer concerns to your advantage. Learn how trust can be a competitive advantage, and how to go about establishing trust among customers in this white paper. 
(WHITE PAPER) READ ABSTRACT |

Transforming customer service with business analytics by IBM

August 2013 - (Free Research)
This paper describes how business analytics can help customer service departments acquire the information and capabilities to move from being centers that solely field complaints to being a competitive resource that enhances customer experience. 
(WHITE PAPER) READ ABSTRACT |

New Features Enable Cost-effective, Efficient Compression by IBM

April 2012 - (Free Research)
This white paper explores how next-gen, real-time compression is changing the game by offering a robust, efficient, and cost-effective optimization solution. Read now to learn more. 
(WHITE PAPER) READ ABSTRACT |

Symantec Report on Rogue Security Software by Symantec Corporation

October 2009 - (Free Research)
The Symantec Report on Rogue Security Software is an in-depth analysis of rogue security software programs. Read this report to learn the specifics about security software scams. 
(WHITE PAPER) READ ABSTRACT |

Podcast: Emerging Media Series, Issue Two: Blogs and Real Simple Syndication Report by KnowledgeStorm Webinars (E-mail this company)

September 2006 - (Free Research)
This podcast will focus on the content of a new KnowledgeStorm research report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing. The research finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 
(PODCAST) READ ABSTRACT |

Emerging Media Series: How Blogs and Real Simple Syndication (RSS) Impact B2B Technology Purchase Decisions by KnowledgeStorm Webinars (E-mail this company)

September 2006 - (Free Research)
This report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing, finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 
(ANALYST REPORT) READ ABSTRACT |

Emerging Media Series: How Blogs & Real Simple Syndication (RSS) Impact B2B Technology Purchase Decisions by KnowledgeStorm, Inc (E-mail this company)

September 2006 - (Free Research)
This report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing, finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 
(ANALYST REPORT) READ ABSTRACT |

TruthInIT.com Product Analysis Report - FalconStor SIR VTL by FalconStor Software

August 2009 - (Free Research)
This report is an independent analysis of the FalconStor product and was sponsored by TruthInIT.com. The analysis is based on interviews with FalconStor, their customers, and other industry experts. The conclusion of this analysis is that FalconStor appears to have successfully added global deduplication to the most deployed VTL in the industry. 
(ANALYST REPORT) READ ABSTRACT |

Removing Internet Anonymity Barriers with IP Intelligence by Digital Element

January 2008 - (Free Research)
NetAcuity IP Intelligence technology provides an excellent way to non-invasively gather new intelligence about the online universe, and Digital Element delivers the de facto standard in IP Intelligence. 
(WHITE PAPER) READ ABSTRACT |

How White Papers Can Boost Your Lead Gen Campaigns by KnowledgeStorm Webinars (E-mail this company)

October 2006 - (Free Research)
In this presentation document, white paper guru Michael Stelzner, author of "Writing White Papers: How to Capture Readers and Keep Them Engaged," will share his secrets on creating effective white papers that attract prospects in droves. 
(ANALYST REPORT) READ ABSTRACT |

Wi-Fi Deployment in Large Venues by Extreme Networks (E-mail this company)

January 2014 - (Free Research)
This informative paper examines a Wi-Fi solution that can provide effective wireless network access for high-density areas and discusses how you can best use this Wi-Fi to drive new sources of revenue. 
(WHITE PAPER) READ ABSTRACT |

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